Grade

Assessment and Feedback Marking Guide
Assessment Task: Specialist Essay
Unit Code:

MKTG207

Student Name:
Assessor Name:

Date:

General Standards as Applied to this Assignment
High
Distinction
85-100%

Distinction
75-84%

Credit
65-74%

Pass
50-64%

The student demonstrates the competencies in Distinction standard and in addition demonstrates; • Insightful and comprehensive identification and discussion of key scholarly literature concerning the specialist marketing topic.
• Advanced understanding and integration of the relevant marketing theory.
• Advanced capacity to use insights to critically appraise literature, ideas and arguments, draws well-supported conclusions.
• The work has been written, referenced and presented to an exemplary academic standard, and presents a compelling and effective argument/discussion.
The student demonstrates the competencies in Credit standard and in addition;
• Demonstrates selectivity and uses judgement in determining the importance of readings and ideas.
• Develops a progressive, convincing, and clear argument throughout the work.
• Shows evidence of wide reading and synthesis of ideas.
• Demonstrates capacity to evaluate and critically appraise literature, ideas and arguments, draw appropriate conclusions and apply relevant theory.
• The work has been written and presented to a high academic standard, and presents a coherent argument.
The student demonstrates the competencies in Pass standard, and in addition;
• Demonstrates a sound understanding of key marketing concepts, theories, and issues.
• Key literature in marketing identified and discussed.
• Demonstrates a sound capacity to appraise literature, ideas and arguments, to draw limited conclusions and apply relevant theory.
• May sometimes lapse into description rather than providing analysis and evaluation.
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