...Project for Dr. Rimona Palas TABLE OF CONTENTS Executive Summary ………………………………………………………………………………………… 3 Background …………………………………………………………………………………………………………… 5 Marketing Analysis………………………………………………………………………………………… 11 Porter Analysis ………………………………………………………………………… 11 SWOT Analysis ……………………………………………………………………………… 14 Financial Statements Overview ………………………………………………………… 18 Ratio Analysis ………………………………………………………………………………………………… 20 Risk Analysis …………………………………………………………………………………………………… 28 Credit risk Analysis ………………………………………………………………………………… 28 Bankruptcy Analysis …………………………………………………………………………………… 29 Valuation ……………………………………………………………………………………………………………… 30 Conclusions ………………………………………………………………………………………………………… 33 Appendix…………………………………………………………………………………………………………………… 35 1. EXECUTIVE SUMMARY Since 1976 BEBE designs, develop and produces a line of contemporary women’s apparel and accessories. Nowadays operates 285 stores in United States and 9 stores overseas. In addition 1% of its sells are done to 14 international licenses. BEBE is publicly traded on the NASADAQ for a value over 1.2 billion. BEBE targets women between the ages of 21 and 35 who are concern about fashion. During the last four years BEBE has expanded its number of stores markets and product lines, particularly in 2004 with a change of management. BEBE’s industry is highly competitive due to...
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...ACTG 5100 - X Schulich Consulting Team: Table of Content Executive Summary Page 3 Slides of Presentation Page 30 Appendices 1. Industry Overview Page 5 2. Strategic Analysis 2.1 Porter Five Forces Analysis Page 7 2.2 S.W.O.T. Analysis Page 8 2.3 BCG Analysis Page 10 3. Cash Flow Analysis Page 11 4. LuluLemon Accounting Policies Overview Page 12 5. Competition Accounting Policies 5.1 Bebe Sport Accounting Policies Page 14 5.2 Under Armour Accounting Policies Page 15 6. LuluLemon Selected Financial Information 6.1 LuluLemon 2011 Selected Financial Info Page 16 6.2 LuluLemon 2010 Selected Financial Info Page 18 6.3 LuluLemon 2009 Selected Financial Info Page 20 7. Financial Analysis 7.1 Accounting Ratios ...
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...1. What are the strategically relevant factors in the macro-environment (PESTEL analysis)? Strategically relevant factors in the macro-environment consist of: social, technological and legal forces in the case of Lululemon Athletica, Inc. Social Factors: This includes that of lifestyle, and the want and need of living a healthy lifestyle. Evidence in the case points to people over the age of 60 who are looking to lead a healthier life and to live longer. This becomes a demand in the market, leaving a space for companies to fill in the supply. There was also an increase in the purchase of athletic wear not only for fitness activities but to simply give a perception of a healthy lifestyle, which in turn increased demand for these products. Technological Factors: Technology plays a key role in the industry and thus drives the creation of new fabrics that lead to a better design for athletic attire. Trademark fabrics such as luon, luxtreme and silverescent all have different specifications that would address the different needs of consumers in the market. Advances in market intelligence allow companies to track trends in the market and consumer behaviours. Changes in shopping habits also become relevant, not only with trends but also with the growth of e-commerce and the convenience of purchasing anything online in the matter of seconds. The desire to be able to shop online has become a growing industry, leaving consumers with the satisfaction to shop at any time and place. Lululemon...
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...Entrepreneurship Date of Submission: Title of Assignment: Financial Analysis of Mead Johnson Nutrition Company CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student's Signature: _____ ***************************************************************** Instructor's Grade on Assignment: Instructor's Comments: Table of Contents Introduction Page 3 Overview of the Company Pages 3 - 5 Financial Statements Pages 5 - 10 Financial Statement Summary Pages 10 - 13 Stock Valuation Pages 13 – 17 Discounted Value of the Firm and Terminal Value Pages 17 - 18 Consideration for Dividend Policy Page 18 Summary Pages 18 - 19 References Pages 20 - 21 Appendices Pages 21 - 28 Financial Analysis of Mead Johnson Nutrition Company The purpose and objectives of this writing are to provide a comprehensive financial analysis of a publicly traded corporation. In this case, the Meade Johnson Nutrition Company is selected for comprehensive financial analysis. Analysis will provide the reader with substantial financial information that will allow...
