...Beauregard. Beauregard. Beauregard. The chant, as his men marched back South from the The First Battle of Bull Run. The Confederacy wouldn't have won The First Battle of Bull Run if it wasn't for P.G.T. Beauregard going to U.S. military academy at West Point. In St. Bernard Parish on May 28, 1818, Beauregards mom gave birth to one of the best commanders of the Confederacy. Beauregard was an important person in The First Battle of Bull Run which started on a hot sunny day on July 21, 1861. The first shots of the Civil War were shot when Beauregard ordered his men to shoot. Commander Beauregard was a very smart man because he assumed that the Union Army would strike at Manassas to take the railroad junction, so he stationed most of his men between...
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...CIVIL WAR JOURNALS “My paramount object in this struggle is to save the Union, And is not either to save or destroy slavery” -Abraham Lincoln (1862) THE BACKGROUND CAUSES OF THE CIVIL WAR (C.W. JOURNAL #1). The Civil War wasn’t only about the fight of freedom for the black people, but also the economics, and the states against the federal rights, lead them to the call of battle. To me, they were important factors that people had their own desire of having the life they wanted. The Economic and social differences between the North and the South became more notable each day. The North needed the South, and the South needed the North. The southern economy was depending on cotton in which they needed the salves to work on. The North had the industries that purchased the raw cotton and turned them into finished goods. This created a major difference in economic attitude, and the North meant the change of society, evolved with different cultures and classes. Other fact that lead them to war was the disagreement the states had against the government. The government felt that the states should still have the right to decide if they were willing to accept certain federal acts. This resulted in the idea of nullification. When nullification would not work, the states felt that they were no longer respected and moved towards secession. ELECTION OF 1860 (C.W. JOURNAL #2). The Democratic Party split into Northern and Southern due the slavery issues. In the Northern democratic...
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...| | | |[pic] |Business Communication – SAMPLE | | |B01.2105. | | | | | | | | |Course Site found at http://sternclasses.nyu.edu | Course Overview Effective Communication is a vital component to so many aspects of business life. From investment banking to marketing, from entrepreneurship to corporate planning, understanding the techniques of business communication will be an invaluable addition to every Stern student’s portfolio of knowledge. This course is a highly-interactive and participative experience that introduces the basics of business communication strategy and delivery. Deliverables will include written documents and oral presentations based on several cases. You will present both individually and in a team and will receive feedback to improve your presentation effectiveness. In the final...
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...Executive summary Introduction In 1984 Mateschitz founded Red Bull. Red Bull Energy Drink was first sold on the Austrian market in 1987. Red Bull reached its first foreign markets in 1989 in Singapore and in 1992 in Hungary. In 2008 Red Bull created its own cola, Red Bull Simply Cola. It created a market segment unlike traditional colas, by using only 100% natural ingredients. In 2009, Red Bull extended its product line with Red Bull Energy Shots. Red Bull headquarters are based in Fuschl am See, near Salzburg Austria. Approximately 4 billion cans of Red Bull are consumed each year; the product is available in 160 countries. Red Bull is the leader of the energy drink market and performs an annual turnover of more than 3 billion Euros. As we will see in this report, polemics, nonconformist, genius marketing are, among others, the ingredients that made Red Bull the star product of Energy Drink Segment in the world. For more than 20 years, Red Bull has managed to establish itself brilliantly in the world, which, despite the widespread economic gloom, has always taken a growing interest for this drink. In this report, we will analyse Red Bull and the environment in which the company evolves, its target and positioning trough marketing tools. It will enable us to understand how Red Bull managed to reach its leader position and to think about some recommendations to further improve its strategy. The Product Red Bull is a lightly carbonated drink that enhances mental and physical...
