...Printed Advertisement: (Advertisement is on the last page 8) When it comes to trying to sell a product, advertising companies tend to create campaigns that they believe will appeal to their target audience. Depending on the product, campaigns are seen accordingly. However, one thing that majority of advertisements have in common is displaying an attractive man or woman in their advertisement. This is because more people seem to pay more attention and are more inclined to purchase something when they find it appealing. It is astonishing however, to put such advertisements side by side regardless of what each company is trying to sell. You will come to find that the female and male representatives have very similar features. Whether they have predominant cheek bones, to chiseled abdomens, they all seem to be very “slim” and “fit”. It seems to me that being slim or fit is what is defined as attractive, and anything else that does not fit this description is considered unattractive and will not appeal to consumers. For instance, the advertisement I choose does not show a person in particular, but shows a inanimate object which is an hour glass. We have different names for different body shapes, with an hour glass (full on top, thin waist and full on the bottom) being one of them. The advertisement immediately starts of by saying in big bold letters “This is no shape for a girl” (the hour glass). The ad’s message continues to state that if you have this shape, there is no...
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...Contents Preface Prologue: We have it Made Part I: The Mission Chapter 1: A Consumer Goes Global Chapter 2: Tattoo’s Tropical Paradise Chapter 3: Fake Blood, Sweat, and Tears Part II: My Underwear: Made in Bangladesh Chapter 4: Jingle these Chapter 5: Undercover in the Underwear Biz Chapter 6: Bangladesh Amusement Park Chapter 7: Inside My First Sweatshop Chapter 8: Child Labor in Action Chapter 9: Arifa, the Garment Worker Chapter 10: Hope Chapter 11: No Black and White, Only Green Update for Revised Edition: Hungry for Choices Part III: My Pants: Made in Cambodia Chapter 12: Labor Day Chapter 13: Year Zero Chapter 14: Those Who Wear Levi’s Chapter 15: Those Who Make Levi’s Chapter 16: Blue Jean Machine Chapter 17: Progress Chapter 18: Treasure and Trash Update for Revised Edition: The Faces of Crisis Part IV: My Flip-Flops: Made in China Chapter 19: PO’ed VP Chapter 20: Life at the Bottom Chapter 21: Growing Pains Chapter 22: The Real China Chapter 23: On a Budget Chapter 24: An All-American Chinese Walmart Chapter 25: The Chinese Fantasy Update for Revised Edition: Migration Part V: Made in America Chapter 26: For Richer, for Poorer Update for Revised Edition: Restarting, Again Chapter 27: Return to Fantasy Island Chapter 28: Amilcar’s Journey Chapter 29: An American Dream Chapter 30: Touron Goes Glocal Appendix A: Discussion Questions Appendix B: Note to Freshman Me Appendix C: Where Are You Teaching? Acknowledgments Copyright © 2012 by Kelsey Timmerman...
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