...BUZZ MARKETING Article #1: What’s the Buzz about Buzz Marketing? – Buzzing: What is it? “People are buzzing about buzzing,” says Barbara Kahn, a marketing professor. Buzz Marketing is simply the practice of gathering individuals to try a product and let them do the talking, in other words, the word-of-mouth used to tell experience. The idea is, when people see other people are using a certain product, the probability of that person going to buy is higher. Words-of-mouth is recently developed by companies. However, “Buzzing isn’t really new. The hype about these different kinds of buzz agents is what’s new,” says Kahn. Buzz marketing takes a few forms known as ‘influencers’ or ‘early adopters’ and ‘mavens’, these are those who sets the global cultural trends example, teenagers although there are some buss marketers that rely on trendsetters and ‘connectors’-a person that have a large network different circles, namely Oprah. Kahn says, “Oprah is the king of all connectors. Basically, these are people who have bigger rolodexes than the rest of us. They have lots of contacts in different circles, so word will spread. Fast.” Article #2: Buzz Marketing: How to create and manage it? Red Bull, founded 20 years ago by Dietrich Mateschitz, proved a big marketing success worldwide with more than 70% of the energy drink market. Many entrepreneurs and companies tried to fabricate the success of Red Bull. The principle of Buzz Marketing is not to use one specific media. It targets all...
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...Skin & Hair The skin is the largest organ of the body, with a total area of about 20 square feet. The skin protects us from microbes and the elements, helps regulate body temperature, and permits the sensations of touch, heat, and cold. Skin has three layers: * The epidermis, the outermost layer of skin, provides a waterproof barrier and creates our skin tone. * The dermis, beneath the epidermis, contains tough connective tissue, hair follicles, and sweat glands. * The deeper subcutaneous tissue (hypodermis) is made of fat and connective tissue. The skin’s colour is created by special cells called melanocytes, which produce the pigment melanin. Melanocytes are located in the epidermis. http://www.webmd.com/skin-problems-and-treatments/picture-of-the-skin Functions of the Skin The main functions of the skin include: * Protection of the human body * Sensation i.e. transmitting to the brain information about surroundings * Temperature regulation * Immunity i.e. the role of the skin within the immune system * Enables movement and growth without injury * Excretion from the body of certain types of waste materials * Endocrine function e.g. re. Vitamin D Function of the Skin | Example(s) | How does the skin perform this function? What is/are the mechanism(s) ? | 1. Protection | Of the body from: * ultraviolet (UV) radiation e.g. sun damage * dehydration * microorganisms e.g. bacterial invasion * mechanical...
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...overstate the power of words; they literally have changed and will continue to change the course of world history. Perhaps the greatest tools we can give students for succeeding, not only in their education but more generally in life, is a large, rich vocabulary and the skills for using those words. Our ability to function in today’s complex social and economic world is mightily affected by our language skills and word knowledge. Words are the primary building blocks of effective communication. Although gestures and facial expressions work well in face-to-face communication, words carry the weight of meaning when people are removed from each other in distance and time.The linguist David Wilkins summed up the importance of vocabulary in this way:”Without grammar very little can be conveyed, without vocabulary nothing can be conveyed”. His view is echoed from a course book (Dellar H and Hocking D, Innovations, LTP):”If you spend most of your time studying grammar, your English will not improve very much. You will see most improvement if you learn more words and expressions. You can say very little with grammar, but you can say almost anything with words!” The aim of the current term paper is to learn more about Vocabulary Teaching and to analyze all the methods used for it. Vocabulary learning is a lifelong process and acquires not only time and skills, but also hard work. In order to have a rich vocabulary one should read many books and try to use the new learned words in his/her...
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...situations where the blood does not coagulate properly, or the blood cells themselves are malformed or infected. There is a wide range of blood diseases known today. Anemia is one of the more common examples of a blood disorder. Sometimes referred to as tired blood, a person who is anemic is likely to have a lack of proteins and other elements in the blood. As a result, the blood cannot carry the needed nutrients to various parts of the body and the individual is likely to feel fatigued more often. Over time, anemia can also have a negative impact on the emotions, as the blood is unable to supply proper nutrition to the brain for the production of chemicals that help to maintain an even mood. Sickle cell anemia is one of the more serious types of anemic blood disorder. In addition to fatigue, a person suffering with this disorder is also likely to experience a great deal of pain. The pain may be localized in one part of the body or migrate to different areas throughout the course of the day. Ad Hemophilia is another relatively common blood disorder. Hemophiliacs suffer with a condition in which the blood lacks the normal ability to coagulate. This means that a minor cut or scratch that would be of little consequence to most people can be a serious issue for a hemophiliac or free bleeder. Special precautions must be taken to avoid cuts, since the blood loss can be quick and significant. A blood disorder can also mean the presence of some sort of disease in the bloodstream....
