...the 2008 Beijing Olympics will be discussed, along with reasons why protesters and activists target events such as the Olympics, and weather the opportunity to reach a global audience by advertising during the Olympics can offset the potential for bad publicity, and finally I will assess how well of a job the companies identified in this case did in anticipating and responding to the protests. Reasons why the Chinese government hires a western public relations firm. Recently the body of knowledge of public relations has grown significantly and public relations continue to evolve as a strong discipline. China had experienced bad publicity ahead of the Olympics where; Beijing's image was seriously battered by widely publicized protests especially in London, Paris and San Francisco, disrupting the Beijing Olympic torch relay. Also, Chinese embassies and consulates in several cities were also damaged because of protests by pro-Tibet groups and others capitalizing on the publicity of summer Games. Therefore, China decided that it would be a better idea to hire foreign Public Relation firms to handle the publicity issues of the games. “Several British and US agencies were invited to interviews with Chinese officials to discuss a contract, which includes pre-games PR strategies, media training and market research on western perceptions of China” (AFP, 2008). Finally China decided to hire US Weber Shandwick and British Bell Pottinger as the major PR firms of the 2008 Beijing games...
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...Beijing Though the Beijing area had been fought over and populated in previous years, the first major city in this zone hadn't been established until 938 A.D. Originally, Beijing had been called Nanjing, or Nanking, which means the “Southern Capital.” Nanjing was made the secondary capital of the Liao Dynasty at the time of its establishment. In 1125, the Liao Dynasty became part of the Jurchen Jin Dynasty, and Nanjing was made the new capital of this kingdom after it was renamed Zhongdu, meaning the “central capital.” The Liao Dynasty fell to the Mongols in 1215, and burned Zhongdu to the ground. Soon after, the city was rebuilt under Kublai Khan and named Dadu, which means the “grand capital.” It wasn't until the Ming Dynasty that this city was named Beijing, and began to take its modern form in 1403. Today, Beijing is home to more than 17 million people, and is booming with industry and culture. Beijing is famous for its public operas which involve song, spoken dialogue, and various actions such as acrobatics or fighting sequences. The Siheyuan (四合院) is a traditional architectural style of Beijing. Based on a square design, a siheyuan consists of rooms enclosing a central courtyard. Hutongs, slim alleys that separate siheyuans, usually go from east to west, and represent closeness and humbleness, and connect old parts of Beijing together. Peking Roast Duck is famous in Beijing, and is considered a prestigious and expensive dish. The chef who created the Peking Duck is judged...
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...Beijing is dying; Many are crying By Jacob von Bisterfeld (China Daily) Updated: 2005-04-25 09:23 Many would have thought that lessons had been learnt after the wholesale destruction of old Beijing in the latter part of last century, when imperial waterways were filled in, many historic buildings and even the old Beijing City Wall were demolished to make way for Russian-style monstrosities and Goliath edifices that impressed at the time. A model of China's national Olympic stadium, nicknamed "bird's nest". [newsphoto] With the 2008 Olympic Games approaching, the Beijing government, naturally, wants to project their best image as not only will hordes of representatives of every country flock to the city in 2008 but television stations worldwide will focus on it before, during and after the month of the games. So every amenity is now being upgraded. New buildings to house the various sporting activities, to entertain and overawe the world, rolled off the world's most famous architectural drawing boards with monotonous regularity and many architects and design firms were falling over each other to present ever more startling designs. It has come to pass that most of the buildings that have been approved or are in the building phase would be a picture perfect fit in Boston or Berlin. The new CCTV center is designed as a 230-metre-tall structure, which comprise two inverted L-shaped towers joined high above the ground. [sina/file photo] But is...
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...Cultural Clash: An American in China This past summer I had the opportunity to do an accounting internship in Beijing, China. I was really excited to go overseas to a country that is a big economic leader and has many ancient and cultural sites to visit. I had gotten my visa and passport, and was told that staff members of my internship program will pick me up at the airport in Beijing. In my mind, everything was going accordingly. Unfortunately, my flight from Chicago had a two-hour delay and so I ended up arriving one whole day late to Beijing. That meant that nobody was going to pick me up at the airport and I had to get to my apartment complex all by myself. This wouldn’t be as much of a problem if I knew how to speak Mandarin. I learned that in Beijing, not very many people speak English; not even a few words. From my American perspective, I thought what kind of country doesn’t even speak English, especially taxi drivers! At the airport a taxi driver approached me and asked if I needed assistance. I thought that the taxi drivers hear provide great hospitality, however I was wrong. I later learned that I had gotten into a ‘black cab’. I ended up paying 400 Yuan for what should’ve been a 100-150 Yuan expense. Another instance in which language was a major barrier/obstacle was during my first day of work. The staff members of the internship program said they would drop interns off at their workplace on the first day of work, however interns must go home by themselves. After...
