...Urban Outfitters Continuing Case Study 4 Marketing a Business Felicia Lee Introduction to Business BUS 100 May 30, 2011 Abstract Marketing is a process which a company draws potential consumers/customers’ interest towards its goods and services. This process involves activities such as research, promotion, selling and distribution. Urban Outfitters, Inc caters to the exclusivity, uniqueness, and distinctiveness of fashion to maintain their customer shopping experience entertaining, while Wal-Mart is considered a big box store. Obtaining an understanding “why” shopping is entertainment and therapeutic to consumers. Explain why Sears or Wal-Mart cannot effectively create a trendy counterculture image? Counterculture is a way of life and set of attitudes opposed to or at variance with the prevailing social norm (Oxford Dictionaries, April 2010). A creation of a counterculture by Wal-Mart or Sears might not succeed because of different reasons that play a huge role in the marketing techniques or tactics used by Urban Outfitters, Inc. Urban Outfitters, Inc. utilizes niche marketing and exclusivity as their main marketing technique or tactic while Wal-Mart and Sears are considered as large scale American department stores located throughout the United States. Unlike Wal-Mart and Sears...
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...meet the needs of the mass population in the bottom of pyramid (BOP) has not been studied much in the literature. Based on the theory of disruptive innovation, we offer 11 cases from India and China – the two biggest emerging markets to show that disruptive innovation could be an appropriate, feasible, and powerful innovation force to the companies and the economies involved. We also examined the R&D strategies used in these cases based on the framework proposed by Yu & Hang (2011) and found that 3 out of the 4 strategies commonly used in the cases from developed markets were also applied in the cases from emerging markets. In addition, we have identified 3 unique strategies which emerged from the cases from India and China, namely frugal engineering, modularization, and drastic manufacturing cost reduction. Based on the frequency of the usage of these strategies, we drew practical implications for local companies and multinational companies. Our study also provides critical insights to policy makers in emerging markets on the appropriate direction for R&D strategies. 2 INTRODUCTION Innovations in the emerging economies have attracted more and more attention of practitioners and academics. Many papers have discussed the nature and the scale of the potential market – the bottom of the pyramid (Prahalad & Lieberthal, 1998; Dawar and Chattopadhyay, 2002), how multinational...
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...on pollution levels in increasingly congested cities. He was concerned about the threat of peak oil looming and believed that the traditional internal combustion engine would not successfully carry Toyota into the next century. It was a year into that effort that Toyota decided to adapt a hybrid approach to creating a car with a lower impact on the environment. Toyota was cautious in entering the American market (Itazaki, 1999). Toyota's first step was to ship the original Prius that had been sold in the Japanese market beginning in 1997 to the U.S. These Prius' were right hand driving models as no left hand models had yet been produced. The car was shown to potential customers in Southern California who complained that the interior seemed cheap, the rear seats could not fold down, and it was not even possible to fit a baby stroller in the...
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...Wal-Mart: Corporate Giant or Corporate Beast? Ever since Wal-Mart’s establishment, there has been an ongoing debate amongst shoppers of whether or not the company is a magnificent creation or a complete monster. On one side, costumers cannot deny that their everyday savings certainly do draw a smile on their faces; while on the other side, costumers feel that there must be some terrible reason for the prices of their products to be so low. This mystery that has stewed up this ongoing debate over the years about Wal-Mart needs to be discovered. In order to discover this mystery, research on the topic has to go all the way back to the beginning stages of the company. From the birth of the company to present day empire it has created, one question must be answered: corporate giant or corporate beast? Wal-Mart has a long history and they have been around much longer than what most people think. The founder of Wal-Mart was Sam Walton. Sam Walton was born into a farmer’s family in Kingfisher, Oklahoma on March 29, 1918. [31] He had one brother whose name was James Walton. Sam’s father was a farmer until he decided that farming was not producing enough revenue and decided to become a mortgage man. Sam grew up in the great depression where he learned many moral values like working hard. He had many odd jobs so he could help his family out with money. The family then moved to Florida, while there Sam became the youngest Eagle Scout in the state’s history. After graduating...
