...According to Thill and Bovee (1998)ninth edition,’’ Communication is a process of transferring information between senders and receivers using one or more written, oral or visual or electronic channels’’. Also according to Krizan, Merrier and Jones (2005),’’ Business communication is the process of establishing a common understanding between or amongst people in an organisation’’. Michael fielding (1997) says,’’ an organisation is made up of groups people who work together to reach specific goals’’. Communication can be formal or informal. Formal communication is defined by the relationships between various jobs. Informal communication also known as grapevine encompasses all communication that takes place outside the formal channel. Communication can be external communication. This is whereby the firm reaches out to external stakeholders such as customers, suppliers, investors and the government. It enables the organisation to be able to overweigh competition. A good example is Telecel Zimbabwe which reaches out to its customers by planting brand representatives in different sections of every city. They give out information about their brand through promotional campaigns, giving out fliers and enquiring from their customers what they think is necessary to improve the services offered to them. They also have radio broadcasts on Star fm where people communicate what they know about services offered to them. This gives Telecel a competitive advantage, thus attracting more...
Words: 2098 - Pages: 9
...Term Paper on Bata Shoe Companys Operations in Bangladesh INTRODUCTION: Bata Shoe Company is one of the largest companies not only in Bangladesh but also in many other countries. Bata Shoes is a large, family owned shoe company based in Bermuda but currently headquartered in Lausanne, Switzerland, and operates 4 business units worldwide – Bata Europe, Bata Emerging Markets, Bata Branded Business and Bata North America. It has a retail presence in over 50 countries and production facilities in 26 countries. In its history the company has sold more than 14 billion pairs of shoes. In 1985 Bata Shoe listed in Dhaka Stock Exchange. At this moment, its shares are traded in our two stock exchanges (DSE& CSE). Objective of the study: Objectives of the study are given below – • To know about Bata’s products. • To get idea about their current business condition. • To analyze its market position with it’s’ competitors. • To take an over view of their market strategies. Methodology of the study: This is a descriptive analysis. Most of the data is secondary data. I have collected the data from different websites and by taking viva of some Bata officials. Limitations of the study: To prepare this term paper we faced a lot of problems which include time & cost. Moreover, we faced a lot of difficulties to find out the actual data from websites. The officials also were not cooperative to give data about their company for their company’s regulation. An over view...
Words: 7435 - Pages: 30
...Malls [ ] ii. Departmental stores [ ] iii. Retailers [ ] iv. Cant say [ ] 6. Are you pricing conscious? i. Yes [ ] ii. No [ ] 7. What price range does BATA offer you? i. Low [ ] ii. Medium [ ] iii. High [ ] 8. Have you heard about BATA? i. Yes [ ] ii. No [ ] 9. From where did you come to know? i. Friends [ ] ii. Family [ ] iii. Ads [ ] 10. Have you used BATA? i. Yes [ ] ii. No [ ] 11. What did you liked in BATA? i. Quality [ ] ii. Price [ ] iii. Brand name [ ] iv. Range of products [ ] v. Easy availability [ ] 12. Are you satisfied with brand BATA? i. Yes [ ] ii. No [ ] 13. Are the prices of BATA shoes capable to attract customers? i. Yes [ ] ii. No [ ] iii. Can’t say [ ] 14. What are the options you get in BATA? i. Formals [ ] ii. Casuals [ ] iii. Sportswear [ ] 15. Is all the product range available in one single showroom? i. Yes [ ] ii. No [ ] iii. Can’t say [ ] 16. Do you find value for money in BATA? i. Yes [ ] ii. No [ ] iii. Cant say [ ] 17. Which other brands are you aware of? 18. Do the products of other co. provide that much good quality of products compared to BATA? i. Yes [ ] ii. No [ ] iii. Cant say [ ] 19. What kind of range you find in BATA in past? i. Many [ ] ii. Few [ ] 20. What...
Words: 484 - Pages: 2
... [pic] 2.1 Background/History of Bata Shoe Co. Bd. Ltd.: [pic] The business that became the Bata Shoe Organization was established on August 24, 1894 in Zlin, Czechoslovakia by Tomas Bata, and included his brother Antonin and sister Anna. Although this business was new, the Bata name had been part of a tradition of shoemaking for eight generations, spanning three hundred years. It was one of the first modern-day shoe 'manufacturers', a team of stitchers and shoemakers creating footwear not just for the local town, but also for distant retail merchants. This departure from the centuries-old tradition of the one-man cobbler's workshop was a brand new concept, creating an entirely new industry. The Bata enterprise revolutionized the treatment of employees and labor conditions. Tomas consistently maintained a human focus, creating opportunities for development and advancement, and added compensation for employees based on achievement. As the enterprise prospered, so did the communities where it operated. Tomas believed that a focus on people and public service was critical for business success. The enterprise built housing, schools and a hospital near the shoemaking plant in Zlin. It provided food and inexpensive rent during very difficult times. Bata companies later provided rail services, construction, insurance, publishing and a tannery in Zlin. "The Bata System" devised by the Zlin team, and later applied in other Bata Shoe Organization companies, organized operations...
