Bernsen vs. Innovative Legal Marketing, LLC
Final Project
BUS 115 YMN1

Addie Stepp Hall
Overview
Actor Corbin Bernsen has filed a lawsuit against a Virginia Beach Company that has cancelled an agreement the two parties have made. Corbin Bernsen played Arnie Becker in the famous sitcom “L.A. Law”. Because of his acting success within the legal industry he was hired by Innovative Legal Marketing, LLC to perform some promotional work. However, Innovative
Legal Marketing cancelled the one million dollar contract after one year due to the promotion only being successful in New York. The contract was supposed to be valid for five years.
However, after the contract was cancelled, Innovative Legal Marketing continued to use
Bernsen’s image on its website and even aired commercials that featured Bernsen. Even though
Innovative Legal Marketing cancelled the contract, they were practicing illegal practices by continuing to use Bernsen’s image without his knowledge, consent and compensating him.
Introduction
There are many steps to take when it comes to the process of a contract and then having to sue someone if they act illegally within the contract. The first process in this case is determining the judicial process, what court to use. The second is determining if this case is part of the criminal law, or the tort law. The next step is looking into the contract to decide which side acted illegally and what should be awarded to those that were affected by the illegal activity.
The next process is determining if both parties really acted with mutual consent when writing the contract determines if the contract has a legal standing within the court system and if it is enforceable. The following step is determining what was considered in the contract, was the contract considered for money, services or another value. Another issue to look into this case is