...people may say, “Not for long” is responsible for some of the greatest athletes. Excellence appears to be their one goal, which is to win Super Bowl championships. Some players perform at a high level for a while, whereas others don’t have a chance at experiencing actual playing time on the field at all. NFL players are less and less likely to have a definitive long-term career in the NFL. On average their career may span for about 3 ½ years (Stradley, 2011). (Workman Pub Co, 2002) The NFL has added several new teams, provided innovative equipment, additional rules, distinctive playing styles, but most importantly there has been a revolutionary change of the NFL culture. The game of football is being played at a faster pace and players are becoming larger, and intelligent (Wharton, 2011). While the sport of football can be stressful, competitive, entertaining and enjoyable, it also poses a dangerous threat of injury. One of the more common injuries within playing or watching football are concussions. Over the past few years concussions have become a more serious endangerment to those who play, from new evidence we have seen on the effects on the brain and how it can affect a player’s future. The purpose of this project is to investigate the current status of football and concussions in finding a solution to reducing head trauma in players as it pertains to the following areas: overall safety for the players, NFL culture, equipment, research efforts, and the future of football. According...
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...cyborg / 12 2.4. The disembodiment of the human being, Katherine N. Hayles’ theory of the posthuman / 14 3. Chapter 2 – Google Glass, Individuation and the Black Box / 21 3.1. Introduction to Google Glass / 21 3.2. Google Glass and Gregory Bateson’s theory of self-corrective systems / 24 3.3. Industrialization of memory through Google Glass and Bernard Stiegler’s theory of the exterior milieu / 26 3.4. Google Glass as a black box and W. Ross Ashby’s theory of the black boxing / 29 3.5. Experience Design, Olia Lialina and the disappearing user / 30 3.6. Miniaturization of technology, Google Glass as a ubiquitous computer through Mark Weiser’s theory / 32 4. Chapter 3 – Google Glass as an Extension of the Human Being: MediumSpecificity and Becoming Posthuman / 34 4.1 Media ecology through Marshall McLuhan and Google Glass as an extension of the human being / 34 4.2 Perceptual and behaviour change through Google Glass / 39 4.3 Change of time and space perception, McLuhan and the global village / 41 4.4 Human being’s freedom to ideological change through Donna Haraway’s cyborg theory / 42 5. Conclusion / 44 6. Bibliography 2 INTRODUCTION Google Glass is a technological device designed and created by the media giant Google. The device is an upcoming...
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...P A R T I Be Aware “ E very man takes the limits of his own field of vision for the limits of the world,” wrote philosopher Arthur Schopenhauer. The wider a person’s field of vision, of course, the deeper and more accurate his or her grasp of everyday experiences. The chapters included in this section of the book will enlarge your understanding of the thinking process; clarify the important and frequently misunderstood concepts of truth, knowledge, and opinion; identify the habits that corrupt thinking; and show you how to become a more critical reader. ISBN 1-256-46689-1 The Art of Thinking: A Guide to Critical and Creative Thought, Tenth Edition, by Vincent Ryan Ruggiero. Published by Pearson. Copyright © 2012 by Pearson Education, Inc. ISBN 1-256-46689-1 The Art of Thinking: A Guide to Critical and Creative Thought, Tenth Edition, by Vincent Ryan Ruggiero. Published by Pearson. Copyright © 2012 by Pearson Education, Inc. C H A P T E R 1 Developing Your Thinking: An Overview Is thinking an activity that is done automatically, without conscious effort, or one that we can direct? Is daydreaming a kind of thinking? Are feelings an effective substitute for thinking? Do exceptional thinkers experience mental blocks, lapses in concentration, and confusion the same way average thinkers do? Can thinking skill be acquired, or does one have to be born with it? In this chapter, you will find answers to these questions and other basic facts that will enable...
