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Benefits and Drivers

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Running Head: BENEFITS AND DRIVERS PROPOSAL

Benefits and Drivers Proposal
Michelle Straughter, Shannon James, Andy Ledford, Dre Henderson, Jeff Koll
April 8, 2014
University of Phoenix
Theresa
OI/361

Benefits and Drivers Proposal Team C has chosen Riordan to conduct the proposal. In this discussion, Team C will find how Riordan can benefit from a new focus on creativity and innovation. As a team of consultants we wanting to help Riordan become a more innovative organization. The proposal will identify the internal and external drivers of innovation for the organization. The proposal will describe how innovation, design, and creative thinking might benefit the organization in terms of meeting its organization objectives. Riordan is a manufacturing company that customizes designs and is also in the leading industry of plastic injection molding. The company also distributes different types of fans and precision medical devices. Riordan is a Fortune 1000 Company that employs 550 people. Innovation, design, and creative thinking are methods used by companies in order to help increase their production, increase their revenue, and establish a strong foundation for the future of the company. Innovation has an advantage over the other methods, because innovation is how companies can maintain their competitive advantage over other businesses and it has become the most important source in the competitive market. Innovation is essentially the process of creating an idea of out scratch, thinking of a way to improve upon current product or services, or to modify the physical appearance if the product is getting maximum performance out of the thorough testing. The purpose of innovation at Riordan Manufacturing is to stay ahead of the market, to spearhead competition, and to maintain its position as the leader in plastic injection molding. There are various

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