...invention of “banner ad”, also referred to as a Web banner, a banner is a typically rectangular advertisement placed on a Web site above, below or on the sides of the Web site's main content and is linked to the advertiser's own Web site. In the early days of the Internet, banners were ads with text and graphic images, consistently measuring 468 pixels wide by 60 pixels high, which accommodate logos or messages to impress the viewer either to click or remember the brand advertised in a pleasant and positive way. In short period of time, banners started to be popular among everywhere and their size and shape often designed according to where it was located on the page. From there on there has been so much improvements in technology so the ads had the capacity of adding video and audio but still most of the banners continued using graphic images since there was some issues in rich media banner ads. In 1997, more development in technologies led to “smart banner ads”. These ads help the marketers by presenting the online viewers form relevant information by using cookies which saves the visitors interest and provide them with information with a banner as that matched their relevance. And it also let the advertiser to track the number of visitors clicked on banners. Banner ad received high amount of online advertising budget than any other type of adverting. Banner ad effectiveness based upon many factors like placement which refers to three contents like where the banner is located...
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...On September 13, 1814, Francis Scott Key wrote the ‘Star-Spangled Banner’, which initially began as a poem. According to History.com, it was later scored to music and emerged as America’s national anthem with the original title of the poem “The Defence of Fort McHenry.” It was recorded after Key witnessed a lone U.S. flag still soaring over Fort McHenry as the fort was being bombarded by the British during the War of 1812 (History.com). In recent years, growing controversy has been stirring as many have taken notice of the ever increasing numbers of fans and athletes who are not silent and paying attention during the playing of the national anthem. Playing “The Star-Spangled Banner” before every sporting event is a grand old tradition since...
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...President Donald Trump, in debate is the fact that a few NFL players kneeling during the National Anthem as a peaceful way to protest. Some people believe this is a great disgrace to our country, while others think that is a great way to peacefully protest against police brutality. Regardless of what people think on the topic, one must first take a look at the history of the song they are protesting or fighting for. In times of great distress and turmoil greatness can arise, and in the hours The Star-Spangled Banner came into fruition was no exception. Francis Scott Key was...
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...The article being reviewed in this reading brief paper,“ The Effect Of Banner Advertising on Internet Purchasing ” investigated the relationship between banner advertising and purchasing patterns on the internet. The authors used a behavioral database that consists of customer purchases at a Web site and individual advertising exposure. The authors measure the impression of banner advertising on current customers’ probability of repurchase while accounting for duration dependence. (1) The authors formulate a model of individual purchase timing behavior as a function of advertising exposure. A survival model was used to model the probability of a current customer making a purchase in any given week (since the last purchase). The duration dependence in the customers’ purchase behavior is captured through a flexible, piecewise exponential hazard function. The advertising covariates enter through a proportional hazards specification. These covariates, consist of strictly advertising variables, such as weight and quality, as well as advertising/individual browsing variables, represented by how many and which pages expose customers to advertising. The model is cast in a hierarchical Bayesian framework, thus enabling the authors to control for unobserved individual differences in the advertising response parameters and to investigate the impact of targeted advertising strategies. The authors concluded that banner advertising have a positive effect on Internet purchasing. Key Learning...
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...This familiar anthem The Star Spangled Banner is America’s long-standing unchanging tradition that plays at each sporting event nationwide, school events, assemblies, Independence Day events, etc. When the U.S entered World War 1 a man named Francis Scott Key gave this poem he wrote to his brother, who noted that key’s poem fit the melody of The Anacreontic Song. It started out playing in the World Series game in 1918, where from that point in time it has played all sporting events since then. The Star Spangled banner exemplifies how traditions, including anthems, origin narratives, as well as symbols meet the need of a national group, also known as an invented tradition. Even if it’s for just a moment of time, regardless of class, race, gender,...
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...1) How I feel about the issue of someone deciding to “protest” during the Star Spangled Banner is that it is disrespectful to all the things America stands for. As American’s we should take pride every time we hear the Anthem of this great country. To think about all the brave men and women that have went to war for this country so that we could have a democracy, that allows people of the United States to have freedom to do as they choose. Lately with the current events I can see why Mr. Kaepernick would want to protest but the way he has elected to do it is very disrespectful manner. On Monday Kaepernick had a service member of the armed forces right in front of him and he still refused to stand. To me if there was a person fifty feet from me and in uniform I would definitely thank them for their service to our country. The Star Spangled Banner is an honor...
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...On September 13, 1814, the Star-Spangled banner was written by Francis Scott Key. He was inspired by the flag over Fort McHenry after a barrage of shots and shells plummeted onto the American fort. As the British pounded throughout the day and night, the smoke had cleared the next day revealing the American flag still flying high over the fort. Key jotted down the few lines saluting the event: “And the rocket’s red glare, the bombs bursting in air, Gave proof through the night that our flag was still there.”The “home of the brave” lyrics represent the heroism of Americans to defend their country. Respect is to feel admiration for what someone has done, and to treat them in a polite and kind way. The soldiers and people who have died for the...