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...3 Учреждение образования «Брестский государственный университет имени А. С. Пушкина» Кафедра английского языка с методикой преподавания М. В. Гуль EDUCATIONAL SYSTEM. COURTS AND TRIALS СИСТЕМЫ ОБРАЗОВАНИЯ И ПРАВОСУДИЯ ВЕЛИКОБРИТАНИИ И США Практикум по английскому языку Для студентов 4-го курса гуманитарных и педагогических специальностей (специальность 1-21 06 01-01, современные иностранные языки специальность 1-02 03 06, иностранные языки (английский, немецкий)) БрГУ имени А. С. Пушкина Брест 2009 4 УДК 372.016 : 811.111(076) ББК 74.268.1(Англ)р Г94 Рецензенты: Кандидат филологических наук, доцент кафедры иностранных языков технических специальностей БГТУ Д. В. Новик Зав. кафедрой кафедрой иностранных языков второй специальности БрГУ имени А. С. Пушкина, доцент В. М. Иванова Практикум направлен на совершенствование навыков и развитие умений диалогической и монологической речи по темам: система образования, система правосудия Великобритании и США, а также на совершенствование письменной компетенции студентов. Каждый раздел содержит тематический словарь, ряд упражнений на закрепление лексики, достаточное количество текстов по теме, упражнения на повторение. Практикум предназначен для аудиторной и самостоятельной работы студентов 4-го курса, изучающих английский язык как основную специальность. 5 Educational System (the USA and the UK) Topical Vocabulary Nursery school, kindergarten, elementary school, high school (junior, senior), secondary school...
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...-“Strauss versus Brains and Genes or the postmodern vengeful return of positivism.” This essay first started as an answer to what I deemed very problematic, i.e. the disputation which I found in bad faith (un-authentic to use a philosophical term or an existentialist term), of the mediatic, dashing Harvard cognitivist/linguist, Steven Pinker, in his article “Neglected novelists, embattled English professors, tenure-less historians, and other struggling denizens of the Humanities, Science is not your Enemy—a plea for an intellectual truce,” (The New Republic--August 19). Then the counter-arguments against Steven Pinker’s conception of the “human animal” developed into an essay arguing that the New Positivism, not science, or technology per say, was the enemy of humanism and its avatars as such. The point is not to become a postmodern anti-scientific Luddite. Genomics are changing the world in ways we barely imagine yet and will re-define what it means to be human (a becoming already imagined by science fiction writers, social critics and critical thinkers such as the feminist Donna Haraway with her “Cyborg”). The point is also not to turn “anti-brainiac.” Without a brain we would become vegetative, a vegetal…, i.e. a purely “natural body,” a “zombie.” If we make use of this “computer” allegory which is an analog but not a homologue, and which is used ad nauseam used by psycho-biologists, without a hard-drive there is no software. But is this a reason to say that the software...
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...Principles and Practices Of Management PART - A Q1. “Management is a combination of Arts, Science & Profession” Explain fully. Ans. Before writing a write up on “Management is a combination of Arts, Science & Profession” I would like to write something about the management. Management Management is to create a team which accomplishes pre-determined goals with more efficiently in a prescribed time period as planned/decided. Management actually is planning, organizing, directing, controlling & coordinating supported by leadership, communication, motivation and morale. Now I would like to start Management as Art and afterwards I will write about management as science and profession in detail. Management as an Art 1. It requires conceptual, technical, human relationship & decision-making skills. a) Conceptual Skills: Ability to see the “big picture” to recognize significant elements & to understand relationship among the elements. b) Technical Skills: Is knowledge of & proficiency in activities involving methods, procedures & pressures e.g., Mechanic works with tools & Superior show knows how to use these tools to teach them. c) Human Relations: is ability to work with people; it is a cooperative effort; teamwork; create an environment where people feel secure & free to express their opinions. d) Decision: Ability to solve problems in ways that will benefit the enterprise. 2. It requires knowledge: Learning & acquiring...
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...I AM MALALA The Girl Who Stood Up for Education and was Shot by the Taliban Malala Yousafzai with Christina Lamb Weidenfeld & Nicolson LONDON To all the girls who have faced injustice and been silenced. Together we will be heard. Contents Cover Title Page Dedication Prologue: The Day my World Changed PART ONE: BEFORE THE TALIBAN 1 2 3 4 5 6 7 8 A Daughter Is Born My Father the Falcon Growing up in a School The Village Why I Don’t Wear Earrings and Pashtuns Don’t Say Thank You Children of the Rubbish Mountain The Mufti Who Tried to Close Our School The Autumn of the Earthquake PART TWO: THE VALLEY OF DEATH 9 10 11 12 13 14 15 Radio Mullah Toffees, Tennis Balls and the Buddhas of Swat The Clever Class The Bloody Square The Diary of Gul Makai A Funny Kind of Peace Leaving the Valley PART THREE: THREE BULLETS, THREE GIRLS 16 17 18 19 20 The Valley of Sorrows Praying to Be Tall The Woman and the Sea A Private Talibanisation Who is Malala? PART FOUR: BETWEEN LIFE AND DEATH 21 ‘God, I entrust her to you’ 22 Journey into the Unknown PART FIVE: A SECOND LIFE 23 ‘The Girl Shot in the Head, Birmingham’ 24 ‘They have snatched her smile’ Epilogue: One Child, One Teacher, One Book, One Pen . . . Glossary Acknowledgements Important Events in Pakistan and Swat A Note on the Malala Fund Picture Section Additional Credits and Thanks Copyright Prologue: The Day my World Changed I COME FROM a country which was created at midnight. When...
