...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
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...success of this company is that the brand loyalty of the company, heavy promotional activities, international standard and high quality design product, innovation and their effective leadership. Soap is a domestic good that people need to use it every day. The major concern is what brand consumer chooses to use. Will the people choose to use our brand? Most of the soaps can be getting at shopping complex, supermarket, grocery store and etc. People will normally buy at these few places once they need it. The market for this good is very large since it is a domestic good and need for everybody. The soaps can be considered as the products need to be repurchased in a frequent basis. Therefore, our target market is all citizens in Malaysia regardless their age, gender, income level and interest. Consumers’ Motivation to Buy In my opinion, our company is better than the Unilever Company. Although they are famous brands company, but it does not guarantee they are the best in every aspect. Nowadays, there are more and more people who are pay attention and put their effort to protect the environment from pollution, so I believe our product will become one of their considerations. Our company product is 100% natural soap and it is a best choice for health care product. Our soap has whitening function. Skin lightening gradually develops and it takes an average of 4-12 weeks before you see any noticeable change. For a person who wishes to achieve a lighter complexion,...
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...EXTRACT AS AN ADDITIVE IN MAKING DISHWASHING SOAP A THESIS Submitted to the Faculty Ilocos Norte National High School Engineering and Science Education Program (ESEP) In Partial Fulfillment of the Requirements in Research I ABIGAIL RIO C. ACOBA IX – SSC RUTHERFORD CHAPTER 1 THE PROBLEM: RATIONALE & BACKGROUND Background of the Study Soap is now considered as a regular need for almost all of the living human population across the world, mainly as softening agent and as a product for other personal hygiene purposes, wherein some are proven to be expensive and less effective. One of its kinds is dishwashing soap which we use in washing the dishes in removing the tough stains and grease that is all over the common kitchen tools we use in our everyday lives. It is a great help to minimize the time of removing those tough stains and grease on our kitchen tools. Buying and using the wrong dishwashing soap could put your family’s safety to danger. Your food could pick up a part of the residue that the dishwashing soap left and could cause food poisoning especially because most products contain chlorine in a dry form that is highly concentrated. It could also cause you a lot of skin damages such as unexpected whitening, rashes, and dry skin problems. Putting all of these aside, the question in everyone’s mind is, “What can be a lot safer, cheaper, and more effective ingredient in making and producing dishwashing soap for every one’s daily consumption. Jute...
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...1. History Liril is a popular soap brand sold, to a large degree, in India, and Asia, as well as a few places in Europe. The soap is currently manufactured by Hindustan Lever Limited in India. Liril launched a blue variant called Icy Cool Mint in 2002. It also tried launching an Orange variant, called Liril Orange Splash in India in 2004. Neither of these variants created much splash in the market. The company even changed agencies handling the brand, from Lowe to McCann Erickson before going back to Lowe. Liril has had a static market share for quite some time now. The majority of their sales happen during summer. Preity Zinta, among others, has advertised for this product. The original ads, featuring Karen Lunel, from 1975 and 1986 are now popular on the internet. http://en.wikipedia.org/wiki/Liril 2. Can Liril Regain Its Equity January 7, 2014: The soap market in India is highly penetrated (98 per cent) with a multitude of brands. The market is estimated at Rs 10,000 crore in value. Lifebuoy is the number one soap brand in terms of market share, followed by Lux, Santoor, Dettol and Godrej No.1 in that order. (Ref table: Leading the market) The two major segments in the soap market are beauty and health. Beauty is the bigger segment at Rs 5,000 crore but the health soap market, valued at Rs 3,000 crore, is the faster growing segment. The other segments are herbal/ayurvedic soaps and medicated soaps. In terms of prices, the soap segments are: Mass: Lifebuoy, Godrej...
