...According to INAC, the term for Aboriginal peoples is defined as: “a collective name for the original peoples of North America and their descendants. The Canadian constitution recognizes three groups of Aboriginal people: Indians (commonly referred to as First Nations), Métis and Inuit. These are three distinct peoples with unique histories, languages, cultural practices and spiritual beliefs. More than one million people in Canada identify themselves as an Aboriginal person, according to the 2006 Census.” (Indigenous Nationhood) Although many Aboriginal peoples in Canada identify as being Aboriginal, many Aboriginal peoples struggle to maintain or gain a sense of cultural identity due to the Canadian Governments assimilation policies. Throughout this paper I will discuss how the Indian Act, the Canadian Residential School System, and the Sixties Scoop assimilated Aboriginal peoples into a European way of life, by attempting to integrate them into society by abolishing their Aboriginal identities. This assimilation process impacted Aboriginal peoples in negative ways throughout the generations socially, culturally, and economically. The negative impacts within child welfare system, educational institutions, and the socio-economic status of Aboriginal peoples today, prove assimilation and the total integration of Aboriginal peoples within mainstream society is unacceptable. Decolonization techniques should be applied within those areas in order combat the long lasting effects of...
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...Design 1 Assignment 2 The history and promotional strategy recommendations for Burberry | Name: Shih Fen Tsao Student ID: 26317419 Module Title: Design 1 Module Code: ARTD 6075 Introduction Currently, promotion became a significant part of marketing as a result of its raising the consumer awareness of a brand and products, creating brand royalty and increasing sales. In this paper the author will focus on the case of Burberry. Burberry is one of the most important British luxury fashion brands. In the past few decades, the image of Burberry was from luxury brand to “Chav” and reborn in the early 21th. Burberry selected several marketing strategies to re-position it as a distinctive and unique luxury brand. The author will base on these promotional strategies and go further to give in depth recommendations. The aim of this paper is going to demonstrate the promotional strategy recommendations for Burberry. The structure of this essay is as follows. Next part will introduce the brief history and marketing strategy of Burberry. The subsequent parts will discuss and present the recommendations on promotional strategies then conclude with the concise conclusion. A brief chronology of Burberry Burberry was established by Thomas Burberry in 1856 when he started running a small shop selling men’s outerwear in Basingstoke, Hampshire, England. In 1880, a new fabric called “gabardine” was introduced by Burberry and soon enhanced the reputation of brand. “Gabardine” is...
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...Executive Summary Jessica Bastien, Donna Firanski, Fred Hansen, and Jeannine Helmig October 2, 2011 ACC 423 Timothy Malloris How are deferred tax assets and deferred tax liabilities derived? To understand what a deferred tax assets and deferred tax liabilities are let us take a look at what the word deferred means. In accounting terms deferred means to that there are assets or liabilities that a company does not realize until a future date. Deferred tax assets are on the company’s balance sheet is used to reduce any future income tax expenses. Deferred tax assets can be from a net loss that is carried over by the company into the next year as assets. An example of a deferred tax assets would be that on the balance sheet the company may have $50,000 and earn $150,000 before tax accounting income the company would apply $100,000 in accounting tax expense ($150,000 - $50,000). With deferred tax liabilities these are future tax liabilities from a situation where taxable income can cause future financial accounting to be greater and thus will create a temporary difference between the taxable income and financial accounting. An example would be if a company has an item that is on the books for $20,000 but the taxable written down amount is for $15,000. There is now a temporary difference between the two of $5,000. So now say that the company tax rate is 30% so the company would multiply the difference of $5,000 by the tax rate of 30% which would be $1,500 in tax...
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...The Concept of Luxury Brands by Klaus Heine Technische Universität Berlin, Department of Marketing Prof. Dr. Volker Trommsdor Wilmersdorfer Str. 148, 10585 Berlin, Germany Phone: +49.30.314-29.922 • Fax: +49.30.314-22.664 Email: Klaus.Heine@marketing-trommsdor.de • Internet: www.marketing.tu-berlin.de Heine, Klaus (2011) The Concept of Luxury Brands, Technische Universität Berlin, www.concepto uxurybrands.com. Edition: 1.0 This paper is published as the rst part of the serial publication Luxury Brand Management ISSN: 2193-1208 Editing & Review: Bartek Goldmann and Kate Vredenburgh Cover page: Kevin Duggan Acknowledgements: Dr. Steen Herm. I would like to thank the following people for their support and constructive criticism: Prof. Dr. Volker Trommsdor, Prof. Dr. Reinhold Roski, Dr. Vera Waldschmidt, Demet Tuncer, by Klaus Heine (2011); Copyright by Klaus Heine. All rights reserved. Apart from any fair dealing for the purpose of re- search or private study, or criticism or review, no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, scanning, or by any information storage or retrieval system, without permission in writing from the author. Technische Universität Berlin, Department of Marketing, Wilmersdorfer Str. 148, 10585 Berlin, Germany, Tel: +49.30.314-29.922, Fax: +49.30.314-22.664 Contents List of Figures . . . . . . ...
