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Bbby

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Each member of the team will upload the answers to the BBBY Case study: 1. Assess Bed, Bath & Beyond’s (BBBY) business, operating, and expansion strategies. Are these strategies consistent with one another? What, if any, changes would you make to these strategies?
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Business Strategy: BBBY’s continued success can be attributed through their value to customers, superstore format, superior customer service and everyday low prices. BBBY delivered value to the consumer by offering quality merchandise at or below department store sale prices. Superstore layout allowed BBBY to carry a wide range of merchandise in large quantities. BBBY provides exceptional customer service and their customers provided word-of-mouth publicity for the brand.

Operating Strategy: BBBY focuses more on offering the better quality products at or below sale prices compared to department stores and this strategy helped customers not to wait for sale. BBBY sustains a strong position in the home furnishings industry, with Strouds, Lechters, JC Penney, and Linens n Things being the most prominent competitors. BBBY’s competitors are competing with its successful superstore format with reasonable success. The superstore format allowed BBBY to carry widespread inventory at stores, and removed their dependency on warehouses. BBBY avoided substantial costs on warehouses by building superstores and it allowed them decentralize their store network and operations management. Decentralized network helped BBBY to find stores anywhere without depending on close proximity distance to warehouses. BBBY opened new stores that were superstores and expanded current smaller stores to superstore sizes. BBBY did not own any of their stores real estate but instead leased space. This ensured store-manager autonomy and quick expansion without spending large amounts of capital.

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