...The 10 Unwritten Rules of College’s Official Sport: Beer Pong Rule 1: Beer Pong is a Sport for Ladies and Gentlemen. Act Like One. Competitiveness is encouraged, so is trash talk, but there is a line. Don’t be a sore loser, or a gloating winner. Remember if you are playing at a house where you are not a brother, owner, or roommate, playing scrappy or saying something stupid is a good way to get punched, and don’t expect backup. If you knocked over a cup accidentally, it’s out. If you got beer on the ball while trying to finger a ball out, don’t lie about it. It’s people like you that caused Tupac to get shot. Rule 2: Winner Holds Table. Unless they disappear for half an hour, announce that they are done, or are getting laid in the other room, the winner holds table. They get time to re-rack the cups, grab some more beers, take a piss, and make sure the cute girl in the corner knows they won another game. If you are the one holding table, you’re welcome to do all these things, but get back to what is important in life quickly: winning....
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...Top Beer Control Tips for Watching Sports Events Are you a fan of drinking an ice-cold beer while enjoying your favorite sport? If so then there are some steps you should take to make sure you practice right “booze control.” Here are some helpful tips to keep in mind: 1. Stay hydrated Make sure to drink enough water before your beer-drinking/sports-watching event. There are several benefits. It will help to prevent getting a beer belly and also help to reduce or even prevent a hangover. 2. Remember your diet If you’re on a diet, then you should make sure to manage your beer consumption effectively. One option could be light beer, although keep in mind they still have calories so drinking 100 cans of light beer won’t help you to stick to...
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...Grupo Modelo (GM) is a Mexican brewer company with a 57% share in Mexico. The Mexican beer market is the world's eighth largest beer market. The company is also an important player in the United States premium beer segment with a market share of about 6%. Three of its brands ? Corona Extra, Modelo Special and Corona Light ? are among the top ten highest selling imported beers in the US. Grupo Modelo has a distribution system covering more than 122 countries, with its flagship brand, Corona, being the fourth largest selling brand in the world. The major beer brands of the company are: Corona Extra, Corona Light, Modelo Especial, Pacifico, Victoria and Negra Modelo. Grupo Modelo operations comprise of mainly two areas: brewing process and sales. The brewing operations include five breweries located in Mexico with a total processing capacity of more than 50 million hectoliters per year. The group has several subsidiary / affiliate companies that provide support services to the core business of producing beer. GM has followed a strategy of vertical integration since the 60's which has resulted in this network of companies engaging in the brewing and ancillary operations. GM has an established distribution network in Mexican market, which is a key factor in maintaining market shares in the domestic beer market. The export sales of beer are coordinated through a set of representative offices around the world. It may also be mentioned that the distribution network of the company...
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...Psychology of Advertising Term Project Mike Czarnik (RU: 900276595) April 20th 2014 Professor Sarah Jones Advertisement #1: Heineken Beer This advertisement is made for the beer Heineken. It was published in a 1974 edition of Playboy magazine and took a full page out in order to grab reader’s attention. According to Playboy Magazines media kit, almost 80% of the readers are male and the reader’s median age is roughly 39 years old. Because of this demographic, an assumption can be made that Heineken was trying to target this group of people. Playboy’s media kit also offers further information on their readers. It states that their average male house hold income is about $71,000 and that nearly 65% of all readers are single. Although these facts are for the 2014 media kit, it can be assumed that for a men’s entertainment magazine the demographics have not changed substantially. Heineken was most likely trying to appeal to this male demographic when they placed their ad. The ad itself was showcased on a full page of the magazine. It displayed an unopened bottle of Imported Heineken Lager beer resting at the edge of a beach. Water from the ocean is coming up around the bottom of the bottle and nothing but ocean can be seen in the background. This is the main focal point of the ad. The secondary focal point and another focus for the reader are above the bottle. The words read, “Oceans apart from the ordinary.” The words are the boldest on the page and in the largest font...
