.................................................................................... 3 Marketing Strategy of Major Players .............................................................................................. 5 Porters’ 5 forces analysis ........................................................................................................................ 7 III. IV. Consumer Behavior ..................................................................................................................... 7 BIG BAZAAR –The largest hypermarket store of India ................................................................ 8 Key Facts about the company ................................................................................................................. 8 SWOT Analysis of the Company .............................................................................................................. 9 V. VI. VII. VIII. A. B. C. D. IX. Declining Profits of Big Bazaar ........................................................................................................ 9 Identification of the key Issue- Survey Analysis .......................................................................... 9 The need to Rebrand and Reposition ....................................................................................... 12 Key Recommendations...
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...Big Bazaar Promotion: The various promotion schemes used at Big Bazaar include: * “Saal ke sabse saste 3 din” * Hafte ka sabse sasta din “Wednesday bazaar” * Exchange Offers “Junk swap offer” * Future card(3% discount) * Advertisement (print ad, TV ad, radio) * Brand endorsement by M.S Dhoni and Asin Advertisements about schemes and offers through local newspapers, radio in local languages, inspires customer more than the traditional ways. For Indians, shopping is an entertainment; they come in groups, with families so Big Bazaar offers something for every section of family. Their newspaper advertisements are present just before launch of any new scheme. This creates aura about the Big Bazaar brand in the minds of customers. Big Bazaar bill-boards are displayed on prime locations in various cities as a brand building exercise. They display the catch-phrases now-a-days. Big Bazaar has come up with 3 catchy lines written on hoardings taking on biggies like Westside, Shoppers stop and Lifestyle. They are: * “Keep West- aSide. Make a smart choice!” * “Shoppers! Stop. Make a smart choice!” * “Change your Lifestyle. Make a smart choice!” The sole aim of Big Bazaar is the promotion of its pricing objective which is to get “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: * Value Pricing (EDLP – Every Day Low pricing): Big Bazaar promises consumers the lowest available price without coupon clipping...
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...TITLE OF THE STUDY A study of customer relationship management at Big Bazaar. NEED FOR THE STUDY The study is undertaken for the partial fulfillment of degree of SCOPE OF THE STUDY The study of customer relation management gives us a clear idea about the relationship between Big Bazaar and its customers. OBJECTIVES OF THE STUDY * To study the relationship between Big Bazaar and its customers * To study its benefits in retaining customers * To study its usefulness in bringing new customers * To understand how it helps in understanding customer requirements COMPANY PROFILE Big Bazaar is a chain of hypermarket in India. Currently, there are 210 stores across 80 cities and towns in India. Big Bazaar is designed as a agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections. Big Bazaar is part of Future Group, which also owns the Central Hypermarket, and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited, which is listed in the Indian stock exchanges. RESEARCH DESIGN RESEARCH METHODOLOGY The method opted for this research is descriptive. DATA COLLECTION The main source of data is the primary data which is collected for the first time through observation and interview. DATA SOURCE Both primary and secondary sources of data will be used. The...
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...PROJECT REPORT ON “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED TO: SUBMITTED BY: Prof. Dr. Seema Girdhar HARLEEN KAUR (Marketing Faculty) Roll no. - 6005 GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026 A PROJECT REPORT ON “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED TO: SUBMITTED BY: Prof. Dr. Seema Girdhar HARLEENKAUR (Marketing Faculty) Roll no. - 6006 GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026 CERTIFICATE This is to certify that Miss.Harleen Kaur, student of Guru Nanak Institute of Management has completed her Project report on “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” in the year 2009-2011 in final fulfillment of Post Graduate Diploma in Business Management (PGDBM). She has successfully completed the project under my constant guidance and support. Signature of Project Guide (DR. SEEMA GIRDHAR) DECLARATION I hereby declare that the Project report titled “CUSTOMER SERVICES WITH REFERENCE TO BIG BAZAAR” is my original work and has not been published...
