...Michelle Wilkins Unit 6 Project SC 300 December 19, 2011 This is a very interesting paper to write as I am not a very regular eater, which I know is bad for me but I chose a lunch that I made for the guys yesterday and the breakfast that I had this morning. List all of the components of two of your meals. Meal 1 Lunch: We had roast, potatoes, carrots, and rolls. And we had Busch light for drinks Meal 2 Breakfast: We had scrambled cheesy eggs, sausage patties, gala apples, orange juice. A. Where did each component of your meal originate? List the country that each part of your meal came from. (i.e., Did that glass of red wine come from Australia? Is the cheese from France?) All of my food came from the United States for over different regions. The roast actually came from one of our own cows that we had on the farm. The potatoes came from Idaho, the carrots came from Colorado, the rolls were made from a local bakery, and of course the Busch light was made in St. Louis. Our breakfast meal were from; eggs are from Iowa, the sausage patties from somewhere in the United States, apples came from Washington and the orange juice came from Florida. B. List where you purchased the products from. I do most of my grocery shopping at our local Wal-mart about 10 miles away from our house. The exception is the beef that we get from our own cows that we take in to have processed from out local meat lockers. C. Consider...
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...Introduction A. In general, the food related products will include: Beef, Chicken, Turkey, Potatoes, Fish, Processed Foods, Stoves, Vegetables, various machinery, and cash registers, order monitors, ovens, wireless systems for ordering services. Products will be explained in more detail further on. B. What will the product or service be called? The named Baked Hut shows our customers the kind of products we export because, usually fast food eaters are accustomed to oiled foods, so as an alternative for oil, most products will indeed be baked to lessen the amount of calories. It will also affect how we advertise it because it is a short, catchy, and non-difficult name that no one will have problems pronouncing or reading. Baked Hut will export food related products that will differ from a typical fast food restaurant in various ways. In current typical North American fast food markets, restaurants such as McDonald’s, Burger King, and KFC provide customers with food containing high amounts of calories, saturated and trans fats, sodium salt and processed sweeteners that increase your risk for chronic diseases. Baked Hut will alter this issue by providing the same idea of fast food, but instead encountering the health risks associated with regular fast food and providing customers with healthier food. The idea is for customers to gain the same pleasure of eating “fast food”, but without being conscious of how it is affecting their health. Generally, we’re looking at North American...
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... 4.1 Global Entry Strategy 16 4.2 Product Strategy 16 4.3 Promotional Strategies 16 4.4 Distribution strategy 18 4.5 Pricing Strategy 18 4.5.1 Value- based pricing 18 5.0 Conclusion 19 References 20 Appendix 1: World Governance Indicator 24 Appendix 2: Brazil Exports Worldwide 25 Appendix 3: Growth Tracker 26 Appendix 4: Darabif Products 27 Appendix 5: Darabif Malaysia Promotion for Restaurant 30 * Executive Summary This paper seeks examine the demand gap of halal meat in Brazil where the Muslim population exists but with hardly any proper halal meat supplied. Thereby, enabling Darabif to carry out its operations in Brazil to serve and fill up that demand for proper halal meat. At the same time halal restaurants are also scarce in Brazil, one of Darabif’s plans are to include a dine restaurant with the store. Islam is one of the fastest growing religions in the world; therefore, we find a need to produce halal meat in Brazil the authentic way that could turn out profitable. This paper analyzes the internal and external environment of the company and industry. Furthermore, it...
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...[pic] The Hottest Way to Serve Burgers REGINALD MARTIN JUSTIN TINIO JULIUS YANG Product Description Many Filipino, especially “men” are not satisfied in the burger they eat, even , whoppers of Burger King, burger champ of Jollibee and Big Mac of McDonalds, all of them are to expensive and not satisfying all the consumers, therefore we decided to make big, satisfying, delicious, and optimal burger. Our group distinguishes and research about burger patties, and we discover that we can make 6 different patties, or more. This burger use only fresh and quality ingredients to make sure that we serve a very nutritious meal to all our customers. This burger is made for the people who want to eat burger for main chores, like dinner and lunch. This is also made for the people who wants different twist in other ordinary burgers, we don’t use process burger, but instead we will use pure 100% natural in our patties, NO ARTIFICIAL an NO EXTENDER. The poppy seed bun is soft, with a home-made taste. Comes with home-made fries and coke float and served in generous proportions. Burger town also offers rice meals for the customer who prefer for it, therefore our mini resto will also offers, like fried chickens, burger steak, and many more, but still we focusing burger industries. Good things about this Mini Resto ➢ 100% fresh burgers ➢ Variety of flavors burgers ➢ Worthy ➢ Satisfying burgers ...
