...General Electric Final Marketing Plan Tawanda Zackery-Graham, Cassandra Jenkins, Paige McLester, Felishia Phillips, Chalese Sydnor MKT421 April 12, 2012 C. Jeanine Fulton General Electric Final Marketing Plan In today’s business community, the complexity of inventing new products and services is vital to expanding a company’s brand. Organizations are challenged with anticipating consumer’s needs and wants during the concept phase of creating the next company innovation. Products and services are the foundation of an organization existence. Incorporating new merchandise in a competitive marketplace and making it an exceptional product is always a challenge for any business. General Electric throughout history has embraced the challenge of creativity, innovation and meeting the needs of the consumer. This final marketing plan will describe General Electric’s new GE Space Saver Model 2012 marketing plan to create and bring to market a modern refrigerator that will save consumers time, money, space, and energy. This final marketing plan will provide an overview of the appropriate place and promotion strategy used to develop General Electric’s GE Space Saver. This market plan will summarize the promotion schedule and advertising plan, identify public relations opportunity for the GE Space Saver, analyze the effects of channel management decisions on marketing, select the appropriate distribution channel, address cost for placement, shipping, and middlemen...
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...Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 9 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 9 Place Action Plan 10 Promotion Action Plan 10 Monitoring Procedures 10 Introduction Company G is a reputable electronics company that is well established. It has high research and development standards with extensive testing on products before release. Company G also boasts great relationships with suppliers and retailers. I am excited to announce the introduction of Company G’s first foray into the small electronics market with the Blend and Go, a revolutionary household blender that enables consumers to blend and go! Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product Company G’s Blend and Go is a dynamic consumer blender that utilizes biodegradable disposable tumblers in replace of a traditional blender’s reusable tumbler. It has a circular base measuring 22 inches...
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...backing it up by any medical science) 3. Recession/economy slowing down/ consumers spending less money in supermarkets Opportunities 1. They could improve their brand by making their own store (juice bar) 2. Being mostly owned by Coca Cola creates many opportunities to operate internationally 3. Government and the EU passing legislation to promote healthy food/drinks Weaknesses 1. High price 2. Do it yourself (People making juice themselves because it is much cheaper) 3. Allergy to certain fruits Strengths 1. Being known as a friendly environmental company (Good Reputation) 2. Widely known brand (Majority of the market) 3. Seasonal Products (Innocent Big Knit) 4. Wide range of products Threats and weaknesses 1. Innocent can manage their threats and competitors by lowering their price of products as they higher than supermarkets using their own brands such as Tesco. Also during the recession they could make extra promotions to make it more affordable their consumers. 2. They can use the advantage of convenience when facing DYI products. Also promoting them as a healthy company that operates with government schemes could boost their sales even though their prices seem higher. Weaknesses and opportunities 1. Market diversification is a risky venture and establishing a juice bar could potentially fail, losing them money. 2. Coca-Cola are known for their aggressive marketing strategies which may compromise Innocent’s values as a company. Strengths and threats 1. They...
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...dissatisfied customer? In a Customer Experience Report, researchers found that the #1 reason customers abandon a brand is due to poor quality and rude customer service. These items were cited 18% more often than slow or untimely service. Combined, these two studies describe the importance of excellent customer service. They suggest that great customer service can make or break your restaurant. So, in this blog post, we’re going to discuss five ways to deliver excellent customer service at your restaurant. 1. Do It Right From the Start While food quality is incredibly important, it is the experience diners have from the minute they walk in the door to the minute they exit that counts. Restaurants should remember to keep the customer’s needs at the forefront of every dining experience. Here are a few tips for...
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... |B110203047 | |Md. Asif Ahsan |B110203092 | |Nishit Datta |B110203036 | Letter of Transmittal 6th May, 2012 Saud Ahmed Lecturer Department of Finance Jagannath University Subject: To submit a report on “New Product Development” Dear Sir, This is to inform you that I have completed my report on “New Product Development” Here I tried my best to give an overview of Cucumber Juice as a new product. In preparing this report I have followed the instructions of yours. I will be glad to clarify any discrepancy that may arise. Thank you for your cooperation. Sincerely, SPARKER'Z BBA...
