...Competitive analysis CanGo is a company that operates in the Internet industry (E-tail) through three major segments: books (e-books), CDs, and videos. They are planning on diversifying themselves by adding a new segment to their company, the online gaming segment. Other companies already operate successfully within the Internet industry (e-tail) or in the book industry. Those companies are CanGo’s competitors. EBAY: eBay Inc. is an American Internet company that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. In short, the company is a giant marketplace used by more than 100 million people to buy and sell all manner of things to each other. * Revenue 2009: $7.67 billion (second position in the e-tail) * Strength : Strong customer relationships founded on a Consumer-to-Consumer business model, where strong interrelationships occurs, for example where buyers and sellers leave feedback for each other, and whereby awards are given to the most genuine of eBayers. * Weakness: the eBay model does leave itself open to a number of fraudulent activities. AMAZON.COM: Amazon.com, Inc. is an American-based multinational electronic commerce company. Headquartered in Seattle, Washington, it is America's largest online retailer. * Revenue 2009: $24.51 billion ( 1st position in the e-tail) * Strength: Its competitive advantage is enhanced by their strategies...
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...Amazon.com was set up in 1994 and was open to the public in July 1995. Being one of the first ecommerce portals, it practically invented the online distribution model. Although Jeff Bezos never owned any physical shop, he intended to compete with established players like Barnes & Nobles. Amazon was a start-up on one hand and Barnes & Nobles was a century old store chain headquartered in 5th Avenue in New York. They are a book retail store giant and are in business for over 100 years, with a huge amount of capital at its disposal. Amazon followed a model where its tries to charge the lowest possible price for any particular product, unlike many, who try to charge the highest possible price. Being a new online only store back in 1995, when the internet was not mature and the whole concept of online shopping was new, it was important for them to make it an attractive option, given that for most customers, it would be hard for them to put their trust in it, having to pay first and get the product later. Amazon, originally an online bookstore, later diversified into selling other items. Being a fresh start-up company, it did not have a brand image to maintain which stores like Barnes & Nobles or Borders had to deal with. Today amazon sells almost everything except for perhaps military supplies making it a one stop destination for online shoppers. The majority of the sales are still generated from the Books, CD/DVD and videos. One of the key factors which have propelled...
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...Comparison and Contrast of Popular Online Bookstores * Use of hardware and software * * “Common Hardware technologies used in business include: Desktop computers, laptops, mainframes, MS Windows, Mac OS, Unix, Linux, servers, web servers, and blade servers. Common Software technologies used in business include: enterprise applications, productivity and Office Applications, communication and information-sharing software, and entertainment and Media development software.” (Management Information Systems, 2013). * * The most popular software that is used amongst businesses are Accounting software called Intuit QuickBooks Pro, Backup and recovery software called Mozy, Blogging Software called WordPress, Calendar software called Sunbird, Collaboration software called Vyew, Collaboration and Office Suite software called Google Docs, CRM software called Salesforce.com, and Database software called FileMaker Pro. For the popular hardware used in business are servers, workstations, laptop and desktop computers, network switches, routers, cell phones, blackberries, PDA’s, GPS devices and many more. * * Use of databases and data communication technologies * * Besides the high importance of software and hardware that is used in virtually every business, databases and data communication technologies is just as important. There are main elements that make up databases and data communication for all three of these business: * Database Processing:...
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...Contrast between the nature of formal planning and strategic decision making...........3 Benefits and problems of formalised strategic decision making.....................................4 Benefits and problems of emergent strategy...................................................................4 The role of uncertain and dynamic environment.............................................................5 Why Borders failed while Barnes & Noble survived?.......................................................6 Conclusion.........................................................................................................................7 References.........................................................................................................................8 Introduction Planning is the basic function of strategic management and has a direct impact on the effectiveness of organisations activities. The main task of planning is to determine the mission and business objectives, define the means and channels through which the company objectives will be implemented. As identified by Mintzberg (1998), strategic management has developed two main approaches to planning, intended and emergent. Intended...