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...Summer Internships 2011 PGDM 2010-12 Summer Internship Project Report on “LIVE PROJECT ON BRANDING IN EMERGING CHANNEL FOR MEN PERSONAL CARE CATEGORY” Undertaken at ITC LTD JAIPUR Submitted By: (AJAY RAJ SINGH SHEKHAWAT) (Student Roll No.10GMOO1) Company Guide: Faculty Guide: Mr. VINOD MEWANI Mr. RUSTAM BORA AREA EXECUTIVE ASST PROFESSOR ACKNOWLEDGEMENT The making of any project requires contribution from many people, right from inception till its completion. In our case also, there had been a few people who have made this happen. It was not only learning but also an enriching experience. We would like to thank Mr. Rustam Bora Asst. Professor and Mr Vinod Mewani Area Executive ITC ltd for being a source of inspiration and for the valuable suggestions provided throughout. His constant follow-ups and result orientation ensured that we successfully meet the deadlines. The making of any project requires contribution from many people, right from inception to its completion. In our case also, there had been a few people who have made this happen. It was not only learning but also an enriching experience. We thank our colleagues and friends for providing constant encouragement and help. Finally, we are grateful to our families for their moral support and understanding. “Teachers open the door, but you must enter by yourself” ...
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...Project report on “An organization study at Kerala soaps LTD “ Submitted as a part of MBA I year Course Requirement By KANNAN PRAKASH 3511040070 Under the guidance of Mr. SHANKAR Asst. Professor – MBA Department SRM University SRM B-SCHOOL FACULTY OF ENGINEERING AND TECHNOLOGY SRM UNIVERSITY (RAMAPURAM II) VADAPALANI, CHENNAI BONAFIDE CERTIFICATE This is to certify that MR. KANNAN PRAKASH is a Bonafide Student of SRM B-School, SRM University, Vadapalani, Chennai. He is in the 1st year of Masters Degree Program in Business Administration (MBA). He has done this project under my guidance and supervision towards part fulfillment of I year MBA course. Project Guide HOD Mr. SHANKAR Prof. T.P NAGESH Date: 05/08/2011 Place: CALICUT DEPARTMENT SEAL DECLARATION I KANNAN PRAKASH Reg No: 3511040070 studying in I year MBA program at SRM B-School, SRM University, Vadapalani, Chennai, hereby declare that this project is an original work of mine and I have not verbatim copied / duplicated any material from sources like internet or from print media, excepting some vital company information / statistics, which are provided by the company itself. Signature of the Student Date: 05/08/2011 Place: CALICUT ACKNOWLEDGEMENT With a grateful heart, I like to thank and praise God for his faithfulness and love in my life. First I would like to thank MR.PRAKASH, Manager - Human Resources, SRA Systems Ltd., Chennai., for...
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...Consumer Trends Inside the Soap Category in India |Soap is a product that many people might take for granted or consider rather ordinary, but for some, lathering up | |can be a treasured part of a morning or nightly routine. | | | |Scented or unscented, in bars, gels, and liquids, soap is a part of our daily lives. In the United States, soap is| |a $1.390 million (US$)* industry with over 50 mass market brands. But in some markets the sales potential for soap| |is only beginning to be realized. At the end 2000, soap was a $1.032 million (US$)* business in India. IFF's | |marketing experts offer the following overview of this growing category. | | | |*Source: Information Resources Inc. 2010 data for Year-End 2011 | |[pic] | |Overview of the Indian Soap Category | |India is a vast country with a population of 1,030 million people. Household penetration of soaps is 98%. People | |belonging to different income levels...
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...registry occurred more than 250,000 golden legs American Saddle breeds have been registered ,and now can be found in countries all over the universe. The American Saddle bred horse is mostly known as the most expensive because of their golden legs. When the horses are bided off they can and will usually will go for a million dollars. The horse is priced do high because of its special abilities to perform five different gaits (different style of moving). Including the high step, Fox trot, Four beat, and Slow gait. Since the 1800s this breed has played a tremendous part in the U.S. show industry and is formally called the “Peacock’’ of the horse world. Which is a name of the golden legs family. These horses attract so much attention they can be seen from space. They have even attracted attention all the way from heaven. Their performance is just outstanding many have been trained to make bathing soap cold from their body heat. When these horses feel detected they start to jump over fences to escape. The American saddle...
