...National Agribusiness Development Programme (NADeP) Relational chain, buyer-driven Value chain approach: Background. Cargills Ceylon Ltd (Cargills) is a supermarket chain called Food City in Sri Lanka. It has improved the efficiency of its operations by purchasing directly from producers, increasing the efficiency in the chain, thereby increasing its own income as well as the price paid to smallholders. Its intervention in the passion fruit chain provides an example of how Cargills improved the efficiency of the chain resulting in considerable benefits to the producers and increased sales of passion fruit through its retail outlets. In a normal fruit and vegetable chain in Sri Lanka (see Figure 11) there are many actors who usually tend to act in their best interests rather than operating as a coordinated chain, resulting in high operating costs. Some 30% of the market value accrues to the middlemen, post-harvest losses amount to about 40% and only around 30% of the final value accrues to the producer. Figure 1: Conventional supply chain for fruits and vegetables (SL/kg) In the generic chain there are many problems. Usually low quality planting material is used. In addition, premature harvesting and poor post-harvest practices contribute to inferior product quality entering the markets. Fresh produce is traditionally transported to distant primary processing plants or markets, and the quality deteriorates en-route. Due to the inconsistencies and weaknesses in the supply chain...
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...offered a hipper, festive, more Starbuck-like quality, a decided move away from a bland health store look. The word "jamba" means "to celebrate" in Swahili, and in turn Jamba Juice celebrated a healthy lifestyle. The brightly colored decor of the new stores and the smoothie names contributed to the effort to brand the Jamba Juice sensibility Perron says. I'm surprised there aren't more companies creating a culture beyond selling, [offering] a soulful experience for the customer. That's been the basis for our success. BUSINESS CONCEPT: Jamba Juice is a company that follows on living a balanced lifestyle that integrates nutrition, fitness and fun. Its passion for health and uncompromising commitment to quality are the keys to its customers’ fulfillment and consequently to its success. Jamba Juice is known for their fresh-squeezed fruit and vegetable juice blends that are made on the spot with no...
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...to the fact that it is an aphrodisiac usually used for romantic purposes. With the sensual connotation chocolate brings, along with the fact that the color red is a color of romance and passion, the second half of the name “Temptation” was created. Together, the name “Red Temptation” conveys the main traits of the product (the flavors, and chocolate) while at the same time creating an alluring name that is sure to attract many. As a sorbet, Red Temptation opens the doors to attract an even wider range of customers. The reason for this is that sorbets are made without cream or milk, so it allows even the lactose intolerant and vegan to enjoy. Instead these sorbets are made with all natural fruits, clean filtered water, and low calorie sweetener. Each sorbet is made with only the freshest fruits, never frozen, and each sorbet is just as delicious as the last. Due to the natural healthiness of the main ingredients, the sorbets themselves are a low calorie, healthy product as well. Dark chocolate itself is also considered to be healthy, but only when eaten in moderation. Red Temptation takes advantage of this by only using a small amount as garnish to harness the health benefits the chocolate. The health benefits to eating small amounts of dark chocolate are staggering. The main benefits of eating dark chocolate are the lowering of one’s blood pressure, and even lowering cholesterol. Dark chocolate even contains eight times the...
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...based on their benefits that are undeniable. However, due to reasons such as construction and safety hazards sometimes it becomes necessary to remove them. It could be the whole tree or just a part. However this process is not as easy as it may sound as a huge amount of labour and risk is involved. If you are looking for someone to do tree removal on your behalf given the risk and level of expertise, you have come to the right place. Redback tree services is a tree removal company specifically prepared to handle your trees and stumps These are professional arborists that deal with any kind of tree care. To achieve quality services to clients, they go beyond just tree care. Above other values, safety comes first: for...