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...CHAPTER-1 INTRODUCTION “Brands are like human beings. They are born, fed and nurtured, made strong and responsible so that they can be faithful friends of the people (customers), form mutually beneficial and satisfying relationships with them and become their companions for life. Such brands, make their parents (organization or corporate) proud of them. The best brands are the ones who help in forming and sustaining strong long term “parent-brand-people” relationships. These brands form the potential for present growth and future expansion. They help the organizations conquer peaks at the time of booms and stay afloat and swim at times of depression.” We come across a number of brands in our daily lives. Our morning starts with using a toothpaste (Colgate, Pepsodent or Close-up), using a bathing soap (Lux, Fairglow or Cinthol) and shampoo (Clinic All Clear or Vatika), wearing clothes ( Allen Solly, Levi’s or Raymonds), breakfast bread (Britannia or Modern) and butter (Amul) or jam (Kissan), lunch and dinner (Nature Fresh or Pillsbury flour and Safal vegetables), morning and evening tea and coffee (Tetley, Nescafe or Bru), going out in a car (Hyundai Santro, Honda Accord or Mercedes Benz). Talking on the cell phone (Motorola, Nokia, Siemens or Samsung), watching television in the evening (LG, Sony or Philips) or listening to music (Philips or Apple) etc. But how often do we think of what all a company does to put a positive imprint (fight for a shelf space) in the mind of...
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...Strategic Audit of Starbucks Traci Hall Jones College Business Policy and Administration Professor E. Smith June 20, 2011 I. Current Situation A. Current Performance Starbucks is the fastest growing food chain and shows no signs of slowing down. it plans to boost earnings by 20% to 25% annually over the next three to five years and to bring its number of storefronts to 40,000 worldwide which is 10,000 more than McDonald’s. Starbucks is conservative in how it finances its goals. Operating cash flow from existing stores pays for new-store development. So far, the return on new stores has been excellent. Increasing same-store sales has been a tougher order, though, and Chairman Howard Schultz has expressed worries that moves to improve same-store sales with automatic equipment and off-brand merchandise could be turning consumers off. The return on investment (ROI) for Starbucks in 2010 was 22.50%. The market share was $27.33 billion while the profitability was at 30.4% (Donald, 2007). B. Strategic Posture Starbucks has an impressive mission statement because it addresses their product as a whole and their mission for different relationships. “The Starbucks Mission Statement-To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time. Here are the principles of how we live that every day: Our Coffee-It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them...
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...1.1-Executive Summary Dress the World’ is ZARA. Fashion is more than clothing; it’s a part of our live. We live in Fashion. ZARA is a member of the INDITEX group, a Spanish group. ZARA have established its stores all over the world, Europe, America, the Middle East, Asia Pacific and among its 5000+ stores (from the INDITEX group), Hong Kong shares 8 ZARA stores from the whole wide world. Zara offers the latest trends in international fashion in an environment of thought-out design. Its stores located in the main commercial areas of cities across the Europe, America and Asia, offer fashion inspired in the tastes, wishes and lifestyles of today's men and women. Zara’s clothing has identified a significant underserved segment within it. Zara’s clothing is uniquely positioned to serve this segment of the market because of its fast paced fashion ideas, its latest technology, its efficient business strategies and its affordable prices. Due to the growing of the clothing industry and the enormous unmet need in the clothing market we see the long-term expansion and potential of Zara throughout the world. We are visionaries who see Zara as an extreme financial launch. By achieving its sales targets, Zara will position itself for exceptional profitability and self-funded growth. ZARA’s Plan is to maintain and develop its position in the market by giving well in time response to changing trends in consumer tastes through creating new designs that are suitable for all customers...
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...lululemon athletica “Do you lulu?” Marketing Campaign 2011-2012 Table of Contents pg. 3 pg. 6 pg. 7 pg. 9 pg. 10 pg. 11 pg. 15 pg. 17 pg. 22 pg. 43 pg. 46 pg. 47 Introduction Executive Summary Research Objectives Situation Analysis Consumer Analysis Industry Analysis Broad Overall Analysis Strategies and Plans Timeline and Budgets Summary References and Appendices Introduction Bulldog Marketing is a marketing communications firm based out of Houston, Texas, that has extensive education and experience with building brand awareness and online sales. Our team members have an eclectic background in business, marketing, digital marketing, media relations, new and social media, and public relations. Our proven results as a team speak for themselves, as we have created successful campaigns and strategies for a number of high-caliber clients. We chose to focus on lululemon athletica because we feel the brand has very strong potential in the U.S. market. lululemon has strong sales and is growing at a fast rate every year. Since lululemon is a Canadian-based brand, the brand awareness in the United States as yet to reach its full potential. We at Bulldog Marketing feel that our combined experience coupled with lululemon’s strong branding that already exists in other markets will prove to be successful. We look forward to working with you in the months ahead and building the lululemon brand. 3 Meet the Team Nicole Grandy has...