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...THE DAILY PROTHOM ALO Advertising Tariff, Print Edition (Effective from June 01, 2011) Per Inch-Column Tk. 5,000 (Color) & Tk. 3,300 (B/W) for Display and Commercial Ad in Inner General Pages Special Pages Front Page (Color) (Min. 12 inch-col and Max. 40 inch-col) Tk. 16,000/= Back Page (Color) (Min. 6 inch-col) Tk. 13,500/= Third Page (Color) Tk. 12,000/= Second Page (Color) Tk. 10,500/= Back Inner Page (Color) Tk. 9,000/= Fifth Page (Color) Tk. 9,500/= Seventh Page (B/W) Tk. 6,000/= Ninth Page (B/W) Tk. 5,000/= Ninth Page (Color) Tk. 7,500/= Business Page (B&W) Tk. 4,500/= Business Page (Color) Tk. 6,500/= Entertainment Page (B&W) Tk. 4,500/= Entertainment Page (Color) Tk. 6,000/= Sports Page (Color) Tk. 6,500/= All rates are for per inch- column Additional 25% will be charged for special positions Spot Advertisements Front Page per inch-column (Max. 2 inches) Tk. 40,000/= Back Page per inch-column (Max. 2 inches) Tk. 28,000/= Sports Page per inch-column (Max. 4 inches) Tk. 15,000/= Extra Page Extra Page per inch-column (B&W) Tk. 2,800/= Extra Page per inch-column (Color) Tk. 4,200/= Special Supplement Front Page per inch-column (Color) Tk. 8,000/= Back Page per inch-column (Color) Tk. 7,000/= ...
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...Finance Minister AMA Muhith placed Tk 1,635.89-billion budget for the fiscal year 2011-12 in parliament on Thursday. Of the outlay, 56.2 percent will come from tax revenue, 13.8 percent from non-tax revenue and 11 percent from foreign loan and grants. Another 16.6 percent is to come from domestic souIn addition, increased borrowings from the public through the banking system reduce availability of credit for trade and industryrces, mostly from bank loans. In addition, introduction of five percent income tax on poultry farms and fisheries will further inflate food price. Commenting on the seven percent GDP growth target, it said: “As time progresses, this should be raised to eight percent as the economy has started showing encouraging signs with higher demand for investment credit, increased import of raw materials and betterment of export performance. Higher GDP growth is necessary also for achieving the status of a middle income country by 2021.” “While we appreciate the progressive proposals placed in the budget, we are concerned with the implementation of these proposals. The monitoring and implementation mechanisms need to be strengthened and enhanced significantly in order to achieve the proposed ambitious growth in the economy.” Share on ESTABLISH GENDER EQUALITY, WOMEN HUMAN RIGHTS AND GOOD GOVERNANCE: Bangladesh consists in the most traditional background that gender discrimination is common feature, less job opportunity; economic dependency and abuse of women’s...
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...an experience of typical indian “bazaar” has been successful till now and Big Bazaar has also been successful with its policy of low price selling to consumers which is typically demanded by indian consumers. It also has its tag line to be “Isse sasta aura cha kahin nahi” . While big players like wal-mart are internationally renowned stores for their convenient stores with broader alleys , lesser waiting offering convenience to customers. They have larger stores than those big bazar and have a greater product offering and yet believe to concentrate quality first and yet is the retail store to sell products at lowest cost worldwide. Because there has been a wide range of customers that stays of hustle and and when stores may offer convenience with lower prices as for big players like Walmart , Big Bazaar definitely will shake with its concept of “indian bazaar environment” as development grows indian population has also shown a shift from inconvenient traditional bazaars to convenient malls. ANSWER 2 The traditional SCM has been succesfull for BB though Reliance opting for exclusive SCM has till now failed to be successful as the exclusive SCM is quite expensive for FMCG sector. Reasons for it being inventory management i.e. inventory carrying cost and government regulations. Firstly , big bazaar doesn’t hold more than 5-7 percent reason being they order like multiple regular orders instead of one big order providing them two benefits- they don’t have to maintain huge inventories...
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...shows similarities and differences. The fourth and final position is integration. Integration consists of all the outside perspectives. Paul Davies is a theoretical physicist, astrobiologist, cosmologist, and a best-selling author. Currently, he is the “Principle Investigator for the Convergence of Physical Science and Cancer Biology, all at Arizona State University.” ("ASU") Before this, Davies held academic appointments at many universities, such as Cambridge, London, and Newcastle Tyne located in the UK. In 1990, Davies moved to Australia as a “Professor of Mathematical Physics at The University of Adelaide.” (“ASU”) Later on, he also helped found the Australian Centre for Astrobiology. Davies’s main research interests are the “big questions” in life. Ranging from the beginning of the universe, to the beginning of life, and almost anything that has to do with time. Davies has had many...
