...エレヂアリリリー 二千十四年十二月中さ五日 日本ごニ 五じかん目 はね 大みそか 大みそか is celebrated the last day of the year( December 31st) but their celebration is much different from America. Japanese people run around a lot to welcome a New Year with a clean state of mind. Therefor おそじ (big cleaning is to be done and finished by December 31st to remove clutter and dirt from the old year ant-to purify the home for the coming year. Behind this is that years are considered completely separate with each New Year’s providing a fresh start. 女や is the night of New year’s Eve. Just before the night, temples throughout japan strike their big bells 108 times, once for every human desire. The peal of a large bell on 女や is called 女やの金。Ringing the bell for the passing year and ringing the bell for the upcoming year after the busy work. Japanese people welcome New Year’s Day quietly with their families. A special dish is made before New Year’s; Japanese people eat during the New Year Celebration. A variety of ingredients such as fish, beans and rolled help are used. They are cooked in a way they can keep long and served in a set of layered lacquer boxes. モチ(rice cake) are also eaten during the new year celebration. ネオがじょare new year’s greeting postcards sent out for wishing their friends, relatives and customers a happy new year; This is similar to the western practice of exchanging...
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...The theme of honesty, from Ben Carson’s daily practice, “THINK BIG” was depicted in a specific incident, where he was taking a psychology test. Ben was notified that the final examinations from his Perceptions 301 class were mistakenly burned, so he had retake the exam. Ben and about 150 other Yale students had arrived at the auditorium to retake the test. The tests were handed out, and as soon as the professor left the room, the auditorium echoed with sighs and groans. The test was difficult up to the extent that two girls snuck out of the auditorium, and decided to say they did not know they had to retake the test. Sadly, the exodus continued. Within ten minutes, nearly one-third of the class was gone. After twenty more minutes, he was the...
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...Research 1. History ice cream has an established place in British food culture http://store.mintel.com/ice-cream-uk-june-2013 http://www.marketingmagazine.co.uk/article/985657/ben---jerrys-plots-first-tv-drive-uk hings are looking sweet for sales of ice cream and despite economic uncertainty, ice cream sales hit the £1 billion mark in 2011, up from £998 million in 2010. http://www.mintel.com/press-centre/food-and-drink/britains-big-scoop-ice-cream-sales-hit-the-billion-mark-in-2011 2. What is positioning Although there is no agreed definition for position I respect Ries and Trout’s (1981) definition which is “ An organised system for finding a window in the mind . Its is based on the concept that communication ncan only take plkace at the right time and under the right circumstances”. Ries, A. and Trout, J. (1981) Positioning, The battle for your mind, Warner Books - McGraw-Hill Inc., New York, 1981, ISBN 0-446-34794-9 1. evaluate the positioning of your chosen brand in its market and relative to its competitors. USP – Environmentally and socially conscious , values , premium quality icecream, flavours and slogan, product innovative names pricing luxury http://www.slideshare.net/connectshivak/ben-n-jerry-gnims he concentrated targeting strat Attempts to produce the ideal product for a single segment of the market • The concentrated approach is the most focused and involves...
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...The movie “Too Big to Fail” centers on the financial problems on Wall Street since 2008. It focuses mainly on the free fall of the United States economy, and what measures were taken to try to resolve the issue. This movie reveals what was really going on in the Stock Market during 2008. Hank Paulson, Secretary of Treasury, finds himself in a position where he is forced to make some very unfavorable decisions as the investment banks, such as Lehman Brothers and Bear Sterns, begin to fall. When Bear Sterns was almost forced into bankruptcy, the Department of Treasury offered them a bailout, and was able to save the bank. Richard Fuld, CEO of Lehman Brothers, expects the same treatment when his bank begins to fall. Because of some of the investments Lehman Brothers had made, outside investors were wary of putting money into this bank for fear that it might put them in the same spot in a short period of time following their investment. It is also revealed the Dick Fuld was offered many deals that he denied because he believed that Lehman Brothers was worth much more then was being offered. Hank Paulson is then put into the position to decide whether to offer Lehman Brothers a bailout or force them into declaring bankruptcy. Paulson soon realizes that a snow ball effect is in occurrence. Once the investment banks start failing, so do other companies such as AIG, who depended on the investment banks, and GE, who is also failing on daily obligations. Soon enough the whole economy...