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...Barnes & Noble Vs. Amazon To attain a competitive advantage over Amazon.com, Barnes & Noble needs to develop a proper strategy and implement a successful marketing plan. SITUATION ANALYSIS Barnes & Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities. In regards to the main concerns of Barnes & Noble, the company needs to worry about the uncertainties associated with the expected rapid growth of the Internet, the changing profile of Internet users, increased competition and indeterminate future developments in electronic retailing from publishers, wholesalers, and retailers, and intense price competition. By 2000, more than 80 million users will be on the World Wide Web, with an increase in females and a broader spectrum of education levels and age, changing the market demographics. Additionally, some book publishers, namely Simon & Schuster and Bertelsmann, have expanded online, while the national leading wholesaler, Ingram, is developing a website where wholesalers could ship directly to consumers. In the meantime, small publishers and universities have started to publish directly on the Web, avoiding print versions completely and thereby challenging the posterity of conventional books. Within the Barnes & Noble Corporation, their smaller traditional bookstores such...
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...Exective Summary: Research shows there is an excellent opportunity for growth and thus increasing the companies’ revenues tremendously. Majority of the company’s researched showed a 30% or higher increase in sales within 5 years which is great for expansion. Building an exceptional customer service program will Increasing sales and return customers and also expanding to new customers. Some background: On-line gaming in the US and global market increased over the past 5 years has been more than 30%. We also found that CanGo customer satisfaction rate is under 50% which threatens the company poetical for growth. Solution: To Expand into the gaming market using a Strategic planning process as part of company operations utilizing internal personnel with external training to get people qualified where they are needed. Identify the companies’ capabilities through Opportunity analysis by replace communication system with a lean, to the point customer service system with operators as needed then build a return customer base by offering rewards and discounts. Market analysis shows the increase of revenue 38% in the US and 30.8% in the global market. Finically CanGo Return on assets is 2.3% and return on sales is 10.94% , excellent. Capital raised the cost of the online gaming to 30,000. With an increase in the market and customer base, CanGo estimates can exceed the 30,000 yearly. SWOT Analysis: Strengths: The e-service that CanGo has offered its customers is a huge...
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...INDIVIDUAL PROJECT: Microsoft 1. Description of Company a. Organizational Description – Microsoft is a computer company based out of Washington. Since the launched in 1975, the company has grown to be the leading software organization in the world, providing services to Fortune 500 companies, predominate universities, and in the homes of millions of citizens. Microsoft is responsible for the creation of every day uses for us today, such as operating systems, graphical user interfaces (GUI), Microsoft Word, Microsoft Excel, and most importantly, the Xbox. b. History – Paul Allen approached Bill Gates about starting a company that would develop and sell parts for the Altair 8800, which was the first personal computer to market. The duo believed that they could build a better computer that would be user-friendlier, so Bill Gates dropped out of Harvard and the two acquired a team to create Microsoft. The name was derived from the words “microcomputer” and “software”. The company was incorporated in 1981, moved their soon to be enterprise to Washington. Focusing on the software side of the computer industry, Microsoft created the MS-DOS operating system, which was the beginning of software, as we know it today. c. Current Situation – Currently Microsoft is still the leading software company, with Satya Nadella leading the way as the CEO. Former Chief Software Architect, Bill Gates retired in 2008, but remains on the company’s board of directors. ...
