...Marketing Plan For “The Royal Bed & Breakfast” Introduction to the Company Executive Summary: At the heart of our company is a commitment to providing a quality bed and breakfast experience to all visitors in the NijhumDwip- St. Martin’s Island. With the availability of color tours in the fall and a spectacular season of fun and sun in the summer, Nijhumdwip is a year-round tourist destination for thousands of travelers. The Royal Bed & Breakfastis to capitalize on that tourist traffic and focus on providing a popular stop for those exploring the region. This plan serves to illustrate the profit potential that can be obtained through the renovation of an existing structure that serves a specialty clientele. If done with flair and a sense of style, it is our belief that we can turn Fantasy into a reality. COMPANY DESCRIPTION The Royal Bed & Breakfastis aiming to be one of the most exclusive and upscale establishment of its kind in the St. Martin’s Island area. The Royal Bed & Breakfastwill take a solid hospitality approach to the bed and breakfast industry and carve out a specialty niche in the marketplace. The charm of The Royal Bed & Breakfast will come from its unique perspective in selling romance and escapism to a popular demographic pool of urban professionals in the St. Martin’s area. The specifics of this plan are illustrated below. Building Description The structure selected for The Royal Bed & Breakfast is both prominent and...
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...Running head: SAVANNAH’S HISTORIC BED AND BREAKFAST ROMANTIC RETREAT Savannah’s Historic Bed and Breakfast Romantic Retreat Tinika M. Dowdell Dr. Benjamin C. Bao, Ph.D. Marketing Management-MKT 500 May 5, 2011 Executive Summary When starting a Bed & Breakfast business the key is to turn your property or future property into a place where guests can come, relax & feel at home. The location does not matter where you decide to set up your business. The business can be in a rural town. It can be in the middle of the countryside, or in a suburb or in the middle of a metropolis location. However, be aware that there are “several tax write offs in place for Bed and Breakfast Owners, more than any other physical business, store, or restaurant” (Barbara Notarius & Gail S. Brewer, 2001). The reasoning for this is because “the government realizes that owners depend on every dollar he or she may receive from guests to maintain their home operation and may not always have guests or money earned” (Barbara Notarius & Gail S. Brewer, 2001). In addition, there are programs that exist which sponsors “Government or State owned seized or repossessed property for free as long as the business owner can turn the property into long term money making lodging operation” (Why B&B, 2011), whether it is a Bed and Breakfast, guest farmhouse, hotel, inn, or lodge. Table of Contents Introduction of marketing segment…………………………………………………………4 Target market………………………………………………………………………. 4 Romantic...
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...Statement Here at Treasured Memories Luxury Stay and Spa we are all about comfort and luxury. Our mission is to pamper you and make you feel like royalty. If you want that romantic get- away or just stay and enjoy our wonderful bed and breakfast or spa, our wonderful trained staff with the highest degree of professionalism will make sure that you visit is a treasured experience and memory. Visions for The Business The hospitality industry is a growing industry and has always been a passion of mine. There has always been a desire to start my own business of owning a bed and breakfast. To have a simple bed and breakfast is not the vision for Treasured Memories. This wonderful get-away will be for that newlywed couple on their wedding night or if a customer just need that weekend getaway. There will be a total of eight rooms at Treasured Memories. Four of the rooms will be honeymoon suites and the other four will be for a customer who would like to experience that luxury get-away weekend. Treasured Memories will also have a formal dining room with ten candle lit tables for two to give that romantic atmosphere for dinner. For breakfast, the guest may have breakfast in bed or chose to dine in the formal dining room. After enjoying our delicious breakfast, come relax at our luxury spa and take advantage of our many full body massages on the lower level or choose to have a in room couples massage. We want to create a memory that will last a lifetime. Values for the Business Treasured...
