...Management Bella Health Care India In: Business and Management Bella Health Care India Should Bella Healthcare India take on Project TKO and develop an EKG specifically for the local market? Why or why not? TKO, “Technical Knockout”, is single channel EKG, Bella Healthcare India is planning to launch in Indian market. As per my opinion, Bella has many reasons to take up this opportunity. I will categorise these reasons in two broad categories, External and Internal factors. First external factor that affects decision of Bella to take TKO is large population of India with insufficient health care services. India’s population is large and growing but healthcare facilities are not growing with the same rate. Also most of the medical facilities of the country are concentrated in urban areas, leaving rural area with insufficient healthcare facilities. Unfortunately, most of the Indian population stays in small towns and villages. Another fact, in line with this, is availability of less no of physicians and specialists in the field of heart diseases. This has created room for medical services and devices sellers to expand their businesses in the country. The EKG global revenue chart shows that between 2010 and 2015, 9% – 12% of the global revenue will come from Asia-Pacific. As one of the second highest population country in Asia-Pacific, India will definitely contribute major portion of the revenue. The figures in the chart substantiate the fact that Bella has good scope...
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...Bella Health Care This case study is on Bella Healthcare (Leonard & Yong, 2012), which was originally set up as a manufacturing facility in St. Louis, Missouri, for developing Holter monitors. It later expanded to various cardiology equipment including EKGs. The analysis below focuses on whether Bella India is ready to lead a new product development project for the local market. Bella India moved from low value-added activities to high-value capabilities like product development: Bella Healthcare started another manufacturing location in Bangalore, India. Its decision was based on the following factors: supporting infrastructure, industrial center, and a trained English-speaking labor force. Bella’s products are commercially oriented and usually improvised versions of existing products. The Bangalore facility was focused on manufacturing and production. The products at this facility were less expensive and of superior quality. Bella India was only given production and manufacturing responsibilities. Because of its success, in 2003 Bella Healthcare India formed a joint product development venture with its parent company and established its first R&D team with the help of Jeremy Manning. Most members of the R&D team were young graduates with little experience in medical technology product development. The team was sent to the United States for training. The India team excelled in technical knowledge but had to hone their innovative and creative skills in a mixed cultural...
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...BELLA HEALTHCARE - Bella is an medical health monitoring devices manufacturer - Bella healthcare founded in 1969 in St. Louis, Missouri by brothers Todd and Greg Bella . Why is this project international? - Bella is an American Company with sale offices in Europe and Asia. - Bella established the first manufacturing facility outside the USA. It was done in Bangalore - India (Asia) to create a low-cost manufacturing facility. - Joseph Cherian (director of manufacturing in India) wanted to demonstrate that India was a good place for multinational corporations to invest. - Early 1990s: Bella shifted production of Raddit 601 to Bangalore (Single channel ECG), because St Louis manufacturing facility was operating near full capacity( it took some time to make smooth shift from St. Louis to Bangalore). - Late 1990s: Bella India was producing lower-cost and higher [[#|quality]] [[#|products]] than those produced in USA. - Bella Healthcare moved partial production of an important 6 channels ECG (Kawu 606) to India. - Bella switched supplier from USA to Asia to reduce the cost of Kawu 606. - Bella India needed [[#|help]] from headquarters to change the Kawu 606 to a higher-resolution ADC. It reduced the cost and power consumption of the [[#|product]]. - Staffs from USA and India [[#|worked]] together to meet product's requirements. - 2001: Bella Healthcare shifted the [[#|balance]] of its Kawu 606 production to India. - Bella Healthcare established a R&D team in India. An...
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...BELLA HEALTHCARE - Bella is an medical health monitoring devices manufacturer - Bella healthcare founded in 1969 in St. Louis, Missouri by brothers Todd and Greg Bella . Why is this project international? - Bella is an American Company with sale offices in Europe and Asia. - Bella established the first manufacturing facility outside the USA. It was done in Bangalore - India (Asia) to create a low-cost manufacturing facility. - Joseph Cherian (director of manufacturing in India) wanted to demonstrate that India was a good place for multinational corporations to invest. - Early 1990s: Bella shifted production of Raddit 601 to Bangalore (Single channel ECG), because St Louis manufacturing facility was operating near full capacity( it took some time to make smooth shift from St. Louis to Bangalore). - Late 1990s: Bella India was producing lower-cost and higher [[#|quality]] [[#|products]] than those produced in USA. - Bella Healthcare moved partial production of an important 6 channels ECG (Kawu 606) to India. - Bella switched supplier from USA to Asia to reduce the cost of Kawu 606. - Bella India needed [[#|help]] from headquarters to change the Kawu 606 to a higher-resolution ADC. It reduced the cost and power consumption of the [[#|product]]. - Staffs from USA and India [[#|worked]] together to meet product's requirements. - 2001: Bella Healthcare shifted the [[#|balance]] of its Kawu 606 production to India. - Bella Healthcare established a R&D team in India...