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...Abstract On June 25, 1876, the 7th Cavalry Regiment led by LTC George Armstrong Custer, went into the valley of the Little Bighorn. Unknowingly they were walking into the largest number of Indian warriors the world has ever seen. By the end of the day 210 soldiers would lay dead including Custer himself. The Battle of the Little Bighorn has become the most discussed and most popular battle of the Indian wars. It marked the greatest, and last, battle the American Indians would have over the Untied States Army. It was also the most devastating loss the U.S. Army would have in the Westward expansion of the Untied States. The news stunned the nation and led to an endless debate about the facts, strategy and tactics of the battle that continues to the his day. INTRODUCTION The Battle of Little Bighorn also known as Custer’s Last Stand. Took place in June 1876, in the little Bighorn Valley of Southeast Montana. The number of Sioux and Cheyenne warriors that the 7th Cavalry Regiment faced was approximately 4,500. The battle showed how the failure to use the Principals of War, Mass and Synchronization, helped cause the most devasting defeat that the U.S. Army ever received during the Indian Wars. And how the use of Mass and Concentration could affect a conflict. The primary resources used Custer’s Last Stand by Peter Panzeri and Custer’s Last Campaign by John S. Gray. STRATEGIC SETTING The road to war. In the 1860’s Sioux tribes roamed the great...
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...Tablet I Summary The story begins with a prologue introducing us to the main character, Gilgamesh, the Priest-King of Uruk. Gilgamesh’s mother is Ninsun, sometimes referred to as the Lady Wildcow Ninsun. She was a goddess, endowing Gilgamesh with a semi-divine nature. Lugulbanda, a priest, was his father. Gilgamesh constructed the great city of Uruk along the Euphrates River in Mesopotamia, and surrounded it intricately decorated walls. He also built a temple for the goddess Ishtar, the goddess of love, and her fatherAnu, the father of the gods. Gilgamesh is credited with opening passages through the mountains. He traveled to the Nether World and beyond it, where he met Utnapishtim, the sole survivor of the great flood that almost ended the world, the one who had been given immortality. When he returned to Uruk, he wrote everything down on a tablet of lapis lazuli and locked it in a copper chest. As the story begins, Gilgamesh is a tyrannical leader who shows little regard for his people. He takes what he wants from them and works them to death constructing the walls of Uruk. He sleeps with brides on their wedding night, before their husbands. It is said that no one can resist his power. The old men of Uruk complain and appeal to the gods for help. The gods hear their cries and instruct Aruru, the goddess of creation, to make someone strong enough to act as a counterforce to Gilgamesh. Aruru takes some clay, moistens it with her spit, and forms another man, namedEnkidu. Enkidu...
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...MBA 525 - Module 3: Case Study Analysis Case Study: “The Third Battle of Bull Run: The Disney’s America Theme Park (B)” Purpose: The purpose of this assignment is to read a case study and identify the most significant business problem the company faced while assessing the various types of organizational communications used to manage the problem. Assignment: Your task is to read the case study, and after careful analysis, formulate a succinct response that is no longer than two double-spaced typed pages. You must also include a title page and separate reference page. Your response must include a clear identification of the most significant business problem facing Disney, prompting the public statement. Remember this is your educated opinion which must be supported with evidence. You may find the evidence needed in the case study, but you may also use credible external sources. In addition, your response must assess the various types of organizational communication Disney used to manage the problem. Examine the different audiences/constituencies and determine how the message differed or would have differed. It is important that your paper has the three sections— introduction with a thesis, body with support for the thesis, and a conclusion. Statement on graduate-level writing requirements Your writing reflects your ideas and communicates your understanding of the topic to the instructor. This assignment will be graded on the composition elements listed below...
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...Alice Li HIST 1572 Battle Field Analysis: Gettysburg The 20th Maine In the summer of 1862, President Abraham Lincoln issued a second call for volunteers . Because so many Maine men responded to the call for volunteers, the state collected the extra men from various regions and collected them to form the 20th Maine, the last of the state’s three-year volunteer infantry regiments. While other Maine units consisted of men from roughly similar areas, the 20th came from all over. At its’ initiation, the infantry had over 1,600 troops . Most were farmers and lumberman before the war and barely a handful of the men had any military experience. But these men had seen hard labor and were familiar with firearms. The commanding officer was Colonel Adelbert Ames, who was a graduate of West Point and recipient of...