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...Can Wal-Mart Survive China’s Growing Middle Class? China’s rising standard of living and its impact on the discount retail market. Abstract This paper investigates published articles, financial information and books which discuss Wal-Mart’s recent business activities in China. The activity discussed includes Wal-Mart’s increasing impact and influence on the Chinese economy as a buyer and consumer of raw materials, a manufacturer of products, and as a retailer and employer in China. This paper discusses how Wal-Mart sources its finished products and raw materials in and from China, how Wal-Mart markets to China’s middle class, and how Wal-Mart manages China’s middle-class as both its primary customer and their source of labor in China. The intent of this paper is to provide readers with a high level understanding of how Wal-Mart is conducting business in today’s China and how Wal-Mart’s manages their exposure to the various supply chains in China, its increasing dependence on products and services sourced in China and how Wal-Mart is handling China’s growing middle-class and the nationally unionized workforce in their Chinese stores. Lastly, this paper discusses how Wal-Mart’s business strategy competes and compares with Target Stores, one of their leading competitors in the discount retailer marketplace. Keywords: wal-mart, target, china, supply chain management, sourcing, global marketplace Identification. This paper discusses Wal-Mart’s history in China...
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... A. Contributions of Psychology to Consumer Behavior Learning—Two important learning theories are classical conditioning (Pavlov) and instrumental conditioning (Skinner). Classical conditioning focuses on contiguity (association) and repetition. Pavlov taught dogs to associate the meat and the bell by pairing the two through numerous trials. Eventually, the dog salivated to the bell without the meat. Advertising can get you to associate a soft drink with good times by showing you numerous ads pairing the drink with young people having fun. Suppose a company wants you to believe that its tissues are soft. Its ads might show the tissues together with clouds, piles of cotton, and/or babies. Question: Why are cigarettes associated with being macho and mature? If the nebs and nerds on TV...
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...I. Elements of Business Environment II. Social factors affecting acceptance and rejection of an identified product. III. Texture IV. Texture is a crucial criterion for sensory acceptance and rejection. Certain textures do seem to be universally liked, crispness, for example—perhaps through its association with freshness. Of course, to some extent, we will always prefer textures that are compatible with our dentition, and thus we would not expect infants to like hard foods. Foods that are difficult to manipulate in the mouth—such as soggy foods—are commonly disliked, as are foods that require excessive saliva and effort to swallow, such as dry, tough meat. While food texture is often cited as a reason for rejecting food, for example raw oysters, it is likely that such preferences are also a function of our prior expectations for specific foods. V. Color VI. Food color is also undoubtedly a strong influence on acceptability, but again this is likely to reflect prior expectations. Whether we prefer white (U.S.) or yellow (U.K.) butter depends on what we have eaten in the past. Some colors have been thought to be inappropriate for food. The color blue, for instance, has been suggested as a candidate for a universally inappropriate food color—after all, very few foods are naturally blue. But recent marketing of brightly and "inappropriately" colored foods for children tends to undermine this notion, since the children appear receptive to unusual colors. Removing...
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...Table of Contents Executive Summary Introduction Situation Analysis Product & Service Market Market Trends and Growth Distribution Network Competitive Current Financial Situation Historical Marketing Efforts Macroenvironment SWOT Analysis Internal External SWOT Action Plan Campaign Objectives and Critical Issues Marketing Communications Marketing Strategy Target Market Positioning Marketing Mix Creative Strategy Strategy Statements Tactics Advertising Tactics Public Relations Tactics Digital Tactics Promotional Tactics Market Research Quantitative Qualitative Implications Internal Communications Timeline Budget & ROI Evaluation Conclusion Appendix MENU Feature Survey Instrument 3 5 7 8 10 11 12 17 18 21 23 23 24 26 28 28 28 29 31 33 34 37 39 41 43 43 46 48 49 50 51 52 53 2 Executive Summary Wegmans Food Markets is a grocery retailer that has enjoyed considerable and enduring success while displaying wisdom through adaptability. Based on an evaluation of the company’s sales, markets, as well as consumer trends, an integrated marketing communications plan has been developed for the implementation of a campaign to capitalize on the growing demand for organic food in Wegmans’ New York State markets. While Wegmans serves market areas in six states, this IMC plan is focused on the regions of New York in which Wegmans operates; Buffalo, Rochester, Syracuse, Southern Tier and Finger Lakes. As the focus of this plan is simply expanding...
