...crisis severely challenged the hotel industry and stake holders, especially in asia region, which never before have so many issues that causes a crisis that has lasted that long With majority of properties located in asia, Banyan tree was hit hard by the crisis causing poor profitability in 2005. Foreseeing the risk of focusing its core operation in one region, Mr.Ho, CEO of Banyan tree initiates the expansion plan of banyan tree to open new properties in new location in order to minimize the risks. The IPO was executed to increase the capital for this expansion. However, the key issue of this aggressive expansion in how banyan tree can maintain its respective qualities across the chain due to: * The limitation of manpower and infrastructure to consistently deliver banyan Tree’s experience * The danger of bran dilution in case of banyan tree expands into territories that may have a negative impact on the brand. Its very important that banyan tree ethos, culture and skill set do not disappear with the process of the growth. Tha ability to manage growth while at the same time prevents brand dilution is crucial when considering about doing a mega expansionary project. * The emergent of competition in niche markets also happened as banyan tree enjoyed the exclusivity for some time. Maintaining a niche position as market...
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...HKU774 CATHY ENZ ALI FARHOOMAND BANYAN TREE: SUSTAINABILITY OF A BRAND DURING RAPID GLOBAL EXPANSION Within the next five years, if we play our expansion card right and we manage our growth properly, we have a reasonable, credible opportunity to become one of the top two or three dominant players in a global space which is very niche but nevertheless very global. - K.P. Ho, CEO of Banyan Tree Holdings Limited1 On 14 August 2006, exactly two months after its initial public offering (“IPO”), Banyan Tree Holdings Limited announced second-quarter results for the period ending on 30 June. Revenue had more than doubled to S$71.42 million, largely due to recovery following the 2004 Indian Ocean tsunami. The company felt that this was only the beginning, however, and had earmarked part of the IPO proceeds to finance an ambitious expansion plan. At the core of its business development plan was a proposal to open 21 new resorts3 over four years that would span non-Asian territories from Greece to Mexico. Banyan Tree CEO Ho Kwon Ping’s vision was to “string a necklace [of Banyan Tree properties] around the world”. The Asian Financial Crisis of 1997, the SARS crisis of 2003 and the Indian Ocean tsunami of 2004 had taken their toll on the travel and tourism industry [see Exhibit 1]. Although recovery was on the horizon, Ho understood the need to diversify risks across geographical regions and the IPO provided the finances to venture out of familiar territory. Two...
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...and hotels in strategic locations throughout the world amplifies that it wants to create a distinct image for itself. Banyan Tree identifies strategic locations where a typical resort would play safe and charge moderate prices whereas Banyan tree would price exuberant rates and be price maker than a price taker. It ability to create a niche where others are conservative clearly shows it is ready to take higher risks for higher benefits making it a Risk Seeking organization. Its strong strategy is to enjoy higher prices for the concepts like tropical garden spa and pool villa which is a signature feature of Banyan Tree and complement it with residence and property sales and gallery operations. Banyan Tree has grown and established its presence in Asia - Pacific against the backdrop of many disasters like Terrorists attacks in 2001, breakout of SARS in 2003 and Tsunami in 2004. Some facts like the profits of Banyan Tree grew by 41.9% from 2003 to 2004 when breakout of SARS severely hit countries like China, Hong Kong, Singapore and Vietnam where Banyan Tree had its major operations proves its adaptability and strength. In 2004 when Tsunami hit even though the profits from resorts receded profits from property sales helped Banyan Tree to not run into losses. Thus multiple revenue streams supports Banyan Tree to grow and sustain. The pedestal on which Banyan Tree is based is the strong value system like emphasis on CSR, proprietary advantage, low cost operations by taking advantage...
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...Founded in 1994 with its first resort in Phuket, Banyan Tree (BT) is a world-renowned brand of luxury hotels and resorts found in many parts of the world, with high concentration in Asia. As of March 2010, BT has received 556 awards from its 27 resorts, 67 spas, 71 retail galleries and 2 golf courses. Mission Statement “As a socially responsible business, Banyan Tree was founded with the core value of driving sustainable development. With the call to arms of embracing the environment and empowering the people, we seek to continue being an agent of social and economic development through responsible tourism. Our triple bottom line (economy, society and environment) help direct our sustainable development by inspiring associates, guests, and partners to take a wider consideration encompassing a long term view when making business decisions.” Strategy Overview BT has a vision to penetrate global markets, not just for the purpose of expansion, but also for survival and risk diversification reasons. However, their visionary CEO also recognizes the need to maintain a delicate balance so as not to dilute the brand and create and maintain the unique BT experience deliverable only through competent human resources and infrastructure. Its core customers belong in the luxury market who can afford to pay for the unique experience that BT can offer. Their corporate social responsibility (CSR) conviction of preserving the environment appeals and draws many like-minded souls, who...
