...4440 APRIL 27, 2012 DOROTHY LEONARD SUNRU YONG Bella Healthcare India Joseph Cherian, country director of Bella Healthcare in India, wondered whether his team was ready for Project TKO. He listened intently as Jeremy Manning, his director of research and development, described the pros and cons of the project, a proposal to develop a new portable electrocardiograph machine (EKG) specifically for the Indian market. Cherian believed the time was right to tackle the tough, but fast-growing Indian market. The key question was whether Bella India’s local R&D team, under Manning’s direction, was ready to lead the product development: My goal has always been to develop products that serve emerging markets and make healthcare more accessible. I think medical device companies are learning that this can be done most effectively by those who know these markets best. We should develop our affordable EKG in India, for India. Bella India has proven itself in manufacturing and cost- engineering; this is the next logical step. The endeavor was not without risk. The costly failure of Project Baton, a global product development effort, was fresh on everyone’s mind. Failure with Project TKO would not only hurt Bella Healthcare’s overall profitability, it would undermine Cherian’s case that the India operation was ready for more challenging product development undertakings. Industry Background: Electrocardiogram Equipment Electrocardiography, commonly referred...
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...remember them. The memories from the past can be transformed into hope in the future. The bible makes no mention as to what Jesus looks like. In the movie Bella, Jose’s character bears a striking resemblance to many modern-day images of Jesus. He is an ordinary looking man; tall and lean with long flowing dark hair and beard, and wears a chef's jacket that favors a shroud. What is so remarkable about his character is his attitude and demeanor. He is non-judgmental, compassionate, empathic and understanding to Nina’s situation. At no point did he offer her any advice when she made the decision to have an abortion. Instead, he was supportive and lent her a shoulder to cry on. Because of his character, Nina could be able to trust again which in turn led to her giving birth to her daughter. Helping Nina was an act of atonement for Jose. For the past four years, he has struggled with the guilt of accidentally causing the death to a child. It is evident that he is remorseful and having a difficult time forgiving himself. He lacks inner peace and lives a life of restlessness and uncertainty. His journey to redemption was deterred because part of the process is also seeking forgiveness from the child’s mother. Jose attempted to reach out to her to no avail. By helping Nina and saving Bella’s life, Jose’s memory was not deleted; Bella became the hope for his future....
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...hierarchy; however, in “Bella Makes Life” by Lorra Goodison, Goodison turns these roles upside down. In her short story she explores the masculinity insecurities the protagonist Joseph, faces as the stereotypical Jamaican gender roles shift in his relationship with his counterpart Bella. As the mother of Joseph’s children, Bella, went over to New York for a period of a year, Joseph had to encompass the role of a father and a mother in his children’s life. This causes Joseph sense as a man to be fogged as he dealt with the issues internally. Instead of it being Bella’s responsible, Joseph was now in charge of making sure that his children were sent to school neat and clean. It even went to as far that he learned how to plait his daughter hair in order to insure that she looked presentable. His friends began to laugh at him because it seemed like he had gave up on relations with women all together. The fact that even his friends saw a change in him added to the resentment he had for Bella leaving to explore New York and him having to assume her role. As he began to become sort of a “surrogate mother” his power as the man in his relationship with Bella changed when she returned back to Jamaican. The new forward and bold Bella that emerged off the plane first seemed to be refreshing; however, as her stay in Jamaica became longer Joseph dominates in their relationship began to deteriorate. Questions that women in Jamaican culture normally would not ask a man the new Bella felt comfortable...
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...4.1 Level of Internalization WORLDWIDESTRATEGICORIENTATION | STRATEGY | STRUCTURE | INFORMATIONSYSTEM | HUMAN RESOURCES | ODINTERVENTIONS | International(Original La Bella) | Existing productsGoals of increased foreign revenues | Centralized internal division | Loose | Volunteer | Cross-cultural trainingStrategic planning | Global | Standardized productsGoals of efficiency through volume | Centralized, balanced and coordinated activitiesGlobal product division | Formal | Ethnocentric selection | Career planningRole clarificationEmployee involvementSenior management team buildingConflict management | Multinational(New La Bella) | Tailored productsGoals of local responsiveness through specialization | Decentralized operations; centralized planningGlobal geographic divisions | Profit centers | Regiocentric or polycentric selection | Intergroup relationsLocal management team buildingManagement developmentReward systemsStrategic alliances | Transnational | Tailored productsGoals of learning and responsiveness through integration | Decentralized, worldwide coordinationGlobal matrix or network | Subtle, clan-oriented controls | Geogentric selection | Extensive selection and rotationCultural developmentIntergroup relationsBuilding corporate vision | When organizations move from operating locally to operating on a scale that spans across countries, they must consider two factors that might determine the success or failure of the endeavor. Firstly, consideration must be given to...