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...PRODUCT : Analyzing your products 1. The product concept Picard propose a large range of products for all the population. We will show you wich products of Picard we would like to bring in a list with the price per kilos. Fruits surgeles : €/kg Red fruit salad 7.86 Citrus salad 7.33 Mango slices, import 11.55 Melon balls , France 8.88 Rhubarb pieces , import 2.40 Pink grapefruit juice Florida 5.40 2 tians fruit , cherry, apple, raspberry 23.68 3 red fruit coulis 12.50 Exotic fruit salad 7.33 Jar exotic fruits 18,57 Mirabelle of Lorraine mumps , France 7.91 Raspberry Whole, import 7.95 Raspberry coulis 12.50 Mango-passion fruit coulis 12.50 Cocktail of red fruits 7.33 Papillote orchard fruit 20.00 Raspberries broken, Chile 5.95 Jar fruit orchard 18.57 Questches of mumps in Lorraine , France 5.66 Pitted cherries , Poland 7.66 Fig into quarters, import 6.25 Florida orange juice 5.40 Pineapple chunks , Cote d' Ivoire 6.25 Apple, plum , fig and raisin 8.00 Exotic fruit smoothie 8.00 Papillote exotic fruit 20.00 Mangoes and peaches gingerbread and honey 8.00 Cocktail of red fruits bio, import 11.77 Bowl of exotic fruits 13.00 Multifruits salad 7.33 Bowl of red fruits 13.00 Vegetables: / kg Spinach axes 2.44 Miniature cultivated mushrooms 4.66 Artichoke hearts, Egypt 5.50 Peas soft extra-fine and young carrots 2.00 Roasted potatoes in slices 2.15 Vegetables...
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...cooperation are the ones with the big money. The government decides through taxes who pays more, and who pays less. The government would benefit far more from huge cooperation, adding jobs and benefits the BNP positively. This makes the conditions for small businesses unsustainable. Small businesses build by passion and hard labour are insignificant for the government. Passion doesn’t provide profit. Profit which the huge companies hungers for. Huge cooperation’s competition is also too though for small private businesses. “I started the shop because I believe working from the bottom up is a good idea. Verde can’t tackle Tesco round the corner, nor can it change the fixed supply chains and discounting that make it so hard for small shops to compete with big business.”(page 10 line 249-255). In the beginning of her essay, she talks uses an historic view to tell the story of her shop. She starts by telling that she opened her first veg shop in Spitalsfields in 1805. This is clearly not true, but she explains that it is because of her townhouse age and history. Her house was built in the 1790’s and has almost ever since been a shop. She uses the history of house as a shop to paint a picture of how the shops in the neighbourhood used to be. ‘’My shop is right opposite Spitalfields Market, now full of chic shops and funky stalls, but formally the fruit and veg market for London, just as Covent Garden was the flower market, Smithfield the meat market, and Billingsgate the fishmarket...
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...Erin Mayo June 27th, 2016 Exotic Smokes Company Consumer Behavior Outline MKT 554 Introduction As the Vice President of Marketing Development for the TRIAAD Research Group, I would like to present you with an outline of consumer behavior for Exotic Smokes with the introduction of fruit and candy flavored cigarettes. Consumer behavior is important to business for many reasons. In order for any company to prosper and find a target market certain elements must be researched in order to obtain a fully operational and successful strategy in order or to reach the consumer with an understanding of the product itself along with a history and understanding of the company’s goals and intentions. Exotic Smokes Cigarette Company is looking to expand its consumer base and in order to do so we must study the appropriate methodologies in order to become better acquainted with the consumer. The success of this strategy will be based mostly on personal interaction with the consumer and the public. By studying the habits and formulating opinions and facts based off the information obtained, the target can then be narrowed down to a specific group of individuals that we want to desire the product. Attitudes and intentions are the key valuable elements that need to be taken into consideration. This is mainly due to the decision making process that the consumer has. These skills they have for how and why they choose one product over another are the key focal points that this proposal will...
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...and learn from it. By reading and understanding the word of God, it’s clear that He expects us to be caretakers of his creation. In addition, He expects us to appreciate and protect all animals and the environment. To fulfill this mission doesn’t require perfection, but an honest heart and effort will get the job done. As a Christian, in an attempt to preserve or restore our environment, we should do the following: plant and eat from trees, eat less or no meats, and dispose of human wastes more properly. Planting and Eating from trees. In the bible Leviticus 19:23, New Living Translation, reads “When you enter the land and plant fruit trees, leave the fruit unharvested for the first three years and consider it forbidden. Do not eat it”. This is a very direct scripture. From my understanding, God’s telling us to labor in our gardens and once our fruits or vegetables have matured, then we may take from them. As an example, the Weekend Gardner Monthly Web Magazine for March 2012 (http://weekendgardener.net) gives us great tips on harvesting apples, pears, tomatoes, etc. By reading this article, I learned that a great indication of an...