Words: 9227 - Pages: 37
...satisfaction analysis evaluates customers’ attitude and perception towards product of a company. Bata Shoe Company, the largest footwear manufacturer and marketer in Bangladesh conducts an assessment of customers’ satisfaction in a regular interval. The purpose of this study is to measure the satisfaction level of the customers of the company. Due to the entrance of new competitors, this assessment program has become an important tool to know the market condition, customers’ attitude towards competitors’ products, customer shopping behavior and experience at Bata store. This assessment program uses a standard questionnaire internationally. Here a same small study conducted by the same questionnaire with the prior permission of Bata shoe company Bangladesh. The study was conducted among the footwear user of this country. The sample of the study was 30 in number. Though the sample size is very small but it provided overall scenario of customers shopping experience and overall shopping behavior. Here the study tried to find out customers shopping experience at Bata store and other shopping stores in Bangladesh. There are some emerging shoe stores in Bangladesh which have already gained customers loyalty in footwear products. The study compared the Bata shoe company with other emerging shoe brands such as Apex, Bay Emporium, Jennys, Pegasas, and many unorganized shoe stores like at Elephant road. Bata Shoe Company compared with these other shoe stores on some factors. These factors are store's...
Words: 7560 - Pages: 31
...Literature review The concept of Supply Chain Management is based on two core ideas. The first is that practically every product that reaches an end user represents the cumulative effort of multiple organizations. These organizations are referred to collectively as the supply chain. The second idea is that while supply chains have existed for a long time, most organizations have only paid attention to what was happening within their “four walls.” Few businesses understood, much less managed, the entire chain of activities that ultimately delivered products to the final customer. The result was disjointed and often ineffective supply chains. Supply chain management, then, is the active management of supply chain activities to maximize customer value and achieve a sustainable competitive advantage. It represents a conscious effort by the supply chain firms to develop and run supply chains in the most effective & efficient ways possible. Supply chain activities cover everything from product development, sourcing, production, and logistics, as well as the information systems needed to coordinate these activities. The organizations that make up the supply chain are “linked” together through physical flows and information flows. Physical flows involve the transformation, movement, and storage of goods and materials. They are the most visible piece of the supply chain. But just as important are information flows. Information flows allow the various supply chain partners to coordinate...
Words: 2346 - Pages: 10
...SAIL'S VOLUNTARY RETIREMENT SCHEME Case Code-HROB002 Published-2003 INTRODUCTION At a meeting of the board of directors in June 1999, the CEOs of Steel Authority of India's (SAIL) four plants - V. Gujral (Bhilai), S. B. Singh (Durgapur), B.K. Singh (Bokaro), and A.K. Singh (Rourkela) made their usual presentations on their performance projections. One after the other, they got up to describe how these units were going to post huge losses, once again, in the first quarter[1] of 1999-2000. After incurring a huge loss of Rs 15.74 billion in the financial year 1998-99 (the first in the last 12 years), the morale in the company was extremely low. The joke at SAIL's headquarters in Delhi was that the company's fortunes would change only if a VRS was offered to its CEOs - not just the workers. BACKGROUND NOTE |SAIL was the world's 10th largest and India's largest steel manufacturer with a 33% share in the domestic market. In |[pic][pi| |the financial year 1999-2000, the company generated revenues of Rs. 162.5 billion and incurred a net loss of Rs 17.2 |c] | |billion. Yet, as on February 23, 2001, SAIL had a market valuation of just Rs. 340.8 billion, a meager amount | | |considering the fact that the company owned four integrated and two special steel plants. | | |SAIL was formed in 1973 as a holding company of the government owned steel and associated input companies. In 1978, the| | |subsidiary companies...
Words: 11398 - Pages: 46
...Term Paper on Bata Shoe Companys Operations in Bangladesh INTRODUCTION: Bata Shoe Company is one of the largest companies not only in Bangladesh but also in many other countries. Bata Shoes is a large, family owned shoe company based in Bermuda but currently headquartered in Lausanne, Switzerland, and operates 4 business units worldwide – Bata Europe, Bata Emerging Markets, Bata Branded Business and Bata North America. It has a retail presence in over 50 countries and production facilities in 26 countries. In its history the company has sold more than 14 billion pairs of shoes. In 1985 Bata Shoe listed in Dhaka Stock Exchange. At this moment, its shares are traded in our two stock exchanges (DSE& CSE). Objective of the study: Objectives of the study are given below – • To know about Bata’s products. • To get idea about their current business condition. • To analyze its market position with it’s’ competitors. • To take an over view of their market strategies. Methodology of the study: This is a descriptive analysis. Most of the data is secondary data. I have collected the data from different websites and by taking viva of some Bata officials. Limitations of the study: To prepare this term paper we faced a lot of problems which include time & cost. Moreover, we faced a lot of difficulties to find out the actual data from websites. The officials also were not cooperative to give data about their company for their company’s regulation. An over view...
