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Basic Concepts

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Conceptos Básicos
University of Phoenix
ECO 415 / Applied Economics in Business

Conceptos Básicos
Los cambios en cualquier ambiente tienen causa y efecto. De igual manera en el área de los negocios cuando hay cambios se ve afectada de una forma u otra la oferta y la demanda. La demanda para un bien o un servicio es definida como cantidades de un bien o un servicio que las personas están listas para comprar a varios precios en ciertos periodos de tiempo dados, otros factores adicionales al precio se mantienen constantes. Estar listos implica que los consumidores están preparados para comprar un bien o un servicio porque están esperando (tienen preferencia por ellos) y están accesibles (tienen el ingreso para adquirir su preferencia). Los cambios en la demanda de los productos se perciben por el cambio en el historial de las cantidades demandadas y la lista de precios o un cambio en la curva de la demanda ya sea a la izquierda o la derecha. Por otro lado la oferta de un bien o un servicio es definido como la cantidad de un bien o servicio que las personas están listas para vender a diferentes precios excepto en ciertas temporadas, otros factores aparte del precio se mantienen constantes. La única diferencia entre esta definición y la de demanda es que en esta es venta y en la demanda es compra. Al igual que en el caso de la demanda, oferta es basado en un termino de tiempo asumido en donde el precio y otros factores pueden afectar la cantidad suplida.
En el primer escenario de la simulación se presenta una situación en donde GoodLife tiene 2,000 apartamentos de dos cuartos en su complejo. El porciento de vacantes temporeros de arrendamiento mes tras mes de de 28%. Susan ha recomendado que el porciento de vacantes deba bajar a un 15%. También solicitó que se maximizara la ganancia. En este ejercicio se debe determinar el precio de la renta para asegurarse que más apartamentos se alquilen y que se maximice a la vez el ingreso. Para resolver el ejercicio se encontró el punto en donde la cantidad demandada igualo la cantidad suplida, a esto se le llama el punto de equilibrio. Se aumento un poco el precio de manera en que no hubiera ni superávit ni déficit. De esta manera hay menos apartamentos disponibles y la ganancia es mayor sin causar desequilibrio.
El análisis marginal es el corazón del análisis económico de una compañía. El ingreso marginal y los costos marginales se agrupan en columnas que contienen números claves los cuales se deben usar para decidir el nivel óptimo de rendimiento. Usando la relación entre los ingresos marginales y los costos marginales se decide la regla MR_MC. Esta regla está establecida de la siguiente forma: Una compañía que quiera maximizar ganancia (minimizar perdidas) debe producir un nivel de rendimiento en el que los ingresos adicionales recibidos de la ultima unidad sea igual a el costo adicional de producir esa unidad. En el tercer ejemplo de la simulación GoodLife tiene 3,200 apartamentos de dos cuartos disponibles para renta y el cargo mensual de renta es $1,450. Las personas ahora prefieren comprar casas en vez de rentar apartamentos. ¿Hay que determinar cuánto seria que se tiene que cobrar mensual para que el equilibrio entre la demanda y la oferta sea restablecido? En este caso se determino que la demanda disminuyo y la oferta se quedo igual. Se tomo la decisión de bajar la renta a $1,300 mensuales y con esto se creó un equilibrio ya que más personas se interesarían en rentar nuevamente. A este precio se rentarían 2,250 apartamentos lo que es igual a los apartamentos que los arrendatarios potenciales están dispuestos a pagar por ello, no hay déficit ni superávit en el mercado. * En el próximo ejemplo de la simulación luego de seis meses la predicción de Hal Morgan de que la demanda disminuiría se está haciendo realidad. La compañía tiene 2,800 apartamentos de dos cuartos para rentar temporeramente mes tras mes ya que 400 apartamentos han sido convertidos en condominios para la venta. Susan está de acuerdo con que mas apartamentos deben ser convertidos en condominios para la venta. Es necesario determinar ¿cómo este desarrollo afecta la demanda o la oferta de los apartamentos en el futuro? ¿Qué renta mensual habría que cobrar para que el equilibrio se restablezca nuevamente? En este caso se ajusto la tarifa de renta a $1,475 para crear el equilibrio ya que tanto la demanda como la oferta estaba bajando. A este precio se arrendaran 1,900 apartamentos lo cual iguala los 1,900 para los cuales hay arrendatarios. Si se compara este ejercicio con el equilibrio original se ve que la cantidad es menor que la anterior pero el precio es mayor que el anterior. El cambio en la demanda ha sido más que el de la oferta a diferencia de lo que sucede en este ejemplo en donde ambos han descendido. * El costo arreglado es un costo que se mantiene constante mientras el nivel de producción varia. En un análisis “short-run” los costos arreglados son incurridos aun si la compañía no produce rendimiento (Managerial economics, p.260). En el caso del costo variable es el costo total para una compañía al usar sus entradas variables (Managerial economics, p.260). Un ejemplo en donde una compañía pasa por dificultad económica y tiene que cortar costos lo es JC Penney. En el caso de esta tienda por departamentos es evidente que han usado estrategias de disminución de personal para poder sufragar el alza en el costo de la luz y la disminución en ventas. Esto permite que con un ajuste se compense la entrada de dinero que han dejado de devengar. En el ejemplo de la simulación el gobierno impuso un costo de arrendamiento de $1,550 para los apartamentos, así las familias de ingresos moderados podrían tener viviendas accesibles. El efecto de esta congelación de precio es un exceso de demanda y un déficit de apartamentos disponibles para la renta. * Finalmente, la demanda y la oferta no son estáticas. Varios factores causan que aumenten y disminuyan. Un aumento en la población hizo que la demanda de los apartamentos aumentara pero a la vez hubo un cambio en la preferencia haciendo esto que la demanda bajara. Estos factores causan que las curvas se muevan a la derecha (aumenten) o a la izquierda (disminuyan). Un cambio en el precio causa que suba o que baje el movimiento a través de la misma curva de demanda y oferta. También se vio el efecto de un tope en el precio en la cantidad demandada y la cantidad suplida de apartamentos de dos cuartos. Un tope en el precio debajo del equilibrio causa déficit porque a este precio la cantidad de demanda de los consumidores excede la cantidad suplida. En este escenario, no hay métodos de precio de racionar el límite en oferta. * * * * * * * * * * * * * * * * *
Referencias
Keat, P., & Young, P. (2009). Managerial economics: Economic tools for today’s decision makers (6th ed.). Upper Saddle River, NJ: Prentice Hall.

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