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Benetton's History

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Submitted By dreal002
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Benetton’s General History:
Benetton is a global clothing brand, a family company formed by Luciano, Giuliana, Gilberto and Carlo Benetton.
Luciano was born in 1935, is a chairman of the Benetton Group, he also on the board of director of Edizione Holding, the family owned financial holding company.
Giuliana Benetton was born in 1937, is currently o the board of director of both, Benetton Group and Edizione Holding.
Gilberto Benetton was born in 1941, is a chairman of Edizione Holding, chairman of Autogrill, an Italian multinational catering and retail company.
Carlo Benetton was born in 1943, actually he is a deputy chairman of both companies, Benetton Group and Edizione Holding.
They came from a poor family; their father owned a Car and bicycle rental, but pass away when they were children. Giuliana developed a skill that years later made the family rich, when she was five, she fell in love with knitting, in her early teens, she started working in a small knitting business in which they were doing colored sweaters during the day and at night she borrowed one of those machines to started making her own designs.
Her brother Luciano, in which at that time at the age of 20, was working as a salesmen in a clothing store, realized his 17 year old sister talent. In 1955 both brothers began looking for money to buy their first knitting machine.
The two brothers sold their bicycle accordion and scraped sufficient cash their first second hand knitting machine, they sold the first collection of clothing to the local Veneto are stores, this gave to the company an excellent start.
In 1965 the company was formed as a partnership, Luciano decided to start selling their products directly to their customers and then they decided to open the first store in 1668 in Belluno Italy, the following year they opened another store in Paris.
In 1978 Benetton became a limited

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