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...UPS and FedEx Air Hubs: Comparing Louisville and Memphis Cargo Hub Operations by Alex Cosmas and Bastien Martini The economies of scale afforded to passenger airlines by the use of a hub-and-spoke model are also enjoyed, sometimes to an even greater extent, by cargo carriers. The world’s two largest integrated carriers, UPS and FedEx, run their central air hubs in Louisville (SDF) and Memphis (MEM), respectively. We present a case study of the air hub operations at SDF and MEM. The land-side and air-side operations are contrasted between SDF and MEM, and generalizations are drawn regarding issues prevalent to cargo versus passenger hubs. I. Air Cargo in History The beginning of the last century saw the dawn of flight. Since the Wright brothers’ first flight, the transfer of goods through air mail and air freight has grown tremendously. The first cargo flight ever took place between Dayton and Columbus, Ohio in November 1910, when a department store shipped a bolt of silk. Even though the shipment was of small size, the flight stayed in the records because it was achieved in less time than possible by train. Some time elapsed before the first commercial cargo airline was created. In the 1920s passenger carriers created entities to carry freight, but it remained a very low fraction of their business. In fact, the first all-cargo airline was created after World War II, but bankruptcies and accidents in the early 1950s made most of the carriers quit the business...
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...Post Traumatic Stress Disorder Aria Hospital School of Nursing Abstract Post traumatic stress disorder is a severe anxiety disorder that affects “5 million people each year,” (Valente, 2010). PTSD effects more women than, with approximately 58% of at risk individuals including combat veterans. If left untreated, PTSD leaves those affected with quality of life issues, social interactions, daily functioning, and psychological issues. Over the years, there has been an increase in the awareness of post traumatic stress, and the impact of its diagnosis, (Bastien, 2010). Treatment relies on a multidimensional approach, including supportive patient education, cognitive therapy, and psychopharmacology. This paper will review PTSD, including clinical manifestations, diagnosis, medical and nursing management and community resources available to those affected by this disease. Description of Disease “Posttraumatic stress disorder (PTSD) is an anxiety disorder with a sustained and dysfunctional emotional reaction to a traumatic event, threat of injury or death, and pain,” (Valente, 2010). A traumatic event can be military combat, natural disasters, terrorist incidents, serious accidents, or physical or sexual assault. Most people who are exposed to a traumatic event will have stress reactions for the immediate days or weeks following the incident, however with some time will be able to deal with the event and return to normal. However, some people will have stress reactions...
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...Reference Shocker, A., Srivastava, R. and Ruekert, R. (1994). Brand management. Chicago, IL. Keller, K. (2014). Consumer brand relationships. J Brand Manag, 21(5), pp.365-365. Blattberg, R., Getz, G. and Thomas, J. (2001). Customer equity. Boston, Mass.: Harvard Business School Press. Kapferer, J. (2008). The new strategic brand management. London: Kogan, pp.15. Coca-Cola Company. (2016). Product Safety and Quality, The Coca-Cola Sustainability Project [online] Available at<http://www.coca-colacompany.com/sustainabilityreport/me/product-safety-and-quality.html#section-safety-and-quality-in-every-serving >[Accessed 26 Mar. 2016]. Hoidas, A. (2011). Planned Obsolescence: 5 Products That Have It and What to Do About It. [online] Promotional Products Blog | Quality Logo Products (QLP). Available at<https://ww.qualitylogoproducts.com/blog/planned-obsolescence-5-products> [Accessed 26 Mar. 2016]. MBA Skool-Study.Learn.Share. (2016). Deceptive Packaging Definition | Marketing Dictionary | MBA Skool-Study.Learn.Share.. [online] Available at: http://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/11912-deceptive-packaging.html [Accessed 26 Mar. 2016]. Jobber, D. and Fahy, J. (2009). Foundations of marketing. Maidenhead: McGraw-Hill Higher Education. Pp.143,157 Kotler, P. and Keller, K. (2009). Marketing management. Upper Saddle River, NJ [u.a.]: Pearson Prentice Hall, pp. 298-303 Lee, K. and Carter, S. (2009). Global marketing management...