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...Mission CoJo’s Sports Bar’s mission is to provide an upbeat atmosphere for local sports fans featuring quality locally and regionally brewed beer, as well as mainstream beer choices, a varied selection of food choices, and excellent customer service. Management CoJo’s Sports bar is organized as a sole proprietorship where I, Peter Macdonald, am solely responsible for the day-to-day operations including food and beverage purchasing, staffing, and scheduling. Objectives The objectives of CoJo’s Sports Bar are: * To build a successful locally owned and operated sports bar * Develop a loyal client base by providing an excellent atmosphere which make customers feel at home * Source a location for the bar that has easy access and visual impact * Develop a supply chain for quality locally and regionally brewed specialty beers * Provide simple great tasting food option to compliment the sports bar atmosphere Keys to success In order to be successful CoJo’s Sports Bar must: * Appeal to as wide as demographic as possible * Select the most suitable location for the bar * Control their costs at all times * Promote specific sporting events on a weekly basis * Provide customers with unique entertainment options such as sports specific trivia * Advertise through local media and social networking including Facebook, Twitter, etc. Company Summary The Industry Canadian Industry The Canadian food and beverage industry...
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...| Heineken: Road to the Final | | | 1. INTRODUCTION Beer is world’s number one consumed alcoholic beverage suitable for different consumption areas such as home, restaurants, night clubs, bars, beaches etc. Beer’s worldwide popularity makes brewing industry one of the largest global industries in the world. More than 140 billion liters are sold per year generating revenues of more than $490 billion by 2013. Beer consumption differs for various countries. Czech Republic is leading the consumption with the average of 132 liters per capita. Germany, Austria, Ireland and Canada are the countries following the Czech Republic with the consumption over 100 liters per capita. Considering the global popularity of beer, there are countless brewery companies all around the world. 2. COMPANY PROFILE Heineken is a Dutch brewing company which was founded in 1864 by Gerard Adriaan Heineken in Amsterdam. The company owns around 200 breweries in more than 70 countries. Heineken is the 3rd largest brewer in the world by producing almost 140 million hectoliters of beer yearly. The company holds more than 250 brands globally including Amstel, Birra Moretti, Cruzcampo, Deperados, Dos Equis, Foster’s, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Tecate, Zlaty Bazant and Zywiec. It also produces ciders under the brands Strongbow Gold and Bulmer’s. Operating all around the world, Heineken divides its operations into 5 global districts: Western Europe, Central and Eastern...
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...Buffalo Wild was started in 1982, in Columbus Ohio by Jim Disbrow, and Scott Lowery. These men had one mission that was a fan friendly place for people to enjoy sports and eat great food and to enjoy beer while rooting for their favorite team. Ever since the first store opened, they been growing to every state ever since. Buffalo Wild Wings slogan is wings, beer, sports; there main goal is for sports fans to eat good food and drink great beer for any big sports event, especially football season. The most important aspect for Buffalo Wild Wings is making their fans happy, that’s their motto for success and it is a good one; because their fans are very receptive, with of their locations are packed when a big sports event is taking place....
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...tradition of the total, marketing concept remains a constant. In areas including sports marketing and entertainment, Budweiser reigns supreme.” (Marketing Hall of Fame, NY AMA, 2005). Budweiser has consistently been the top selling beer on the globe for the past 39 years. Budweiser leverages its cleverly written advertisements to entice such audiences as young adults, sports buffs, and the more mature client base. The eight hitched team of powerful Clydesdales have become the national trademark of Anheuser-Busch. “In 1933, August A. Busch, Jr.gave a hitch of Clydesdales to his father in celebration of the resumption of brewing in St. Louis following the repeal of Prohibition. These high- stepping horses make hundreds of public appearances each year in addition to appearing in television commercials and other Budweiser beer advertising.” (Beckius, Your Guide to New England Travel, July 2, 2007). Therefore, the most recognizable and enduring advertising tool possibly ever used dates back to 1933, and to this day brings back memories of a similar time depicted by a horse drawn wagon brimming with Budweiser. Recently, in Super Bowl XLII, Budweiser reintroduced the mass appeal of the Clydesdales to tug at the heart strings of the older generation. “The companies slogan ‘Budweiser – The King of Beer’ to assert it’s dominance and superiority over rivals”.(Katzin, Advertising of America’s Beer Companies and the Duff Corporation, 2002). The speed and agility of these...