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...its services or change marketing strategy.it is also important to check out the corporation’s financial error and handle it in time. As investors, they can realize how well the corporation done within a year and what the corporation will do in the next year and what is their strategic planning when they go through the entire financial analysis report. Then depend on their own experience and knowledge, they will design where they go. It may be make them stay on or leave out or increase their capital into same corporation because of corporation‘s profit and bonus keep going up or redistributed their capital into different corporation to reduce their investment risk. * Banyan tree holidays limited company 2. Firm, industry, and environment 2.1. Descriptions of firm and its management Ban Yan Tree Holidays Limited is a corporation which mainly operates spas, hotels and restores business. It had cost to 30 hotels and restores, over 60 spas and 80 galleries separately distributed in china, Indonesia, India, Korea, Mexico, Thailand, Vietnam ,Maldives United Arab Emirates and Seychelles. And that each restores had at least 50 to 100 rooms to meet the market demand. Board of Directors...
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...BANYAN TREE HOLDINGS LIMITED Introduction Founded in 1994 by Singaporean Ho Kwon Ping, Banyan Tree Holdings (BTH) Limited has developed into a multi-national operator with 30 hotels and resorts, over 60 spas 80 retail galleries and 3 golf courses in 27 countries. Banyan Tree has several operating business segments namely hotel investment, hotel management, spa operations, gallery operations, hotel residences, property sales, design and other services. Since the establishment of Banyan Tree, the Group has received over 600 awards and accolades with about 8,000 employees of over 50 nationalities, which inspired its global positioning. Banyan Tree’s commitment to environmental protection and corporate social responsibility has also received great recognition throughout the years. Strengths BTH’s strong brand identity can be seen from its great emphasis on environmental issues and giving back to the society. The organization has won awards such as the Pacific Asia Travel Association Gold Awards. Practices non-discriminatory hiring with 8000 staffs from across 50 nationalities, which provides diverse thinking and experience. Good target marketing. Banyan Tree taps into high-end market seeking for a romantic luxury resort, villa experience and its subsidiaries Laguna and Angsana focuses on providing towards families (Martin Roll, n.d.). Banyan Tree’s award winning in-house training and development academy has provided them with manpower to further extent their...
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...Relevant facts Company specialized in cable and small-bore pipelaying technology Started as a technical division to a major utility Competitive edge gained by its “mole” excavating tools 21 emplyess and over €4,000,000 Electrical and gas bills provide the core of business Questions 1. Analyze the problem presented by the client. Can Alan's problems be re-presented as opportunities? Alan’s problems can be presented as opportunites due to the lack o interest in his work team. He could do something to motivate the team (extra pay, bonus or bigger salaries) so the team can start working on the new action plan Questions 2. Formalise four objetives to protect Make a meeting with all the emplyees, have a motivational talk and see others opinions about the new plan. Explain how the business can grow with new technologies and explain that the company is not going to grow unless the employees chip in their part too. Start researching for information that could lead to new contracts Formalize all new incoming plans. Questions Consider what problems might emerge in reconciling the clients objectives with your own as a consulting team. There could be several problems with the clients objective, the first and foremost that we can think of is a situation where a client asks Exconom to do a job that our employers are not trained to complete, making the consulting team look unprepared. Major problems to solve Bad attitude around the work team The...