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...Analysis of Marketing Strategy of Redbull in India STUDENT’S CERTIFICATE Certified that report is prepared based on the term paper undertaken by me in “analysis of marketing strategy of redbull in indiaunder the able guidance of Dr..Sunit Balani in partial fulfillment of the requirement for award of degree of B.Com (H) from Amity University, Uttar Pradesh. Date – 31-10-2014 Harsh Kumar Lalwani Dr..Sunita Balani P rof.V.P.Sahi (Student Name ) (Faculty Guide Name) (Director ABS) FACULTY CERTIFICATE Forwarded here with a term paper report on “general marketing strategy of red bull” submitted by Harsh Kumar Lalwani Enrollment No.A7004613066, student of B.Com (H) III Semester (2013-2016). This project work is partial fulfilment of the requirement for the degree of B.Com (H) from Amity University Lucknow Campus, Uttar Pradesh. Dr. Sunita Balani Amity University, ABS Lucknow Campus ACKNOWLEDGEMENT I wish to express my sincere gratitude to Prof.V.P.SAHI, Director ABS, Amity University Uttar Pradesh, Lucknow for providing me an opportunity to do my project on“Marketing Stratey of red Bull”. I sincerely thank my faculty guide Dr.. Sunit Balani(ABS), Amity University Uttar Pradesh, Lucknow for the guidance and encouragement in carrying out this term paper. Last but not least I wish to avail myself of this opportunity, express a sense of gratitude and love to my friends and me beloved parents for their manual...
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...wage war to defeat the Confederacy. By all accounts, George B. McClellan had the makings of a great general. Graduating second in his class at West Point in 1842, he served under General Winfield Scott in the Mexican War. (McPherson, 1988, p. 4) He also served with distinction early in the war by assuring that Kentucky and the region that would become West Virginia, remained out of Confederate control. (McPherson, 1988, pp. 299-301) After the Union loss at the First Battle of Bull Run, McClellan was named commander of the Army of the Potomac, and by November 1861, he was the General-in-Chief of all Federal forces. (McPherson, 1988, pp. 348-350) McClellan’s approach to waging war was one of the cautious tactician. He was quite adept at assembling forces and the supply lines necessary to sustain those forces. After being named the commander of the Army of the Potomac, McClellan set to work to prepare his troops, still stinging from defeat at Manassas, into a cohesive fighting unit, capable of taking the battle to the Confederacy. It was during this time of preparation, McClellan endeared himself...
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...BRAND AUDIT- RED BULL Index Table of Contents Introduction to brand audit.................................................................................................. 1 1.Background of energy drinks ................................................................................................. 3 2. Market analysis of energy drinks ………………………………………………………………………………. 4 3.Red Bull……………………………………………………………………………………………………………………………. 7 4.Integrated marketing communication channels………………….……………………………..………….13 5.Survey Analysis……….……………………………………………………………….…………………..……………….22 6.Red Bull brand………………………………………………………………………………………………………….……29 7.Competitor analysis………………………………………………………………………………………………………..38 8.Red Bull positioning…………………………………………………………………………………………………..….40 9.SWOT analysis……………………………………………………………………………………………………….………42 10.PESTEL analysis……………………………………………………………………………………………………..…….43 11.Supply and distribution of red bull………………………………………………………………………….…….45 12.Red bull in news…………………………………………………………………………………………………………....46 13.Reccomendations…………………………………………………………………………………………………………. 50 References Exhibit(survey questions)………………………………………………………………………………………………….53 2 INTRODUCTION TO BRAND AUDIT A brand audit is a thorough examination of a brand’s current position in an industry compared to its competitors and the examination of its effectiveness. When it comes to brand auditing, five questions should be carefully examined and assessed. These five questions are how well the...
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...internationalization process of Red Bull from the perspectives of global expansion Group 2263: Karakawat Sarasalin 830117 Thitiporn Watthanachai 831031 Supervisor: Jean-Charles Languilaire 23rd November 2009 1 Abstract Date: 23rd November, 2009 Level: Master Thesis in International Business and Entrepreneurship (EFO705), 15 credits Authors: Karakawat Sarasalin (830117-T255) Thitiporn Watthanachai (831031-T124) ksn08001@student.mdh.se twi08001@student.mdh.se Title: The internationalization process of Red Bull from the perspectives of global expansion Supervisor: Jean-Charles Languilaire Problem Statement: How did RED BULL manage to be as an important central international market player? Purpose: The purpose of this research is to describe the internationalization process of Red Bull; how Red Bull created, sustained and developed? Method: We mainly use secondary data and the qualitative data. Qualitative data in the form of interview questions through e-mailing. But we also use quantitative method based on documental research from books and internet. Conclusion: Red Bull does not follow the standard pattern of establishment chain presented in the Uppsala model. Its establishment chain is composed of three stages: licensing ,wholly owned sales subsidiaries and jointed venture. Red Bull has developed strong market within the beverage industry network and strong bonds with its external suppliers. The expansion decisions of Red Bull have been influenced...
