...its market position Competition: Four major beverage companies, their products and market share has been taken into account as they are the prime competition Target audience: All age group of people and from all different walks of life are target audience for Tropicana’s new product. Anyhow, a complete analysis on different target segments has been carried out Market environment: Demographics, psychographics, economic, political, technical and cultural factors that would effect the launch of PomLife and eventually its success Marketing Mix: A complete package of marketing activities is suggested for Tropicana to undertake in order to make this juice successful among the target audience in the defined market scenario. After a thorough research and interpretation, we have come to a conclusion that there is a huge market for “PomLife” and it will be very successful in the Canadian market if an effective marketing mix is followed. It will be great if you take a...
Words: 2266 - Pages: 10
...bottles of beer. Howling out the “Rollin’ Stone” lyrics, the face of the man was twisted in a tender expression that articulated of fields of cotton in the Mississippi and the involvement of African Americans at midcentury in Middle America. The name of the singer was Muddy Waters who was playing a fresh, thrilled music named as the rhythm and blues, or R&B. The Muddy Water’s rhythm and blues and other artists of urban blues cited as the basis for the Beatles, Elvis, the Rolling Stones, Jimi Hendrix, Led Zeppelin, and other of the greatest rock-and-rollers. An elusive mixture of European and African societies, it delivered the essential rudiments and stimulus for the foundation of rock and the accomplishment of Little Richard and Chuck Berry. Notwithstanding their ground-breaking parts, artists of R&B rarely received the acknowledgement or the cash which they really deserved. Conventional crooners, record company executives and disc jockeys, viewing their market share shrink with the cumulative admiration of R&B and its offspring rock-and-roll, destroyed the new-fangled music by proposing white, toned-down copies of originals of black that left numerous African-American pioneers unhappy and occasionally broken (Govenar, 2008). The Birth of the Blues The music of blues were a formation of black slaves who reformed their African musical inheritance to the American setting. However taking an array of shapes and experiencing numerous variations over the years, the blues shaped...
Words: 5395 - Pages: 22
...Baskin Robbins Marketing Plan Final Outline Paper Lou Ann San Nicolas MKT 421 Marketing 1. Baskin Robbins Organizational Overview Baskin Robbins is a franchise based business operating in 35 countries for the last 65 years. The ice cream shops have more than 1,000 flavors since 1945. Baskin Robbins has more than 150 million consumers worldwide with 2,800 locations nationally and 5,800 stores globally. What began as a small business opportunity has grown into a solid business model for existing and future franchise business owners. Despite, by these two ice cream enthusiasts, whose passion leads to the creation of more than 1,000 ice creams flavors, and with a variety of delicious treats, such as nutty berry banana (Baskin & Robbins, 2011). The Baskin and Robbins business home office is situated in the area of Canton, Massachusetts. a. Organization Baskin Robbins Ice Cream Industry b. Mission Statement The philosophy and mission statement is eloquently put by a quote from co-founder Irv Robbins, “we sell fun, not just ice cream” (Robbins, 2011, p. 1). It is this statement that allowed Burt Baskins and Irv Robbins the opportunity to grow the business from one store to many. c. Geographic Locations The company had become an ice cream mega-empire, consisting of 5,800 stores in different geographical locations throughout the international. Exhibit 1.1 below shows the international geographic locations of Baskin Robbins industry (Baskin...
Words: 14978 - Pages: 60
...Affects of Multiple Deployments on Military Service Members and Families during Operation Iraqi Freedom (OIF) and Operation Enduring Freedom (OEF): Time Period 2001-2012 Gina Pagano-Briglin, MSW University of the Incarnate Word 3 December 2012 I. Introduction Since September 11, 2001, there have been significant changes in the security measures of air travel, financial security, but one of the most significant changes is that of military operations. The United States began combat operations in Iraq and Afghanistan on October 7, 2001 in response to the September 11, 2001 terrorist attacks officially referred to as Operation Enduring Freedom (OEF) and Operation Iraqi Freedom (OIF). Since October 2001, about 1.9 million service members have been deployed to Afghanistan and Iraq (Asbury & Martin, 2011). OEF/OIF has many unique features with regard to the military forces being sent to fight oversees. The all-volunteer military has experienced multiple deployments to the combat areas, with an increased use of the National Guard and Reserve Components, higher numbers of deployed women and parents of young children, and increases in the number of service members surviving severe injuries and other side effects from combat (Shaw & Hector, 2010). Service members may be subjected to more than one deployment. Studies show that overall about 40% of current military service members have been deployed more than once, with over one quarter serving...