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...In today’s business environment, a firm’s survival is dependent on how it responds to its stakeholders; CSR is a way that response is communicated. This paper explores whether CSR is necessary for the survival of Banyan Tree in today’s environment. We will evaluate the possible ways that CSR benefits the company and show that CSR is not necessary for Banyan Tree’s survival but it does play a strategic role in building brand equity along with a sustainable business. Introduction Corporate Social Responsibility (CSR) There are multiple interpretations of what CSR means, and while there is no set principle, we have defined CSR as the duty of a corporation to create wealth in ways that avoid harm to, protect, or enhance societal assets for the purposes of discussion. Prevailing approaches to CSR were disconnected from strategy such that it obscured many opportunities for companies to benefit society . The outlook of CSR has changed since and modern business organizations have started to incorporate CSR, both internally and externally into their operations, aiming to achieve sustainable business development. This evolution arose due to increasing governmental regulations and societal expectations regarding the operation of companies, thus creating a divergence in business performance and expectations. CSR facilitates businesses in narrowing their performance-expectation gap . In the modern business environment, companies do not only compete on price and quality of...
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...Tree Common ash (Fraxinus excelsior), a broad-leaved tree European larch (Larix decidua), a coniferous tree Lepidodendron, an extinct lycophyte tree In botany, a tree is a plant with an elongated stem, or trunk, supporting leaves or branches. In some usages, the definition of a tree may be narrower, including only woody plants, only plants that are usable as lumber, only plants above a specified height or only perennial species. At its broadest, trees include the taller palms, the tree ferns, bananas and bamboo. A tree typically has many secondary branches supported clear of the ground by the trunk. This trunk typically contains woody tissue for strength, and vascular tissue to carry materials from one part of the tree to another. For most trees it is surrounded by a layer of bark which serves as a protective barrier. Below the ground, the roots branch and spread out widely; they serve to anchor the tree and extract moisture and nutrients from the soil. Above ground, the branches divide into smaller branches and shoots. The shoots typically bear leaves, which capture light energy and convert it into chemical energy by photosynthesis, providing the food needed by the tree for its growth and development. Flowers and fruit may also be present, but some trees such as conifers instead have pollen cones and seed cones, and others such as tree ferns produce spores instead. Trees tend to be long-lived,[1] some reaching several thousand years old. The tallest known specimen on Earth...
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... Dear Mr. Shaky: It has been a month since I was hired as GM of the Inn Restaurant. I am settling in well and look forward to a long prosperous relationship. I would like to take this opportunity to discuss with you some items of concern regarding the condition of the building. During this site inspection the following things caught my attention. * Old trees have grown so that their branches could become entangled in the power lines connected to the restaurant * Many of the windows have gaps possibly from the building settling * Water is not properly drained from the building. * Spider web pattern of cracks forming on the foundation. * The roof has tar paper that is pulled up in one section along with bird nests and tree branches. * There are also charred markings around the exhaust vent of the hood system. These are all potentially hazardous situations for our guest and staff. If we do not take action to fix these issues it will not only affect our bottom line but our ability to stay in business at all in this facility. The trees pose several problems. With the branches being so close to the power lines could potentially cause a fire if wind gust cause them to snap and clog up or wear down the gutter system. The roots could be clogging drains underground which could lead to expensive plumbing cost. The windows that have gaps in them are a major cause of our high energy cost. Water puddles up around the foundation because the current landscaping does...
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...Fall - A Time Transition The fall season has many meanings for me. It is a time of transition that takes us from warm balmy days to the more harsh weather of winter. It's a time that takes us from the spectacle of nature in full bloom, to nature in hibernation. The signs of this transition are everywhere. The vivid colors of summer fade away, the color of the sky changes from deep blue to gray. The green fades from the grass and plants lose their blossoms. The leaves on the trees turn color, and lose their grip. Insects disappear. It's the tune of year that signifies the end of summer and vacations. No more picnics, swimming, baseball, tennis, and a myriad of other activities that most of us enjoy in the outdoors. It signals that during the next few months we will have to endure weather conditions that are not conducive to spending quality time outdoors enjoying nature. The knowledge of this seasonal period of transition awakens, in me, a more keen awareness of my surroundings than at any other time of year. The deeper appreciation comes from knowing that the good weather days are coming to an end. The fall season conjures up all sorts of analogies in my mind. For example, football and basketball games are divided into four quarters, a dollar is divided by four quarters, the calendar year is divided into four quarters, and the human life span might also be divided into four 20 year parts, assuming that we live an average of 80 years. In all these examples, the third period precedes...