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...4440 APRIL 27, 2012 DOROTHY LEONARD SUNRU YONG Bella Healthcare India Joseph Cherian, country director of Bella Healthcare in India, wondered whether his team was ready for Project TKO. He listened intently as Jeremy Manning, his director of research and development, described the pros and cons of the project, a proposal to develop a new portable electrocardiograph machine (EKG) specifically for the Indian market. Cherian believed the time was right to tackle the tough, but fast-growing Indian market. The key question was whether Bella India’s local R&D team, under Manning’s direction, was ready to lead the product development: My goal has always been to develop products that serve emerging markets and make healthcare more accessible. I think medical device companies are learning that this can be done most effectively by those who know these markets best. We should develop our affordable EKG in India, for India. Bella India has proven itself in manufacturing and cost- engineering; this is the next logical step. The endeavor was not without risk. The costly failure of Project Baton, a global product development effort, was fresh on everyone’s mind. Failure with Project TKO would not only hurt Bella Healthcare’s overall profitability, it would undermine Cherian’s case that the India operation was ready for more challenging product development undertakings. Industry Background: Electrocardiogram Equipment Electrocardiography, commonly referred...
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...Describe the Situation Sector Bella Healthcare was founded in 1960 as a manufacturing of Holter monitors. Due to the advent of transistors by early 1960’s, Bella Healthcare had become widely accepted for clinical use. Bella Healthcare India was originally established in Bangalore as a low-cost manufacturing facility for a U.S.-based cardiology equipment developer. The company was launched with The Bella brothers developed version of Holter that was more comfortable for patients and more reliable than competing device. As the year goes by the company expanded its offering to a range of cardiology equipment. Bella Healthcare wanted to establish an Asian Manufacturing location in addition to its facility outside St. Louis, after accessing several location there was a strong recommendation to select Bangalore. Bella had sales office in Europe and Asian Market but this would be the first manufacturing facility outside the US. Bella Healthcare India started operation in 1990s. Bella India is bent on achieving goals and innovation of health facilities. The Bangalore facility products were lower cost but also of high quality. Strategic Aim The establishment of an Asian manufacturing location in addition to Bella’s Facility outside US was succeeded by the Bella healthcare India. The immediate goal was to establish a lean low cost manufacturing facility in India. In 1990 operation at Bella Healthcare India started with the assembly and testing of EKG electrodes and amplifies....
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...bella case As Bella India was enjoying its first product development success, it also continued to demonstrate and improve its reengineering and cost-cutting capabilities. These competencies had enabled the Bangalore facility to capture significant savings with the 6-channel and 12-channel EKGs, Holter monitors, and defibrillators. Seeing these savings boost the bottom line, Bella’s senior team actively encouraged greater collaboration between headquarters and Bella India. The time between a product introduction in St. Louis and the transition to exclusive manufacturing in Bangalore continued to shrink. Increasingly, cost reduction opportunities were identified jointly by the Bangalore and St. Louis teams and incorporated into the initial product design. With this capability well-developed and the successful launch of the Fiit X17, Cherian and St. Louis management agreed to tackle a new challenge in 2005: the joint development by St. Louis and Bella India of an entirely new product. Bella Healthcare initiated Project Baton to design a new, lower-cost stress test system to be used with treadmills. Stress test systems were expensive relative to resting and portable EKGs, but they had tremendous value in clinical diagnosis, and global demand for this product was strong. With Project Baton, the company would challenge this market segment by developing a more affordable offering. Bella Healthcare was not the only player attempting to do this, and it was clear from the outset that...
