...Assignment Two: Crown (Casino Operations) Issue One: The chosen organisation is Crown, with our team’s focus specifically on casino operations in the High End and Mass Market segments to allow a more detailed analysis of the marketing mix and future direction of the brand. Crown has a strong value proposition, highlighted as the Asia Pacific leader in integrated gaming, entertainment and resort facilities, with gaming operations in a broad and highly lucrative market segment both within Australia and overseas. In Australia alone, over 70% of age appropriate citizens participate in some form of gambling activity in a market worth over $20 billion annually (Australian Productivity Commission Report on Gambling – 2010). According to the same APC report, casino gaming now makes up over 20% of the total gambling market and the use of poker machines in both casino and club environments has increased from 29% to 55% of spend in the last 20 years. Whilst a strong customer centric approach is essential for Crown to secure market share and build long term, loyalty based relationships with customers, the business also represents an example of both product and market orientation in its approach. The product orientation is indicated through Crown’s continuous development of table games and customer service programs, with the market orientation indicated through Crown’s detailed understanding of customer needs across its target markets (VIP, High End & Mass Market) and its delivery...
Words: 4713 - Pages: 19
...AUGUST 2011 REGIONAL PLAN FOR SYDNEY Regional Development Australia-Sydney brings together people and information to promote collaborative decision making for the sustainable and just economic development of Sydney, with a focus on employment growth. REGIONAL PLAN FOR SYDNEY © Regional Development Australia-Sydney Inc. This work is copyright. The Copyright Act 1968 permits fair dealing for study, research, news reporting, criticism or review. Selected passages, tables or diagrams may be reproduced for such purposes provided acknowledgement of the source(s) is included. Permission for any more extensive reproduction must be obtained from Regional Development Australia-Sydney Inc. While every reasonable effort has been made to ensure that the data and other content in this document is correct at the time of printing, Regional Development Australia-Sydney Inc. its committee and employees, disclaim any and all liability to any person in respect of anything or the consequences of anything done or omitted to be done in reliance or upon the whole or any part of this document. The Regional Plan includes inputs from stakeholder consultations and draws information from 87 other existing plans and reports published by the Australian, NSW & Local Governments and other key agencies. It does not represent the ‘only’ information on Sydney however it provides a unique ‘overview’ of the entire Sydney Region. RDA-Sydney cannot guarantee the currency of the statistical data; therefore...
Words: 35056 - Pages: 141