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...part of the promotion campaign Baskin-Robbins developed a range of ice creams and novelties based on the theme of the movie. Ice cream flavors like Sinbad's Triple Punch Sherbet, Deep Blue Menace Sundae, and a Sinbad themed freeze frame cake were brought out by the company. The flavors effectively captured the ethos of the movie and generated immense publicity for both partners. The summer of 2003 was the third summer in which Baskin-Robbins had taken up the promotion of a Hollywood movie. "We've translated Sinbad's courageous spirit into a bold new line-up of flavors and desserts," said Joe Adney, (Adney) senior director of marketing at Baskin-Robbins. Analysts felt that Baskin-Robbins had hit upon a novel way of partnering for mutual benefit as the hype generated by the movie release brought publicity for Baskin-Robbins and Baskin-Robbins, in turn, helped publicize the movie. Approximately 2400 Baskin-Robbins' stores participated in the promotion, which was supplemented by extensive television publicity, themed décor in the stores and other local events. Baskin-Robbins was well known for being an innovator in the ice cream industry. Ice...
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...Jim (JC) Corliss Corliss 1 English 110 December 9, 2014 Research Essay Avocados-A Versatile Super Fruit “Teach a man his avocado varieties and he'll make fresh guacamole for a lifetime” says, Alastair Bland. His web article, “Know Your Avocado Varieties And When They’re In Season”, Food Republic, describes several different species of avocados cultivated around the world. He also says, “One avocado may not be better than another; each is simply different.” Californians seem to prefer the “oily” varieties, while people of Caribbean descent seem to have affection towards the more “watery” varieties. The San Diego, Los Angles and Santa Barbara areas, as he points out, cultivate approximately 90 percent of avocados sold in America. Many lands in California, once used to raise cattle, are now being converted into profitable avocado orchards. Alastair describes several of the more popular varieties that are grown commercially, and the growing seasons for them. Avocados are being considered the new super fruit. The wide variety of different species of avocados, each has its own distinct characteristics, some being best when eaten raw, and some sharing their best qualities when cooked. Most all people will recognize a bowl of guacamole when it is placed upon the dining table; usually accompanied by an abundantly large quantity of tortilla chips and salsas of some...
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...strategies in order to competitive in the mature market. Firstly, the issues of the Company will be identified, and then SWOT analysis of the company will be conducted. After that, evaluation of alternative strategies will be stated and finally recommendations and implementation will be given. Background Coca-Cola Company Limited is the world largest offerer of non-alcoholic beverages and the most valuable firm in the world. They owned over 300 brands in over 200 countries and serving carbonated soft drink and non-carbonated beverages such as fruit juice, fruit drink, sports drinks, coffees and bottled water. Coca-Cola Co. is operating in their existing brands, and also develops new global and local brands and acquisition of the global or local brands. In 2002, the company has launched new brand product including Diet Lemon Coke, Vanilla Coke and large varieties of fruit taste Fanta including lime, grape, strawberry and passion fruit in Australia. The company has also acquired many new international water brands such as Danone Waters, Sparklettes, Alhambra and Evian brands in US. They also continued collaboration with the Walt Disney Company to market children's soft drinks. Coca-Cola Company Limited has invested a huge amount in marketing campaign to support their brands. The aims for these campaigns are to enhance the consumer awareness and consumer preference for a certain brand. As a result, Coca-Cola Co. has maintained a long-term growth in profitable...
