...Marketing Management MM 1-2013 1 “Midterm Review” By: cherriie.cherry* :) Chapter 1 defining mkting Marketing – set of activities that create value in order to satisfy customer & make profit to co. Demand states 1. Negative – Find other ways to change cus. attitude (design, price, more promotion) i.e. insurance 2. Nonexistent- donno, never thought about it i.e. health checkup - find way to connect benefits with personal’s natural needs 3. Latent – product can’t satisfy cus need i.e. cars- more efficient / food- low calories - measure mkt potential & develop efficient good & service to satisfy demand 4. Declining – sales drop, buy less frequently i.e. กระเช้ าbrand ทาไงก้ ได้ ให้ sales เพิ่ม เช่น -product development change product features -mkt development new target mkt - find new way of use, more effective communication, sales pro 5. irregular- purchase vary on season i.e. hotels/cinema/ restaurant - Smoothen demand sales pro, flexible pricing, other incentives - Low season- low price 6. Unwholesome- cigarette/alcohol Demand for unethical product- reduce habit by use fear communication/ price hikes/ reduce availability - cause dissatisfaction i.e. บุหรี่ ที่ USA รณรงค์ให้ คนสูบน้ อยๆ เพื่อให้ เป็ นลูกค้ ามันไปได้ นานๆ (อย่าเพิ่งรี บตาย) 7. Full – no surplus/shortage demand=supply /Buying amount=amount produce - maintain demand 8. Overfull- demand > supply Reduce demand temporarily/permanently “demarketing” i.e. เด็กในห้ องเยอะ อาจารย์เก๊ กดุ forceให้ เด็กออกจากsec ...
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...-1- Information Memorandum Ichitan Group Public Company Limited (ICHI) Head Office 2922/301-303, 28th Fl. Charn Issara II Bldg. New Pethchburi Rd., Bangkapi, Huaykwang, Bangkok 10310 Tel 0-2716-5555 Fax 0-2716-7000 Website www.ichitangroup.com Listing Date 21 April 2014 (First Trading Day: 21 April 2014) Listing Securities Number of common shares 1,300,000,000 shares, Par value per share of THB 1 Total value of THB 1,300 million, the number of new common shares offered to the public is 300,000,000 shares or equivalent to 23.1% of number of total paid-up shares after Initial Public Offering. Capital As at 21 April 2014 (Trading commencement) Registered capital, common shares of THB 1,300 million (1,300 million shares) Paid-up capital, common shares of THB 1,300 million (1,300 million shares) Secondary Market The Stock Exchange of Thailand (SET) Offering Price THB 13 per share Offering Date 8-11 April 2014 Objectives and plans for utilizing the capital increase Use of Proceed 1. Payment to loan from financial institution 2. Payment to loan from director 3. Factory phase 2 expansion 4. Working Capital Green Shoe Option None In the amount of (THB million) 1,500 1,000 800 600 Period Within 2014 Within 2Q’2014 Within 2014 Within 2014 -2- Type of Business and Nature of Operation The Company manufactures and sells several types of beverages under brands; Ichitan Green Tea, Ichitan Double Drink, Ichitan...
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