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...fantasy novel written by Stephanie Meyer. Bella lives in rainy Forks, Washington with her dad, (Charlie.) She spent an amazing summer with her vampire boyfriend, Edward, and now it’s time to go back to school. She also just turned eighteen. This gives her the sore reminder that her human clock is ticking while Edward will always be young and handsome. To Bella’s major sorrow, Edward still refuses to turn her into a vampire. When something that could have been terrible happens to Bella, Edward moves and leaves her behind. However just as the new moon is the darkest phase of the lunar cycle, Bella is exploring the darkest part of her nature by taking on risky adventures. When Alice, (Edward’s sister) talks the rest of the Cullen’s into throwing a birthday party for Bella at their house, Bella becomes clumsy and not so carefully unwraps a birthday present and Bella gets a paper cut. Jasper is still struggling with this new diet (not feeding form human blood) he loses what little control he has and attacks Bella. Edward has to come to rescue to fight his brother Jasper off his girlfriend. The boys fight all around the house and leaves Bella there with her new wound that is gushing of blood. Edward’s dad, Carlisle is a doctor and is immune to the smell of human blood; he hurries to stitch up Bella gaping wound. While Bella says that the Jasper incident was a minor family quarrel, Edward is clearly upset and withdraws emotionally from Bella. On a walk in the woods, he tells her he...
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...BRIEF CASES HARVARD 'BUSINESS PUBLISHING 4440 APRIL 2 7 , 2 0 1 2 DOROTHY LEONARD SUNRU YONG Bella Healthcare India Joseph Cherian, country director of Bella Healthcare in India, wondered whether his team was ready for Project TKO. He listened intently as Jeremy Manning, his director of research and development, described the pros and cons of the project, a proposal to develop a new portable electrocardiograph machine (EKG) specifically for the Indian market. Cherian believed the time was right to tackle the tough, but fast-growing Indian market. The key question was whether Bella India's local R&D team, under Manning's direction, was ready to lead the product development: My goal has always been to develop products that serve emerging markets and make healthcare more accessible. I think medical device companies are learning that this can be done most effectively by those who know these markets best. We should develop our affordable EKG in India, for India. Bella India has proven itself in manufacturing and costengineering; this is the next logical step. The endeavor was not without risk. The costly failure of Project Baton, a global product development effort, was fresh on everyone's mind. Failure with Project TKO would not only hurt Bella Healthcare's overall profitability, it would undermine Cherian's case that the India operation was ready for more challenging product development undertakings. £ | ^E o^| f§§ l^ff 21 ® ggo >^ 8 | j> | ^ji f£ | %^ E 111 I- |...
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...vampire-based fantasy romance novels by American author Stephenie Meyer. The main characters of Twilight are Bella Swan and Edward Cullen. Bella Swan is friendly, selfless and clumsy. She always fell and hurt herself accidentally or get into dangerous situations daily. Edward Cullen is frozen in his 17 years old body. He was changed into a vampire by Dr. Carlisle Cullen after Edward's mother, Elizabeth, begged him to save Edward as her dying wish. Edward has a special ability to read minds. Twilight is a story of Bella Swan and the vampire she falls in love with, Edward Cullen. Bella Swan moves from Phoenix, Arizona, to Forks, Washington, to live with her father, Charlie. First day of her school, she sees Edward Cullen in cafeteria. Edward is attractive and almost unhumanly beautiful. Edward and his family have lived in Forks for two years but they never be accepted by the townsfolk. He is so different to other peoples. Soon, Bella Swan in love with Edward Cullen. One day, Bella learns from family friend Jacob Black that Quileute legends say the Cullen family are vampires. Realizing Edward is vampire changes nothing for Bella, she knows that she still loves him even if he is not human. For Edward his love for Bella is both a delight. A delight because she is the first person he has loved since he was made a vampire. Bella wish to become a vampire but Edward is unwilling to change Bella into a vampire. The moral values from Twilight are making the right choices and doing what is...