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...External Analysis of the Coffee Industry History of Coffee The coffee industry provides its customers with coffee and sometimes other beverages (tea, soft drinks, snacks, etc.) According to Myers, coffee is the world’s most valuable agricultural commodity. Coffee consumers drink different types of coffee, including cappuccino, espresso, mocha, and latte. The coffee industry is in high demand, and the more people drink coffee, the more the quality and value of coffee become more important. Starbucks is in this coffee industry because it meets the consumers demand for a quick way of energy to get their day started. 69% of Americans consider coffee to be an “affordable luxury”. It is available in a variety of beverages and flavors to satisfy the most discriminating tastes. Starbucks missions statements states “Our mission: to inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time” Starbucks coffee has always been and always will be about quality, according to them. In the five years to fiscal 2013, Starbucks revenue is expected to grow at an average rate of 7.5% per year, with an increase of 11.9% in fiscal 2013 to total $14.9 billion. In the Ethiopian highlands is where coffee trees were originated. The Arabs were the first to cultivate coffee as well as to start its trade. It was then brought to Europe, then in the mid 1600’s coffee was brought to New Amsterdam, which is now called New York by the British. In 100 years, coffee was established...
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...Jamba Juice Case Study 1/3/14 GBA 513 James Albright Patrick Carson Elizabeth Forte Laura Griffin Introduction Founded in April of 1990 by Cal Poly graduate Kirk Perron, Juice Club, Inc. opened its first store in San Luis Obispo, California. In 1993, Juice Club opened and started two other stores, one in southern California and one in northern California. Juice Club Inc, changed its name to Jamba Juice in 1995 and became known as one of the leaders in healthy juices and smoothies. Jamba Juice is now a chain of smoothie restaurants with over 700 stores in the United States. Jamba Juice can be found in shopping malls, airports, colleges, inside other stores, and they have over 500 independent locations. Jamba Juice celebrates life. Their mission statements as well as their values portrays the importance of eating healthy, but enjoying what you eat. Jamba Juice’s mission is to become the world’s leading blender of fruit and other naturally healthy ingredients. The company believes that the passion of living a healthy lifestyle by both the customers and their employees is what has made Jamba Juice, Inc. such a successful company. On the Jamba Juice website, it states that Jamba Juice has one, timeless purpose which is to inspire and simplify healthy living. Jamba Juice hopes that their values are reached through the many different offerings provided. The acronym F.I.B.E.R best sums up these values: * Fun. Have FUN! Enjoy what you do. Live a healthy, energetic...
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...Introduction Orange Julius is a very well-known brand. It is a great place to stop at if you are looking for a fruity and refreshing treat or beverage. Not only can you stop and enjoy such beverages in the summer, but they are also delicious in the winter, fall, and spring seasons as well! Around here, when we think of Orange Julius, we think of the store inside of the mall. It is the same way in many other locations. Orange Julius is a branch that is found in remote areas such as malls and in other mall-type settings. In this project, we wanted to expand on this idea. We created Orange Julius vending machines. These machines will be placed in businesses and schools so that workers and students can enjoy a healthy and tasty smoothie at their convenience. Instead of having to run to the mall for this, they can simply find a machine in the hallways of where they spend their most time! Orange Julius has a funny and interesting history. Their story began back in the 1940’s when a man who just loved oranges. The only problem was that oranges gave him a stomach ache. He also had a friend who loved oranges. His friend wanted to find a way to enjoy oranges without the acid and stomach aches. He began blending oranges in yogurt and other ingredients to dull down the acid. This is how the orange Julius smoothie was created. They then began making them for the people within their neighborhood. They instantly became a huge hit. Shortly after the opening of their business, Dairy Queen,...
