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If we are to grow as advanced technology grows, we must realize the new importance of . . .

THE PROJECT MANAGER
By Paul O. Gaddis
In new and expanding fields like electronics, nucleonics, astronautics, avionics, and cryogenics, a new type of manager is being bred. Although he goes by many titles, the one most generally used is project manager. His role in modern industry deserves more scrutiny than it has received from students of management and professional managers. Generally speaking, the project manager's business is to create a product — a piece of advancedtechnology hardware. The primary tool available to him is the brainpower of men who are professional specialists in diverse fields. He uses this tool in all the phases of the creation of his product, from concept through the initial test operation and manufacturing stages. This article will consider those functions of management which receive special emphasis in advanced-technology industry:
• • • What does a project manager in advancedtechnology industry do? What kind of man must he be? What training is prerequisite for success?

In this kind of work the development phase is always substantial, since the essential function of the new industry is the adaptation of recent research findings to the solution of specific problems in creating a new product. But operating groups in advanced-technology companies do not themselves perform fundamental research. While advancedtechnology practitioners recognize the essential need for a vital output of fundamental research, and are in fact dependent on this output for survival as an industry, they do not work in the fundamental areas.

Unit Organization
A project is an organization unit