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...I AM MALALA The Girl Who Stood Up for Education and was Shot by the Taliban Malala Yousafzai with Christina Lamb Weidenfeld & Nicolson LONDON To all the girls who have faced injustice and been silenced. Together we will be heard. Contents Cover Title Page Dedication Prologue: The Day my World Changed PART ONE: BEFORE THE TALIBAN 1 2 3 4 5 6 7 8 A Daughter Is Born My Father the Falcon Growing up in a School The Village Why I Don’t Wear Earrings and Pashtuns Don’t Say Thank You Children of the Rubbish Mountain The Mufti Who Tried to Close Our School The Autumn of the Earthquake PART TWO: THE VALLEY OF DEATH 9 10 11 12 13 14 15 Radio Mullah Toffees, Tennis Balls and the Buddhas of Swat The Clever Class The Bloody Square The Diary of Gul Makai A Funny Kind of Peace Leaving the Valley PART THREE: THREE BULLETS, THREE GIRLS 16 17 18 19 20 The Valley of Sorrows Praying to Be Tall The Woman and the Sea A Private Talibanisation Who is Malala? PART FOUR: BETWEEN LIFE AND DEATH 21 ‘God, I entrust her to you’ 22 Journey into the Unknown PART FIVE: A SECOND LIFE 23 ‘The Girl Shot in the Head, Birmingham’ 24 ‘They have snatched her smile’ Epilogue: One Child, One Teacher, One Book, One Pen . . . Glossary Acknowledgements Important Events in Pakistan and Swat A Note on the Malala Fund Picture Section Additional Credits and Thanks Copyright Prologue: The Day my World Changed I COME FROM a country which was created at midnight. When...
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...THE POWER OF HABIT Duhi_9781400069286_2p_all_r1.j.indd i 10/17/11 12:01 PM Duhi_9781400069286_2p_all_r1.j.indd ii 10/17/11 12:01 PM HABIT W h y We D o W h a t We D o and How to Change It THE POWER OF CHARLES DUHIGG Random House e N e w Yo r k Duhi_9781400069286_2p_all_r1.j.indd iii 10/17/11 12:01 PM This is a work of nonfiction. Nonetheless, some names and personal characteristics of individuals or events have been changed in order to disguise identities. Any resulting resemblance to persons living or dead is entirely coincidental and unintentional. Copyright © 2012 by Charles Duhigg All rights reserved. Published in the United States by Random House, an imprint of The Random House Publishing Group, a division of Random House, Inc., New York. RANDOM HOUSE and colophon are registered trademarks of Random House, Inc. ISBN 978-1-4000-6928-6 eBook ISBN 978-0-679-60385-6 Printed in the United States of America on acid-free paper Illustrations by Anton Ioukhnovets www.atrandom.com 2 4 6 8 9 7 5 3 1 First Edition Book design by Liz Cosgrove Duhi_9781400069286_2p_all_r1.j.indd iv 10/17/11 12:01 PM To Oliver, John Harry, John and Doris, and, everlastingly, to Liz Duhi_9781400069286_2p_all_r1.j.indd v 10/17/11 12:01 PM Duhi_9781400069286_2p_all_r1.j.indd vi 10/17/11 12:01 PM CONTENTS PROLOGUE The Habit Cure GGG xi PA R T O N E The Habits of Individuals 1. THE HABIT LOOP How Habits Work 3 31 60 2. THE...