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...FEASIBILITY OF ESTABLISHING A FRUIT JUICE SELLING CHAIN IN DHAKA CITY i FEASIBILITY OF ESTABLISHING A FRUIT JUICE SELLING CHAIN IN DHAKA CITY Prepared for: Prof. Abu Yousuf Md. Abdullah Institute of Business Administration Course Instructor, M101 Principles of Marketing Prepared by: GROUP 8 Md. Mainuddin, ZR 23 Abdullah Al Azad Adnan, ZR 47 Tasnuva Sultan, RQ 48 Shafquat Ahmed, ZR 39 Institute of Business Administration (IBA) University of Dhaka January 03, 2009 ii January 03, 2009 Mr. Abu Yousuf Md. Abdullah Professor Institute of Business Administration (IBA) University of Dhaka Dear Mr. Yousuf: This letter is regarding our final report for M101 Principles of Marketing, entitled “Feasibility of Establishing a Fruit Juice Selling Chain in Dhaka City”, and due January 03, 2009. After doing extensive research on the topic and interviewing people from walks of life, we have found out that it is certainly not impractical if not feasible, and interestingly enough, people, in general, are intrigued by this idea. We believe that this report will aid in the future study of the topic and add new information to the established concepts and perceptions about fruit juice selling industry in Bangladesh. The purpose of this report is to explain and figure out the key factors that have an effect on the viability of the fruit juice selling chain in Dhaka city. As specified in the research proposal we submitted earlier, the report begins with an elaborate...
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...Start-up Sample Business Plan According to statistics from the SBA (Small Business Association), the last five years have propagated the largest entrepreneurial surge this country has ever seen. We doubt that even the current recession will change this picture. Each year in the US, we see about 750,000 new companies started, with over $26B in investments from angel groups and venture capitalists. Yet according to the same data sources, many of these companies fail in the first year, and only 1 out of 100 startups who apply get funded, due to failures in addressing the items listed in the introduction. This is the huge opportunity that is being addressed by Startup Professionals. Starting a new business can be both complicated and confusing—even for experienced entrepreneurs. Working through the maze of financial requirements and the multitude of other hurdles that must be met to make a business operational is a formidable challenge, especially for those with minimal prior business experience. At the same time, in many small communities new businesses are an essential component of a successful economic development strategy. Restaurants play an especially important role in many small communities. In addition to providing a place to obtain food service, these establishments can be a focal point to facilitate an exchange of ideas and an opportunity to build social capital. Consequently, having a restaurant on main street benefits both the owner and the community. Table of...
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...CHLOROPHYLL RESTAURANT BUSINESS PLAN a Table of Contents Executive Summary…………..……………………………………….…….. Company Profile……………..……………………………………………… Marketing Plan……………………………………….……………………... Marketing Objectives……………………………………………………. Marketing Mix…………………………………………………………… Target Market Segmentation…………………………………………….. Competitor Analysis……………………………………………………... SWOT Analysis…………………………………………………….. Five Forces Analysis………………………………………………... Marketing Strategy……………………………………………………….. Advertising Method…………………………………………………. Promotional Campaign……………………………………………… E-Commerce……………………………………………………………... Management Plan………….………………………………………………... 1 2 4 4 4 4 5 5 6 7 7 8 8 10 Organization Chart……………………………………………………….. 10 Management Summary…………………………………………………... 10 Hiring Positions…………………….……………………………….. 11 Three-year Personal plan………………………………………………… 12 Facilities and Utilities……………………………………………………. 13 Value Chain Management………………………………………………... 13 Total Quality Management………………………………………………. 15 Government Regulations………………………………………………… Protection of Intellectual Property Rights……………………………….. Financial Assumption……………………………………………………. 16 16 17 Financial Plan………………..………………………………………………. 17 Financial Statements……………………………………………………... 18 Financial Ratios……………………………………………………... 18 Capital Budgeting…………………………………………………… 19 Income Statement…………………………………………………… 20 Balance Sheet……………………………………………………….. 21 CHLOROPHYLL RESTAURANT BUSINESS PLAN b Statement of Cash Flow…………………………………………….. Financing...
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...Harvard Business School 9-898-171 Rev. December 11, 2000 Nantucket Nectars Well, we knew we were in an interesting position. We had five companies express interest in acquiring a portion of the company. Sometimes you have to laugh about how things occur. Tropicana (Seagram) and Ocean Spray became interested in us after reading an article in Brandweek magazine that erroneously reported that Triarc was in negotiations to buy us. (See Exhibit 1 for a copy of this article.) At the time, we hadn’t even met with Triarc, although we knew their senior people from industry conferences. We have no idea how this rumor began. Within weeks Triarc and Pepsi contacted us. We told no one about these on-going negotiations and held all the meetings away from our offices so that no Nectars employee would become concerned. It was quite a frenetic time. The most memorable day was just a few days ago actually. Firsty and I were in an extended meeting with Ocean Spray, making us late for our second round meeting with Pepsi. Ultimately, Tom and I split up: Firsty stayed with Ocean Spray and I met with Pepsi. Ocean Spray never knew about the Pepsi meeting. Tom and I have learned under fire throughout our Nectars experience, but this experience was a new one for us. —Tom Scott, co-founder of Nantucket Nectars Research Associate Jon M. Biotti prepared this case under the supervision of Professors Joseph B. Lassiter III and William A. Sahlman as the basis for class discussion rather...