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...paper is to discuss the Pricing & Distribution Channels of Baker’s Bed & Breakfast Inn. Unlike cookie cutter hotels, Bed & Breakfast Inns are unique and they provide there own characteristics, setting, and ambiance. At Baker’s Bed & Breakfast Inn we cater to our guest tastes and needs. Pricing Strategy: Owning and operating a Bed & Breakfast can provide both financial and personal rewards. In the United States Bed & Breakfast Inns are making a comeback, serving travelers who want a special personal home-like hospitality and a good breakfast to start the day. (Bed& Breakfast Inn Online, 2009) Baker’s Bed and Breakfast Inn take pride in providing our customer’s with a luxurious accommodations. Our prices for accommodation have been set at the higher end of the market as the client base is seen as in the mid to higher socioeconomic sector. Pricing scheme is based on a room rate per night, which includes breakfast. Prices for the weekends will be 10% higher than weekdays, and when guest stay three nights or more a discount o 15% will be applied to guest bills automatically. As there are not a high level of seasonality for guests coming to the region prices will be set at the same year round except for special events such as Easter, Thanksgiving, Christmas and New Years. At these special times a 10% surcharge will be charged to guest bills automatically. Pricing Tactics: Baker’s Bed & Breakfast Inn, wants to make sure we stay and remain in business with profit...
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...Glamorz Bed and Breakfast Daris Davis Dr. Mensah-Dartey Business Enterprise June 6, 2010 Business Description Bed and Breakfast is an exciting new down home kind of business springing up all across the country. In 1975, there were only 400 bed and breakfast inns in the United States. That number is over 15,000 today. The professional association of Innkeepers International foresees a doubling of bed and breakfast inns in the next century (Stankus, 1997). To ensure many return customers, we are looking to create a home away from home which may be more beautiful than where they are coming from. The blissfulness of down town Albany has always drawn a significant number of tourists to the area. Tourists will want to explore the riches of Albany like; the Albany Symphony Orchestra, Chehaw Wild Animal Park, Putt-Putt Golf & Games, Albany Museum of Art, and Ambiance Day Spa and Salon to name a few. In addition to providing information about such locations, we plan to collaborate with tour agencies and businesses throughout the area by offering packages and special rates with in-kind incentives for the cooperating merchants, including tours originating from Glamorz. Guest will be welcomed at the front door by the Innkeepers, pampered with comfortable accommodations, enjoy luxurious amenities and local attractions during their vacation. Each suite will be equipped with a gas fireplace, private bathroom, European towel warmer, hair dryer, magnifying mirror, a Jacuzzi whirlpool...
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...monuments of heritage that continue to amaze visitors who come to the city. Written historical records may only possess the informal on of the past but they can never take the place of living heritage as undying testimonies of a people, their struggles, aspirations dreams and their cultural uniqueness. This is the living testimony of Iloilo City’s ancient and historical heritage. Today, it is a popular convention and meeting destination, with its many first class accommodations and an airport of international standards. Iloilo also serves as the gateway to the region and a favorite stopover for tourists heading to the beaches of Boracay, Palawan and the nearby provinces of Guimaras, Antique, Capiz, and Aklan. II. Current Marketing Situation The Philippine tourist arrival from 2000 to 2003 had decline but bounce back from 2004 and continue to increase up to the present. The Department of Tourism continues to ramp up “It’s more fun in the Philippines”. According to DOTC foreign arrivals increased to...
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...Unit 8-Business Planning Introduction My business venture is based on a bed and breakfast located in Belfast. In intend to offer a quality service for local and international tourists and business travellers. The target market for my business will be tourists looking for short stays and accommodation, not only at holiday time but for the increasing silver surfers, who avail of free travel, cheaper deals etc at off peak times. The name of my Bed and Breakfast is BEDFAST. I got this name from combining bed and breakfast. I also chose this name because it sounds like the location it is set in and would create an instant impact with the potential customer. The purpose of my B&B is to provide me with an opportunity to earn extra income by meeting growing customer demand for my affordable overnight accommodation in a relaxed and friendly setting. There are many features of my B&B such as en-suite guest rooms with king size beds. My bed and breakfast has two dining rooms which gives the guests a bit more privacy and space if they want to eat alone. I have hired professional staff to clean the house and make sure that all guests are settled in well. I have also hired chefs to cook the guests their breakfast of whatever they choose. By doing this I will ensure that the guests of my B&B will have a great stay and be happy to return. My objectives are to make sure that I have provided the best level of customer service for tourists both local and international. I will make sure...