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...processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires’ (Solomon, 2010, p. 33) We chose Le Marché supermarket to record our observations. Marché Retail Pvt Ltd, has been in the food business for the last 20 years. Well located, aesthetically designed and well stocked with the best from across the globe, the large format stores under the brand name Le Marché. Le Marché caters to the food requirements of people at every level. By offering the convenience of shopping in comfort, assisted by customer focused staff, and a wide selection of exotic and basic groceries to choose from, Le Marché aims to be the preferred destination for food shopping in India. We visited the store on 27th October around 5 pm and recorded our observations. To record our observations we kept in mind the various components of Consumer Behaviour, like: * Meaning * Learning * Self Concept & Personality * Culture * Research * Motivation * Dispositon * Group Influence Observer 1 (Meaning) Consumer Meaning differs with respect to an individual, his past experience, his future expectations and his background in terms of his culture, age, gender, income, lifestyle, use purpose, usage...
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...LETTER OF SUBMISSION 2nd April , 2012 Abul Khair Jyote, Lecturer, Marketing Dept. School of Business. Independent University, Bangladesh. Subject: Submission of the report on “Value addition”. Sir, With due respect and honor, we the students of your respective subject Advanced Marketing Management ( MKT – 302 ) and the members of group “Black Hawk”, made a report on “Value addition to Heinz Ketchup” with some information and necessary records. In this report the data and information we collected, we tried our best to make it meaningful and clear. In this report, whatever we experienced, we believe that it will help us in future. We are very happy to submit this report to you successfully. We therefore pray and hope that you will be kind enough to receive our report and hope it will satisfy you. Thank you Sir. Yours sincerely, NAME ID SIGNATURE 1. Tawsif Bin Maksud. 0910374 2. Kaptia Mumtahana. 0910330 1. Executive Summary: [pic] “To do a common thing uncommonly well brings success.” —Henry J. Heinz. The H.J. Heinz Company, headquartered in Pittsburgh, Pennsylvania, is the most global of all U.S.-based food companies. Famous for our iconic brands on six continents, Heinz provides...
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...earth, since that moment he starts developing. For a better and positive development of that child, we proudly implicate for a better and hygienic environment. But in the present scenario, things are a bit different from that of past as yesterday was greener than today. Both development and environment are necessary elements for the survival of a society or a habitat but with the growing or developing economy, at some point of time one has to compromise with the environmental development. Developing nations like India, China, Brazil etc, which are developing economies are ranked in the list of top 10 Green House Gases (GHGs) emitters. It is, by this example, clear that the developing countries in the scale of economy are bigger polluters than the under-developed countries. The trend of development at the expense of environment is being strictly checked by the judiciary, municipal laws and international treaties and customs. Recently, the honourable Supreme Court of India has quoted that development is a trait of progressive society but shall not be made at the cost of environment. It does not take an environmental expert to realize that the world is changing. The global average surface temperature is rising and the rate of temperature increase has nearly doubled in the last 50 years. Many species are experiencing changes in their patterns of growth and migration due to the changing conditions of the environment. Such changes often result in population reduction. The scientists...
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...of 50 marks, 38 marks shall be devoted to semester paper and 12 marks shall be fixed for class/home assignments. 2. The format of the theory paper shall be the same as it is being following by the university. 3. Evaluation procedure shall be as per university norms. FIRST SEMESTER Paper S1: 01 History and Philosophy of Social Work (50) Unit – I Meaning, objectives and scope of social work; Role and functions of social work – Welfare versus development orientation; Values, Principles and philosophy of social work; Profession- meaning and elements, professional code of ethics, Professionalization of social work, interface between voluntary and professional social work; Emerging ideologies of professional social work in India, historical development of social work education in...
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...Toys "R" Us, Inc. ___________________________________________________________________________________________ Toys "R" Us, Inc. Recent Developments Jan 31, 2011 : Toys "R" Us offers to pay staffers $1m in back pay Fast Facts Headquarters Address One Geoffrey Way, Wayne, 07470, United States of America Telephone + 1 973 6173500 Fax + 1 973 6174006 Website www.toysrus.com Ticker Symbol, Stock Exchange N/A Number of Employees 70,000 Fiscal Year End February Revenue (in US$ million) 13,543.00 SWOT Analysis Strengths Weaknesses Efficient distribution capabilities Dependence on selected vendors Industry recognition Seasonal nature of the business Multiple channel selling strategy Wide geographic presence Opportunities Threats Growth of web-based store concept Increase in counterfeit products Increase in consumer spending in the US Increase in organized retail crime Strategic collaborations Jan 31, 2011 : Toys "R" Us offers to pay staffers $1m in back pay Jan 31, 2011 : Toys "R" Us offers to pay staffers $1m in back pay Toys "R" Us, Inc. - Company Overview Toys "R" Us, Inc. (Toys"R"Us) is a specialty retailer of toy and baby products. The company’s product portfolio includes children’s apparel, juvenile, learning, entertainment, core toy, parenting and seasonal products. These products are sold under various private labels such as Fast Lane, Imaginarium, Dream Dazzlers...