Words: 7054 - Pages: 29
...Managing Brand for the long run : Brand Reinforcement and Revitalization Prof. Vikas S. Dole, Lecturer Neville Wadia Institute of Management Studies & Research, Pune- 01 Email: dolevikas@gmail.com, Mobile: 09764823924 Abstract: A strong brand is a powerful driver of sales, profit and shareholder value. That’s why market value of fortune companies is more in intangible assets. Even the most popular brands face the danger of getting lost unless they reflect the changing customer preferences. Managing brand over period of time is a big challenge for the marketers today. Brand Proliferation is the order of the day. Rigid brands can become irrelevant in the face of changing priorities and changes in competitive market. Marketing Environment is continuously changing. Change in consumer behavior, Competitive strategies, technological changes and other aspects of marketing environment is making work of brand managers challenging. In this article, the author has tried to discuss tactics for brand reinforcement and revitalization to manage brand for the long run. Keywords: Brand, Reinforcement, Revitalization, Extension, Repositioning, Awareness. Managing Brand for the long run: Brand Reinforcement and Revitalization A strong brand is a powerful driver of sales, profit and shareholder value. That’s why market value of fortune companies is more in intangible assets. Even the most popular brands face the danger of getting lost unless they reflect the changing customer...
Words: 2761 - Pages: 12
...The Emerald Research Register for this journal is available at www.emeraldinsight.com/researchregister The current issue and full text archive of this journal is available at www.emeraldinsight.com/0144-3577.htm IJOPM 24,10 Learning to evolve A review of contemporary lean thinking Peter Hines, Matthias Holweg and Nick Rich Lean Enterprise Research Centre, Cardiff Business School, Cardiff, UK Keywords Lean production, Learning organizations Abstract The application of lean thinking has made a significant impact both in academic and industrial circles over the last decade. Fostered by a rapid spread into many other industry sectors beyond the automotive industry, there has been a significant development and “localisation” of the lean concept. Despite successful “lean” applications in a range of settings however, the lean approach has been criticised on many accounts, such as the lack of human integration or its limited applicability outside high-volume repetitive manufacturing environments. The resulting lack of definition has led to confusion and fuzzy boundaries with other management concepts. Summarising the lean evolution, this paper comments on approaches that have sought to address some of the earlier gaps in lean thinking. Linking the evolution of lean thinking to the contingency and learning organisation schools of thought, the objective of this paper is to provide a framework for understanding the evolution of lean not only as a concept, but also its implementation...
Words: 7575 - Pages: 31
...INTRODUCTION The United States Steel Corporation more commonly known as U.S. Steel is an integrated steel producer with major production operations in the United States, Canada, and Central Europe. The company was the world's 13th largest steel producer in 2010. It was renamed USX Corporation in 1986 and back to United States Steel Corporation in 2001 when the shareholders of USX spun off the oil & gas business of Marathon Oil and the steel business of U. S. Steel to shareholders. In 2001 it was still the largest domestically owned integrated steel producer in the United States, although it produced only slightly more steel than it did in 1902, after significant downsizing in the 1980s. U.S. Steel is a former Dow Jones Industrial Average component, listed from April 1, 1901 to May 3, 1991. It was removed under its USX Corporation name with Navistar International and Primerica. Formation J. P. Morgan and the attorney Elbert H. Gary founded U.S. Steel in 1901 (incorporated on February 25) by combining Andrew Carnegie's Carnegie Steel Company with Gary's Federal Steel Company and William Henry "Judge" Moore's National Steel Company for $492 million ($13.58 billion today). It was capitalized at $1.4 billion ($38.63 billion today), making it the world's first billion-dollar corporation. At one time, U.S. Steel was the largest steel producer and largest corporation in the world. In 1907 it bought its largest competitor, the Tennessee Coal, Iron and Railroad Company, which...