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...Francis Scott Key was the author of The Star-Spangled Banner. In 1814, Key wrote a poem about what he observed during the Fort McHenry battle. The first time the poem was published was in Baltimore newspapers and spread along the East coast in seventeen other newspapers. Also, in 1916 Woodrow Wilson declared it to be the national anthem of the armed forces. Although it wasn’t until March of 1931 for the poem, originally called “The Defence of Fort McHenry”, to be announced as America’s national anthem, “The Star-Spangled Banner.” The song is a symbol of national pride and we continue to sing this to show our nation’s endurance through the war. The song was first performed in 1889 by the United States Navy during a ceremony that lowered and raised the flag. The first public performance was on October 19, 1814. A Baltimore theater, known as the “Old Drury,” performed the song after a play. The United States Marine Band played the anthem publicly in 1890. The U.S. Army and U.S. Military Academy at West Point both...
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...Econometria Eric Rebelo, Gabriela Peach, Lucas Simionato, Marion Mixéu, Natalia Gazige, Pollyanna Costa Prof.: Priscila Fernandes Ribeiro Objetivo: Estimar uma regressão que coloque a renda como variável resposta e verificar o impacto de cada variável explicativa na variação das rendas das famílias. Variáveis: • • • • • • Soma de despesas Quantidade de bens duraveis Aluguel Gastos com veiculo Gastos com poupança Dummies , tem carro, paga aluguel Tema: Renda das unidades de consumo familiares brasileiras de acordo com os gastos com consumo obtidos com a Pesquisa de Orçamento Familiar(POF) do IBGE. Modelo proposto: Regressão: log(renda) = 5,733103 + 0,065849*(quantidade de bens duráveis) + 3,16E-05*(soma despesa) + 0,549274*[log(aluguel)] + 0,064763*[log(gasto com carro)] – 0,00765*[log(poupança)] – 2,544451*(dummy aluguel) + 0,261395*(dummy carro) + 0,036480*[(log(poupança)^2)] – 0,022365*[log(poupança)*log(aluguel)] – 0,003297*[log(aluguel)*(quantidade de bens duráveis)] Ao analisar o impacto das variaveis, esperamos que a quantidade de bens duraeveis , os gastos com veiculo e os gastos com poupanca tenham um ipacto positivo na renda, ou seja, quanto maior a sua renda, maior seus gastos com essas variaveis. Por outro lado, esperamos que , ao tudo mais constantee , um aumento da renda perrmita que os gastos com aluguel diminua , pois pessoas que ganham mais ,tendem a poupar mais e assim , ter moradia propria ao invés de gastar mais com aluguel. Resultado...
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...ONLINE FORMS OF ADS AND PROMOTIONS 1.0 BANNER ADS/TICKERS 1.1 OBJECTIVES The objectives of the banner ads/tickers are to increase customer traffic, to sell specific products, to attract attentions and to announce specials and discounts. 1.2 IMPORTANCE This type of ads has a lot of importance such as building a brand recognition. This is a good step to introduce the brand to the customers because they will not know there is a new brand coming out unless they have the information. 1.3 THE PLACE ITS DISPLAY Sometimes, this banner is put in the website in the corner of the page with a variety of size. The common one is 480 x 60. It is easy for people to read it in this size but nowadays the size become smaller and smaller because people are hated to see the pop-out ads. 1.4 EXAMPLE Example of banner ads from ADIDAS. 2.0 SKYSCRAPERS 2.1 OBJECTIVE The objective of building a skyscraper to get the greatest measure of usable space out of the littlest measure of area. By building a building with many stories to it, the area space on which the building sits is duplicated by the greatest number of floors as the building can bolster. On the other hand, put another way, if the majority of the floors on a skyscraper were put at ground level, the building would possess a horrendous parcel of space. 2.3 IMPORTANCE Basically, this ads also has the same interest as banner ads which is to build the brand recognition but this type of ads give more information...
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...Ferrari (usually dealership sites). With all of this research in mind, we determined the best digital marketing strategies and crafted several tactics to hit the mark. Retargeting Ferrari's website receives a staggering amount of traffic every day. Using advanced tracking methods, we identify which visitors' behaviors reflect that of a targeted consumer. We show banner ads to these visitors (to the tune of more than half a million a month) when they visit other websites to drive them back to Ferrari. Direct Mail Sometimes conveying a sense of luxury is best accomplished with something physical. A select list of potential consumers received a direct mailer that reflected the quality and personalization of the Ferrari experience (which we used to track the effectiveness of each individual print piece). Search Marketing If they're searching, they're interested. That's why when someone looks for information on one of Ferrari's automotive marvels, we serve up relevant ads sending them to Ferrari landing pages focused on initiatives like their 7-year genuine maintenance program. Display Advertising Creating beautiful banner ads is easy, but making sure they show up on relevant websites, around the right content, and to the right audience? That's harder—but it's also where we excel. Well over a million sets of eyeballs see these ads...