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...1. Introduction In the 21st century, beauty and make up are like the wheels of a cart or the two sides of a coin. Women are beautiful in themselves; but a little make-up does help a lot and it keeps one to make the day better and happier. Every woman wants to be pretty whether she’s young or old so the beauty salon is the place to go. The beauty parlor has become an almost iconic figure in Western culture and Southeast Asian culture as well as in modern generation. The beauty salon is where a woman goes to have their hair and nails done. As such, choosing a beauty salon is a process most women (and even men) will undergo. The first thing to start in choosing a salon is to evaluate what needs to be done. A woman who just wants her hair trimmed might go to a beauty parlor than women who wants a permanent coloring, or more extensive services. If a woman wants her hair cut promptly and that day, she might be better off visiting to a walk-in salon, more willingly than trying to find her regular stylist. For other kind of services, a woman might want to think about a full-service in by-appointment-only beauty parlor. This signifies that she will have a stylist who is expecting her and definitely knows what she wants to be done. Genesis Beauty Parlor has been established by six individual people who have formed partnership under the Partnership Act 1932. According to the agreement all the partners will invest equal amount of money as well as bear the equal amount profit/losses which...
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...The Hunger Games: Action-film feminism is catching fire Lisa Schwarzbaum Burning up Jennifer Lawrence’s Katniss Everdeen is both strong and vulnerable – a new kind of action heroine who has powered The Hunger Games: Catching fire to a $158m US debut. (Lionsgate) Jennifer Lawrence’s Katniss Everdeen is a new type of female action film icon, and moviegoers should be very excited about that, writes Lisa Schwarzbaum. As Catching Fire ignites on movie screens around the world, this is what we know about the 21st Century heroine called Katniss Everdeen: she is strong but also soft. She is brave but she has doubts. She is a phenomenal fictional creation, yet is real enough that moviegoers can draw inspiration from her values, her resourcefulness, and her very human inner conflicts. And she is played by Jennifer Lawrence, who appears not only to be handling her current duties as Hollywood’s finest model of well-adjusted millennial female stardom but doing so with charm. Everdeen and Lawrence: golden girls both. Personified in Lawrence’s lithe movements and cool, focused gaze, Katniss is a brave, resourceful and independent-minded fighter; but she is also a troubled and vulnerably guilt-ridden human being. Nina Jacobson, the producer of the Hunger Games film franchise, puts it this way: “She is a singular heroine in that the burden of survival weighs on her. She has a ton of survivor’s guilt. And she keeps surviving.” Girl on fire It is strange that behaving like a well-adjusted...
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...Antiretroviral Therapy Guidelines for HIV-Infected Adults and Adolescents Including Post-exposure Prophylaxis May 2007 NACO Ministry of Health & Family Welfare Government of India Assessment and Management of HIV-Infected Person No Is HIV infection confirmed? Send to ICTC for confirmation of HIV status Yes Perform history taking and physical examination (see p 9 ) Evaluate for signs and symptoms of HIV infection or OIs and WHO clinical staging (see p 10) Provide appropriate investigations/treatment of OIs (see p 13 ) If pregnant, refer to PPTCT Screen for TB Screen for STI Identify need for: CTX prophylaxis (see p 16 ) ART (see p 18 ) No Pre ART care (see p 15 ) Yes Give patient education on treatment and adherence (see p 54 ) Arrange psychosocial, nutrition and community support (see p 56) Start ART, (see p 19 ) Arrange follow-up + monitoring (see p 25 ) Assess adherence every visit Provide positive prevention advice and condoms Provide patient information sheet on the ART regimen prescribed (see annex 7, 8) Antiretroviral Therapy Guidelines for HIV-Infected Adults and Adolescents Including Post-exposure Prophylaxis May 2007 NACO National AIDS Control organisation Ministry of Health and Family Welfare Government of India with support from CDC . Clinton Foundation . WHO TAble of T A b l e o f Acronyms and Abbreviations Introduction....... ..........................................................................................
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