...Journal of Business & Economics Research – June 2012 Volume 10, Number 6 A Study On Effectiveness Of Movie Trailers Boosting Customers’ Appreciation Desire: A Customer Science Approach Using Statistics And GSR Takayuki Iida, Aoyama Gakuin University, Japan Akira Goto, Aoyama Gakuin University, Japan Shoya Fukuchi, Aoyama Gakuin University, Japan Kakuro Amasaka, Aoyama Gakuin University, Japan ABSTRACT In this study, the authors research “Effectiveness of Movie Trailers Boosting Customers’ Appreciation Desire†using statistical science and GSR (Galvanic Skin Response) data. As a result of this study, the authors suggest two models of movie trailers boosting customers’ appreciation desire to make a new movie trailer. Keywords: Movie Trailer Production Approach Model; Statistics; GSR INTRODUCTION O ver the last several years, the authors have been conducting applied research on a Customer Science Approach. In this study, the authors research “Effectiveness of Movie Trailers Boosting Customers’ Appreciation Desire†using statistical science and GSR (Galvanic Skin Response) data. First, shared factors that form the backdrop for the structural elements of movie trailers are identified (picture, story, function, etc.) and a numerical model is used to assess their relative impact. Next, GSR experiments are used as a new way to visualize viewers’ emotional responses and identify key factors that motivate them to see the advertised film. Key factors that affect...
Words: 3991 - Pages: 16
...Journal of Business & Economics Research – June 2012 Volume 10, Number 6 A Study On Effectiveness Of Movie Trailers Boosting Customers’ Appreciation Desire: A Customer Science Approach Using Statistics And GSR Takayuki Iida, Aoyama Gakuin University, Japan Akira Goto, Aoyama Gakuin University, Japan Shoya Fukuchi, Aoyama Gakuin University, Japan Kakuro Amasaka, Aoyama Gakuin University, Japan ABSTRACT In this study, the authors research “Effectiveness of Movie Trailers Boosting Customers’ Appreciation Desire” using statistical science and GSR (Galvanic Skin Response) data. As a result of this study, the authors suggest two models of movie trailers boosting customers’ appreciation desire to make a new movie trailer. Keywords: Movie Trailer Production Approach Model; Statistics; GSR INTRODUCTION O ver the last several years, the authors have been conducting applied research on a Customer Science Approach. In this study, the authors research “Effectiveness of Movie Trailers Boosting Customers’ Appreciation Desire” using statistical science and GSR (Galvanic Skin Response) data. First, shared factors that form the backdrop for the structural elements of movie trailers are identified (picture, story, function, etc.) and a numerical model is used to assess their relative impact. Next, GSR experiments are used as a new way to visualize viewers’ emotional responses and identify key factors that motivate them to see the advertised film. Key factors that affect viewer emotions (including...
Words: 3991 - Pages: 16
...République Algérienne Démocratique et Populaire Ministère de l’Enseignement Supérieur et de la Recherche Scientifique Université Abou Bekr Belkaїd de Tlemcen Faculté des Sciences Economiques et de Gestion THESE DE DOCTORAT EN SCIENCES ECONOMIQUES Thème Microfinance et Pauvreté : Quantification de la Relation sur la population de Tlemcen Présentée et soutenue publiquement par : Mr. SMAHI Ahmed Sous la direction du : Pr. BENHABIB Abderrezak (U. Tlemcen) JURY Professeur Bendi Abdeslem Professeur Benhabib Abderrezak Professeur Derbal Abdelkader Professeur Ait Ziane Kamel Docteur Maliki Samir B.E Docteur Baba Abdelkader Université de Tlemcen Université de Tlemcen Université d’Oran C.U.Khémis Méliana Université de Tlemcen Université de Mostaganem Président Encadreur Examinateur Examinateur Examinateur Examinateur Année Universitaire : 2009/2010 Remerciements Au terme de ces années de recherche, mes premiers remerciements s’adressent au professeur Abderrezak Benhabib, mon directeur de thèse qui m’a apporté un précieux soutien dans ce travail, en s’avérant toujours disponible et exigeant pour l’achèvement de ce travail. A vrai dire, le choix de ce thème lui revient en toute sincérité vu l’intérêt qu’il portait à l’enrichissement de la thématique celle de la pauvreté. Je remercie Mr Benhabib aussi pour son soutien et ses conseils, la confiance qu’il m’a accordée et la grande liberté qu’il m’a laissée dans la réalisation de ce travail. Certes, nous avons appris beaucoup...
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