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...1.1-Executive Summary Dress the World’ is ZARA. Fashion is more than clothing; it’s a part of our live. We live in Fashion. ZARA is a member of the INDITEX group, a Spanish group. ZARA have established its stores all over the world, Europe, America, the Middle East, Asia Pacific and among its 5000+ stores (from the INDITEX group), Hong Kong shares 8 ZARA stores from the whole wide world. Zara offers the latest trends in international fashion in an environment of thought-out design. Its stores located in the main commercial areas of cities across the Europe, America and Asia, offer fashion inspired in the tastes, wishes and lifestyles of today's men and women. Zara’s clothing has identified a significant underserved segment within it. Zara’s clothing is uniquely positioned to serve this segment of the market because of its fast paced fashion ideas, its latest technology, its efficient business strategies and its affordable prices. Due to the growing of the clothing industry and the enormous unmet need in the clothing market we see the long-term expansion and potential of Zara throughout the world. We are visionaries who see Zara as an extreme financial launch. By achieving its sales targets, Zara will position itself for exceptional profitability and self-funded growth. ZARA’s Plan is to maintain and develop its position in the market by giving well in time response to changing trends in consumer tastes through creating new designs that are suitable for all customers...
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...April 24, 2012 Executive Summary Lululemon was founded by Chip Wilson in 1998. The company started out in Canada with several stores where the company eventually grew to 165 stores in Canada, United States, Australia and China. The industry in which Lululemon competes in is fitness apparel, with competitors such as Nike, Adidas, Under Armour, and Champion. The fitness apparel industry is very attractive with an ever growing increase in the amount of individuals choosing to lead a healthier life. Lululemon holds a good position in this industry and have room to grow in the future to gain an advantage over its competitors. The way Lululemon has been executing its strategy is a key factor to how well the company has been performing the past years. Although the company’s performance has been outstanding recently, there is a strategic issue in which Lululemon should try to deal with, and this is advertising. There is a couple of action plans that can be implemented and help fix the strategic issue Lululemon faces. Lululemon is a growing company that has a promising future and will continue to attract numerous investors. Table of Contents Introduction (Needs and Purposes) 4 Strategic Posture 5 Brief History 5 Core Values 5 Mission Statement 9 Vision Statement 9 Business Definition 10 Broad Goals 12 Smart Objectives 14 Key Functional Strategies 16 Key Organizational Structure 19 Analysis of Strategic Posture 20 ...
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...A BRAZILIAN MARKETING STRATEGY FOR SKINCARE PRODUCTS International Marketing 2010-2011 1 Content 1. Introduction........................................................................................................................ 4 1.1 1.2 1.3 2. International Marketing .............................................................................................. 4 Company description ................................................................................................... 5 Goal of the study ......................................................................................................... 5 General cultural concepts .................................................................................................. 7 2.1 2.2 2.3 History.......................................................................................................................... 7 Geography and environment ...................................................................................... 7 Demography ................................................................................................................ 8 Basic facts ............................................................................................................. 8 Population density.............................................................................................. 10 Brazilian ethnicity .................................................................................................
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...Water – The India Story March 23, 2009 1 Table of Contents Summary Global Water Situation – A Snapshot Water in India Innovative Water Management Initiatives 2 Freshwater rich regions across the globe are projected to face water scarcity if current reserves are not managed effectively Global Freshwater Scenario Global Freshwater reserves are rapidly depleting and this is expected to significantly impact many densely populated areas of the world Low to middle income developing regions as well as highly developed countries will face water stress in the future, unless existing water reserves are managed effectively • Although low and middle income developing countries currently have low per capita water consumption, rapid growth in population and inefficient use of water across sectors is expected to lead to a water shortage in the future • Developed countries traditionally have high per capita water consumption and need to focus on reducing their consumption through improved water management techniques and practices By 2025, India, China and select countries in Europe and Africa will face water scarcity if adequate and sustainable water management initiatives are not implemented Freshwater Situation in India Traditionally, India has been well endowed with large Freshwater reserves, but the increasing population and overexploitation of surface and groundwater over the past few decades has resulted in water scarcity in some regions ...