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...During the period of 1861-1865 that is commonly known as the Civil War, both the northern and the confederate states exhibited variegated forms of what it means to be civilized. At the bottom of it, the Civil War exhibited the most bloodshed on American soil at a singular point in time. For this reason it must be stated that both The Union and The Confederates both acted out bloodthirsty and carnal impulses. The difference that was displayed was that the liberalism and regard for expanded civil rights that was the basis for The Union’s war stance was countered by a stalwart reactionary ideological platform that The Confederacy clung to. Essentially, civility was at an all-time low during the bloodshed of the Civil war. Over 500,000 lives were claimed, however the etiquette and ideological platforms of both sides proved to be The old world charm of the South was encapsulated by John Mosby and his revenge against a Union trooper killing a young child in front of the child’s mother. Mosby exclaimed that revenge was not a primary, or even a secondary motivation. He honestly believed that he had to kill in order to stop the killing (Civil War Times, 31). This etiquette and honor displayed during the bloodshed was in contradistinction to the crass and needless killing committed by the Union soldier. This shows how oftentimes ideologies can mask the deeper, truer feelings and...
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...CASE STUDY #2 INTERNAL CONTROLS: WILLIAMS OIL SERVICES SCOTT SALES SERVICES HUMAN RESOURCE ASSISTANT ACCT FIN: MANAGERIAL USE, ANALYSIS PROFESSOR JENNIFER COLEMAN February 7, 2016 Naomi M. Duncan INTRODUCTION Every business has a need for (and should be mandated to implement) Internal Controls. From a mom and pop storefront to a global corporation, fraud and errors (unfortunately rears its ugly head). As defined in businessdictionary.com, Internal Control is a “systematic measure instituted by an organization to conduct its business in an orderly and efficient manner, safeguard its assets and resources, deter and detect errors, fraud and theft, ensure accuracy and completeness of its accounting data, produce reliable and timely financial and management information and ensure adherence to its policies and plans.” Internal Controls are important in the strength of any business, because it is the end result of the bottom line….PROFIT! In order to succeed, we will show how each situation has a need for compliance to run orderly, the difference in how the President currently guards his checks and the correct procedure, how easy it is steal and have errors (if there is no separation of duties) and how important it is to be accurate and complete in your data and financial reports. In this project, we will discuss the five (5) objectives of Internal Controls. It will reflect how each situation has need of either (1) proper separation of duties, (2) comparison...
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...JAPANESE CANDLESTICK CHARTING TECHNIQUES ~-Y?~L&B~E!% L ?ABWt "Candles Exhaust Themselves to Give Light to Men" JAPANESE CANDLESTICK CHARTING TECHNIQUES A Contemporary Guide to the Ancient Investment Techniques of the Far East STEVE NISON NEW YORK INSTITUTE OF FINANCE NewYork London Toronto Sydney Tokyo Singapore Library of Congress Cataloging-in-Publication Data Nison, Steve. Japanese candlestick charting techniques : a contemporary guide to the ancient investment technique of the Far East I Steve Nison. p. cm. Includes bibliographical references and index. ISBN 0-13-931650-7 1. Stocks-Charts, diagrams, etc. 2. Investment analysis. I. Title. HG4638.N57 1991 90-22736 332.63'22-dc20 CIP This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. From a Declaration of Principles Jointly Adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations 01991 by Steve Nison All rights reserved. No part of this book may be reproduced in any form or by any means without permission in writing from the publisher. New York Institute of Finance Simon & Schuster Printed in the United States of America 1 0 9 8 7 Acknowledgements ...
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