...P3: Explain the benefits to customers of a business using internet marketing. M2: Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing. In this task I will be discussing how internet marketing is a benefit for customers of a selected business and I will also analyse the challenges and opportunities that a business may have to face when using internet marketing. One benefit of using internet marketing for customers is that they will stay updated with anything that happens within the business. If a customer has signed up to be alerted when any sales start or they are eligible for a reward, then they would instantly receive an email from the business informing them about it. Also if that specific customer doesn’t have an email they could also receive it on their mobile. For example, you would receive messages briefing you about any sales that are due to start. By being provided this service this allows customers to be aware of anything and allows them to be first to know about the deals available. Another benefit for customers is that customers can compare different prices online. This means that the customer can view different prices from different stores and see what business is selling what they need for a suitable price. For example, if a customer is looking to purchase the new IPhone 6s on a pay as you go deal then he could check different stores such as EE, Vodafone and Three. By having this available it allows him...
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...PART 1: - Describe the Role Internet Marketing has within a modern marketing context: - You need to consider the broad role of marketing in meeting customer needs. Explain how an Internet presence’ can help a business give a better service. You should describe how the marketing activities of different businesses have incorporated Internet Marketing, E.g. ways in which the Internet provides opportunities for producer-consumer dialogue, research and relationship building. PART 2: P2 Describe how selected organisations use Internet marketing: Using three selected organisations of your choice (private sector, public sector, charity/voluntary sector), describe how these organisations have applied Internet marketing to their businesses. You should describe how the marketing activities of different businesses can differ and how they can be similar. Discuss the ways in which the Internet provides opportunities for producer-consumer dialogue, segmenting, targeting, research and relationship building. PART 3: Explain the benefits to customers of a business using Internet marketing Building on your research and investigations so far in your work as an assistant to the Economic Development Officer, identify and explain the key benefits of Internet marketing to customers and consumers. Continued………………………………………………………………………………………………………………………………………….. OPTIONAL Analyse the benefits of internet marketing to customers To analyse the benefits to customers you must give full...
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...P1, P2 Internet marketing The internet has the power to connect in a lot of different ways, the internet connect computers from all over the world with each other. Because of this reason it’s a very powerful communication channel, what a lot of businesses use for their marketing. By using the internet they have got new tools to get in connection with potential customers, segment and target, and by using the internet they can serve their customers better. Customers get the opportunity to be in contact with the company over the internet and give them feedback online. In this way business can give form to products and services according to their requirements. If a company uses internet marketing it can help them to archive their strategy. Traditional marketing such as radio, tv and posters are known as push marketing. Push marketing is marketing in one direction. Internet marketing is known as pull medium, when using internet marketing individual customers make the decision to visit the website of the company, when they want that. In this way marketing is always offered in one-to-one bass. The marketing mix Classical marketing uses a mix of different tactics, those are based on the four Ps. The four Ps are product, price, place, promotion. Marketers use the four Ps to make a tactic mix, created to achieve their business aims and objectives. Product: When using marketing you consider the futures of a product offered to a certain kind of market or part of market. The...
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...University Abstract The Internet has many opportunities to generate revenue and attention for any company. The amazing advantages of internet marketing over traditional means will help grow this business exponentially. Abstract The Internet has many opportunities to generate revenue and attention for any company. The amazing advantages of internet marketing over traditional means will help grow this business exponentially. the internet marketing advantage Company Recommendation the internet marketing advantage Company Recommendation MEMO TO: Company CEO & Marketing Director FROM: Jacinth Flores, Company Marketing Specialist & Team SUBJECT: The Internet Marketing Advantage: Company Recommendation DATE: 13 October 2015 The information in this recommendation report outlines the basic concepts of internet marketing and company exposure via the internet. Seeing how our company does not rely on the internet as much as tradition marketing measures, I have included information on some of the advantages as well as the disadvantages to adopting such a marketing strategy. This recommendation report will examine some of the opportunities the internet has to offer in the realm of marketing. The internet is an important tool, especially in today’s society. Advertisement is nothing like it used to be. Most advertisement are done digitally. With thorough planning, the internet and social media can be profitable for the company. Although the internet seems very intimidating...