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...established the “Walmart China Women’s Leadership Development Commission” for driving women’s career development. Following themes recently emphasized in the Chinese government’s 12th Five Year Plan, we have created programs that support domestic consumption, boost rural economic development, create economic opportunities to raise employment, strengthen food safety systems and promote sustainability across our business. For example, beginning in the 2011 spring season, vegetable farmers in many area of China, including Henan, Shanxi, Guangdong, Zhejiang and Liaoning, have suffered from unsellable vegetables. To answer the call of the Ministry of Commerce and local governments to help this situation, Walmart signed a proposal in Beijing to help farmers sell excess vegetables through our direct farm program. The company has been purchasing vegetables and fruits from farmers and selling them at fair price in its store outlets across China, which has helped farmers through a period of difficulty and ensured that our customers get safe and affordable produce. Community At Walmart China, we are contributing to a harmonious society and community. Over the past 15 years, we’ve donated more than RMB 65 million (USD 9.7 million)...
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...experienced some of them, it's great! You’d better to try some. Ban: do you have something to recommend? Yan: there is a very famous turkish kebabs reasturant is overlooking my house，they offer shish kebab, donor kebab, mixed kebab and the most popular one which is kalasuni Ban: oh, i don't know, it seems that all of these food are greasy. mind you, girls prefer to have some light diet to keep slim. do you have any other options? Yan: Alright, there also is a italy restaruat,they have brought out a new style of spaghetti,it is fantastic! i heard the chef had been worked for the the queen of united kindom. Ban: oh, sound good, i always love noodles, but, as long as i am in beijing, i would like to try some local cuisine Yan: what about peking roast duck, the most popular food in Beijing, Oh sorry I forgot you have just Mind Me.. ok, i know there is a very popular night market which is not far away...
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...EAT2EAT.com Case Eat2Eat.com is an internet based restaurant reservation services covering major Asia Pacific cities. Moreover, the website also provides restaurant reviews, recipes, interviews with leading chefs and lists of top establishments in various categories. Issues: 1. Promotion strategies: In market target aspect, EAT2EAT mainly focused on company secretaries and personal assistants who typically tasked with arranging business diner and there are only 43 percent individual users. 2. Raising additional capital: EAT2EAT only have one investment from its owner Aggarwal. Although EAT2EAT had established a strong presence, additional investment is expected for market exploring, public relations and technology upgrade. 3. Market lag: The service is popular in Tokyo and Seoul but did not have a great acceptance in Hong Kong and Singapore. Analysis: Eat2Eat’s users can be divided into two categories: Personal Use (43%) and Corporate Use (57%). The average revenue per user is calculated to be $40.31 in 2005. However, the average cost of acquiring each user was calculated at $45.03. This implies inefficiencies within the current business model. EAT2EAT need to raise 2 million dollars in additional capital. Fifty percent of capital is for hiring more customer representatives, fourty percent of capital would be spent on public relations and personal market expanding. The rest would be used as technology upgrade. Recommendations: 1. Eat2Eat...
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...Beijing Pollution The capital of China is in need of some major changes. In this paper I will discuss a air pollution issue in Beijing, China. It is no secrete that China has one of the largest populations in the world, it also has one of the worst air qualities in the world in its capital Beijing. The air quality in Beijing is so bad it has been know to have over 100 cancer causing pollutants in the air to include ultraviolent radiation, silica dust, tobacco smoke, asbestos, and even plutonium. One of the major sources of air pollution is a product of coal burning. Coal is a primary source for most residents for heating their homes. During the winter months the air quality reaches levels off the charts, air quality test range from 600-1000 micrograms per cubic meter. A normal level is 0-50 micrograms per cubic meter. When the air quality reaches levels over 600 it will cause smog, which lowers visibility, causing issues such as flight delays and school closings. The government has initiated a new program, which will help the population understand the risk. The plan will also help predict pollution patters. The system the government plans on using is a four-color system indicating air quality levels from heavy to serious. The alerts will also have action plans associated with them. On days when there is more that 300 micrograms per cubic meter, the city will do extra street washing to keep dust and dirt from rising in the air. That is just an example...