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...Amending our Terms of Use: Please comment on a proposed amendment regarding undisclosed paid editing. close V. S. Naipaul From Wikipedia, the free encyclopedia page is in the middle of an expansion or major revamping This article or section is in the process of an expansion or major restructuring. You are welcome to assist in its construction by editing it as well. If this article or section has not been edited in several days, please remove this template. This article was last edited by Fowler&fowler (talk | contribs) 0 seconds ago. (Purge) V. S. Naipaul VS Naipaul BBC.jpg Born Vidiadhar Surajprasad Naipaul[nb 1] 17 August 1932 (age 81) Chaguanas, Trinidad and Tobago Occupation Novelist, travel writer, essayist Nationality Trinidadian, British Genres Novel, Essay Notable work(s) A House for Mr. Biswas In a Free State A Bend in the River The Enigma of Arrival Notable award(s) Booker Prize 1971 Nobel Prize in Literature 2001 Spouse(s) Patricia Ann Hale Naipaul (1955–96) Nadira Naipaul Vidiadhar Surajprasad Naipaul (/ˈnaɪpɔːl/ or /naɪˈpɔːl/; b. 17 August 1932), is a Trinidad-born Nobel Prize-winning British writer known for the comic early novels of Trinidad, the later, bleaker, novels of the wider world, and the vigilant chronicles of his life and travels, all written in widely admired prose.[1] Naipaul has published more than 30 books, both of fiction and nonfiction, in a career spanning more than 50 years. Naipaul married Patricia...
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...Additional Praise for Ramit Sethi and I Will Teach You to Be Rich “Ramit Sethi is a rising star in the world of personal finance writing. . . one singularly attuned to the sensibilities of his generation. . . . His style is part frat boy and part Silicon Valley geek, with a little bit of San Francisco hipster thrown in.” —SAN FRANCISCO CHRONICLE “The easiest way to get rich is to inherit. This is the second best way—knowledge and some discipline. If you’re bold enough to do the right thing, Ramit will show you how. Highly recommended.” —SETH GODIN, AUTHOR OF TRIBES “You’ve probably never bought a book on personal finance, but this one could be the best $13.95 you ever spent. It’ll pay for itself by the end of Chapter 1 (check out the box on page 24 to see what I mean).” —PENELOPE TRUNK, AUTHOR OF BRAZEN CAREERIST: THE NEW RULES FOR SUCCESS “Most students never learn the basics of money management and get caught up in the white noise and hype generated by the personal-finance media. Ramit’s like the guy you wish you knew in college who would sit down with you over a beer and fill you in on what you really need to know about money—no sales pitch, just good advice.” —CHRISTOPHER STEVENSON, CREDIT UNION EXECUTIVES SOCIETY “Smart, bold, and practical. I Will Teach You to Be Rich is packed with tips that...
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...Rural Marketing Quite clearly, large Indian companies have begun looking at rural markets seriously. Some of them are even developing exclusive marketing strategies to tap this huge mass of consumers. Of India's one billion plus population, nearly 70 per cent live in non-urban or rural areas. According to a National Council for Applied Economic Research (NCAER) study, there are as many "middle income and above" households in rural areas as there are in urban areas. There are almost twice as many "lower middle income" households in rural areas as in urban. According to NCAER's projections, the number of middle and high-income households in rural India is expected to grow from 80 million to 111 million by 2007. In Urban India, the same is expected to grow from 46 million to 59 million. Hence the absolute size of middle and high income households in Rural India is expected to be nearly double that of Urban India. Percentage Distribution of household population and income | |Households |Population |Income | |Rural |73.6 |74.6 |55.6 | |Urban |27.4 |25.4 |44.4 | |All India |100 |100 |100 | Thus we see that Rural India contributes almost 56% to the National Income as against 44% contributed by Urban India. Although it is contributed by 76% of the total...