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...Marketing and Other Expenses | | | Featured Adds in NewsPaper | $1,742.00 | | Promotional Flags | $1,625.00 | | Banner | $370.00 | | Participant Wristbands | $600.00 | | Gold and Silver Medals | $238.80 | | MVP Trophies | $58.90 | | T-shirts | $7,880.00 | $12,514.70 | Total Proposed Expenses after Funding | | $12066.20 | Cost per player to Cover expenses ( $12066.20/ 768) | $15.71 | | Cost per player to cover additional revenue for charities ( $10000/768) | $13.02 | | Total Cost per person as per Projected Revenue | | $28.73 | Budget Notes Rental of Secondary School will be provided by the City of Vaughan at no cost 3 Security Officers will be employed from 9am to 7pm at $14.50/hour. On the final day of the tournament 3 security officers will be employed for 1 hour. 6 referees will be assigned to each field from 9am to 7pm at $13/hour. On the final day of the tournament 6 referees will be employed for an hour. 2 adds will be featured on the Vaughan local newspaper promoting the event. After speaking with a representative the price of a half page and a quarter of a page is $1742.00 10 Promotional Flags are purchased from Lush Banners Sales Direct to display sponsors on corners of the field 64 Gold/Silver medals purchased from Arana awards at $3.70 each 2 MVP trophies for each...
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...The vision of Banner Healthcare is “We will be a national leader recognized for clinical excellence and innovation, preferred for a highly coordinated patient experience, and distinguished by the quality of our people” (Our Non-Profit Mission, 2015). Banner spans over seven different states including Arizona, Alaska, California, Colorado, Nebraska, Nevada and Wyoming. This healthcare system is a non-profit organization that aims to service its communities in returning all profit made into regenerating the community. According to the Banner Health this reinvestment goes towards new hospital beds, expanding patient care services, new physician services, new technology, maintaining existing equipment and facilities and paying employees’ salaries. By giving back to the community in such a large capacity, it enables both patients and physicians the incentive to continue utilizing the system that ultimately saves billions in healthcare revenue costs annually. Addressing the health care needs of citizens of the United States in the next decade is no small task. Like many hospitals and health care systems, Banner compiles data to highlight the ingenuity behind the machine that it banner and Medicare. The Care Management program that banner deploys gathers data from each of their twenty-five hospitals and measures the performance against national standards to improve how patient care is executed. Through finding strengths and weaknesses the health care is then reengineered and the weakness...
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...‘Yahoo Consumer Direct Marries Purchase Metrics To Banner Ads’ CASE ANALYSIS GROUP 6 What is Consumer Direct ? 1. Describe the research design for Consumer Direct. 2. Discuss the strengths and weaknesses of the research design. VASUNDHARA KEDIA MANDEEP PRADHAN SUDESHNA CHOWDHURY SOURABH SONI SHAURYADIPTA BASU NILOY BISWAS Consumer Direct, is a sequence of online advertising procedures done in conjunction with ACNielsen’s Homescan panel. In this process, Yahoo sets ads to target consumers, and the Homescan network is households that have elected to partake in such studies. From here households reflect back to the advertising agents after viewing a product on-line at Yahoo, and after a cool-down period of six weeks are then placed in the stores to see the purchasing power that the advertisement had on consumers that are part of the Homescan panel. The metrics of this advertising is to view the effectiveness of the ad targets, and the persuasiveness of the advertising to make consumers to want to go out and get the product. Consumer Direct used the descriptive research design. This design aims to observe and describe the usage of Yahoo without influencing the public in any way, in order to determine the effectiveness of the advertising on Yahoo. This design includes describing any behaviours, performing a case study, observing the amount of advertises being bought or look at through Yahoo, and lastly a questionnaire or presentation. The goal is to be more effective and efficient...
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...Q. An analysis of competitors’ brand identities and positioning to understand how the brand is differentiated. 3 competitors to Banner Bog Oak * Celtic Bogoaks * Ronnie Graham: Irish Bog Wood Sculpture * Brian O Loughlin: Irish Bog Oak Sculpture Brand Positioning: "The act of designing the company's image and value so that the segment's customers understand what the company stands for in relation to its competitors" Kotler (1988) Aim: a positioning which holds maximum appeal for its target audience e.g. Guinness Functional Emotional * Celtic Bogoaks They have been working with bogwoods for many years, creating beautiful gifts for the retail trade. They supply most of the top Irish craft retailers in Ireland including The Kilkenny shops in Dublin, Kilkenny, Galway and Killarney, Seodin in Limerick and Ennis, The Cat & The Moon in Sligo, Judy Greene in Galway, Waterville Craft Centre, The Kilkenny Design Centre, Marble and Lemon in Cork, to name but a few. They also exhibit at Showcase Ireland at the R.D.S. Exhibition Centre in Dublin every year. Celtic Bog oaks are a member of the Craft Council of Ireland. Positioning: Celtic Bog oaks are positioned well all over Ireland and showcasing in the RDS in Dublin yearly is making everybody aware of their products and what they have to offer. Brand Identity: Celtic bog oaks main brand identity is that "We bring an ancient Irish language and an ancient Irish timber together again." This...
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