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...|Consumer’s perception of food quality and its relation to the choice of food | |Master thesis | |Master of Science in Marketing | | | |DEPARTMENT OF MARKETING AND STATISTICS | |HANDELSHØJSKOLEN | |AARHUS UNIVERSITET | | | | | | | | ...
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...were measured to the desire amounts. Three set-ups were made to determine which variable has affected the resulting products. Acknowledgement The researcher would like to express her gratitude to the following persons who help her to make this study a reality. First, to Our Almighty God, who is the great and humble source of inspiration and strength so that she can pursue this Investigatory Project. Second, to her parents for the unending support that they gave to her for this kind of study. Third, to her teacher, Mrs. Mary Jane C. Cacas for suggesting some good ideas that she can add to her Investigatory Project. Fourth and lastly, to her friends, especially to May Ann and Arnie Joy Balahan for helping encoding her research papers and supporting her I.P. as well as she do to them. For once, thank you very much for without you tis I.P. won’t be successful. Table of Contents TITLE PAGE……………………………………………………………………………...i ABSTRACT……………………………………………………………….………………ii ACKNOWLEDGEMENT……………………………………………………………….iii TABLE OF CONTENTS…………………………………………..……………………iv I. INTRODUCTION…………………………………………………………….1 II. DEFINITION OF TERMS…………………….…………………….……….2 III. REVIEW OF RELATED LITERATURE/STUDIES……………………...3 IV. METHODOLGY …………………….…………………….…………………4-7 a. Materials and Ingredients b. General Procedure c. Product V. RESULTS AND DISCUSSION…………………….………………………..8-9 a. Findings b. Statistical...
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...[pic] NAME: SHARON HUTCHINSON MODULE#: 01- MARKETING (G) NUMBER: RDIHCBF002G DATE SUBMITTED: 30/10/2009 TUTOR: MS. PAULA REILLY TABLE OF CONTENT 1. Introduction 3 2. Concepts and Process of Marketing a. Alternative definitions of Marketing 4 b. Main characteristics of a Marketing Oriented Organization 4 –5 c. Selling Concept with Marketing Concept which describe McDonalds 6 d. Benefits of implementing a Marketing Approach to McDonalds 6 – 7 3. Segmentation, Targeting and Positioning a. Two Marco and one Micro to marketing undertaking by McDonalds 7 – 8 b. What is Segmentation and Three criteria for McDonalds 8 c. The Target Market of McDonalds 8 - 9 d. What is buyer Behavior and benefit to McDonalds 9 4. Marketing Mix a. Analyses how McDonalds gain competitive advantage through 9 -10 their products b. Distribution Strategy used by McDonalds 10 c. Explain how prices set by McDonalds reflect their objectives and 10 - 11 marketing condition d. Methods McDonalds used to promote their products/services and how 11 effective they are. 5. Marketing Segments and Contexts a. Choose one McDonalds product and devices two marketing mixes 12 for the product b. Difference between marketing to organization rather than consumers 12 - 13 c. Explain how and why International Marketing differs from 14 - 15 Domestic Marketing for McDonalds 6. Bibliography...
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...McDonald’s Corporation Marketing Plan Susie Ransom MKT Abstract This paper discusses McDonalds Marketing Plan for the future. Below I will cover the goals and objectives of their current and future coals for the corporation. Topics that will be discussed include the Situation Analysis, customer environment, competition, economic growth and stability, political trends, technological advancements, sociocultural trends, marketing goals and objectives, marketing strategy, marketing implementation and finally the timeline in which it will take McDonalds to implement these goals. Executive Summary McDonalds is known as the world number one selling Fast Food Company. They serve their famous burgers and fries in over one hundred countries around the world. While the majority of their restaurants are stand alone, they also have many franchises that are owned by everyday people like me and you. Their franchises have been their ticket to success; they are the top in the fast food industry because they stay unified in quality and marketing aspects. No matter which type of restaurant, whether corporate or franchised owned. Although, McDonalds are number one in the industry, in order to stay in their position they need to increase sales through expanding into new markets. They have been successful in the past in China and other markets. One of their strengths lies in their versatility to adapt to the culture of foreign markets. By serving traditional cuisine along...