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...Business Model and Strategic Plan Part 2 SWOTT Analysis Paper Kyle Fox Integrated Business Topics BUS/475 April 11, 2015 Homayoun Jamasbi External forces and | | | | | | | trends considerations | Strength | Weakness | Opportunity | Threat | Trend | | | | | | | | | Legal & Regulatory | Providing reasonable care | Liable for loss | hire a great lawyer | everyone can | every hotel must abide | | | | of guest property | | potentially be sued | | | Global | potential to expand | some guests may | growth | Terrorist, Ebola, | | | | globally | not like theme | internationally | Risk of disease | Theme restaurantsAnd hotels are popular | | Economic | Lower prices than hotels | bad economy no | great theme | Recession, | bed and breakfast | | | Based upon smaller size | Revenue, smaller size | Easier to expand | unemployment | popular | | | And less overhead | Means fewer bookings, less income | Smaller size | | | | Technological | Website/mobile app | Hosting/ merchant | Worldwide | Denial of service | Websites and mobile | | | available 24/7 | account expenses | customer base | attacks, hackers | App dramatically Increase income | | | | | | | | | Innovation | JapanKoi Inn Application | Not unique in Asian | Theme-based | theft of tech | we are a technological | | | | markets | accomodations | | society | | Social | many social media | social media doesnt...
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...Learning Team C-Situational Analyses MKT/551 Marketing Management July 18, 2011 Learning Team C-Situational Analyses Amber Inn and Suites, Inc. has recently undergone managerial changes. After five years of less than satisfactory returns, it is evident that more aggressive marketing strategies are necessary. Amber Inn and Suites must compete with top brand name hotels who offer services and amenities that are not available to Amber Inn and Suites customers at the present time. Recent stabilization of the economy enables Amber Inn and Suites chances of increasing profitability in the near future. To achieve this goal, the market needs are to expand to urban areas and offer more hotel amenities. Market Summary Amber Inn and Suites target markets including business travelers who plan to stay longer than 2 days. With the economy slowly rising to stability at a steady pace and new companies are trying to start up, there is the opportunity for out-of-town business meetings with investors. The current market for hotels and bed and baths are expanding and showing an increase in demand. According to statistical data, all hotel segments and levels of profitability have evidenced improved performance, due to increased stability of the economy. Amber Inn and Suites market objectives is to increase revenue of the hotel by increasing number of overnight stay along with developing relationships with more travel agencies in connection to recommending Amber Inn and Suites to more people...
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...On-The-Go… Let me cater to you… Bed & Breakfast Ronald Saunders Prof. Diahann Wallen-Danvers BUSN319 / Project 1-7 Service and Company Description: On The Go B&B is founded by Ronald Saunders and has about four target people working together-chef, server, owner/manager and a volunteer/intern. On The Go B&B is a business that provides a special service for people who like to feel pampered and have a morning where they can have breakfast brought and made for them in their own home. Since our service is a special amenity, we cater to those individuals who do not mind paying more to feel like they live an upper class lifestyle; even if it’s only for a day. So we set out looking for a city with the right cliental and we found Weston. Mission Statement: Providing quality service to quality people. We… Care for… Attend to… Think outside your kitchen Earn your loyalty and demand Reliable service …to you! Non-Financial Goal: * In two and a half years have at least two sponsors * In five years branch out to include at least five years * In ten years have at least one established headquarters in Broward County Financial Goals: * In two and a half years be able to exceed break-even in profits versus losses * In five years… earn 50% profit from sales * In ten years…. Exceed sustainability financially so that the company may be able to expand to different cities in the state of Florida. Competitive Advantage: ...
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...Name: Nikita Patel Course: Marketing Management DSI # 01433731 Email:niks_pat87@yahoo.com Assignment: Week # 4 Executive Summary Professor: Dena Hale Executive Summary: Kellogg's Mission Statement: Kellogg's is a global company which is committed towards long-term growth both in volume and profit. It enhances its worldwide leadership position by providing superior value nutritious food to their customers. Its organizational strategies can be classified as below. * Leadership in innovative products * Strengthening the company's seven largest cereal market. * Develops a focused organization * Strategy of continuing to reduce the costs. Introduction: Breakfast is considered as the most important meal of the day. And the best choice among all is cereal breakfast which provides essential nutrients. Many people claim that skipping breakfast is the fastest way to lose weight. As they do not realize the importance of breakfast which is most important meal of the day.( Patanathabutr, Chaiyakal) Kellogg Company is a multinational producer for breakfast foods,snack,cookies and crackers. It is famous for the production of ready to eat breakfast cereals. The company operates in the Americas Asia Pacific, Europe, Middle East, and Africa. Its headquarters is at Battle Creek Michigan and employs around 30,277 people as of December 28,2013 Rice Krispies Cereal was introduced to Kellogg's company by Eugene McKay in 1927 and was released to the public in 1928. Rice...