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...Toyota (Chapter 1) Overview. This case concerns the systems used by Toyota to become the third largest automobile manufacturer in the world. The case illustrates how this organization strives to serve customers and achieve a profit. The case intentionally emphasizes features of Toyota's manufacturing system, rather than its marketing strategies per se, to show how the whole organization is focused on serving customer wants and needs, not just the marketing department. Suggestions for Discussion Questions 1. In what ways is Toyota's new-product development system designed to serve customers? There are a number of features to this system that make it customer oriented. The Toyota system responds more quickly than competitors, allowing the company to correct any mistakes and react to market trends faster than competitors. The system has a chief engineer responsible for the product from design to marketing. This may allow consumer research to function as a direct input into engineering specifications rather than become a secondary concern after the product is designed. Since the corporate philosophy is to serve customers, consumer inputs are more likely to be used develop better new products. 2. In what ways is Toyota's manufacturing system designed to serve customers? There are a number of features in Toyota's manufacturing systems that are designed to serve customers, including the following features. Employees, even on the assembly line, are trained to consider their...
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...Section 2 AFFECT AND COGNITION AND MARKETING STRATEGY Chapter 3. Introduction to Affect and Cognition Chapter 4. Consumers’ Product Knowledge and Involvement Chapter 5. Attention and Comprehension Chapter 6. Attitudes and Intentions Chapter 7. Consumer Decision Making Chapter 3 INTRODUCTION TO AFFECT AND COGNITION Authors' Overview of the Chapter This is the introductory chapter on consumers' affect and cognition, and it provides a foundation for the rest of this section. Students need to understand the basic concepts presented here in order to apply them throughout the course. We begin the chapter by briefly reviewing the four elements in our basic model, the Wheel of Consumer Analysis. Then we discuss in some detail two broad, internal aspects of consumers' responses--affect and cognition. We describe affect and cognition in terms of two psychological systems that sense, interpret, and respond to information in the environment. The affective and cognitive systems can be thought of as essentially independent, yet highly interrelated modes of psychological response. Affect. Affect concerns people's feelings and emotional reactions. We identify four types of affective responses--emotions, strong feelings, moods, and evaluations--that vary in intensity and level of arousal (see Exhibit 3.2, p. 42). We emphasize that the affective system is largely...
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...CanGo Business Analysis Team D DeVry University BUSN 460 October 14, 2011 Table of Contents Page EXECUTIVE SUMMARY............................................................................................................4 INTRODUCTION...........................................................................................................................5 SWOT ANALYSIS.........................................................................................................................6 FINANCIAL ANALYSIS...............................................................................................................7 Financial Strategic Recommendations...............................................................................8 MARKET ANALYSIS...................................................................................................................9 Market Strategic Recommendations................................................................................10 STRATEGIC PLANNING...........................................................................................................11 Planning Strategic Recommendations.............................................................................11 COMPETITIVE ANALYSIS.......................................................................................................13 Competitive Strategic Recommendations.......................................................................14 ...
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...Information Systems | Copyright © 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course provides an overview of Business Information Systems. This includes a broad foundation for both technical and nontechnical business professionals. Special emphasis is placed on how information is used by different types of businesses across different industries. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Rainer, R. K., Jr., & Turban, E. (2009). Introduction to information systems: Supporting and transforming business (2nd ed.). Hoboken, NJ: Wiley. All electronic materials are available on the student website. |Week One: Overview of Information Systems...
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...TECHNOLOGICAL INSTITUTE OF THE PHILIPPINES #938 Aurora Blvd. Cubao, Quezon City Prepared By: Feniquito, Emilyn C. Gonzales, Ornelly C. IE41FB1 Presented to: ENGR. MANUEL Q. SANTOS October 6, 2011 I. INTRODUCTION CORPORATE PROFILE Amazon.com Inc. (AMZN) is a leading global Internet company and one of the most trafficked Internet retail destinations worldwide. Amazon is one of the first companies to sell products deep into the long tail by housing them all in numerous warehouses and distributing products from many partner companies. Amazon directly sells, or acts as a platform for the sale of a broad range of products. These include books, music, videos, and consumer electronics, clothing and household products. The majority of Amazon’s sales are products sold by Amazon, with the remaining amount from third-party sellers. Amazon was founded in 1994 and is headquartered in Seattle, Washington. It has direct international operations in the United States, Canada, France, Germany, Japan, and the United Kingdom. Since 2004, Amazon has begun to rapidly expand its web services arsenal. Products such as Amazon EC2 (Elastic Compute Cloud) and Amazon S3 (Simple Storage System), Amazon Route 53 have been large successes. Some of Amazon’s recent acquisitions include Shopbop (2006), Abebooks (2008), Zappos (2009), LOVEFiLM (2011). As of Q1 2011, Amazon has approximately 137 million active customers worldwide. It was also reported that there...