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...rP os t 9-306-037 REV: JANUARY 18, 2007 JAMES AUSTIN JAMES QUINN Ben & Jerry’s: Preserving Mission and Brand within Unilever op yo In December 2004, Ben & Jerry’s head of Social Mission, Yola Carlough, sat in her office in South Burlington, Vermont, talking with the company’s “social auditor,” an external consultant hired to generate an independent perspective on the company’s performance. Together, the two were compiling data for a forthcoming report, Social and Environmental Assessment 2004, in which Ben & Jerry’s social and environmental performance would be assessed in a comprehensive, candid fashion. The auditor had been conducting the report annually since 1996, each year evaluating the extent to which the company lived up to its ambitious three-part mission of “linked prosperity” under which its product, economic performance, and social contribution were viewed as “interrelated.” tC Carlough took a moment to reflect on the dramatic change that had swept over the ice-cream company since she became its head of social mission in 2001. Since then the company had transitioned from a self-described quirky, independent-minded maker of premium ice cream, to a division within a large multinational corporation. When Ben & Jerry’s was acquired by Unilever in September 2000, many familiar with the company’s unique brand and mission were concerned with how the company might change under the direction of a large parent company. Many employees, ...
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...10/18/2012 Ben & Jerry’s - Japan 1. Overview of the case * Perry Odak had meeting with Masahiko Iida who is the president of Seven-Eleven Japan to resolve conundrum of whether to introduce Ben & Jerry’s ice cream to the Japan market and, if so, how. Ben & Jerry’s was established by Ben Cohen and Jerry Greenfield, who were school mates before, when they were in mid 20s. They were growing between 1982 and 1990 but they had suffered with their net income from 1993 to 1994 when their sales exceeded $150 million. Haagen-Dazs was the only major competitor in the super-premium ice cream market where Ben & Jerry’s was in. Ben & Jerry’s was very slow with embracing foreign market. The company only had foreign sales of $6 million, with total sales of $174 million. In the super-premium ice cream sales, Haagen-Dazs and Ben & Jerry’s were still the leading brands, but Haagen-Dazs was above Ben & Jerry’s. Now Ben & Jerry’s is trying to focus on market opportunities in Japan where Haagen-Dazs already had managed to capture nearly half the super-premium market in. Ben & Jerry’s is facing some difficulties with requests or changing their strategies by getting into the market in Japan. 2. Identification and Analysis of the Key Issues of the Case. * The reason for the decision of Ben & Jerry’s getting into Japan’s market is because Japan is the second biggest ice cream market with a big possibility. With the fact, Ben & Jerry’s...
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...Ben and Jerry’s company I. Background Ben and Jerry’s company was established in 1978 that renovated from gas station in Burlington, Vermont. Ben Cohen and Jerry Greenfield were childhood friends from New York who created the band name. It is well known as a globally premium ice cream. In 2000, the company became a subsidiary of Unilever Company, which is a big change and more challenging of company faced. At the same year, the company was expanding their social mission, brand integrity, and product quality to make them grow up very fast. The products line of Ben and Jerry’s company are many flavors ice cream, frozen yogurt, sorbet, cake, milkshake, and etc. In 2013, the company had a campaign to label food products that concern more about healthy of customers such as GMO (Genetically Modified Organism) ingredients. II. Outline specific challenges, which this business/ company faces Challenge #1 Competition The main challenge that company faced is competition. For Ben and jerry’s company, its main competitor is Haagen Dazs for having premium ice cream as well and a variety of flavors. Haagen Dazs has an advantage because it was founded early than Ben and Jerry’s. Therefore, its brand is more recognizable and trusted. Haagen Dazs is diversified with their products, such as bars, gelato, and frozen yogurt. Ben and Jerry’s competitor is also a global business. Challenge #2 Quality Control After Unilever acquired this company, it has become a global business...
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...1Top of Form Visit Ben & Jerry's Homemade Ice Cream website. After studying the information contained within this website, assess Ben & Jerry's record on meeting social responsibility goals? How does this company meet its discretionary responsibilities? Give examples of social responsibility actions taken by Ben & Jerry's, and outline them in a brief synopsis. Do you think that more businesses should adopt their strategy? Why, or why not? Please include the name of the person or question to which you are replying in the subject line. For example, "Tom's response to Susan's comment." Reply Quote Bottom of Form Message Unread Mark as Unread Message Not Flagged Set Flag 5 days ago Avery Coleman Email Author Avery's response to the Unit III Discussion Board COLLAPSE Top of Form Parent Post Ben & Jerry use Archie Carroll’s theory on business regarding being socially responsible. The company has an excellent record on being socially responsible. The company has several organizations and programs they contribute and donate to. The company meets its discretionary responsibilities by supporting same sex marriages, the growing peace-building movement, and supporting holding elected leaders more accountable to the people. They also support fair trade. This ensures small farmers in developing countries can compete and thrive in the global economy ("Ben & Jerry's", 2014). Ben & Jerry’s is also social responsible. They support mandatory genetically...