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...OVERVIEW * Bella Swan moves from Phoenix, Arizona to live with her father in Washington to * * allow her mother to travel with her new husband, a minor league baseball player. After * * moving to Forks, Bella finds herself involuntarily drawn to a mysterious, handsome * * boy, Edward Cullen. She eventually learns that he is a member of a vampire family who * * drinks animal blood rather than human blood. Edward and Bella fall in love, while * * James, a sadistic vampire from another coven, is drawn to hunt down Bella. Edward * * and the other Cullens defend Bella. She escapes to Phoenix, Arizona, where she is * * tricked into confronting James, who tries to kill her. She is seriously wounded, but * * Edward rescues her and they return to Forks. * * 1.1 SETTING or CONTEXT * * Most of the story takes place in Forks, Washington, and its surrounding areas. * * According to Bella, Forks claims the highest rainfall per year in the United States. To put * * it bluntly, it's dreary and gray 99% of the time. The cloudy, rainy climate is one of the * * reasons the Cullens have chosen to live in Forks – because it's rarely sunny, they can * * go out in the daylight without having the sun sparkling off their glittery skin. If Forks is * * the land of the dark, Phoenix is the land of the light. When Bella hops on her plane to...
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...NEW MOON New Moon is the second book that integrates part of the Twilight Saga written by Stephenie Meyer. Definitely a book that can steal more than a tear. The story is well known for the films that have come out, but definitely the book is a totally different experience. It all begins with Bella's 18th birthday, the protagonist. Its not a very good day for her because she ages older than Edward, her boyfriend. Although Bella does not want celebrate her birthday, Edward and his sister Alice, which become friends in Twilight, the first book in the series, manage to convince her to go to the Cullen house. Bella's birthday ends in a disaster when Bella cuts her finger opening a gift. This bleeding makes Jasper uncontrollable and attacks her, however he doesn’t get close enough to bit her. Edward gets to the conclusion that Bella would be better off without him, so he leaves a dramatic message saying: ITWILL AS IF I'D NEVER EXISTED. Bella goes into an intense depression that last a few months where she does not want to spend time with anyone, she just thinks about Edward 24 hours a day. During those months she resigns and begins to approach Jacob, feeling a little comfort to her pain. With him she did very dangerous things, but everything had a reason, she so masochistic that every time she risked her life she would hear the voice of her beloved Edward. Jacob was about to become the Bella's best friend when he started to ignore her calls. Unable to understand...
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...* ------------------------------------------------- Bella Swan has always been a little bit different. Never one to run with the crowd, Bella never cared about fitting in with the trendy, plastic girls at her Phoenix, Arizona high school. When her mother remarried and Bella chooses to live with her father in the rainy little town of Forks, Washington, she didn't expect much of anything to change. But things do change when she meets the mysterious and dazzlingly beautiful Edward Cullen. For Edward is nothing like any boy she's ever met. He's nothing like anyone she's ever met, period. He's intelligent and witty, and he seems to see straight into her soul. In no time at all, they are swept up in a passionate and decidedly unorthodox romance - unorthodox because Edward really isn't like the other boys. He can run faster than a mountain lion. He can stop a moving car with his bare hands. Oh, and he hasn't aged since 1918. Like all vampires, he's immortal. That's right - vampire. But he doesn't have fangs - that's just in the movies. And he doesn't drink human blood, though Edward and his family are unique among vampires in that lifestyle choice. To Edward, Bella is that thing he has waited 90 years for - a soul mate. But the closer they get, the more Edward must struggle to resist the primal pull of her scent, which could send him into an uncontrollable frenzy. Somehow or other, they will have to manage their unmanageable love. But when unexpected visitors come to town and realize...
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...I don't live with elves and those who are half animal." I finish. "I think I know why you are here..." Before Bellas can continue explaining, his voice is warped and the inside of the tent changed to metal, and the stars stretch out above me. I curse internally and try and figure out where I've been sent now. This couldn't be because of a game in a cereal box. I don't believe it. I'm pulled from my thoughts by an alien-looking man pulling me by the chains around my wrists. I must be his prisoner, then. To his right is a floating green cat, staring me right in the eyes. They grin at me, and a loud "Hello, Daryn." echoes through my head. It is the same voice that was there before and I have a hunch that that cat has to do with it. The cat grins at my stunned expression, and waves their paw at me. "I am Jinko." I want to be back home, not being involved...