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...The Ecosystem of the Rainforest An ecosystem is a relationship among the living and non-living organisms in a designated area and the environment in which they interact with. It includes plants, trees, animals, water, and soil. The rainforest ecosystem includes a variety of species, plants, and animals. All living organisms in this ecosystem physically adapt to the rain. The climate in the rainforest is very humid due the amount of rainfall. A tropical rainforest is very hot and wet; this type of climate is hit directly by the sun because of its location near the equator. The closer you are to the equator the solar radiation there is. The average temperature reaches about 77 degrees Fahrenheit. This climates temperature remains about the same all year never dropping below 64 degrees Rain falls at about 250 cm each year. Because the sun is directly hitting the rainforest, when the sun warms the ground and sea the water evaporates into the air. Warm air vapor and cold ail vapor form eventually causing clouds to form resulting to rain. This water cycle constantly repeats itself. Rain occurs more than 90 days a year in a rainforest. The rainforest consist of mainly trees and animals, trees can reach up to 164 feet in height. Because of the climate plants such as ferns and mosses or epiphytes, receive lots of water and direct sunlight so they grow very tall. Along with the many species of plants living in the rainforest, tropical animals such as Toucans, anacondas...
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...Apples and Oranges Many of us have heard the saying, "That's like comparing apples and oranges." There is some truth to that statement. After looking at similarities and differences are not all that different of a fruit. Apples and oranges have a plethora of things in common as well as many things that differ. Apples and oranges have a great many things in common with each other. They both have the same approximate size and weight. Often both are used in juggling acts as well as used to take up space at the bottom of a Christmas stocking to make to sock look fuller of unhealthy items. In comparison they both have healthy benefits. The orange has lots of vitamins as well as the apple, although the apple does not get as much fan fair for the vitamins it does have. They have been used in the kitchen for everything from ice cream making to pie and pudding toppings and fillings. The cooking utility of these fruits are amazing, a chief can use both in a myriad of dessert dishes as well as used in the main course for added sweetening affects. They are often turned into juices and are a stable at the breakfast table. Both are considered to be a great basis off which many sauces and juice are made from: they often flavor other objects such as soda or chewing gum. Each of these delicious fruits is grown in large orchards; each orchard is planted and harvested within the same time frame. These crops are owned by a few large companies and leased out to small farming groups, so the large...
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...budget, time, and space. Application Practice Answer the following questions. Use Equation Editor to write mathematical expressions and equations. First, save this file to your hard drive by selecting Save As from the File menu. Click the white space below each question to maintain proper formatting. 1. You are planning to spend no less than $6,000 and no more than $10,000 on your landscaping project. a. Write an inequality that demonstrates how much money you will are willing to spend on the project. $6,000<_x<_$10,000 b. For the first phase of the project, imagine you want to cover the backyard with decorative rock and plant some trees. You need 30 tons of rock to cover the area. If each ton costs $60 and each tree is $84, what is the maximum number of trees you can buy with a budget of $2,500? Write an inequality that illustrates the problem and solve. Express your answer as an inequality and explain how you arrived at your answer. T<_8 Assuming maximum number of trees is (x), total expenditure 2,500, equation 60(30)+84(x)=2,500 84x=2,500-1,800 X=700/84 X=8.33 8 or less c. Would five trees be a solution to the inequality in Part b? Justify your answer. Yes, it would be T<_ 8 if replaced with 5 you will get...
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...Arbol Grande, Guajiro Yo Oil on canvas 2001 180 x 200 cm/ 71 x 79 in Collection of the Artist The painting “Arbol Grande, Guajiro Yo” has a tree painted in the middle. The tree has many colorful leaves. There is a man sitting beneath the tree, who is smoking a cigar. Apparently, because of the smoking his doing, he is surrounded by a cloud of smoke. The man is wearing a hat and has a mustache on his face. Also, there are flowers on the bottom of the painting, this is the ground of the picture. The painting has many colors; for example, the leaves of the tree are green, yellow, orange, blue, and red, with an outline of black. The painting has a mixture of primary and secondary colors. The negative space of the painting has a lot of warm colors. The shapes in this painting is very organic. The whole scenery is very organic, because of the leave shapes and tree trunk shape. Also, the flowers at the bottom are organically shaped. The texture of the painting is an actual texture, very smooth as it looks. The tree trunk has gesture lines going down towards the end of the tree. There is a sense of repetition in the painting; the leaves on the tree are repeated in the same even way in each of the branches. The focal point of the painting is the tree. Last, The tree it is symmetrical, but the painting is really asymmetrical. I believe the artist is just trying to emphasize his love for the country side of Cuba...
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