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Bestbuy

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Submitted By doremi123
Words 1101
Pages 5
Date: June 27, 2013

To: Corrin Whiteway, President and CEO, Best Buy Canada From: Emma, Director of Business Development, Best Buy Canada

Subject: Arguments to Persuade the City of Red Deer to Allow a Best Buy Store

In response to your request for a strategy that we can use for persuading the city council of Red Deer to authorize a Best Buy store, please find below a range of arguments that can be used in a presentation to the municipality next week. Red Deer is a city in central Alberta and it is Alberta’s third most populous urban area after Calgary and Edmonton. According to the 2013 municipal census, the population of Red Deer is now 97,109, which means that it offers a large enough market for a big-box store such as ours to be successful (The City of Red Deer, 2013). The ultimate goal is not only to petition the government to support the opening of Best Buy, but also to educate the mayor, the city council, and the planning commission about our business philosophy. Best Buy is able to make a strong case for receiving permission to establish a store in Red Deer. The evidence that is detailed in this document includes the impact on customers, the impact on employees, and the impact on the local community.

Impact on Customers

Best Buy is a classic example of a big-box store. These are large retail stores that are almost always located in suburban areas and that feature an extensive amount of floor space, generally more than 50,000 square feet. The large scale of these stores means that they are well positioned to offer a wide array of items to customers (Business Dictionary, 2013). The fact that these stores deal in large volumes means that they receive quantity discounts from their suppliers and that they are able to pass along substantial savings to consumers in the form of lower prices. The combination of broad

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