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...encouraged me throughout the working of this project. Last but not the least I would like to thank the Almighty for always helping me RAJIV GUPTA Index Company profile Business Mission Market Objective Situation Analysis SWOT Analysis Marketing Strategy Marketing Mix Implementation, Evaluation and Control Conclusion LUX Company Profile Since 1929, Lux in step with the changing trends and evolving beauty needs of the consumers, offers an exciting range of soaps and Body Washes with unique elements to make bathing time more pleasurable. One can choose from a range of skincare benefits like firming, fairness and moisturising. Lux stands for the promise of beauty and glamour as one of India's most trusted personal care brands. Lux Believes in passion for beauty .It continues to be a favourite with generations of users for the experience of a sensuous and luxurious bath. Lux believes that femininity shouldn’t be denied. Since its launch in India in the year 1929, Lux has offered a range of soaps in different sensuous colours and world class...
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...able to capture youth's attention? If Karen Lunel bathing under a waterfall gave Liril a shot in the arm, Vinod Khanna running on the seashore did the same for Cinthol. After Khanna, the other heartthrobs who lent their face (and other body parts too) to Cintol were Imran Khan, Shah Rukh Khan and Hrithik Roshan. However, what Lunel did for Liril, Cinthol could not quite duplicate with all the hunks put together — perhaps because shopping trips in large parts of India are still a male domain. But times have changed and so has Cinthol. The new advertising campaign for the brand, conceived by Creativeland Asia (CLA) is devoid of any wellknown face but has a bunch of young people bathing in several unlikely, improbable parts of the world. There's a good reason for that. "Our consumer research showed shifts in lifestyle and that every individual wants to live life to the fullest. Personal grooming plays a very important role in a person's life, and we found a good opportunity there," explains Sunil Kataria, EVP - marketing & sales, Godrej Consumer Products LtdBSE -1.12 % (GCPL), which owns Cinthol. Launched in 1952, Cinthol was born much later than it biggest competitor in the 'popular' segment of toilet soaps, Lux (1929), which today is also the leader by far. Dettol (1987) and Santoor (1986), which arrived on the scene much later, are also ahead of Cinthol in this segment of the highly fragmented Rs 9,000 crore soap market. Now GCPL is dusting up the brand and its...
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...Sex and advertising: Retail therapy | The Economist 18/10/2012 22:28 Log in Register Subscribe Digital & mobile Events Topics A-Z Newsletters Jobs Thursday October 18th 2012 Search Multimedia Print edition World politics Business & finance Economics Science & technology Culture Blogs Debate The World in 2013 We use cookies to support features like login and allow trusted media partners to analyse aggregated site usage. Keep cookies enabled to enjoy the full site experience. By browsing our site with cookies enabled, you are agreeing to their use. Review our cookies information for more details. Sex and advertising Comment (28) E-mail Print Reprints & permissions Retail therapy How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing Dec 17th 2011 | from the print edition Like 1.7k Tweet 874 Advertisement THESE are thrilling days for behavioural research. Every week seems to yield a new discovery about how bad people are at making decisions. Humans, it turns out, are impressionable, emotional and irrational. We buy things we don't need, often at arbitrary prices and for silly reasons. Studies show that when a store plays soothing music, shoppers will linger for longer and often spend more. If customers are in a good mood, they are more susceptible to persuasion. We believe price tends to indicate the value of things, not the other way around. And many people will squander valuable time...
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...[pic] Marketing Plan Phase II MKT/421 Marketing Marketing Plan Phase II The image of an unpleasant chore ripping a mother away from her precious baby appears horrifying to the Johnson and Johnson family, therefore; members of the Johnson and Johnson family are offering Johnson and Johnson’s Baby Bubbles Bath, a new baby care product. Johnson and Johnson’s Baby Bubbles Bath ensures a new mother never experiences choosing between spending her time caring for her baby or that unpleasant chore. Johnson and Johnson’s Baby Bubbles Bath never leaves a ring of soap scum around the tub for a mother to struggle cleaning after bathing her baby. This allows a mother to continue to provide attention and care to the vulnerable baby, and like each Johnson’s baby care product, Baby Bubbles Bath is safe for the most delicate member of the family. “As a parent, you're committed to providing the very best care for your baby. And so are we…we've been applying the highest JOHNSON'S® Brand standards in baby care to our products for over 100 years” (Johnson's Baby, n.d. para. 1). In 1894, “Johnson & Johnson launches maternity kits to make childbirth safer for mothers and babies. JOHNSON'S® Baby Powder goes on the market. Its success leads to the Company's heritage Baby business” (Johnson & Johnson Services, Inc., n.d., slide 4). Johnson and Johnson’s Baby Bubbles Bath Developing and marketing a baby bath product requires a commitment of time and resources...