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...SUSSI’S RESTAURANT BUSINESS PLAN 1.1. MISSION STATEMENT 5 1.2. OBJECTIVES AND AIMS 5 1.3. PORTERS FIVE FORCES 6 1.4. HISTORY 6 1.6. KEY ASSETS 7 1.7. LEGAL ENTITY & OWNERSHIPS 7 1.8. TARGET MARKET 9 1.9. MARKET SIZE AND DEMOGRAPHIC 9 1.10. MARKET TRENDS 9 5.4. SWOT ANALYSIS 9 1.11. MARKETING PLAN AND MARKETING OBJECTIVES. 10 1.12. MARKETING STRATEGY 10 1.13. PRICING 10 1.14. Promotional Tools 10 1.15. Local Store Marketing / Public Relations 10 1.16. Local Media 11 1.16.1. Store Front Displays 11 1.16.2. The advertising strategy is a simple one 11 1.16.3. Word of mouth 11 1.16.4. E-Marketing 11 1.16.5. Products development 12 1.16.6. OPERATIONS: 12 1.16.7. EXIT STRATEGY 12 1.17. ORGANIZATIONAL CHART 12 1.18. MANAGEMENT TEAM 12 1.19. PERSONNEL NEEDS 14 1.20. REGULATIONS 14 1.21. HUMAN RESOURCES 14 1.22. CAPITAL PLAN 15 1.22.1. Table 15 1.23. MENU AND PRICES 16 1.24. SEASONAL SALES VARIANCES 16 1.25. SWOT 16 1.25.1. Strengths 17 1.25.2. Weaknesses 17 1.25.3. Opportunities (for Sussi’s) 17 1.25.4. Threats (for Sussi’s) 17 SET-UP REQUIREMENTS 18 1.1 HOW WE ARE GOING TO MEET OUR OBJECTIVES 20 2 REFERENCES 21 1. INTRODUCTION This report identifies a description of a product/service which significantly generates part one of a business plan. In doing so, this report entails an opportunity map to help elaborate on the advent of Sussi’s restaurant in Livingstone...
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...Chapter 9 Assignment: Starbucks vs. McDonald’s Strategies | 1. How does Starbucks enter foreign markets? Do you agree with its rapid growth strategy? (Consider what has happened to the number of stores and locations during the last few years in answering this question). Consider where Starbucks is located, and markets that will be advantageous to Starbucks in the future in answering this question. Discuss how Starbucks entry approach is different/similar from strategies that McDonald’s uses to enter foreign markets. Are both companies currently competing head-to-head in certain markets? Explain. Be specific in your explanation and consider recent press releases and information from annual reports in responding to these questions. (9 points) Starbucks expands into global markets through joint ventures. A joint venture is, “an agreement under which two or more partners own or control a business” (Luthans & Doh, 2012 p. 625). Two businesses partners come together to pursue the same goal and opportunity. Starbucks entered a joint venture with Tata Global Beverages to begin opening and operating Starbucks cafes throughout India. An article titled Strategies for Researching Global Markets says, “In the U.S. close to two-thirds of Starbucks cafes are owned by Starbucks while outside the U.S. about two-thirds of their stores are partnerships” (Virginia’s Community Colleges, p. 1). We agree that Starbucks rapid growth strategy to join international joint ventures is...
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...2004), it is now pla nning to add more than 90 new restaurants in the next three years. 2 Although the initial scenes of crowds lining up for days outside the M cDonald 's res taurants in Delhi and Mumbai are no longer seen, Indian consumer response to McDonald's products still remains very strong. The ten McDonald's I visited in Mumbai and Delhi were pac ked with young people, children , and yo ung p a renrs enjoying ice c reams, sp icy potato wedges (instead of the usual frenc h fries), and Happy M ea ls. The growth of M cDonald's in India is not as rapid as in China (Exhibit 4) . Bur irs growth is nevertheless impressive . How did McDo nald's d o it? How d id a hamburger cha in becom e so promi nent in a cultural z.one dominated by non-beef, non-pork, vegetarian, and regional foods such as chofa bhatura, kababs, bhaji, samosa, dosa, vada, sam bar, bhefpuri, and rice? The answer to this question lies in McDonald's carefully pla nned entry and expansio n strategy in accordance with I ndia's c hanging political, economic, and culw ral landscape in the 1990s. The Indian Food Service Industry With more than ftve thousand e thnic co mmunities represenred , India has a very diverse population....