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...Positioning of Louis Vuitton Company on the Digital World Students Name Institute Affiliation Date ABSTRACT 1. The study utilizes an investigative approach to finding out the positioning of the luxury brand in the digital world; a case of Louis Vuitton Company. Louis Vuitton is one of the best luxury brands in the market with a worth estimate of $24.7 billion. Many luxury brands have not bought the idea of going online and utilizing the digital platform in marketing their products. Nowadays it is very crucial and as well relevant for any luxury brand to go digital. With the world’s economic changes, people have revised their spending and diverted to a rather more relevant daily survival practices. In such a scenario, Luxury brands need to do an aggressive marketing and making their presence be felt all over the world. The technological advancements in the business sector are playing a bigger role rather. The digital platform has been in use for decades now with many business sectors going online. It is noted that as many business sectors would like to venture in the e-commerce, many luxury brands haven’t bought the same idea. Luxury brand companies have the notion that the digital marketing is made for small and middle-level range of commodities. In the year 2014, only three luxury brands gained their strength in the market with Louis Vuitton taking the lead. Therefore, we ask this question, what makes Louis Vuitton take the lead in the market in this transforming technological...
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...within a context of exclusivity emblematic of luxury - Participants take note of the company’s sleekly elegant architecture, interior design, and adroit use of lighting that are modelled after those of museums housing world-class exhibits. The store’s merchandize is artisanal, often produced in collaboration with artists. Objects for sale are displayed alongside actual art, rendering both products equivalent. Employees function as curators, offering guidance and knowledge, as well as goods for sale. We analyze how luxury consumers experience and evaluate the ways in which luxury stores operate as contemporary art institutions, and extrapolate those insights into managerial implications for other retail venues. - According to Kapferer and Bastien (2009), art is the aesthetic and social guarantor of luxury: truly a marriage of culture and luxury. - primary research site, the LV Hong Kong flagship store. focus on consumer perceptions of LV’s strategy of casting art as vital to its success—the first such research to demonstrate how consumers decode and experience a luxury brand’s positioning. We selected two LV stores in Hong Kong as our focus. We collected data over a period of two years (2006–2007) in Hong Kong using an ethnographic approach. interviewed twenty-five people in total, whose ages ranged fromyoung adulthood to middle age. - study limited to participants who regularly shop at the LV luxury brand flagship stores in Hong Kong - Creative directors at today’s luxury brands—the...
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...‘M&As: why don’t people ever learn from the mistakes of others? by William Richards Introduction Over the years, mergers and acquisitions research has identified the importance of leadership and workplace learning as critical determinants of M&A activities and outcomes. However, surprisingly little systematic attention has been paid to conceptualising or studying the impact and effect of either leadership styles or learning on the success of M&As – either in the academic or in the practitioner literature (Cartwright and Cooper, 2001) Although scholars and practitioners recognise that acquisitions frequently fail to live up to their potential (Larsson and Finkelstein, 1999), the impact of leadership on the outcomes of the acquisition process and the learning that takes place, has not been well developed or even widely recognised. A review of scholarly and practitioner focused writing on M&As suggest that while much has been written on the actual M&A process, others have only occasionally noted the critical importance of leadership and learning in the success or failure of M&As. Even in those cases where the leadership impact has been acknowledged, past work on M&As has neither examined nor proposed any details concerning what constitutes what learning that actually takes place during M&A or how it makes a difference. A review of academic and practitioner literature on M&A reveals that discussion of the primary determinants of M&A process and outcomes rarely ever...
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...AUGUSTE RODIN’S GATES OF HELL The Gates of Hell (conceived in 1880 – 1917; by Auguste Rodin (1840 – 1917) is housed at the Musée Rodin in Paris, France. (Musée D'Orsay). This impressive gateway was commissioned by the French state. (Gerald) The new appointed Secretary of Fine Arts, Edmond Tuquet (1836 – 1914), venerates Rodin’s art pieces and commissioned the sculpture on August 16th 1880 for the Musée des Arts Décoratifs. The original arrangements for the Musée des Arts Décoratifs were discarded three years later. (Musèe) Therefore, Rodin left and focused on experimenting and redesigning the portal for the next 20 years. At that point, the sculpture was still remained at its plaster stage; the gateway was not molded in bronze until Rodin’s death in 1917. Rodin’s Gates of Hell was reputed as a distinct piece considering his unique interpretation of its rough surface texture and shape that demonstrates the illustration of Dante Alighieri’s famous poem, The Divine Comedy (1308 – 1321). A few of Rodin’s most famous sculptures including The Thinker (1880 - 1925), The Kiss (1888 – 1889) and The Three Shades (1902) are inspired by the alto relievo sculptures in The Gates of Hell. This masterpiece was created anon after the Franco- Prussian War (1870 – 1871) during the installation of the French Third Republic (1871 – 1940). Auguste Rodin accepted the commission for The Gates of Hell anon after the Franco- Prussian War between French and German Empires. After France has lost the war...