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...Indiaand has employee strength of over 15,000 employees and contributes to indirect employment of over 52,000 people. The company was renamed in June 2007 as “Hindustan Unilever Limited”. Hindustan Unilever's distribution covers over 1 million retail outlets across India directly and its products are available in over 6.3 million outlets in the country, nearly 80% of all retail outlets in India. The company claims that two out of three Indians use its many home and personal care products, food and beverages. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water...
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...Advertising Campaign Romesee Davis Strayer University Lithonia Campus Marketing Communications January 28, 2016 Prepare an overview of the product, its brand category, and the niche that it is intended to fill. The product I will be promoting are all natural bath essentials, such as, bath soaps, body lotions, candles, and body scrubs. The name of the product is called Jill’s Love. There are a few reasons I named the product after my mother, Jill. One is because I feel my mother’s love is so caring and nurturing and that is what I want my brand to reflect. Secondly, the name Jill is simple and love is simple. Bath essential products are for you to care for your skin deeply and when you are using the product you feel more love for yourself. My product is to get the consumer more in tune with their bodies and skin care naturally. The niche market is target to women ages 14-60 who do not want to spend a fortune for loving their skin. The cost will range from $ 6-$35, which is rather reasonable as opposed of today’s competitors. This may seem as wide demographic age, but I choose this niche market because young ladies from the age of 14 start to care about different fragrances to make themselves feel like ladylike. Ladies from the age of 20-40 focus on their sensuality and pampering themselves after a hard day at work. The ladies from the age of 40-60 want to keep their skin rejuvenated and firm. Imagine this, you wake up in the morning rushing to get the day started...
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...TOPIC BRANDING STRATEGY OF HINDUSTAN UNILEVER LIMITED SUBMITTED BY PRIYANKA S. TELANG UNDER THE GUIDANCE OF SAMADHAN KHAMKAR IN THE FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES UNIVERSITY OF MUMBAI ACADEMIC YEAR 2009-2010 CHIKITSAK SAMUHA’S S.S & LS PATKAR VARDE COLLEGE OF ARTS COMMERCE & SCIENCE AND V.P VARDE COLLEGE OF COMMERCE & ECONOMICS,GOREGAON (W) MUMBAI -62 1 CHIKITSAK SAMUHA’S PATKAR – VARDE COLLEGE OF ARTS, COMMERCE SCIENCE. GOREGAON (W), MUMBAI -400063 CERTIFICATE This is to certify that PRIYANKA SHASHIKANT TELANG OF T.Y.Bachelor of Management studies VI (2009-2010) has successfully completed the project on “BRANDING STRATEGY OF HUL” under the guidance of SAMADHAN SIR. COURSE CO-ORDINATOR PROJECT GUIDE/INTERNAL EXAMINAR EXTERNAL EXAMINER 2 CHIKITSAK SAMUHA’S PATKAR – VARDE COLLEGE OF ARTS, COMMERCE SCIENCE. GOREGAON (W), MUMBAI -400063 DECLARATION I, PRIYANKA TELANG OF Patkar –Varde College of TYBMS (semester VI) hereby declare that I have completed this project on “BRANDING STRATEGY OF HUL” during the academic year 2009-2010. The information submitted is true and original to the best of my knowledge. DATE: SIGNATURE OF STUDENT PLACE: MUMBAI 3 ACKNOWLEDGEMENT I wish to express my profound gratitude to PROF.SAMADHAN KHAMKAR for his kind support and valuable guidance for the completion of this project. I also express my sincere thanks to my principal and BMS co-coordinators...
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