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...Internet Marketing Opportunities Prepared for: CEO of Community Empowerment City of Philadelphia Prepared by: Denise Martinez, Employee of Community Empowerment Devry University April 3, 2015 Mobile revolution chart 1400 John F Kennedy Blvd Philadelphia PA 19107 (215) 696-7617 April 8, 2015 Community Empowerment Chief Executive Officer Attention: Ms. Marilyn White, CEO INTERNET MARKETING OPPORTUNITIES On behalf of the company’s future development, there was some research conducted for purposes of enhanced marketing opportunities. I have researched and finished a proposal on Internet marketing. The report describes some of the major benefits that are associated with online marketing. This proposal provides a detailed research with data and examples to support all the facts. This report provides a scope that offers all the reason that you should invest and take advantage of Internet marketing. There are detailed sections along with illustrations for better understanding of the proposal. There is also a list of recommendations and references so there can be further research done and you can come to a conclusion that online marketing will expand the future plans of the company. Thank you for the opportunity to complete the research for this proposal. As an employee to this company, I look forward to your feedback and I hope you take into consideration this great opportunity. Sincerely, Denise Martinez ...
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...The overall benefits, challenges and opportunities to new businesses using internet marketing Task 1 Access * More frequent individualization and communications to build relationships The main benefits and opportunities of using the above are as follows. When you have a customer’s information you can work out what they might like. With this information you can send them relevant product information and special offers instead of sending everyone the same e-mails which they might get sick of and completely disregard or even choose a different business. Using the information correctly will build a relationship with the customer which in turn will build customer loyalty which is a very important benefit considering the amount of competition. Amazon is good example of a business using customer information correctly and individualization for customer relations. They build relationships with customers by monitoring and collecting a customer’s purchase history and sending out personalized advertisements via e-mail, social media and as soon as a customer logs in tin the website. This makes it more personal. * Use of communications to promote e.g. Special offers, product launches The main benefits and opportunities of using the above are as follows. The use of online communications can save a lot of money in advertising new products and offers which if it is not done online then it would need to be done using leaflets and flyers which need to be delivered as well, which...
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...Unit 29 Introduction to the internet and e-business P3 + M2 What are the trends in the use of e-business? There are a lot of strong trends that are related to the world of business and the internet. More and more businesses and users are logging on every day and this changes how businesses approach certain objectives and aims. According to a survey that was carried out in 2006 about e-business trends in manufacturing by SVM showed us that there are many changes going on in the real world. 78% of the manufacturers intended to increase spending on their website, 60% intended to increase investment in email marketing and 48% were boosting spending on search engine marketing. By looking at these statistics it is clear that e-business has a major trend on the businesses of today. Some of the main trends of e-business are as follows: Marketing Benefits The internet is growing in number every single day and this means that the consumer market is growing making there more opportunities for e-business. According to Clickz Stats the population of the internet was 1.08 billion in 2005. This will continue to increase because of all the developing countries that are growing in population and technology all the time. The internet shopping method is far more convenient for the customer as they can buy items from the comfort of their own home. Re-formulating the marketing mix The original marketing mix that consists of product, place, price and promotion can be ‘remixed’ to...
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...head: KUDLER'S MARKETING PLAN 1 Kudler's Marketing Plan Kathy Kudler had an idea and transformed that idea into what is known today as Kudler Fine Foods. Starting up a business can be a difficult task and so can future growth of that same business. As of present, Kathy has again had an idea and started the transition to implement catering services. In an effort to make this business venture successful, Kathy has to consider several marketing strategies that not only benefits the company in the immediate but also creates future growth and stability of revenue in the long term. Three Pieces of Market Research Kudler Fine Foods (KFF) marketing strategy will require the “organizational function and a set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders” (p. 8). Based on that conclusion a market consists of potential customers with desires and ability to buy specific products. Through the three pieces of marketing research KFF will “define the marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions” (Kerin, Hartly, Berkowitz, & Rudelius, 2006, p. 205). Consumer and Company This organization will link the consumer and the company through information to identify and define marketing opportunities, and problems by reducing risks and uncertainty to improve decisions made by the marketing managers. KFF...
