When it comes to copywriting for children a lot of copywriters tend to get stuck. Most of us are holed up in the adult world and forget that kids are young, naïve, and imaginative. This causes a lot of us to get stuck and not know what to write. One of the most important things to note is if you’re going to write for kids then at one point or another you’re going to have to take off your big boy shoes and get down and dirty in some mud.

When you’re a kid you just want to dream and play because life has no boundaries or reality. As a copywriter, it is your job to assure them that the toys they get will be able to help them make or do whatever they dream of doing. When you’re feeling stuck, a good product to take some notes from is Barbie.