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...Comments on FUTURE SHOCK C. P. Snow: "Remarkable ... No one ought to have the nerve to pontificate on our present worries without reading it." R. Buckminster Fuller: "Cogent ... brilliant ... I hope vast numbers will read Toffler's book." Betty Friedan: "Brilliant and true ... Should be read by anyone with the responsibility of leading or participating in movements for change in America today." Marshall McLuhan: "FUTURE SHOCK ... is 'where it's at.'" Robert Rimmer, author of The Harrad Experiment: "A magnificent job ... Must reading." John Diebold: "For those who want to understand the social and psychological implications of the technological revolution, this is an incomparable book." WALL STREET JOURNAL: "Explosive ... Brilliantly formulated." LONDON DAILY EXPRESS: "Alvin Toffler has sent something of a shock-wave through Western society." LE FIGARO: "The best study of our times that I know ... Of all the books that I have read in the last 20 years, it is by far the one that has taught me the most." THE TIMES OF INDIA: "To the elite ... who often get committed to age-old institutions or material goals alone, let Toffler's FUTURE SHOCK be a lesson and a warning." MANCHESTER GUARDIAN: "An American book that will ... reshape our thinking even more radically than Galbraith's did in the 1950s ... The book is more than a book, and it will do more than send reviewers raving ... It is a spectacular outcrop of a formidable, organized intellectual effort ... For the first time in history...
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...CONTENTS Introduction Part One: Foundations Chapter One: Introduction to Advertising 1 Chapter Two: Advertising’s Role in Marketing 34 Chapter Three: Advertising and Society 68 Part Two: Planning and Strategy Chapter Four: How Advertising Works 103 Chapter Five: The Consumer Audience 135 Chapter Six: Strategic Research 169 Chapter Seven: Strategic Planning 205 Part Three: Effective Advertising Media Chapter Eight: Print and Out-of-Home Media 239 Chapter Nine: Broadcast Media 274 Chapter Ten: Interactive and Alternative Media 310 Chapter Eleven: Media Planning and Buying 345 Part Four: Effective Advertising Messages Chapter Twelve: The Creative Side and Message Strategy 378 Chapter Thirteen: Copywriting 411 Chapter Fourteen: Design and Production 443 Part Five: Integration and Evaluation Chapter Fifteen: Direct Response 476 Chapter Sixteen: Sales Promotion, Events, and Sponsorships 508 Chapter Seventeen: Public Relations 542 Chapter Eighteen: Special Advertising Situations 576 Chapter Nineteen: Evaluation of Effectiveness 610 INTRODUCTION Welcome to the Test Item File for the Wells/Moriarty/Burnett Advertising: Principles and Practice, 7th edition text. This test bank was designed with the student and instructor in mind. All questions in this manual are drawn directly from the master text. APPLICATION QUESTIONS: New to the seventh edition of the Test Item File is a section...
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...Contents Preface Acknowledgments Introduction 1 BRAIN POWER Myth #1 Most People Use Only 10% of Their Brain Power Myth #2 Some People Are Left-Brained, Others Are Right-Brained Myth #3 Extrasensory Perception (ESP) Is a Well-Established Scientific Phenomenon Myth #4 Visual Perceptions Are Accompanied by Tiny Emissions from the Eyes Myth #5 Subliminal Messages Can Persuade People to Purchase Products 2 FROM WOMB TO TOMB Myth #6 Playing Mozart’s Music to Infants Boosts Their Intelligence Myth #7 Adolescence Is Inevitably a Time of Psychological Turmoil Myth #8 Most People Experience a Midlife Crisis in | 8 Their 40s or Early 50s Myth #9 Old Age Is Typically Associated with Increased Dissatisfaction and Senility Myth #10 When Dying, People Pass through a Universal Series of Psychological Stages 3 A REMEMBRANCE OF THINGS PAST Myth #11 Human Memory Works like a Tape Recorder or Video Camera, and Accurate Events We’ve Experienced Myth #12 Hypnosis Is Useful for Retrieving Memories of Forgotten Events Myth #13 Individuals Commonly Repress the Memories of Traumatic Experiences Myth #14 Most People with Amnesia Forget All Details of Their Earlier Lives 4 TEACHING OLD DOGS NEW TRICKS Myth #15 Intelligence (IQ) Tests Are Biased against Certain Groups of People My th #16 If You’re Unsure of Your Answer When Taking a Test, It’s Best to Stick with Your Initial Hunch Myth #17 The Defining Feature of Dyslexia Is Reversing Letters Myth #18 Students Learn Best When Teaching Styles Are Matched to...
