Choosing your transportation destiny
(http://asuubertaxizip.weebly.com/)
In this article, ‘Choosing your transportation destiny’, I will critique the part on ‘defining the audience’. Whenever you are designing a website whose aim is to get more customers for a specific product or service, you need to have a target audience. Each and every product always has a target audience which can be defined in terms of age, physical location or even beliefs. A website must be designed to target that particular group which you intend to sell to.
In our website they have clearly identified the target audience. The target audience is the first-year, on-campus, ASU student. I think that this was a good target for the services being offered. As describe in the website, the student also spends an average of 6.5 hours out running errands and this therefore this makes the student a perfect target for Uber taxi services which the website is promoting.
I think that the part was well written, the author took time to research on the target audience and he supports his arguments with facts. The findings which the writer has given are accurate. From the presentation of arguments, the writer has a clear understanding of the target audience.
In a contrary opinion I think that it was wrong to make assumptions. The writer states that, “We've also assumed that the average round trip is 8 miles since we don't imagine the average first year student going outside of a five mile radius of campus regularly”. It is not good to make assumptions when it comes to target audience as this may lead to losses in the business you are promoting