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...later find out is Bella) giving a brief account about how she is about to die at the hands of a hunter. She is dying in the place of someone she loves, and the narrator does not regret any of the choices that brought her to this point. The past few months have been extraordinary, and she can’t complain. Zip! Now we’re following the life of Isabella “Bella” Swan, our seventeen-year-old narrator. Bella is moving to Forks, Washington, to live with her dad. We later learn that she volunteered to do this so that she wouldn’t hold her mother back from spending more time with her mother’s new husband. Forks is isolated, cold, dreary, and wet, and Bella’s relationship with her dad is distant, since she was raised by her mother in Phoenix. Bella's new life is dull until she gets a glimpse of the Cullen family – five gorgeous, mesmerizing siblings who attend her high school. She learns they do not socialize with anyone but each other. One of the boys in particular, Edward, pays her close attention and seems to regard her with alarming hostility when she's forced to sit next to him in Biology class. The next day, he is absent from school. Bella continues to adapt to her new life in Forks. She gets a lot more attention from boys than she was used to in Phoenix. She makes several friends quickly. A few days later, Edward finally is back in school. Now he’s friendly to Bella. His mere presence excites her. That afternoon in the school parking lot, a boy’s truck almost hits Bella after skidding...
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...Bella Health Care This case study is on Bella Healthcare (Leonard & Yong, 2012), which was originally set up as a manufacturing facility in St. Louis, Missouri, for developing Holter monitors. It later expanded to various cardiology equipment including EKGs. The analysis below focuses on whether Bella India is ready to lead a new product development project for the local market. Bella India moved from low value-added activities to high-value capabilities like product development: Bella Healthcare started another manufacturing location in Bangalore, India. Its decision was based on the following factors: supporting infrastructure, industrial center, and a trained English-speaking labor force. Bella’s products are commercially oriented and usually improvised versions of existing products. The Bangalore facility was focused on manufacturing and production. The products at this facility were less expensive and of superior quality. Bella India was only given production and manufacturing responsibilities. Because of its success, in 2003 Bella Healthcare India formed a joint product development venture with its parent company and established its first R&D team with the help of Jeremy Manning. Most members of the R&D team were young graduates with little experience in medical technology product development. The team was sent to the United States for training. The India team excelled in technical knowledge but had to hone their innovative and creative skills in a mixed cultural...
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...Twilight series. Bella Swan, who moves from Phoenix to Forks. She is falling in love with Edward Cullen, a vampire. Additional novels in the series are New Moon, Eclipse, and Breaking Dawn. A seventeen year old Bella Swan leaves Arizona to live with her father in the small and clouded house in Forks she doesn’t like it. Living in Forks, with its constant mist and rain, wasn’t bad much she will have to make a whole new friends a new school. Edward and his whole family are vampires. Edward himself was made a vampire when he was seventeen years old. Edward and his family are vampires who drink animal blood. First day at school, he seems disgust her. He disappears for a few days. Another day Edward saves Bella by stopping the van with only his hand because Bella is nearly crushed by Tyler's van in the school parking, it makes Bella want to know Edward more. Bella is saved by Edward again when she is almost attacked after that Edward takes Bella to dinner and home. On the car, she tells him of the stories that he is a vampire. Edward says he tried to stay away. Over time, Edward and Bella fall in love. While Cullen’s family and Bella playing sport in woods there were another vampires, James a tracker vampire who knows about Cullens' relationship with a human, He wants to hunt Bella. The Cullen family try to separate Bella and Edward, and send Bella to Phoenix to hide in a hotel. James attacks her , Edward and other Cullens rescue her and destroy James. Bella says she wants to...
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...it seems like many more and a huge reasoning for why they hate the book is because Bella is a weak, single minded character. I did not get this from reading the books. I just thought she was a normal girl trapped in this supernatural world. I mean, as the books go along, she gets so much stronger. She's never afraid to speak her mind, she has put herself in near death situations, just to save the people she loved. And she forced herself into this Vampire world, while most people would have ran and hid from it. I think people get too bogged down in the "her whole world is centered around a boy" aspect. The point of that was trying to explain the whole true love side of...
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