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...The American Review of Public Administration http://arp.sagepub.com/ Mission Mystique : Strength at the Institutional Center Charles T. Goodsell The American Review of Public Administration 2011 41: 475 originally published online 25 May 2011 DOI: 10.1177/0275074011409566 The online version of this article can be found at: http://arp.sagepub.com/content/41/5/475 Published by: http://www.sagepublications.com On behalf of: American Society for Public Administration Additional services and information for The American Review of Public Administration can be found at: Email Alerts: http://arp.sagepub.com/cgi/alerts Subscriptions: http://arp.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://arp.sagepub.com/content/41/5/475.refs.html >> Version of Record - Aug 9, 2011 OnlineFirst Version of Record - May 25, 2011 What is This? Downloaded from arp.sagepub.com at GRAND VALLEY STATE UNIV LIB on April 23, 2012 409566 American Review of Public Administration ARP41510.1177/0275074011409566GoodsellThe Invited Essay Mission Mystique: Strength at the Institutional Center The American Review of Public Administration 41(5) 475–494 © The Author(s) 2011 Reprints and permission: http://www. sagepub.com/journalsPermissions.nav DOI: 10.1177/0275074011409566 http://arp.sagepub.com Charles T. Goodsell Abstract Despite discussion...
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...Chapter 5 Socially Responsible Business – Doing the Right Thing By Lizabeth England Businesses have an ethical responsibility to customers who buy goods and services from them. Socially responsible business means that companies do the right thing for their customers. Companies consider profit, consumer satisfaction, and societal well being as equally important in the way business is conducted. Governments often enact laws that force businesses to function ethically. Consumers also can force businesses to act ethically regarding their purchases. For example, in the United States today, consumers and consumer activists boycott over 800 products. This chapter is on socially responsible business. Teachers and students want to know about ways in which businesses are held accountable to customers for goods and services that they sell. According to consumer rights laws, people who buy goods and services have four rights: the right to be safe, the right to be informed, the right to choose, and the right to be heard. This chapter will provide teachers and students with opportunities to learn more about socially responsible business and about doing the right thing. In the United States, businesses are often judged by their socially responsible behaviors. Most people agree that these include the following specific elements: equal employment opportunity for all citizens regardless of their race, religion or sex; respect for employees’ diversity, safety, and health in the workplace;...
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...JaNuaRy–FeBRuaRy 2014 23 consumer Behavior What Marketers Don’t Get About Online Reviews Itamar Simonson and emanuel rosen 78 competition The Big Lie of Strategic Planning roger l. Martin 103 risk Management The New Rules of Globalization Ian Bremmer : -( : -( ; -) : A greAt plAce to work What ideo, BlackRock, and Netflix know about building high-performance cultures Page 53 ©2013 Cartier calibre de cartier CHRONOGRAPH 1904-CH MC THE 1904-CH MC, THE NEW AUTOMATIC WINDING CHRONOGRAPH MOVEMENT, WAS CONCEIVED, DEVELOPED AND ASSEMBLED BY THE CARTIER MANUFACTURE IN THE GREATEST WATCHMAKING TRADITION. THIS MOVEMENT IS EQUIPPED WITH INGENIOUS SYSTEMS FOR UTMOST PRECISION: A COLUMN WHEEL TO COORDINATE ALL THE CHRONOGRAPH FUNCTIONS, A VERTICAL CLUTCH DESIGNED TO IMPROVE THE ACCURACY OF STARTING AND STOPPING THE TIMING FUNCTION, A LINEAR RESET FUNCTION, AND A DOUBLE BARREL TO ENSURE UNRIVALED TIMEKEEPING. 18K PINK GOLD 42 MM CASE, MECHANICAL MANUFACTURE CHRONOGRAPH MOVEMENT, SELF-WINDING, CALIBRE 1904-CH MC (35 JEWELS, 28,800 VIBRATIONS PER HOUR, APPROXIMATELY 48 HOUR POWER RESERVE), CALENDAR APERTURE AT 6 O’CLOCK, 18K PINK GOLD OCTAGONAL CROWN, SILVER OPALINE SNAILED DIAL, GOLD FINISHED CHAMFERS. ALLIGATOR STRAP. EXPLORE AND SHOP WWW.CARTIER.US - 1-800-CARTIER hbr.org January–February 2014 Contents 53 SpoTlIghT on TalENT aND PErformaNCE 54 IDEo’s Culture of helping Research at one office of the design firm ...
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