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...Macro-environment Demographic environment According to Eurostat's data, the population of the EU-27 is growing and is expected to continually grow in future decades. The age structure of population in the EU-27 is becoming older, the age pyramid is narrowing at the bottom while the ageing population grows. This implies that in the future we should be more focus on mature services and adapt our services to a wider range of consumers since our target market is mainly young people. The average age at marriage is increasing noticeably across the EU in recent years. This can be interpreted that people are more likely to travel in less conventional types of accommodation, conducive for meetings and sharing of experiences. Economic environment After the financial and economic crisis, the GDP growth is expected to reach 1,5 % for 2014. The inflation rate is forecast to slightly decrease in 2014 compared to 2013. The household saving rate increased sharply in respond by the crisis and reached 13,2 % in 2009 while it began to decrease in 2010, to reach 10,7% in the end of 2013. The unemployment rate is foreseen to remain stable for 2014. Furthermore, it is interesting to point out that despite the slowdown Europeans keep going on holidays even if they spend less. The slightly increase of the GDP and decrease of inflation rate can be seen as a better economic situation in the EU 27, as a general increase of the wealth of many Europeans and a higher purchasing power. Moreover...
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...held or families can feel the comforts of home. The standard suite room contains a bed, television, table, chair, couch/love seat, computer accessibility, and variety of daily newspaper. The suites do not offer a kitchen facility. The hotel offers two large meeting rooms are available seating 60 each or combined to seat 100 and serve meals as well as a restaurant facility. After meeting with the executive committee members, marketing, advertising, rooms, food & beverage, and accounting, we determined that many concerns need to be addressed before the grand opening of Royale Suites Baltimore. Our target market includes the business professional and families with emphasis on business professionals. Based on statistics from our customer surveys we need to improve guest satisfaction in the following areas: comfortable beds, sought after amenities, efficient check-ins, and reasonable phone charges. We are tasked with developing a marketing mix which includes determining a competitive room rate for the downtown Baltimore district as well as promoting our product as a superior option in the area. Offering an all suite hotel in the Baltimore area is a great market opportunity as statistics show that many current downtown hotels have a minimum number of suites. We expect to penetrate the market through offering a superior product, fully promoting that product through advertising, marketing, and sales. We will also become pace setters as an all suite hotel offering both free...
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...Abstract Ethical and unethical laws of the internet can be complex. With email scams and blog spam just to name a few are the unethical ways people are falling into the trap of fraud. In truth email and blogs are not bad when the ethical laws are applied; in most cases they can be very helpful to an e-commerce business. . Unit 2 Individual Project Introduction Having your own website can be complicated, with so many scams and frauds in the internet world; it makes it difficult to form a trust with possible customers. A website that follows the ethical laws of the web will have a chance to earn trust and possibly have a productive e- business. Research on Ethics of Online Marketing Spam Email, Page Cloaking, Spam Blogs, Keyword Stuffing and Irrelevant Keywords are just a few unethical marketing techniques used in e-business. Spam Email is a way of advertising to people without having their permission to do so. According to Google page cloaking “refers to the practice of presenting different content or URLs to users and search engines” (Goggle) Goggle has a service called goggle bot a search engine that directs people to places they need to go . Well page cloaking takes advantage of this service. Instead of giving a legit URL to Google BOT it gives it a dummy one, so if you search a child friendly site you might end up with an adult site or a site nowhere related to what you were searching. “Blog spam and comment spam happens when a BOT or actual human visits a forum, a...
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...Company G 1-Year Marketing Plan Student Name: Donny Mark Prickett Student ID: 000505878 Date:12/06/15 Student Mentor Name: Christopher Blystone Table of Contents Introduction 3 Product Description and Classification 3 Company G Mission Statement 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Marketing Implementation 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Here at company G we have a long history of providing innovative electronics and appliances for our customers and today is no different. Today we will be introducing the best thing to happen to breakfast since the introduction of a boxed cereal. Product Description and Classification The item we are launching today is a new take on an old home appliance, and it is called The Next Generation Toaster. This is a revolutionary new product that not only toasts bread or bagels but also cooks a single egg and heats pre-cooked bacon or sausage while the bread is toasting making all of the ingredients readily available for...
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