Best Snacks Problem Solution
Denise
MM/PBL 550
Date: August 1, 2011
Instructor:
Best Snacks Problem Solution In the last two years, Best Snacks’ sales have been plummeting. Stock market prices are decreasing and the market shares have been spiraling down. The vice president of organizational development, Sabrina McKay has experienced from several organizational development initiatives to turn the company around. However, because of how severe Best Snacks’ issues are, the company is obliged to evaluate what the employees dislike and like about competing with success. Additionally, employees at Best Snacks believe that their opinions are not valued and the company has not done a stellar job of promoting innovation. To ensure the company’s success, Best Snacks must deal with its current challenges of a failing product line in addition to finding a way to bring the internal atmosphere with employees back to a productive state.
Describe the Situation Best Snacks has a number of issues to address. They need to address complacency, declining sales, and lack of motivation from employees because of the absence of managerial support. Best Snacks will need to take a closer look at its competitors and benchmark itself with like companies. Best Snacks will benefit from new changes in leadership along with restructuring the organization to promote an environment of innovation and creativity. Best Snacks sales of dropped and market shares have declined. The opportunity for the company is for the leadership team to evaluate the organization’s current processes and determine how they will bypass the competition. According to Davila, Epstein, and Shelton (2006), “Radical innovations usually bring fundamental changes to the competitive environment in an industry” (p. 51). Adding to Best Snacks declining sales that no service or product