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...Individual Written Report: Tiger Beer AB112 Marketing Nanyang Business School Tutor: Mr Craig Ewan Done By: Eufratia Raissa Mandhela 1. Company Introduction Tiger Beer was first introduced in October 1932 by the Malayan Breweries which was first established in 1930. Despite its modest starting point, Tiger Beer has expanded vastly and can be found in over 70 countries today. It is also brewed it 11 different countries such as Singapore, Malaysia, Thailand, Vietnam, Cambodia, China, New Zealand, Papua New Guinea, Sri Lanka, India – more than any other Asian beer brand. Tiger Beer has grown from a local brand into a globally recognized icon at present. Through its history, the brew has won more than 40 awards internationally. Tiger Beer received its first Bronze medal in 1939 for Bottle Beer Competition in London. Over the years Tiger picked up many more achievements and the most outstanding includes winning the Gold Medal for Brewing Industry International Award in 1998 (London, UK), that can be considered as winning Oscar Award for the industry. Most recently it has also won another Gold Medal at the 2004 World Beer Cup that is equivalent of winning the Olympic in beer industry. Today Tiger Beer is acknowledged as the leading global brand through its active participation in the sponsorship of many sports events and vibrant brand campaigns. As recognition to the brand, Tiger was awarded as a leading brand in UK Cool Brand Leader for 3 consecutive years:...
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...When it comes to choosing where to go and have some good times, Texas Roadhouse and Buffalo Wild Wings are always on top of my priority list. The food is well prepared with the finest ingredients that leave you asking for more. Sipping the ice cold beverages as you watch their wide screens keeps you relaxed and happy each moment. That may explain why many sports fans preferred Texas Roadhouse and Buffalo Wild Wings branches. The Texas Roadhouse is simply the best home away from home. There are spread branches just a stun's –throw away whenever I want something epic. Bring a good experience to spice things up; they normally give directions from wherever you are, so long as you give them your Zip Code. As much as menus vary from location to location, you cannot miss what to eat. The attentive and professional service they give to their guests is one of the reasons why many of them cannot get enough of their high quality food and...
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...Introduction Labatt Blue in recent years has been under increasingly great amounts of strain in the mainstream beer market. They are no longer resonating with younger audiences, their market share is dropping, and their marketing budget has been cut to only half of what their competitors have. It’s clear that Labatt must make drastic changes to remain successful in the beer industry. This proposal will make a case for changing Labatt’s target market from teenagers and young adults to older consumers. Labatt’s Target Market Labatt should change target markets for the following reasons: 1. Labatt Blue is relatively unknown among teenagers and young adults however, is well recognized by older generations. 2. Product differentiation in the mainstream beer market is minimal. Beers are differentiated in the market through branding which makes marketing very important. Given that Labatt Blue has a marketing budget that is only half of their competitors, Labatt cannot expect to successfully compete in the market. 3. Labatt’s recent marketing campaigns have been somewhat geared towards older generations. For example, in 2006, Labatt began emphasizing the quality of the beer as well as the beer’s history, opposed to the teenage antics portrayed in previous ads. 4. Labatt’s parent company InBev, already has a successful mainstream beer, Budweiser. It seems counter productive and inefficient from a profitability standpoint for Labatt to target the exact same crowd as Budweiser...