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...Ben and Jerry’s is a reputable and well established company known for its high quality ice cream products and commitment to social responsibility. As the company continues to grow, an analysis of the external and internal forces shaping the ice cream industry and the company needs to be examined in order to prepare a feasible recommendation. Competition – Dreyers and Haagen-Dazs, intense, many numerous competitors, cost of switching brands is low, competitors use tactics to force rivals’ production volumes Buyers – power is high, buyers are large so have leverage over price, buyers more likely to switch because don’t incur large costs, need product variety Suppliers – moderate leverage, many suppliers depend on big dairy companies, can shop around for other suppliers Substitutes – other deserts, pies can deter buyers away from ice cream, most have good taste/brand in order to discourage substitutes for price differences New Entrants – established companies have brand loyalty, large start up costs (plants, capital etc), Ben & Jerry used distribution channels of rivals, might not be possible for others to do so. Strengths – success in consistent environmental policies and efficient manufacturing -exploit this strength to gain more customer loyalty towards social consciousness -few compliance issues, strong minimization of environmental damage -good business culture (salary ratio, corporate responsibility) Weaknesses – difficulty recruiting the best due to salary...
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...September 2011 – Ben & Jerry’s ChunkFest, indubitably Singapore’s best loved ice cream extravaganza, returns this October 15th 2011, from 2pm till 10pm at the Promontory @ Marina Bay. Ice cream moo-niacs will be delighted to learn that this year’s ChunkFest, we’ve packed in a record-breaking 32 extraordin-dairy flavours – including crowd pleasers not currently available in Singapore – and heaps of fun-tastic carnival activities. And to top it all off, we’ve added a dollop of Fairness to celebrate the sticky, gooey goodness of peace, love and ice cream. Now into its fourth year, ChunkFest is the island’s signature ice cream festival, bringing friends and family together to celebrate peace, love and ice cream. Last year, ChunkFest attracted over 8,000 fans and served up thousands of scoops of udderly delightful ice cream. Fairness is… Sometimes, life simply isn’t fair… but that doesn’t mean you can’t try to make it better. And we’re going to try, by taking Ben & Jerry’s marquee feel-good event and doing some good. Better yet, we’re going to help others to do good! ChunkFest’s signature fun-packed, cow-nival atmosphere will serve as the platform for Fairness Partners – social-enterprises, charities and even corporations that champion an aspect of fairness – to promote and raise funds for their causes. FairBooths: M aking room for Fairness Do you have a fair-ly good idea for making a difference in the lives of others, but just don’t have the right space to do it? Ben & Jerry’s is giving...
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...Jer ry: Ben: Jerry: Ben: Jerry : Ben: What's interest ing abo ut me a nd my role in the company is, I'm j ust this guy on the street. A pe rson who 's fai rly conventional , mainstream. accepting of life as it is. Salt ofthe earth. A man of the pe opl e. But then I'v e go t this friend , B en, who challenges everything. It' s against his nature to do anything the same wa y any one 's ever do ne it befo re. To which my response is always , " I don 't think that'll wo rk." To which my response is always, "How do we know till we try ?" So I get to go through this leading -edge, risk -takin g exp erience with Beneven tho ugh I' m really ju st like everyo ne else. The perfect duo. le e cream and chunks. Business and social chonge. Ben and Jerry. • - Be n & Jer ry 's Double Dip , As Henry Morgan's plane passed over the snow-covered hills of Vermont' s dairy land, throngh his mind passed the events of the last few months. It was late January 2000. Morgan, the retired dean of Boston University'Sbusiness school, knew well the trip to Burlington. As a member of the board of directors of Ben & Jerry's Homemade over the past This case was preparedby Professor Michael J. Schill with researchassistancefrom D aniel Burke. VernHines. Sangyeon Hwang, Won sang Kim, Vincente Ladinez, andTyrone Taylor. It was written as a basis forclass discus sion rathe than to illustrat effectiveor ineffectivehandlingof an administrative situation Copyright 0 2001 by r e . the University of Virginia Darden...