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...mmKublai Khan was a ruler during the thirteenth century. He was a Mongol dreamer, visionary, and had the desire to unite different nationalities, religions, and cultures together under the Yuan Empire. Kublai Khan was a great sympathizer for the Chinese people, even though he was Mongolian by birth. He didn’t necessarily always trust the Chinese people, but he was fascinated with their traditions, culture, and arts. Conservative Mongolians would get offended and would repeatedly cause Kublai Khan problems because conformed so well to the Chinese ways. Kublai’s grandfather was the infamous Genghis (Chinggus) and the fourth son of Toluia and Sorghagtani. From the day he was born on 1215, his mother, Sorghagtani, raised him because his father was away on military campaigns. Kublai’s mother had one ambition for all of her sons, and that was for someone to regain the throne that had been taken by her husband’s brother. Consequently, she groomed Kublai and his brothers for the throne. She was a fervent Nestorian Christian and saw that plundering a nations resources would soon backlash, and she knew it would not be helpful to anyone. She obviously had a great effect on Kublai. When Kublai Khan’s eldest brother, Mongke (Mangu) gained the throne, his mother’s life dream was fulfilled. She never lived to see Kublai become khan as she died a year after his brother ascended the throne. While demonstrating his military brilliance during several battles he caught his brother’s attention....
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...39，Wai Ching Street, JordanRoad, Yaumatei, Kowloon, Hong Kong (香港九龍油麻地佐敦道偉晴街39號) Tel：00852-‐27707718 Imperial City Hotel 阳朔帝都大酒店 No.15 Binjiang Rd,Yangshuo(阳朔滨江路15号) Tel:+86-‐773-‐8815118 Rest Motel 宜昌锐思特酒店 No.31 Yunji Rd,Xiling District,Yichang(宜昌西陵区云集路31号) Tel:+86-‐717-‐6236888 Home Inn (Xi'an Bell Tower Chrysanthemum Garden) 如家快捷酒店（西安钟楼菊花园店） No.1 Dongting Gate,Beilin District,Xi'an(西安碑林区东厅门1号) Tel: +86-‐29-‐88881166 Jinjiang Inn Shanghai By The Bund 锦江之星（上海外滩店） No.33,Fujiannan Rd,Huangpu District,Shanghai(上海黄浦区福建南路33号) Tel:+86-‐21-‐63260505 Beijing Jade Hotel 北京西华智德宾馆(原智德宾馆) No.5, Zhide...
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...Describe a TV presenter Well, there are so many different TV programs on show everyday in diversified channels; hence there are thousands and thousands of TV presenters we can see. Some may leave us a very deep impression while others may not leave a thing in our mind. Here, I’d like to talk about the TV presenter I love, Wu Zongxian, although others may have a mixed feeling about him. Being a TV presenter in Taiwan, Wu started his career in the field of variety shows in the late 1980s, and then he became famous because of his unique style of hosting TV programs and therefore the TV programs he hosted are constantly ahead in the ratings. All these earn him the top salary among those TV presenters in Taiwan, being the local king for many rs. In 2008, he even won the Golden Bell Awards in television industry. His fast reaction and tactfulness in hosting is among the first class, second to few others, and gradually, he formed his own style of hosting TV programs. Because he likes to use those popular words on the internet, and his figure is not like other middle-aged men, he is quite popular among the young audience. However, he also likes to rip on people, open the low gun, speak nonsense, and disrespect women, which, meanwhile, bring him a lot of criticisms. Thanks to the change of the criteria of assessment, Wu was nominated three times for the best TV presenter in 2006,2007 and 2008, and successfully won the golden bell award in 2008 with the popular program “guess, guess...
