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Benchmarking

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This paper will benchmark Payless Shoe Source Incorporated and Kmart as well as explain the purpose of cash budgeting. Cash budgeting is the “primary tool of short run financial planning” (Jaffe, J., Ross, S., Westerfield, R., 2005). Payless Shoe Source Incorporated is a large family footwear retailer in the United States. The store is located in Topeka, Kansas and the store strategy was selling low cost high quality family footwear. Payless Shoe Source Company has retained 2.5 billion in sales and has sold approximately 210 million pairs of shoes as well as served over 150 million customers. Payless Shoe Source Incorporated has “ purchased inventory, property, and trademarks, as well as assumed leases of 186 stores from J. Baker, Inc and the purchase price was equal to approximately 28 million in cash, which it funded for the operating cash flows” (Sec.gov). Each of the Payless Shoes Source stores carries 9000 pairs of fashionable shoes for men, women and children with over 600 styles including canvas, leather, sandals, dress, and boots, and the store operates within a variety of shopping malls, freestanding buildings, and strip malls. The styling of the shoes is updated regularly to keep up with fashion trends, and the shoes are sold within the companies stores at average retail prices of $11.35 a pair. The company has a significant market that focuses on its target customers, which are women within the average age range of 18-64. Payless Shoe Source Company believes that 48 percent of its target customers will purchase at least one pair of shoes, regardless of the family’s household income. Payless Shoe Source Incorporated operates within a competitive retail market. The competition among the national, regional discount merchandisers, and other self-services discount stores. The company’s competition is based upon products, customer services, promotion, store

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