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...Journal of Business Management 4(4): 359-366, 2012 ISSN: 2041-8752 © Maxwell Scientific Organization, 2012 Submitted: May 24, 2012 Accepted: June 21, 2012 Published: September 25, 2012 E-Marketing Development in Virtual Market-Space: A Strategic Perspective Hu Ya-Ping Department of Information Management, National Chung Cheng University, No.168, University Rd., Min-Hsiung Chia-Yi, Taiwan Abstract: The Internet gives a much wider choice of products, services and prices from different suppliers and the means to select and purchase items more readily. This article involves a literature reviewed and considers the evolution of the electronic marketing fields to identify a number of fundamental problems. In this article, we identify the relationship between electronic marketing (E-marketing) and virtual market-space and provide a three-stage model for E-marketing development. After discussion, we make a conclusion and suggestion for the future study. Keywords: Electronic marketing, online retail, virtual communication, virtual distribution, virtual transaction INTRODUCTION The Internet represents a tremendous opportunity. That is, it gives a much wider choice of products, services and prices from different suppliers and means to select and purchase items more readily and easily. For traditional marketing, these products and services give the opportunities to expand into new markets, offer new services and compete with large businesses. At the same time, the Internet gives rise...
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...Internet and Social Media Marketing Student’s name - Asmar Karimova Student’s Programme - International Management Module – Principles and Practices of Global Business & Academic Skills Seminar Leaders – Karl Zehetner & Gergely Tamasi Words count - 2550 MSc in International Management 2015-2016 Table of Contents 1. Intorduction………………………………………………………………………….1 2. Discrimination of internet and social marketing………………………………….2 2.1. Advantages of using social media to market business……………………………3 2.2. Risk of using social media to market business…………………………………….4 3. Internet and social media marketing in China…………………………………....4 4. Internet and social media marketing in Turkey ………………………………….5 5. Internet and social media marketing in Russia…………………………………...5 6. Internet and social media marketing in India……………………………………..6 Conclusion ……………………………………………………………………………….6 References 2 Abstract Nowadays developments in technology introduce many new ways for communication, such as, internet, social networks. Some developments in the global sense are very effective on social marketing’s demonstrating its prevalence and acceptance. All these new formats bring changes in cultural and economic areas. Today’s potential customers spending their time on the internet and social networks for purchasing their needs. Digital or online marketing is far from traditional ways to make marketing. Businesses use this popularity of social media for the marketing of their goods ...
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...E-Commerce Commerce over the Internet is Relatable Safe Insert Name Insert Grade Course Insert Tutor’s Name 23 November 2010 Outline Introduction This section defines the term internet commerce and gives a brief overview of its history. Requirements for E-commerce It gives some of the major requirements involved in starting up an E-business. This includes; 1. Online store- for processing or transactions, and making purchases 2. Website- for marketing products 3. Secure interface- for preventing unauthorized people from accessing critical information Benefits of E-commerce This section gives some of the benefits and opportunities accrued to a business involved in E-commerce. They are; 1. Large number of potential customers- A large number of people rely on the internet thus they are likely to access information pertaining a particular product 2. Timeliness- transactions are facilitated quickly and customers get their products on time 3. Reduced marketing cost- requires very minimal marketing costs as compared to direct marketing 4. Reduced communication cost- communication is done online which is a bit cheaper than use of mobile phones or mails Limitation and challenges This part of the research paper gives some of the disadvantages associated with E-commerce 1. Limitation on the type of product- not all products can be sold over the internet because some require huge shipping...