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...you and all of its beauty. From the ever flowing Mississippi River, to the ledges of the mighty Grand Canyon, or even to the peak of Mt. Fuji there is an immense amount of things on this Earth that are so incredible it is hard to believe science and chance created these magnificent things. So what is the best explanation for these occurrences? I believe that these occurrences scream of an intelligent designer which also leads us to the existence of God. First I must explain what an argument for design is and then we will look at Paley’s Watchmaker Theory to give us better insight on this argument. Then I will point to Betty and Cordell’s argument that the things of our universe lead us to a belief in God (intelligent designer) and that the Big Bang theory is not the best explanation alone for the existence of God, and that a multiverse is not the best explanation for the existences in our universe. Design arguments most often try to explain the existence of God by pointing to various occurrences and objects within our world and universe that lead us to believe that there is an intelligent designer. According to the Internet Encyclopedia of Philosophy, design arguments usually consist of three premises. One is a premise that asserts that the material universe exhibits some verifiable property (F); Two is a premise that asserts that (F) is persuasive evidence of intelligent design or purpose; Three concludes that the best or most probable explanation that the material universe exhibits...
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...is about product development, third is about market development and lastly is diversification. Mc Donald’s product/market expansion grids are as follows: Market penetration Marketing efforts of the company to offer their existing product in the current market is called market penetration strategy. This strategy is when the company is looking to adapt for increasing their sales and profits. The best way to do this is to attract the competitor’s customer and looking for potential customer for the existing products. There are three major way to increasing current product market share which are encourage current customer to buy more, attract competitor’s customer, and convince non-user to use the products. McDonald’s current products are Big Mac, Grilled chicken Foldovers, Quarter Pounder, Beverages, and others. As for their current market, they have students, working professionals and also families. In order to increase their market, Mc Donald’s collaborate with institutes and universities for opening an outlet at campuses, easily accessible places and commercial area. Besides that, McDonald’s also invest on advertisement, vouchers, and coupons. McDonald’s advertisements are also creative to attract the non-user product to buy their products. Another example is, in summer, McDonald’s offer soft drinks no matter what size, for $1. The company would like their locations to become a destination of...
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...The Big Dig. 4000 Words. Introduction This aim of this report to give an overview of Boston's Central Artery/Tunnel or 'Big-Dig' Infrastructure Project, identify the rationale behind the project, the owner, the stakeholders, project life cycle and timeline. It will also identify the critical management issues and problems that arose through the project, the solutions the project managers and those involved in the project found. It will also give an assessment of the project performance and its benefits and assess and reflect the critical failure and success factors involved in the implementation of the project. Information for this investigation into the 'Big Dig' project has been from sought various Journals, publications specific to the project, the World Wide Web, independent reports into the project and other reports delivered by the Project Managers Bechtel/Parsons Brinckerhoff (B/PB) and the project owners Massachusetts Turnpike Authority (MTA) . Before the merger of the previously mentioned companies the MTA was known as the Massachusetts Highway Department The big dig or CA/T as it became more infamously known as was a magnanimous infrastructural project that took place in the greater Boston area from inception in 1982 to completion in 2007. This was to be the solution to the escalating traffic problem that plagued motorists in the greater Boston area for the past 50 years. The Central Artchry was originally built in 1959 and was a significant infrastructural...
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...Mountain Lion The topic I chose to research is a mountain lion because I find them to be an interesting living mammal. I have three cats at home and wanted to research the correlation that the mountain lion and cats share. Mountain lions affect society in way that they are an endangered set of mammals because they are known to attack people and children. They once roamed nearly all of the United States. They were prized by hunters and despised by farmers and ranchers who suffered livestock losses at their hands. This has changed my view of science by looking at the mountain lion in a biological, physiological, psychological way. Anatomy The mountain lion is the largest cat native to North America. Their head is small and they have a short and round face while their neck and body are elongated and narrow. The mountain lion is that their hind legs are longer than their front legs in which they utilize for running and jumping. The mountain lion has a long spinal column, which provides an increase lumbar flexation when they run. Adult mountain lions are a plain colored cat. Their color can vary from grey to dark brown to tawny and buff cinnamon red depending on the geographical location that they reside in. The tail is long, cylindrical with lots of hair. The muzzles are black located on the sides. Their upper lip, chin, and throat are whitish. The tail is the same color as body, except for the tip, which is either dark brown or black. Male mountain lions are usually larger than...