Words: 7435 - Pages: 30
...MKT 470- MARKETING RESEARCH Topic: A study on Bata Shoes’ success in attracting all different ages of customers of Bangladesh Prepared For: Samy Ahmed (SyA) Faculty Member School of Business Prepared By: Group Members: ID Tashfeen Ahmad 0920796530 Sarah Marzia Rahman 0930759530 Nafiza Nasir 0910227030 Md.Moshiur Rahman 1020936030 Shihabuddin Chowdhury 072723045 Sec: 4 Date: 16/4/2014 Letter of Transmittal 16th April 2014 Mr. Samy...
Words: 3663 - Pages: 15
...18 3.2. Main destinations 20 3.3. Imports 21 3.4. Value addition in Africa 21 4. Studies where value chain analysis has been used 22 4.1. Revenue distribution through the seafood value chain 23 4.2. Lake Victoria Nile perch fishery, Tanzania 25 4.3. Pelagic fishery in Morocco 32 4.4. Value addition opportunities in the Namibian seafood industry 38 4.5. Ugandan Nile perch quality management and certification 41 4.6. The Kenya capture fisheries value chain 45 4.7. Nigerian domestic catfish production 50 4.8. Gender analysis of aquaculture value chain in Nigeria and Vietnam 54 4.9. Private sector applications of value chain analysis 60 5. On-going value chain analysis studies 68 5.1. Value chain analysis of international fish trade and food security 68 5.2. Ghana: Value Chain and Cost Earnings Analysis 69 6. Example from Asia: Analysis of the fishery sector in Sri Lanka 70 6.1. Value chain summary 71 6.2. Production 71 6.3. Ownership and collective action 72 6.4. Fisheries value chain structure and dynamics 74 6.5. Value chain participants 76 6.6. Supporting markets 77 6.7. Inter-firm linkages 78 6.8. Value chain governance and power relations 79 7. Conclusions 81 References 82 Executive summary Executive summary The Trade Working Group of the Partnership for African Fisheries (a NEPAD programme) is...
Words: 31652 - Pages: 127
...the Cold War was at its height and the United Kingdom had just clawed its way out of recession. Perhaps those factors explain why, this week in 1982, when 119 government delegations chose to sign the United Nations Convention on the Law of the Sea (UNCLOS), the UK was not among them. According to Donald Rumsfeld, Britain’s then-prime minister, Margaret Thatcher, declared UNCLOS to be “nothing less than the international nationalization of roughly two-thirds of the Earth’s surface.” Fifteen years later, when the UK finally acceded to UNCLOS under a Labour government, the convention was applying, for the first time in history, an internationally agreed legal framework to the majority of coastal waters around the world. Countries’ rights to fish, minerals, and other resources were enshrined in law, with recourse to international adjudication should disputes arise. The right of free passage on the high seas was assured. Britain and other countries must now learn from, rather than repeat, the Thatcher government’s mistake. A new debate is emerging about how we govern and exercise stewardship over the high seas – the 45% of the Earth’s surface that lies beyond national jurisdictions. We know that a resource crunch of unprecedented scale is coming. Non-oil commodity prices have risen precipitously in the last decade. The high seas can provide food, minerals, and novel resources for technology and medicine. But the weaknesses of the current governance regime, epitomized by rampant...
Words: 911 - Pages: 4
...Dustin King Professor Dark English 2301 April 2, 2012 Culture The culture values are very different in the poems that Han-Shan wrote and the story of Jonah that came out of the bible. They both believe that there is a higher being that will judge us but they both go about there life in many different ways. Fore the story from the bible they understand that we are going to sin and that we must do what God says. In the Buddhist poems it is more a sense of never do wrong and all that you do that is going to measure up to all of your faults . The cultural values that are visible in Han-Shan’s poems was that he was a firm believer in Buddhism but he was a follower of the southern branch of the Ch’an or Zen sect, which placed great emphasis upon individual effort and was less wary of emotionalism than earlier Buddhism had been. Watson states, “… as a result Han-Shan’s poetry has little of the tone of dry bland understatement that we see in other poets of Buddhism background. (Watson) Han-Shan’s poems are mostly about a place he supposedly lived which was called Cold Mountain. Buddhist’s try to be one with everything around them and to not fault anything. He speaks of nature and speaks fully in metaphor. “The valleys are long and strewn with stones.’ Han- Shan goes on to say “Who can break from the snares of the world and sit with me among the white clouds.” (Han-Shan) Han-Shan is translated as Cold Mountain, which is also his key point in his poems. Zen Buddhism is...