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...Getting the Love You Want By: Harville Hendrix ISBN: 0805068953 A Guide for Couples See detail of this book on Amazon.com Book served by AMAZON NOIR (www.amazon-noir.com) project by: PAOLO CIRIO UBERMORGEN.COM ALESSANDRO LUDOVICO paolocirio.net ubermorgen.com neural.it Page 1 Page 2 Page 3 I THE MYSTERY OF ATTRACTION The type of human being we prefer reveals the contours of our heart. -ORTEGA Y GASSET WHEN C o u P L E S COME to me for marital therapy, I usually ask them how they met. Maggie and Victor, a couple in their mid-fifties who were contemplating divorce after twenty-nine years of marriage, told me this story: "We met in graduate school," Maggie recalled. "We were renting rooms in a big house with a shared kitchen. I was cooking breakfast when I looked up and saw this man-Victor- walk into the room. I had the strangest reaction. My legs wanted to carry me to him, but my head was telling me to stay away. The feelings were so strong that I felt faint and had to sit down." Once Maggie recovered from shock, she introduced herself to Victor, and the two of them spent half the morning talking. "That was it," said Victor. "We were together every possible moment for the next two months, and then we eloped." Page 4 q Getting the Love You Want "If those had been more sexually liberated times," added Maggie, "I'm sure we would have been lovers from that very first week. I've never felt so intensely about anyone in my entire life." Not all first encounters...
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...A BRIEF CONTENTS PART 1 • GETTING STARTED 1. Becoming a Public Speaker 2. From A to Z: Overview of a Speech 3. Managing Speech Anxiety 4. Ethical Public Speaking 5. Listeners and Speakers 1 2 8 1 4 23 30 PART 2 • DEVELOPMENT 6. Analyzing the Audience 7. Selecting a Topic and Purpose 8. Developing Supporting Material 9. Locating Supporting Material 10. Doing Effective Internet Research 1 Citing Sources in Your Speech 1. 36 37 49 57 64 73 83 PART 3 • ORGANIZATION 1 Organizing the Speech 2. 1 Selecting an Organizational Pattern 3. 1 Outlining the Speech 4. 92 93 103 1 10 PART 4 • STARTING, FINISHING, AND STYLING 15. Developing the Introduction and Conclusion 16. Using Language 1 22 1 23 1 31 PART 5 • DELIVERY 1 Choosing a Method of Delivery 7. 18. Controlling the Voice 19. Using the Body 1 39 1 40 1 44 1 48 PART 6 • PRESENTATION AIDS 20. Types of Presentation Aids 21. Designing Presentation Aids 22. A Brief Guide to Microsoft PowerPoint 154 155 161 164 PART 7 • TYPES OF SPEECHES 23. Informative Speaking 24. Persuasive Speaking 25. Speaking on Special Occasions 1 74 1 75 188 21 7 PART 8 • THE CLASSROOM AND BEYOND 230 26. Typical Classroom Presentation Formats 27. Science and Mathematics Courses 28. Technical Courses 29. Social Science Courses 30. Arts and Humanities Courses 31. Education Courses 32. Nursing and Allied Health Courses 33. Business Courses and Business Presentations 34. Presenting in Teams 35. Communicating in Groups 231 236 240 243 246 248 25 1 253 258...
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...on the razor edge of the Event Horizon of the Singularity. That this sublime juxtapositional tautology has gone unnoticed until now is itself remarkable. We're so exquisitely privileged to be living in this time, to be born right on the precipice of the greatest paradigm shift in human history, the only thing that approaches the importance of that reality is finding like minds that realize the same, and being able to make some connection with them. If these books have influenced you the same way that they have us, we invite your contact at the email addresses listed below. Enjoy, Michael Beight, piman_314@yahoo.com Steven Reddell, cronyx@gmail.com Here are some new links that we’ve found interesting: KurzweilAI.net News articles, essays, and discussion on the latest topics in technology and accelerating intelligence. SingInst.org The Singularity Institute for Artificial Intelligence: think tank devoted to increasing Humanity’s odds of experiencing a safe, beneficial Singularity. Many interesting articles on such topics as Friendly AI, Existential Risks. A SingInst.org/Media Videos, audio, and PowerPoints from the Singularity Summits; and videos about SIAI’s purpose. blinkx.com/videos/kurzweil Videos on the internet in which the word “Kurzweil” is spoken. Great new resource! PRAISE FOR THE...
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