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...The Big Bang Theory - 2x01 - The Bad Fish Paradigm.HDTV.Real.Proper NoTV.en.srt The Big Bang Theory - 2x01 - The Bad Fish Paradigm.HDTV.Proper ETACH.en.srt The Big Bang Theory - 2x01 - The Bad Fish Paradigm.HDTV.FoV.en.srt The Big Bang Theory - 2x01 - The Bad Fish Paradigm.720p HDTV.DIMENSION.en.srt The Big Bang Theory - 2x01 - The Bad Fish Paradigm.DVDRip.SAiNTS.en.srt The Big Bang Theory - 2x02 - The Codpiece Topology.HDTV.DOT.en.srt The Big Bang Theory - 2x02 - The Codpiece Topology.DVDRip.SAiNTS.en.srt The Big Bang Theory - 2x02 - The Codpiece Topology.720p HDTV.CTU.en.srt The Big Bang Theory - 2x03 - The Barbarian Sublimation.HDTV.LOL.en.srt The Big Bang Theory - 2x03 - The Barbarian Sublimation.720p HDTV.CTU.en.srt The Big Bang Theory - 2x03 - The Barbarian Sublimation.DVDRip.SAiNTS.en.srt The Big Bang Theory - 2x04 - The Griffin Equivalency.HDTV.iDontLikeFQM.en.srt The Big Bang Theory - 2x04 - The Griffin Equivalency.HDTV.DOT.en.srt The Big Bang Theory - 2x04 - The Griffin Equivalency.HDTV.NoOneDoes.en.srt The Big Bang Theory - 2x04 - The Griffin Equivalency.720p HDTV.CTU.en.srt The Big Bang Theory - 2x04 - The Griffin Equivalency.720p HDTV.Repack CTU.en.srt The Big Bang Theory - 2x04 - The Griffin Equivalency.DVDRip.SAiNTS.en.srt The Big Bang Theory - 2x05 - The Euclid Alternative.HDTV.NoTV.en.srt The Big Bang Theory - 2x05 - The Euclid Alternative.720p HDTV.CTU.en.srt The Big Bang Theory - 2x05 - The Euclid Alternative.DVDRip.SAiNTS.en.srt The Big Bang...
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...Everything started with the big bang, one brief moment in time 14 billion years ago that contain the answers to our greatest questions about our past, our present, and our future. There are billions and billions galaxies in the world, we can’t even imagine what those numbers mean but 14 billion years ago, none of it existed until the big bang the origin of space and time. This is our world cities forest oceans people everything is made of matter created of the big bang. Every star, every planet, every drop of water. The big bang is the defining event of our universe and everything in it. The secrets of our past, our present and our future are in one moment in time. So was there before the bang, what banged and did it banged. We built machines the size of cities to simulate conditions when the universe was created and space telescope to peer deep into our past. “We are getting close to answering the old-age questions. Why are we here? Where did we come from? Does the universe in fact have a beginning or an end...? If we know the answer we know the mind of god” (A Brief History of Time 3). Since 1920 everything we know about universe has been turned upside down. Before that we thought our universe was static and eternal. Until 1919 scientist believed that the Milky Way (earth’s Galactic Home) contained the whole universe. . In that Era there was a lucky astronomer who had the privilege to work at the world’s largest and most advance telescope in” Mount Wilson Observatory...
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...song, there is a typical of Basie’s early riff style. There were at least five different riffs. You know, there was one riff of saxophones used behind the trombone solo. Another riff the trumpets used behind the saxophone solo. And another ensemble chorus, which consisted of about three different riffs: the saxophone section doing one, the trombones doing another, and the trumpets doing another one. The instrumentation is based on “head arrangements” where each section makes up their part based on what the other sections are playing. The Basie’s music is always intended for dancing and thus it makes sense that he has the best rhythm section, which bases on bass, drums and guitar in the song. The high- fidelity (hi-fi) song affects a lot of big bands. Finally until duration of the song (3.19 minute), people want to dance. -------------------------------------------- [ 1 ]. The 12-bar blues or blues changes are one of the most popular chord progressions in popular...
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