1492435 Hao Zhengxun

Q1:
When I want to buy a piece of clothing, I need to know what type of the clothes I need, then I can choose the style of the clothes I want to wear. After that, I will choose the appropriate size and pay the money. I am the end consumers that a person who buys goods and services for their own personal use (to satisfy my needs). The clothing retail is the business and organisational customers which means the buyer who buys for resale or to produce other goods and services. The Internal factors that I like and external factors that include my friends’ advice, marketing activities such as model and advertising will influence my decision.

Q2:
Consumer behavior will be influenced by internal factors, external factors, marketing activities and environmental influences. In addition, cultural, social, personal, and psychological characteristics will also influence the consumer choice. The economic and political are also the important factors for the consumer behavior. I think the personal is the most important effect on what influence our purchasing behaviors. The buyer’s decisions are influenced by personal characteristics, which included age and life-cycle stage, economic situation, personality and self-concept. People’s decisions may reflect their lifestyles. The tastes in food, clothes are often age related. In addition, income is the most direct reason to affect the behavior of buying, different economic conditions for the choice of products is also different. In a conclusion, the person should choose the most appropriate thing for itself.

Q3:
Cultural is formed for many years, so it exerts a broad and deep influence on consumer behaviors, marketers must understand the role played by the buyer’s culture, subculture, and social class. Culture is the most basic cause of a person’s wants and behavior, there are many products have their own