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Bed Bath

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Short Gases
ASE 1: BED BATH & BEYOND,S PLAN FOH

cRowrHc-t
Bed Bath & Beyond (BB&8, www.bedbathandbeyond.com), the power retailer of domestics and home furnishings, has

annual sales of $7 billion and a net income of $562 million. The firm's profitability can be explained by its increasing gross profit margins at the same time it decreases selling, general, and administrative (SG&A) expenses as a percent of sales. BB&B is able to increase its gross profit margins due to its excellent atmosphere, wide assortments, and a deep variety within most merchandise lines. Its control over SG&A expenses is partly due to the outsourcing of its dishibution centers to a third party. BB&B has opened hundreds of stores over the last few years, ranging in size from 30,000 to 80,000 square feet. Because it uses a flexible real-estate strategy, BB&B is able to

stood by the shopper as she decided whether to purchase the set and even had the dishes brought to a nearby checkout so that the shopper could continue buying at the store. The sales clerk then met the shopper at the checkout to facilitate the transaction. In 2008, BB&B was tied for second place in an annual study of the top "20 Most Competitive Retailers" in the United States. The study, conducted by Capgemini (www.capgemini. com) and W Ratings Corporation (wwwwratings.com), measured the ability of retailErs to beat consumer expectations and deliver superior profitability. Each firm's rankings were based on ib profits over the prior five years and the resporses from a sample of 6,000 consumers.

Questions
1. Explain how Bed Bath & Beyond practices the retailing concept. 2. Evaluate Bed Bath & Beyond's growth plans. 3. How can Bed Bath & Beyond further increase the overall quality of its customer service?

[Wr+f)

4. Explain the concept of value from
Bed Bath & Beyond customer.

the perspective of a

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