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...Yuengling Started Out Yuengling is popularly known as brewing company. It was owned by Richard Yuengling, Jr and was started by his family. Most people have heard of this brand of beer. It is most widely known in PA where its headquarters is. It is actually the oldest brewing company in the United States starting back in 1829. This beer company sells an average of 2.5 million barrels of beer annually. According to Bloomberg.com, Yuengling passed Boston Beer Co. as the largest U.S. owned beer maker by volume sold. The company itself is valued around $1.8 billion. Now this craft beer company started off slow. The first year of production yielded only 600 barrels. Once the owners’ son stepped up and took ownership of the business, he slowly made it into what it is known as today, America’s best-selling craft beer brand. Yuengling wasn’t always sunshine and rainbows throughout its course. It was actually on the brink of extinction when prohibition took place. If Richard would have not opened a creamery during that time, we might have never known what this beer tasted like. By selling legal near-beer, the company stayed afloat. During WWII, when grain was being rationed, other big brands used less grain in their beers but Yuengling held their ground. This is when people started to like lighter beers which made Yuengling’s sales plummet. Yuengling stated, “We were out of business and too dumb to know it.” Richard and his father had some disagreements with the company. Richard was...
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...To: Dr. Sang Choe University of Southern Indiana The Corner Bar and Grill is a bar on the west side of Evansville and a staple in the community. It is the only recognized Greenbay Packers bar in the state of Indiana. It is known for its competitive prices on food and beer; also, for its famous and iconic “Slim Jim.” The Corner Bar is a very interesting place because its demographic slightly changes based on the time you enter the door; from the older gentlemen talking Reitz and Mater Dei football in the morning, to the after work crowd of construction workers, and finally to the after dinner crowd of college students. The Corner Bar and Grill does not have a known date of establishment as it has gone through multiple purchases over the years. The previous owner licensed it initially in 1998 and sold it to the current owner, Kevin Talley, in 2005. It is a unique place in the fact that it does not serve liquor, it only serves beer and wine. When asked why, the short answer is that The Corner is supposed to be a relaxed area for friends to meet and watch sports and they don’t want the headache that comes with serving liquor. They are know for their iconic “Slim Jim” which is a 32oz beer mug used to serve beer fresh from the tap. Their grill is one of the few open for breakfast, lunch and diner giving the place a steady flow of hungry and thirsty customers. The “Four P’s” of the marketing strategy are Product, Price, Promotion, and Place. These are used to produce a cohesive...
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...in creating an image to attract a target market. Budweiser and Bud Lite are popular brands in the NFL and NASCAR, and true fans will then purchase those specific brands. It becomes their brand of choice. Labatt Blue had sponsorship ties with the NHL and Canadian teams and the CFL and several teams but recently, Molson has taken over the sponsorship of The Toronto Maple Leafs, which Labatt used to have. This was a huge loss for the company as Toronto is the largest city in Canada and generates one-fifth of the gross domestic product of Canada. This being said, The Air Canada Center sells Molson Canadian rather than Labatt at hockey games. There are 18,800 seats at the Air Canada Center, and say at least 16,000 people purchase at least one beer, which costs $8.00, that is $128,000 in sales that Labatt...
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...WINTER 2006 VOL.47 NO.2 Paul N. Bloom, Steve Hoeffler, Kevin Lane Keller and Carlos E. Basurto Meza How Social-Cause Marketing Affects Consumer Perceptions Please note that gray areas reflect artwork that has been intentionally removed. The substantive content of the article appears as originally published. REPRINT NUMBER 47212 PDFs s Reprints s Permission to Copy s Back Issues Electronic copies of MIT Sloan Management Review articles as well as traditional reprints and back issues can be purchased on our Web site: www.sloanreview.mit.edu or you may order through our Business Service Center (9 a.m.-5 p.m. ET) at the phone numbers listed below. To reproduce or transmit one or more MIT Sloan Management Review articles by electronic or mechanical means (including photocopying or archiving in any information storage or retrieval system) requires written permission. To request permission, use our Web site (www.sloanreview.mit.edu), call or e-mail: Toll-free in U.S. and Canada: 877-727-7170 International: 617-253-7170 e-mail: smrpermissions@mit.edu To request a free copy of our article catalog, please contact: MIT Sloan Management Review 77 Massachusetts Ave., E60-100 Cambridge, MA 02139-4307 Toll-free in U.S. and Canada: 877-727-7170 International: 617-253-7170 Fax: 617-258-9739 e-mail: smr-orders@mit.edu How Social-Cause Marketing Affects Consumer Perceptions A market research technique called conjoint analysis can help managers predict what kind of affinity...
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