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...I. Introduction: Chinese cuisine is served anywhere , even in our own homes. Even at our simple gatherings we usually include Chinese cuisine in our entrails. Chinese cuisine is introduced in the Philippines as early as the 10th century. From appetizers to main curses like dim sums, noodles, meat dishes like sweet and sour, asado, roasted and many more. We Filipinos love to eat Chinese foods. Most Filipinos loved Chinese foods because Chinese influences them to their cuisine. Filipino cuisine is influenced principally by China, Spain, and the United States, integrated into the pre-colonial indigenous Filipino cooking practices. When restaurants were established in the 19th century, Chinese food became a staple of the pansiterias, with the food given Spanish names. The "comida China" Chinese food includes arroz caldo rice and chicken gruel, and morisqueta tostada fried rice. When the Spaniards came, the food influences they brought were from both Spain and Mexico, as it was through the vice-royalty of Mexico that the Philippines were governed.In the Philippines, trade with China started in the 11th century, as documents show, but it is conjectured that undocumented trade may have started even two centuries earlier. Trade pottery excavated in Laguna, for example, includes pieces dating to the Tang Dynasty. The Chinese trader supplied the silks sent to Mexico and Spain in the galleon trade. In return they took back products of field, forest - beeswax...
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...Praxis Business School Retail Business Plan On Snack Bar A report Submitted to Prof. K. Dashrathraman In partial fulfilment of the requirements of the course Retail Management On 7th August 2011 By Ashwin Agarwal (B10004) Deepika Agrawal (B10007) Nishant Khattwani (B10013) Sushmita Agrawal (B10035) SUBMISSION: - 1 1. Environment Scan a. Retail Scenario In India Retail word comes from the French word retailer, which refers “cutting off, clip and device”. Retailing is the interface between the producer and the individual consumer buying for personal consumption. This excludes direct interface between the manufacturer and institutional buyers such as the government and other bulk customers. A retailer is one who stocks the producer’s goods and is involved in the act of selling it to the individual consumer, at a margin of profit. As such, retailing is the last link that connects the individual consumer with the manufacturing and distribution chain. Indian retail sector comprises of organized and unorganized sector. Organised retailing refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc. These include the corporate-backed hypermarkets and retail chains, and also the privately owned large retail businesses. Unorganised retailing, on the other hand, refers to the traditional formats of low-cost retailing, for example, the local kirana...
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...The Local Food Movement Benefits Farms, Food Production, Environment The Local Food Movement, 2010 Pallavi Gogoi is a writer for BusinessWeek Online. She frequently writes on retailing. Just as small family-run, sustainable farms were losing their ability to compete in the food marketplace, the local food movement stepped in with a growing consumer demand for locally grown, organic, fresh produce. In addition to supermarket giants following the trend toward locally grown food and devoting shelf space to such items, local foods are also finding their way into schools, office cafeterias, and even prisons. Although the trend toward organic foods has not waned, consumers are increasingly aware of the environmental impact caused when organic foods must travel to find their way to the local grocery store shelf. For this and other reasons, consumers are opting instead for locally grown counterparts, choosing to eat what is available in each season in their areas rather than purchasing food that must be shipped from other regions. Drive through the rolling foothills of the Appalachian range in southwestern Virginia and you'll come across Abingdon, one of the oldest towns west of the Blue Ridge Mountains. If it happens to be a Saturday morning, you might think there's a party going on—every week between 7 a.m. and noon, more than 1,000 people gather in the parking lot on Main Street, next to the police station. This is Abingdon's farmers' market. "For folks here, this is part of the Saturday...
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...budgets with its Dollar Menu, premium items, and extra value meals. McDonald’s does not differentiate itself in any one category of fast food, with competitors dominating in taste in other categories, but it does stand out for its variety and convenience. Due to the fact that McDonald’s does not provide the best fare in any given category, it has relied heavily on positive advertising and messaging that targets emotions. McDonald’s messaging focuses on building the brand and highlighting the emotion of happiness. This can be seen in commercials and the long-time slogan of “I’m Lovin’ It,” for example. In order to understand what the brand truly means to consumers, our group conducted a number of different types of research. To begin, we conducted qualitative research including interviews and focus groups in order to understand consumers’ brand associations. Next, we created a survey to further understand McDonald’s competitors, strengths, and weaknesses. From this survey we identified a number of key findings. The first is that McDonald’s food is considered to be of very low health...
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