Words: 5405 - Pages: 22
...The foundations of Henri Fayol’s administrative theory Daniel A. Wren David Ross Boyd Professor Emeritus and Curator, Harry W. Bass Business History Collection, University of Oklahoma, Norman, Oklahoma, USA Arthur G. Bedeian Boyd Professor, Louisiana State University, Baton Rouge, Louisiana, USA John D. Breeze Independent Scholar and Business Owner/Manager, Calgary, Alberta, Canada Keywords Management theory, History Abstract Among modern scholars and students there is an increasing distance between the fundamenta l thoughts of early management writers and contemporary , often secondary , accounts of how these pioneers develope d their ideas. This shortcomin g can be remedied by seeking original sources from when a pioneer’s ideas were being formulated and from the context within which this occurred. We examine examples of how others have furthered our understandin g of management history by the discovery and translation of pioneerin g writings and present a rare, out-of-prin t translation and a previousl y untranslate d and unpublishe d presentatio n from the French pioneer, Henri Fayol. These presentation s to his colleague s in the mineral industr y reveal Fayol’s early reflection s as they would later evolve into his classica l book, Administratio n Industriell e et Ge Ârale. Âne Management Decision 40/9 [2002 ] 906±918 # MCB UP Limited [ISSN 0025-1747] [DOI 10.1108/0025174021044110 8] As management historians, we are seldom able to trace the formative thinking...
Words: 11033 - Pages: 45
...J.B.M. Vol. 17 No. 1 Journal of Business and Management Editors Cristina M. Giannantonio, Ph.D. Amy E. Hurley-Hanson, Ph.D. Published by Chapman University’s Argyros School of Business and Economics Sponsored by the Western Decision Sciences Institute WDSI WDSI WESTERN DECISION SCIENCES INSTITUTE The Western Decision Sciences Institute is a regional division of the Decision Sciences Institute. WDSI serves its interdisciplinary academic and business members primarily through the organization of an annual conference and the publication of the Journal of Business and Management. The conference and journal allow academicians and business professionals from all over the world to share information and research with respect to all aspects of education, business, and organizational decisions. PRESIDENT Mahyar Amouzegar California State University, Long Beach PRESIDENT-ELECT Nafisseh Heiat Montana State University-Billings PROGRAM CHAIR/VICE PRESIDENT FOR PROGRAMS/PROCEEDINGS EDITOR John Davies Victoria University of Wellington VICE PRESIDENT FOR PROGRAMS-ELECT Sheldon R. Smith Utah Valley State College VICE PRESIDENT FOR MEMBER SERVICES David Yen Miami University of Ohio SECRETARY/TREASURER Richard L. Jenson Utah State University DIRECTOR OF INFORMATION SYSTEMS Abbas Heiat Montana State University - Billings IMMEDIATE PAST-PRESIDENT G. Keong Leong University of Nevada, Las Vegas REGIONAL VICE PRESIDENT Vijay Kannan Utah State University Journal of Business...
Words: 52229 - Pages: 209
...Media History Contents 1 Introduction 1.1 Mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 1.1.6 1.1.7 1.1.8 1.1.9 Issues with definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Forms of mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Purposes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Professions involving mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Influence and sociology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ethical issues and criticism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . See also . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 1 2 6 6 7 8 10 10 10 10 11 11 12 12 12 12 16 16 17 17 17 17 17 17 18 19 20 21 21 21 1.1.10 Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.11 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.12 Further reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.13 External links . . . . . . . . ....
Words: 146891 - Pages: 588
...FREAKONOMICS A Rogue Economist Explores the Hidden Side of Everything Revised and Expanded Edition Steven D. Levitt and Stephen J. Dubner CONTENTS AN EXPLANATORY NOTE In which the origins of this book are clarified. vii PREFACE TO THE REVISED AND EXPANDED EDITION xi 1 INTRODUCTION: The Hidden Side of Everything In which the book’s central idea is set forth: namely, if morality represents how people would like the world to work, then economics shows how it actually does work. Why the conventional wisdom is so often wrong . . . How “experts”— from criminologists to real-estate agents to political scientists—bend the facts . . . Why knowing what to measure, and how to measure it, is the key to understanding modern life . . . What is “freakonomics,” anyway? 1. What Do Schoolteachers and Sumo Wrestlers Have in Common? 15 In which we explore the beauty of incentives, as well as their dark side—cheating. Contents Who cheats? Just about everyone . . . How cheaters cheat, and how to catch them . . . Stories from an Israeli day-care center . . . The sudden disappearance of seven million American children . . . Cheating schoolteachers in Chicago . . . Why cheating to lose is worse than cheating to win . . . Could sumo wrestling, the national sport of Japan, be corrupt? . . . What the Bagel Man saw: mankind may be more honest than we think. 2. How Is the Ku Klux Klan Like a Group of Real-Estate Agents? 49 In which it is argued that nothing is more powerful than information,...