Words: 1043 - Pages: 5
...California $4.95 Crab Stick, Avocado, and Cucumber. California Salad $5.45 Crab Salad, Avocado, and Cucumber. Crunchy $7.95 Crab Stick, Cream Cheese, Avocado, Cucumber, Jalapeno, Crunch Batter, and Fried Onion. Crunchy California $5.95 Crab Stick, Avocado, Cucumber, and Fried Onion. Dragon $8.95 Crab Stick, Cucumber, Avocado, Topped with Shrimp or Eel. Jersey Roll $8.95 Tempura Shrimp, Crab Stick, Avocado, Cucumber, Crunch Batter, and Fried onion. New York $7.95 Crab Salad, Kani Crab, Cucumber, Avocado, and Fried onion. Philly $5.95 Crab Stick, Cream Cheese, and Avocado. Samurai Roll $8.95 Tempura Shrimp, Crab Stick, Crab Salad, Carrot, Avocado, and Spicy Mayo Sauce. Shaggy Dog$8.95 Tempura Shrimp, Crab Salad, Crab Stick, Crunch Batter, and Fried Onion. Smoked Salmon $6.95 Smoked Salmon, Cream Cheese, and Avocado. Spicy California $5.45 Crab Stick, Avocado, Cucumber, Spicy Mayo Sauce, Sriracha Sauce, and Shichimi. Spicy Shrimp $6.95 Spicy Shrimp Salad, Avocado, Cucumber, and Shichimi. Spring Roll $5.45 Rice Paper, Shrimp, Lettuce, Cucumber, Carrot, Cilantro, and Glass Noodle. Temptation $8.45 Tempura Crab, Cream Cheese, Cucumber, Jalapeno, Crunch Batter, and Fried Onion. Tempura $6.95 Tempura Shrimp, Crab Salad, Avocado, Lettuce, and Fried Onion. Vegas Roll $8.95 Spicy Shrimp, Crab Stick, Avocado, Wasabi Cream Sauce, and Fried Onion. Vegetable $4.95 Carrot, Cucumber, and Avocado. Volcano $8.45 Smoked Salmon, Shrimp, Cream Cheese, Spicy Crab...
Words: 296 - Pages: 2
...such an extent that they will no longer support a sufficient quantity of fish for sport or commercial harvest. Atlantic Bluefin tuna, the most valuable fish among the fish market is in danger of becoming extinct within the next couple of years due to over fishing. Part of the problem is that they are being caught as early as four years old, and don’t start to reproduce till around eight years of age; many are caught before they can even reproduce. This has lead to a ninety percent drop in the species from 1970. Location of the Problem Atlantic Bluefin tuna live in open water mainly around the eastern and western part of the Atlantic Ocean. The tuna spawn in the Gulf of Mexico where quota (in tones) is much lower then along the east side of the Atlantic. The largest yield of Atlantic Bluefin tuna is in the Mediterranean Sea. History Overfishing started in the 1970’s with the introduction to bigger and more effective vessels that were able to catch more fish more effectively. The Atlantic Bluefin tuna gained popularity in the 1970’s with the introduction of the international sushi market. Possible Solutions Measures are being taken right now to try to stop overfishing by making stricter quotas and setting up aquacultures. The 2009 Atlantic Bluefin Tuna quota is 22,000 tones, a twenty percent decrease from the previous year. Yet despite the quota many more Tuna will be caught. When a fish like this is so prized people are willing to break rules to satisfy their...
Words: 567 - Pages: 3
...bring surprises with it. “The Fish” is a poem written by Elizabeth Bishop about her own story when she catches a huge fish while she is in a rented boat. After she catches the fish, she holds it up half out of the water. The fish looks pretty ugly, tired, and old with “shapes like full-blown roses, stained and lost through age” (lines 14-15). Algae is growing on it, and she realizes that the fish has five fishing hooks with the lines still partially attached hanging from its jaw. The speaker start to think how tough this fish must be and how much the fish probably fought through his life to survive. She begins to respect the fish. The story takes a final turn when she lets the fish go. The Theme of the poem is that great lessons can be learned from simple situations in life like a normal day fishing in the ocean. At first the speaker says “I caught a tremendous fish” (1). That is a simple description, then the speaker gives some detail about the fish and how it looks “his brown skin hung like strips like ancient wall-paper”. At this point, the fish is nothing special. After that, the speaker begins to examine the fish more closely, and she imagines the inside of the fish “dramatic reds and blacks,”(30) and a “pink swim-bladder.”(32) The fact that she is using her imagination in connection with the fish implied that the fish has a meaning behind simply being caught. The narrator learned from the persistence and dedication that the fish has. The fish has been caught five time as...
Words: 825 - Pages: 4