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...BEANTAGE COFFEE SHOP MARKETING PLAN I. EXECUTIVE SUMMARY Beantage Coffee Shop Beantage Coffee Shop is a café that serves different kinds of coffee, sandwiches, salads, rice meals, pasta and a variety of snacks. It is located at the 2nd Floor of the F1 Building on Molino Road, Bacoor, Cavite. Company History Growing up, Lovely Danganan (owner) already set her eyes to business. Her family used to run a coffee shop business when she was in college. Because of her passion for business, she took her internship in the United States of America and went to different barista seminars. Then she worked for Hyatt Hotels and became a barista at Starbucks where she was employed for 6 months. She then finally realized that she wanted to pursue her own line of business with her own expertise. On December, she returned to the Philippines and started planning out the business. She used all the knowledge she had gathered from her work experiences and together with her boyfriend, they put Beantage Coffee Shop to life in April 20, 2014. With its 1 year and 9 months of existence, the company aims to appeal to the students, specifically of the University of Perpetual Help System Dalta – Molino campus (UPHSD), employees, families and couples. Its main branch is located in Imus, Cavite while its second branch opened in Molino, Bacoor, Cavite, on August 22, 2015, and its third branch was established on November 15, 2015 at Tirona Highway. Sandwiches & Snacks | Tuna Sandwich |...
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...Culinary Delight: Birmingham, Alabama Birmingham, Alabama lies near the center of the state and can also be reached easily from Atlanta and Nashville. Alabama has fertile farmland and is capable of growing and developing a wide variety of fresh fruits, vegetables, herbs, livestock and dairy. In the modern farm to table approach to dining this allows Birmingham to be a leader in the restaurant industry. In the past, Birmingham was overshadowed by Nashville and Atlanta, but recently Birmingham has become a destination for a delightful, mature culinary experience. Over the last thirty years, there are some significant changes that have happened in the Birmingham area restaurant scene. Birmingham has become a destination for diners all over the...
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...from the United Stares to Mexico. NAFTA opponents argued passion ately, but unsuccessfully, that the treaty should not be adopted because of the negative impact it would have on U.S. employment. A quick glance at the data available 10 years after the passage of NAFTA suggests the critics had a point. Between 1994 and 2004, production of apparel fell by 40 percent and production of textiles by 20 percent and this during a period when overall U.S. demand for apparel grew by almost 60 percent. During the same timeframe, employment in textile mills in the United Stated dropped from 478,000 to 239,000 employment in apparel plummeted from 858,000 to 296,000 while exports of apparel from Mexico to the United States surged from $1.26 billion to $3.84 billon. Such data seem to indicate that the job losses have been due to apparel production migrating from the United States to Mexico. There is anecdotal evidence to support this assertion. For example, in 1995, Fruit of the Loom Inc., the largest manufacturer of underwear in the United States, said it would close six of its domestic plants and cut back operations at two others, laying off about 3,200 workers, or 12 percent of its U.S. workforce. The company announced that the closures were part of its drive to move its operation to cheaper plants abroad, particularly in Mexico. Before the closures, less than 30 percent of its sewing was done outside the United States, but Fruit of the Loom planned to move the majority of that work to...
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...I decided to use Colloidal silver as my topic. The main reason I choose this is my passion to educate others to the benefits of non-western doctor prescribed medicine. I have a belief there are many things which can be helped and cured using natural means, with fruit, vegetables and naturally occurring minerals. My belief is that many of the medicines toted by doctors can infact make you more unwell, then requiring more medicine and lining the pockets of the Huge Pharmaceutical companies. Hence my research and sharing of the information I have on a simple product known as colloidal silver has been misrepresented as a cure, but then goes on the state all the uses that colloidal silver can be used for topically and internally, when used in the correct doses. http://www.webmd.com/vitamins-supplements/ingredientmono-779-COLLOIDAL%20SILVER.aspx?activeIngredientId=779&activeIngredientName=COLLOIDAL%20SILVER With controversial topics that challenge the “normal” beliefs I find personally looking into uses through history often helpful thing be link here shows the uses of colloidal silver throughout history dating back to 4,000BC article written and referenced By Dr J Wesley Alexander seems to be a well-researched and factual piece of writing. He has cited 9 references used for his research http://tse.colloidalsilverkillsviruses.com/pdf/history.pdf The springer article I have included here gives positive feedback on the results of using colloidal silver and other silver products...
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