Concept
(Identify at least five concepts) Application of concept in scenario Citation of concept in reading Personal experience in your organization
Improving organizations’ collaboration to create new ideas that help the company to be competitive by taking effective decision making

Elizabeth Fairchild, the Chief Executive Officer, invited the executive team to a meeting that helps to build the organization’s capability to innovate. She suggests discussing the ways of innovation, together as a team, by communication, and collaboration to share and discuss those news ideas and proposals effectively. (Jones, 2004). In my experience in Dubai Autism Center (DAC), collaboration tends to be the most effective way to collect creative ideas. We, as administrators, meets regularly to find new and innovative ideas for fund raising projects.
Keeping up with the market changes to enjoy continued success

Fairchild declare that to keep up with the market the company has to adapt and respond to the changes to stay competitive. This can be happen by introducing ways with creative and innovative products and services. (Jones, 2004). In DAC as well, managers work very hard to be the number one autism center in the country. The center does that by introducing new, good, and effective methods to deal with the children.
Increase creativity to increase revenues and decrease costs

Jennifer Heartwell, the general manager of convenience stores and vending, declares that the lack of creativity in the company is the biggest issue, which affects the company’s profitability. She suggests that the R&D department have to work better and harder to impress customers who will help to raise revenues. (Sherlton, & Epstein & Davila, 2006). Because I worked only in nonprofit organizations, increasing profits was not the target but raising funds to help the