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...Ben & Jerry's Homemade ice cream Inc. Tutor’s Introduction This case study comes from the second edition of Business Strategy: an introduction published in 2001. It is very readable and interesting, providing students with insights into how two entrepreneurs who set up an ice cream shop in a renovated petrol station became the names behind one of the most well-known ice cream brands around the globe. Students will find out how Ben and Jerry tackled the almighty (at the time) Pillsbury and Häagen-Dazs, how they developed a brand to distinguish them from competitors which included a focus on people and giving back to society, and how they successfully used PR to come up trumps in the ‘ice cream war’. At the end of the case study you will find a series of questions for students to get them thinking critically about Ben & Jerry’s strategy from its humble beginnings to where it is now. The case also provides the opportunity for students to conduct research into the current state of play. They could find out how Ben & Jerry’s have further developed their brand and product offerings (they now have ice cream counters in cinemas, they offer a full selection of Fair Trade ice creams, etc.) and what competition they now face, if any. Students will find it helpful to read chapter 20 on social responsibililty and business ethics. They could also use this longer case study as a springboard for their work on the Strategic Planning Software (SPS), to which they have free access with...
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...BIOGRAPHICAL SKETCH By Gregory Anthony Tibbs Ben Vereen African American Influence on Dance in the United States, 1500-2000s AFR 3000 – 701 Eastern Illinois University Charleston, Illinois June 6, 2009 Ben Vereen Ben Vereen is a versatile and three-dimensional entertainer who has enlightened audiences by giving his heart and soul in his work to the African American community for over 25 years. Ben Vereen is currently part of a lecture circuit, an ordained minister and has earned five honorary doctorate degrees. Ben Vereen opened doors and paved the way for African Americans through his career, family, awards and tragedies. I. Introduction 1) Background Information 2) Purpose II. History 1) Career 2) Family III. Pros and Cons 1) Awards 2) Trademark 3) Drug use 4) Tragedies IV. Conclusion Abstract Ben Vereen is an African American who emerged from early childhood singing in churches and choirs to a well-renown entertainer. Dealing with the ups and downs of life and the feeling of not belonging, he attended New York’s High School of the Performing Arts at the age of 14. While still trying to find himself and enhance his natural talent abilities at the age of 18, he made his New York stage debut in “The Prodigal Son” and continued to expand his horizons by playing Judas in “Jesus Christ Superstar.” His career continued to move forward as he was cast in “Sweet...
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...FREEZING OUT BEN & JERRY: CORPORATE LAW AND THE SALE OF A SOCIAL ENTERPRISE ICON Antony Page* & Robert A. Katz**† INTRODUCTION The perfect duo. Ice cream and chunks. Business and social change. Ben and Jerry.1 Nobody wants to end up like Ben and Jerry’s, where soon after a multinational acquired it, key facets of its social mission were cut from the company.2 Ben & Jerry’s Homemade, Inc. was once the darling of proponents of social enterprise and social entrepreneurship.3 It was a for-profit corporation that seemingly did not put profits first. Rather, it pursued, in the parlance, a “double bottom” line, seeking to advance progressive social goals, while still yielding an acceptable financial return for investors. It advanced its social mission in many ways, such as by committing 7.5% of its profits to a charitable foundation; conducting in-store voter registration; and buying ingredients from suppliers who employed disadvantaged populations.4 Ben & Jerry’s founders, Ben Cohen and Jerry Greenfield, held out their double bottom line approach (they called it the “double-dip”) as a model for others who wished to “Lead With [their] Values and Make Money, Too.”5 * Professor of Law at Indiana University School of Law—Indianapolis. ** Professor of Law at Indiana University School of Law—Indianapolis and Professor of Philanthropic Studies at the Indiana University Center on Philanthropy. † Thanks to the organizers of the symposium “Corporate Creativity: The Vermont L3C & Other...
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...Ben & Jerry’s Homemade Inc. – B: Facing Acquisition Abstract In December 1999 Ben Cohen and Jerry Greenberg confronted three offers for their 17-year-old firm. Ben & Jerry’s Homemade, Inc. had grown from $2M in 1983 to $237M as the year ended. Growth rates had significantly dampened, however, a result of changing U.S. consumer preferences for lower cholesterol foods and competition. Jerry Greenberg had stepped out of day-to-day management of the firm some years before. Ben Cohen stepped back in 1994 when the firm incurred its first ever loss. He turned the helm over to Robert Holland, the first African-American to head a major U.S. firm. Holland came to the Ben & Jerry’s CEO position after a national search. His background as a McKinsey consultant and turnaround artist stood the firm in good stead. His moves concentrated on improving profitability, turning around a new plant that more than doubled the company’s manufacturing capacity, strengthening the depth of management experience in the top team, and responding to the demand for low-cholesterol with the introduction of a sorbet line. However Holland stepped out of the firm after almost 18 months with observers suggesting that he had felt uncomfortable with the founders’ “clowning and campaigning.” Perry Odak, Ben & Jerry’s next CEO, came with extensive consumer marketing experience in companies such as Armour-Dial. However, he had also been COO of U.S. Repeating Arms. Given the founder’s strong emphasis...
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