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...understanding. In other words, the approach toward rural markets needs to be distinct from the one adopted for the urban markets. Thus, in a large rural economy like India’s, rural marketing has emerged as an important & distinct internal sub-division within the marketing discipline. This sub-division clearly highlights the differences between rural marketing & mainstream marketing. Table of contents 1) Rural marketing 3 2) Evolution of rural marketing 4 3) Nature of rural market 8 4) Rural marketing transactional or developmental 9 5) Classification of rural consumers 11 6) Roadblocks of Indian Rural Markets 12 7) Attractiveness of rural market 14 8) Rural Vs Urban Marketing 19 9) Rural consumer behavior 22 10) 4 A’s approach of Indian Rural Market 25 11) Rural marketing Mix 28 12) Marketing strategies to capture rural market 37 1. Product...
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...Consumer Behaviour Contents 1. Nature, Scope and Importance of consumer behaviour. 2. Consumer Research. 3. Consumer Learning 4. Consumer Perception 5. Consumer Involvement 6. Attitude, Culture, Lifestyle and Socialism 7. Consumer Motivation 8. Consumer Decision Making 9. Consumerism 1. Nature Scope and Importance of Consumer behaviour. : Consumer behaviour is defined as “The dynamic interaction of affect and cognition, behaviour and the environment b which human beings conduct the exchange aspects of lives”. IT means that the buying habits of the consumer are greatly affected by their thought process and their feelings experienced. Human beings are greatly influenced in their buying actions by various factors like opinion of others, marketing stimuli like product, advertising, packaging and product appearance. Importance of Consumer behaviour: • Ever increasing intensifying competition. • More aggressive competitors emerging with greater frequency. • Changes basis of competition. • Geographic sources of competition are becoming wider. • Niche attacks are becoming frequent. • Pace of innovation is rapid. • Price competition becoming more aggressive • Product differentiation is declining. As a principal, the marketing concept involves understanding the needs of the consumers and translating these needs into products or services to satisfy these needs. The basic objective in marketing is to achieve the goal of profit making through...
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...ROBERT F. HARTLEY • Cindy Claycomb 12th Edition T W E L F T H E D I T I O N MARKETING MISTAKES AND SUCCESSES Robert F. Hartley Late of Cleveland State University Cindy Claycomb Wichita State University VICE PRESIDENT & EXECUTIVE PUBLISHER SENIOR EDITOR PROJECT EDITOR EDITORIAL ASSISTANT ASSOCIATE DIRECTOR OF MARKETING MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR PRODUCT DESIGNER SENIOR PRODUCTION MANAGER ASSOCIATE PRODUCTION MANAGER PRODUCTION EDITOR COVER DESIGNER George Hoffman Franny Kelly Brian Baker Jacqueline Hughes Amy Scholz Kelly Simmons Marissa Carroll Harry Nolan Allison Morris Janis Soo Joel Balbin Eugenia Lee Kenji Ngieng This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical...
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...produce. While the owner has been operating the rooftop farm successfully since 2009, there is still not a very strong customer base. In order to expand the business and to develop a customer base consisting of substantial proportion of repeat clientele, the owner has decided to expand the online presence of the business. In order to determine the best design for the online presence, we must first examine the current business model to explore how an online presence can impact growth while meeting the needs of customers and ABCveggies. At first glance, it would seem that Sarasota is an ideal location for year round farming, with plenty of sunshine, and only a few days of frost (if any) in an average year. Rain is seasonal, with summer being the...
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