Branding and Packaging: Beats Electronics
Introduction to Marketing
Jim Cook
January 21st, 2014

Introduction
Branding and packaging strategies have become one of the most important marketing components in capturing the attention of the modern consumer. The Visual esthetics of a product and its branding are important to every businesses longevity, even more so in those where appeal is a top aspect. People see things that are appealing visually, we are attracted to their logo, what they stand for, how they conduct themselves, what slogans are used, and even how they are viewed in public eye. All of these things become important when trying to develop a brand name of your own. In recent years a company was created to enter the headphone industry which seemed to be comprised of few stylish products with focus mostly on sound quality from name brands like that of Bose, Sony, and Sennheiser.

Branding & Packaging Analysis
Beats Electronics originally entered the marketplace in 2008 with an upbringing from a famous music producer in the modern era. Entering a market can be very difficult as a new company when going up against big names in industry. Entrepreneurs whether successful or unsuccessful have plenty of ideas going through their heads when they want to kickstart their vision, how they go about branding their product may have a direct correlation to their success. Entrepreneur and SharkTank investor Daymond John, considers “the most common and detrimental branding mistake” to be “not having a definitive understanding of your brand and what it stands for (Patel, January 2015.)” Their ability to sign on famous musicians to make commercials and feature their product also gave them a superior advantage to products in the same market. Their product being stylish and packaged in very marketable boxes for electronic and convenience stores around the globe.