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...A Thesis paper on CURRENT TRENDS in ONLINE MARKETING IN BANGLADESH Prepared by Rokibul Hasan Reg No. 101-131-001 M. Sc. in MIS Supervised by Ahsan Habib Assitant Professor & Head in Charge Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh Trends in Online Marketing in Bangladesh [pic] A thesis submitted by Rokibul Hasan The undersigned here by certify that they have read and recommend to the controller of Examination for acceptance of the thesis entitled- Trends in online marketing in Bangladesh by Rokibul Hasan, ID: 101-131-001. I t has been defended in front of the following members of the thesis committe on 7th July 2012. The members have accepted this thesis as the partial fulfillment of the requirement for the degree of Masters of Science in Management Information Systems. _________________________________ Ahsan Habib Chairman Assitant Professor & Head in Charge Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh _________________________________ Fuad Ahmed Member Assitant Professor Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh...
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...Business Research Report MOVING TO ONLINE MARKETING Presented to: Management Assessment Code: RWT1 Student Name: Michella Dresselhuys Student ID: 000174834 Date: 08/12/2010 Mentor Name: Lindsey Wicks Table of Contents Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Advantages & Disadvantages of Online Marketing 5 Increase in Internet Usage & Sales 6 Online Marketing Tools Available 7 References 11 EXECUTIVE SUMMARY This report reviews some issues that should be considered when marketing a business online and presents recommendations to start marketing online. The Advantages and Disadvantages of Marketing Online There are several pros and cons to marketing a business online and each one should be considered. Costs can be lower with online advertising but this does not mean that marketing online altogether is going to be low cost. Online marketing allows for a more global reach and this gives us the potential for new customers and an increase in sales. Many customers have concerns about shopping online because of security but disadvantages like these can be overcome with extra security tools that are offered online. There are many more advantages than disadvantages and many of the disadvantages can be fixed. The Increase in Internet Usage and Sales Statistics show that overtime the amount of people using the internet has increase and the...
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...already formulated by market research firms and organisations with direct interests in the e-commerce business. In this research however, related literature materials which were included were those that mostly concern the business processes and methodologies employed in the use of e-commerce. This section is structured accordingly. First, there is a brief discussion about the definition of e-commerce. Then a justification of e-commerce as a business methodology and its benefits is presented. Different e-commerce applications, issues, and legal concerns were discussed next. Definitions of E-commerce There are many confusing definitions of e-commerce. Some see e-commerce as Internet-based activities only while others include any kinds of exchanges of resources (electronic information, applications, methodologies, and strategies). There is one thing common to all of these sets of general definitions however: e-commerce is a process where electronic connections make it possible to exchange resources. E-commerce is a very broad term used to describe modern ways of doing business today. If we take a much broader view, we define e-commerce as the use of the computer to facilitate all of the firm's operations, many of which are internal. These operations are performed within the firm by the functional areas of finance, human resources, information services, manufacturing, and marketing (McLeod, 1998). Finance mainly deals with the financial community, stockholders and owners, and the...
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...impacts of E-commence on international business and marketing: A literature review Name student: Tao Yi Student number: 1192930 Course name: Master thesis international track Course code: 2012-191880750-1A Assessor: Assistant Prof. Dr. E. Constantinides and Dr. Huub J.M. Ruel Hand in date: 15-09-2012 E-commerce and Web 2.0: An intensive literature review on their impacts on international business and marketing Table of content Managerial summary ............................................................................................ 2 1. Background and research objectives .............................................................. 3 2. Research problem and research questions...................................................... 4 3. Research methodology ................................................................................... 6 4. Key findings .................................................................................................. 8 4.1. 4.1.1. 4.1.2. 4.1.3. 4.2. 4.2.1. 4.2.2. 4.3. 4.4. 4.4.1. 4.4.2. 4.4.3. 4.5. 4.5.1. 4.5.2. 4.5.3. 4.6. The impacts of Internet on International business and marketing .................................. 8 The impacts on international business ......................................................................... 8 The impacts on international entrepreneurship ............................................................ 9 The impacts on international companies‟ marketing .......................................
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