Words: 105214 - Pages: 421
...Day Ditzy Doo's Dismally Derpy Day -------------------------------------------------------------------------------- It was a beautiful Spring morning in Ponyville. Birds were singing, clouds were drifting lazily through the sky, and a blonde-maned, blue-gray pegasus pony was arguing with a mailbox. "Open, you little rolled-steel reprobate!" she snarled while trying desperately to pry open its door from the left side, using the edge of her hoof as a wedge. But it was no use, it simply wouldn't budge. It felt like something was jamming it in place along the bottom, but she had felt down there repeatedly and couldn't find anything. She stepped back and took a deep breath, trying to think of another approach since brute force wasn't working. She held up the day's mail for the address on one upturned hoof, and said in the most charming voice she could manage, "Open up mister mailbox, it's time for your breakfast," before trying to gently open it one more time, and -- predictably -- failing. "GAH!" She was beginning to wonder it anyone would notice if she just didn't deliver any mail to Carousel Boutique today when the proprietress, Rarity, sauntered up beside her. At least she could just hand it off directly to her, now. "Lovely, isn't it?" Ditzy Doo turned and noticed the bolts of cloth Rarity had tucked neatly into her saddlebags, a delightful floral print on silk. "Oh, yes, quite." Ditzy never pretended to "get" fashion, it was full of endless complexities...
Words: 11438 - Pages: 46
...Giraffid Newsletter of the Giraffe & Okapi Specialist Group Note from the Co-‐Chairs Volume 7(2), December 2013 Wow – what a bumper issue and, of course, only befitting for the renamed Giraffid newsletter of the IUCN SSC Giraffe and Okapi Specialist Group (GOSG)! Inside this issue: It has been an exciting last six months and this issue brings you lots of stories and tall tales from across the African continent and beyond. From species conservation strategies and Red List updates, interesting wild and captive behaviours to translocations, hooves and DNA, this is truly a fully loaded newsletter. An inspiring read to keep us all going over the imminent festive season and a relaxing winter or summer break. Unusual sightings of wild giraffe behaviour 4 GOSG together with the Zoological Society of London (ZSL), the Institut Congolais pour la Conservation de la Nature...
Words: 32485 - Pages: 130
...THE CONCEPT OF PEST A pest can be defined as any organism which injures man, his property, or his environment, or which just causes him annoyance. Such organisms include principally certain insects, nematodes, fungi, weeds, birds and rodents, or any other terrestrial or aquatic plant or animal life, or virus, bacteria, etc. In agriculture, concern is normally expressed when the damage done to a crop by a specific crop pest or a group of pests causes a loss in yield or quality because this would mean a reduction in profit. When a loss in yield reaches certain proportions, the pest can be designated an economic pest. According to Edward and Heath (1964), the pest status is reached when there is a 5 percent loss in yield in a particular crop. In pest management, the economic appraisal of the pest status and justification of the need to embark on control measures is defined in relation to the following concepts: economic damage, economic injury level and economic threshold. Economic damage can be defined as the amount of injury done to a crop that will justify the cost of artificial control measures. Economic injury level is the lowest pest population density that can cause economic damage, which will vary from crop to crop, season to season, and area to area. For practical purposes, there is an economic threshold defined by Stern et al. (1959) as the pest population density at which control measures should be initiated or started to prevent an ever increasing pest population from...
Words: 20207 - Pages: 81
...professional experience. It is presented in good faith. Although the authors and the publisher have made every reasonable effort to make the information presented accurate and authoritative, they do not warrant, and assume no liability for, its accuracy or completeness or fitness for any specific purpose. The information is intended primarily as a learning and teaching aid, and not as a final source of information for the design of building systems by design professionals. It is the responsibility of users to apply their professional knowledge in the application of the information presented in this book, and to consult original sources for current and detailed information as needed, for actual design situations. This book is printed on acid-free paper. Copyright © 2006 by John Wiley and Sons. All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance...
Words: 54497 - Pages: 218
