Beverage Wars The commercial you just watched may seem like it’s “just a commercial”. In reality, advertising is like being pulled every which direction trying to decide which way would be the most effective. During the 2016 “Beverage Wars” my group was certainly pulled in every direction and our biggest mistake was to spread ourselves thin trying to please everyone instead of just choosing one common topic. In hopes to capture every one of Mrs. Saxton’s freshmen english class’ hearts we left ourselves in a position of being too broad in our ideas. Our greatest dreams became our worst nightmares. My group entered the “Wars” with high hopes that our thin blanket of persuasion could win over every social group among Mrs. Saxton’s freshman english …show more content…
We all know that social media is one of the largest contenders to the comradery of the teenage community. With the inspiration of Blank Space being pop culture icon Taylor Swift, one of our major downfalls was the fact that we did not use social media to our advantage. Our social media presence did not successfully relate to the quirky minds of our target audience. We ran a survey to see what the students were really thinking and it came back with some crazy answers. When asked “What do you like least about TK?” one student responded “It triggers my crippling depression (joking,of course;()” Our data showed that freshmen students are very captivated by this random sort of humor and we did not use this knowledge to our advantage. Our competition, the winners of the 2016 Beverage Wars, Madapple, was very smart in their use of social media to gain “meme status” therefore it appealed to these people whose sense of humor is quirky. We did not correctly use our knowledge of the importance of social media to teenagers, we know first hand how social media really warps teens minds into thinking that certain things are true, this meme based sense humor has infiltrated its way into their own vocabulary. For example, when asked “What do you like to do outside of school?” one student said “netflix boiiii”. All in all, I wish we would have spent more time developing a social media presence and using …show more content…
Saxton’s freshmen english class was reflected in the conflicting ideas and overall lack of cohesiveness in our final product. Our billboard stuck out like a sore thumb, literally and figuratively. The huge ceiling ad with stars and the words “Black Space” witten largely across it had no connection to our project as a whole. Our original idea was to create the “wow” factor and good ole American culture has taught us that bigger is better. Unfortunately, we are not in Texas and the higher the billboard does not mean the closer to God. Big, loud, and obnoxious did not represent the pop culture driven Blank Space soda and the students caught onto that. Our competitors that had the most success with their billboards had a more minimalistic approach. For example, Madapple created a simple pineapple ad that hung from the ceiling. Madapple was successful in this for 2