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...used of café and picture is to make the logo more interesting, make it not look to messy as well as to make the people easy to remember Friends Café. Because we want to create something different than other café shop and bring a relaxing and simple ambiance or concept for our café shop so our customer can fell that they truly fell the relaxing experience in Friends Café. 1.2 Nature of Business Our Friends Café is exclusive and relaxing café which serve a various type of coffee and other food and beverages for consumption on our cafe. We highly specialized quality of our coffee from New Zeeland coffee bean. Along with the espresso drink and brewed coffee, we also sold some refreshment beverages in our coffee shop. We also offer fresh juice, cakes and muffins. The menu of our coffee shop will be built around espresso-based coffee drinks such as lattes, mochas, cappuccinos, bubble tea and etc. Each of the espresso-based drinks will be offered with whole, skimmed, or soy milk. Every coffee we create has a rich story behind it from the origin of the beans and our rigorous selection process to our blending and roasting artistry. Besides that, we also operate our café the whole week. We will...
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...Contents 1.0 Executive Summary 4 1.1 Introduction 5 1.2 Company Description 5 1.3 Industry Analysis 5 1.4 Market Analysis 6 1.5 Marketing Plan 6 1.6 Management Team and Company Structure 6 1.7 Operations Plan 7 1.8 Financials Projections 7 1.9 Funding Sought 7 2.0 Company Description 8 2.1 Introduction 9 2.2 Company History 9 2.3 Slogan 9 2.4 Motto 10 2.5 LOGO 10 2.6 Mission 11 2.7 Vision 11 2.8 Funding Sought 11 2.9 Legal status and ownership 11 3.0 FEASIBILITY ANALYSIS 12 3.1 Introduction 13 3.2 PRODUCT FEASIBILITY 13 3.3 INDUSTRY / MARKET FEASIBILITY 14 3.4 Organizational Feasibility 14 3.5 Financial Feasibility 15 4.0 INDUSTRY ANALYSIS 17 4.1 INTRODUCTION 18 4.2 Industry Size, Growth Rate and Sales Projection 18 4.3 Industry Characteristics 19 4.3.1 Industry Structure 19 4.3.2 Key Success Factor 20 4.4 Industry Trend 21 4.4.1 Trends that favor the industry 21 4.4.2 Trend working against the industry 21 4.5 Long Term Prospects 22 5.0 MARKET ANALYSIS 23 5.1 Introduction 24 5.2 Market Segmentation and Target Market Selection 24 5.2.1 Market Segmentation by Demographic Variables 24 5.2.2 Target Market Selection 25 5.2.3 Target Market Size 25 5.3 Buyer behavior 26 5.4 Competitor Analysis 27 5.4.1 Competitive Analysis Grid 29 5.5 Estimate of Annual Sales 29 5.5.1 Partnership fees forecast for 1st year 30 5.2.2 Partnership fees Forecast the Next 4 years 31 ...
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...Thanks for downloading a sample plan from Bplans.com A sample plan is a great way to get started, but you can’t just print this plan out and turn it into the bank. You’re still going to have to put in all your own information and do all of your own financial forecasts. With LivePlan, you can easily use this sample as inspiration and create your own plan, complete with financial tables and graphs. You’ll also be able to: • Save time with linked financial tables (the formulas are built in, so you don’t have to do the calculations!) • Benefit from tons of help, advice, and resources. • Present your plan with confidence, with automatic charts and graphs corresponding to your financial data. • Work on your plan anywhere, on any computer. “For 20 dollars I ended up getting a quarter of a million dollars of funding. That’s worth it!” – Todd C. Tablegate Click here to save 50% off the first month of LivePlan! Cover Page [pic] This sample business plan has been made available to users of Business Plan Pro®, business planning software published by Palo Alto Software. Names, locations and numbers may have been changed, and substantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to reproduce, resell, publish, distribute or even copy this plan as it exists...
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