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...Chinese Contractors listThe 2013 Top 60 Chinese Contractors Rank 1 2 3 4 5 6 7 8 9 China Railway Group Ltd., Beijing China Communications Construction Group (Ltd), Beijing Shanghai Construction Group Co.,Ltd., Shanghai GuangSha Construction Group Co., Ltd., Zhejiang,, Hangzhou Guangxi Construction Engineering Group, Nanning,, Guangxi Shanghai Urban Construction (Group) Corp., Shanghai Dongfang Electric Corp., Chengdu,, Sichuan Sichuan Huashi Group Corp. Ltd., Chengdu, Sichuan Company China State Construction Engineering Corp. Ltd., Beijing Revenue in $ U.S. 81,366.79 80,580.24 44,764.91 20,822.37 7,165.22 6,979.51 6,857.07 6,734.53 6,506.36 6,420.09 6,399.05 6,331.19 5,890.91 5,576.12 5,228.55 5,139.81 4,669.34 4,514.42 4,313.11 4,185.80 4,156.43 3,936.29 3,920.63 3,898.34 3,820.06 3,757.57 3,631.34 3,466.11 3,450.22 3,412.92 3,285.84 3,004.02 10 Zhejiang Construction Investment Group Co., Ltd., Hangzhou, Zhejiang 11 Shaanxi Construction Engineering Group Corp., XiAn, Shanxi 12 Zhongtian Construction Group Co., Ltd., Hangzhou, Zhejiang 13 Zhongtai Construction Group Co., Ltd., Langfang, Hebei 14 Hunan Construction Engineering Group Corp., Changsha, Hunan 15 Jiangsu Nantong No.2 Construction Engineering (Group) Co., Ltd., Qidong, Jiangsu 16 Yunnan Construction Engineering Group Co., Ltd., Kunming, Yunnan 17 Chengdu Construction Engineering Corp. Group, Chengdu, Sichuan 18 Jiangsu Nantong No.3 Construction Group Co., Ltd., Haimen, Jiangsu 19 SEPCO Electric Power Construction...
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...killed? Many people were killed protesting at Tiananmen Square, Beijing, 1989. Tiananmen Square is in Beijing which is the capital of China. It is the site of a protest that had many motives, actors, actions, and outcomes. One of the motives is that the people believed that with China having a major economic reform they were going to cause problems for the lower-class citizens. Many people took action and decided to make a peaceful protest into Tiananmen Square they didn't want to be seen as violent people because they didn't want to have any problems with the police. Although the government...
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...Shanghai Shanghai Power and influence The politics are a dual party-government system like all other governing institutions in the mainland of the People's Republic of China (PRC). Mayors since 1927 and because it is a communist country, all power comes from Beijing so although Shanghai is the largest and most wealthy country in China it has no political power due to the dictatorship of China. Income and wealth In these three regions - Beijing, Guangdong and Zhejiang - were the only ones with average annual disposable incomes of 30,000 to 40,000 yuan , while 19 other provinces including Jiangsu and Tianjin had 20,000 to 30,000 yuan. Education Shanghai, the largest city in China, was the first to achieve one hundred per cent primary and junior high school enrolment. It was one of the first to achieve almost universal secondary school attendance. Also notable is that all students in Shanghai who want to attend some type of higher education are able to do so. Universal education involved including children of migrant workers from rural areas of the country – amounting to 21 per cent of school children in the city. (With a population of nearly 20 million, that's nearly four million migrant school children. Global connections It does not have much global connections as it is not the capital of China and has a lack of political power but it does have some connections as it is the largest city in China and has the most airports. Culture It is limited as although it has...
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...Recently, more than 150 Chinese citizens in Beijing took part in World Car Free Day by riding bikes to fight against air pollution and traffic jams. A majority of the participants were between 20 and 3o years old who conventionally drove to work. However, the traffic congestion in Beijing was so serious that it wastes myriad of people’s time on their way to work or home. Intending to broadcast the idea of “ green transportation”, the 150 citizens wore green T-shirts and rode around Wangfujing Street is a popular tourist destination. Lots of tourists looked curious and excited when they see the row of people on bicycles and they all came closer to see what was happening. In addition, government officials took part in this campaign by putting up posters that talk about how to live in a green way and assigning policemen to each part of the street. Indeed, World Car Free Day originated in France and launched China in 2007. As the idea of environmental-friendly becomes prevalent, more and more people participate in environemntal conservation in order to make their own contributions to the society. It was reported by China daily that a man attacked three nurses and a pregnant woman with a knife following a plastic surgery dispute in Hunan. According to the man, the red mark left by his bear implant surgery near his lips affected his appearance and even daily life. However, the doctor refused to compensate for his red mark because it was caused by follicle inflammation...
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