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...Clementina Arriaga Racial Discrimination in the Death Penalty The death penalty is a punishment in which a person is executed for having committed a serious crime. This punishment has been carried out in many different ways all over the world and has been around for many centuries. Since it started here in the United States, however, we have been seeing racial discrimination in sentencing to the death penalty. An African American man who kills a white man is more likely to be sentenced to this punishment than a white man if he kills an African American. African Americans form most of the minority group here in the United States and they are a majority that are falling in this discriminating situation. Being sentenced to the death penalty is an unjust way of punishment for any crime committed, and it is even worse to be sentenced to the death penalty because of the race or class standing of a convict. The race of the convict and the race of the defendant in capital cases are major factors in determining who is sentenced to die in this country. This is ethically wrong. It is choosing to end someone’s life because we do not like their physical appearance or because they cannot afford their way out of it. This is unconstitutional and is definitely not a way to practice for our safety. It is a choice made by a judge that can easily be protected by the law, and that is unfair. We need a system that affords the same fairness to everyone, that does not accept racial discrimination...
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...luxury relates, according to this author, to a motivation linked to social differentiation claimed by the ostentation, whose purpose is the communication of its social position that gives the owner this form of luxury. Internalized luxury, means without display and demonstration, according to the same author, more the desire for refinement and the pleasure of personal taste. Fits into this category, for example, the case of luxury real estate. But we prefer, in the context of this thesis, ostentatious or externalizing luxury goods category in which you can store items such as: clothing, leather goods (bags, shoes and accessories) and watchmaking. If we are interested in this category of luxury goods, it is because, according to Kapferer and Bastien (2008, p.173), the visible part of the infringement. It is the same thing that expresses Sicard (2010, p.108) through the concept of "opuluxe", what we associated most frequently of the term “luxury” in its most classic sense and ostentation. In the opinion of these authors ostentatious luxury goods are, on the one hand, protected by the DPI, and easily open to counterfeiting. Unlike luxury real estate is not subject to such protection, and it is not easily reproducible or falsifiable, like Veblen goods. And as noted Chevalier and Lu (2009, p. 175), "luxury is one of the most popular sectors for counterfeits, because it is cheap to copy and easy to sell. Also, they are not as copied medicine for example; a directly perceptible risk for the...
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...UPS and FedEx Air Hubs: Comparing Louisville and Memphis Cargo Hub Operations by Alex Cosmas and Bastien Martini The economies of scale afforded to passenger airlines by the use of a hub-and-spoke model are also enjoyed, sometimes to an even greater extent, by cargo carriers. The world’s two largest integrated carriers, UPS and FedEx, run their central air hubs in Louisville (SDF) and Memphis (MEM), respectively. We present a case study of the air hub operations at SDF and MEM. The land-side and air-side operations are contrasted between SDF and MEM, and generalizations are drawn regarding issues prevalent to cargo versus passenger hubs. I. Air Cargo in History The beginning of the last century saw the dawn of flight. Since the Wright brothers’ first flight, the transfer of goods through air mail and air freight has grown tremendously. The first cargo flight ever took place between Dayton and Columbus, Ohio in November 1910, when a department store shipped a bolt of silk. Even though the shipment was of small size, the flight stayed in the records because it was achieved in less time than possible by train. Some time elapsed before the first commercial cargo airline was created. In the 1920s passenger carriers created entities to carry freight, but it remained a very low fraction of their business. In fact, the first all-cargo airline was created after World War II, but bankruptcies and accidents in the early 1950s made most of the carriers quit the business...
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...Thalia Coleman Belanger M00349310 MKT3110 – Marketing Strategy and Planning Dr. Costos Priporas Individual Report - Phase 2 Tuesday March 25th 2014 Word Count: 2,738 Introduction …………………………………………………………………………………………4 I. Marketing Objectives …………………………………………………………………5 Supporting Objectives ……………………………………………………………………6 Summary of Approach ……………………………………………………………………6 II. Targeting and Positioning ………………………………………………………….7 Market Targets …………………………………………………………………………….7 Market Positioning ………………………………………………………………………..8 Market Attractiveness ……………………………………………………………9 Current Market Position ………………………………………………………..10 III. Competitive Advantage ……………………………………………………11 Differential Advantage …………………………………………………………………..12 SWOT Analysis: Matching & Converting ……………………………………………..13 Levels of Product Offering ……………………………………………………………...15 Sustainability ……………………………………………………………………………..15 IV. Growth Strategies …………………………………………………………………17 Marketing Warfare ………………………………………………………………………18 V. Marketing Mix Program …………………………………………………….18 Product ……………………………………………………………………………………19 Price ………………………………………………………………………………………19 Place ……………………………………………………………………………………...19 Promotion ………………………………………………………………………………...20 Communication Tools ………………………………………………………….20 Product Life Cycle Management ……………………………………………...21 Implementation & Control ………………………………………………………………22 VI. Conclusion …………………………………………………………………..24 VII. References ………………………………………………………………….25 Appendix A: Summarized Strategic Analysis:...
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