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...Advertising Critique: LibraTech’s eLluminate – The NEW Standard for eReaders MKTG575: Advertising Management DeVry University, Keller Graduate School February 4, 2013 Introduction What makes a good product? This is a question that many companies find themselves asking as they begin market research to uncover new products for their current and potential customers. Is it the quality? The product’s functionality and ease of use? Maybe it is the features and all of the bells and whistles that distinguish a product from its competitors. Perhaps, consumers are keenly focused on unbeatable prices when looking for new products. When companies ask, ‘what makes a good product?’ the answer is simple; a good product consist of top notch quality, user-friendly functionality, product features that are unique and a price point that is often comparable to none. LibraTech’s new eReader is the epitome of a GREAT product. This new eReader has been designed to compete with industry leaders like Nook and Kindle to deliver a seamless digital eReading experience without having to shell out hundreds of dollars. The new eReader features flip-page technology, a vibrant full color display that allows the reader to read any type of book easily from a novel to a travel book in the same detail they would find in the print version. The new eReader is also portable and convenient and can easily fit into a purse or book bag making this product ideal for college students...
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...m BUSINESS PROCESS AUTOMATION IN RETAIL The retail industry is facing sweeping and unprecedented change. Customers’ expectations grow higher, economic pressures require them to do more with less, and each day new competitors appear. Responding to that rapid pace of change, retailers tell us, is both their biggest challenge and their biggest opportunity. Retailers who can adapt to change can make intelligent, fast decisions; find new markets to exploit; and constantly improve their products, services, and operations. But retailers don’t have a switch to flip that turns them into supersmart, super-adaptable businesses. Hoping to find that switch, they often turn to technology, looking for some magic to help them navigate a changing business environment. However, technology by itself is not the solution. Any discussion about generating a positive impact for the business should first center on how to empower people with effective solutions that deliver results. A “connected retailer” not only leverages a flexible, economical technology platform that drives results, but also focuses primarily on its greatest asset: people empowered by the right solutions to act on the right information at the right time. To enable your organization’s people assets to extend their potential through the use of software, Microsoft delivers agile and adaptive solutions for business process automation (BPA). BPA solutions provide the tools, technologies, and infrastructure to automate complex business processes...
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...the tablet market potential is expected to grow at the same rate if not more with the number of units totaling 140 million. The market potential for the iPad 2 also can be stated for men and women ages 16-55 years of age in multiple countries around the world. Sales Potential Market potential overviews the forecasted amount of units that will be sold for the industry and not the organization itself. If Apple wants to determine how the organization can capitalize on the 120 million units expected to sell in the tablet industry for 2012, the company must determine the sales potential for the iPad2. Sales potential refers to the “maximum share (or percentage) of market potential that an individual firm can reasonably expect to achieve” (Spiro & Stanton, 2008, p. 351). In the second half of 2011, the iPad 2 has accounted for 68.3% of the approximately 116 million units sold in the tablet market (Peckham, 2011). It is reasonable to agree that in the coming years Apple can expect to see between 55 to 60% market share in the tablet market. In 2012, Apple’s sales potential for the iPad 2 can be predicted to be 55% with the release of newer tablets from Amazon, Samsung, and Barnes & Noble. Sales Forecast In 2011 the iPad 2 has dominated the tablet market. For the 2012 fiscal year the iPad 2 will likely see a strong first quarter in sales, but will see a decrease in the following quarters with the speculated release of the iPad 3. To determine how many tablets Apple will sell...
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