A
Synopsis
on

On the topic “To Analyse MPV Customers in Patna & Devising Promotional Strategy for Ashokleyland – STiLE”.

Submitted by
DIBYANSHU PRAKASH
In partial fulfilment of the requirement for the degree of
Master of Business Administration
Project Supervisors
Company Mentor Faculty Mentor
Mr. JEETENDER SINGH Prof. P.S. Tripathi
Area Manager FMS, BHU
LCV- Ashokleyland, Patna
Faculty of Management Studies
Banaras Hindu University

Roll number : 13382MA011 Enrolment no: 354110 Batch- 2013-2015
Contents
* Industry Profile * Company Profile * Objectives of the Study * Research Methodology * Data Analysis and Interpretition * Findings * Suggestions

Industry Profile - Automobile Industry in India
The Indian Automotive Industry after de-licensing in July 1991 has grown at a spectacular rate on an average of 17% for last few years. The industry has attained a turnover of USD $35.8 billion, (INR 165,000 crores) and an investment of USD 10.9 billion.Automobile industry is currently contributing about 5% of the total GDP of India. (KPMG's India Automotive Study, 2013) More than 3.7 million automotive vehicles were produced in India in 2010 (an increase of 33.9%), making the country the second (after China) fastest growing automobile market in the world in that year. In 2010, India beat Thailand to become Asia's third largest exporter of passenger cars. India's passenger car and commercial vehicle manufacturing industry became the sixth largest in the world in 2011, with an annual production of more than 3.9 million units (in 2011). Even with 3.88 million units of production in 2013, it was sixth largest after South Korea.The majority of India's car manufacturing industry is based around three