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...Chapter 1 – An Introduction to Consumer Behaviour What is Consumer Behaviour? * The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires * An ongoing process * Exchange – 2+ people giving and receiving something of value = an integral part of marketing Consumers’ Impact on Marketing Strategy * Consumers’ needs can be satisfied to the extent that marketers understand the people/orgs that will use what they are trying to sell – better than the competitors * Consumer response is the test of whether a marketing strategy will exceed – knowledge about consumers is important Segmenting Consumers * Marketing segmentation – identifies groups of consumers who are similar to one another in 1+ ways and then devises marketing strategies to appeal to 1+ of these groups * Demographics – measure observable aspects – age, gender, family structure/life stage, social class/income, ethnicity * Psychographics – measure consumers’ personalities, attitudes, values, lifestyles Marketing’s Impact on Consumers * Relationship marketing – making an effort to interact with customers on a regular basis, giving them reasons to maintain a bond with company * Ex: restaurant sending a birthday coupon to consumer every year * Popular culture – music, movies, books, sports, celebs, consumed by mass market – a product of and inspiration for marketers ...
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...Q1: Significance and Diversity of Consumer Behavior: * Definition of Consumer Behavior: Consumer Behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology, marketing and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behavior. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, sports, reference groups, and society in general. Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Research has shown that consumer behavior is difficult to predict, even for experts in the field. Marketing is an influential asset for customer behavior analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management, personalization, customization and one-to-one marketing. Social functions can be...
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...The CNS is made of the brain and spinal cord. The cranial nerves, spinal nerves and ganglia make up the PNS. The cranial nerves connect to the brain. The cranial and spinal nerves contain the axons (fibres) of sensory and motor nerve cells. Nerve cells areas are also known as neurons. Neurons are the basic unit of the nervous system. They carry information or impulses as electrical signals from one place to another in the body. There are 3 types of neurons: Sensory Neurons- Sensory neurons carry electrical signals (impulses) from receptors or sense organs to the CNS. Sensory neurons are also called afferent neurons. The cell body of sensory neurons is outside the CNS in ganglia. Motor Neurons- Motor Neurons Carry Impulses From The CNS To Effector Organs Motor Neurons Are Also Called Efferent Neurons. The Cell Bodies Of Motor Neurons Are Inside The CNS. Interneurons- These are also called intermediate, relay, or associative neurons. They carry information between sensory and motor neurons. They are found in the CNS. TOP The Structure of Neurons A Neuron consists of THREE MAIN PARTS: A. CELL BODY - The largest part, contains the nucleus and much of the cytoplasm (area between the nucleus and the cell membrane), most of the metabolic activity of the cell, including the generation of ATP (Adenine Triphosphate Compound that Stores Energy) and synthesis of protein. B. DENDRITES - Short branch extensions spreading out from the cell body. Dendrites...
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...DIFFERENT KINDS OF CHILI PEPPER ON GOLDEN KUHOL (POMACEA CANALICULATA) INTRODUCTION A who’s who of biopesticide is therefore of concern to us all. If we are going to live intimately with these chemicals formulating them within the plants and then eventually eating them, taking them into the very marrow of our bones, isn’t it like digging our own grave? On today’s status quo one of the major problems in the Philippines is about health, and one of the main cause of this is about what we eat, which as we can see chemical products are abundant in the Philippines. Rice is an everyday consumption of Filipino’s diet which is believed healthy for our body and abundant throughout the Philippines, but what if shortage of this production is experience because of pests invading towards Philippine rice fields. Believe it or not, this healthy is now considered insalubrious facing the fact that chemicals that are practiced towards the plants which serves as pesticide against kuhol will also harm our body, because farmers have no choice but to use chemical pesticide to eliminate these pests, is there? Before the introduction of chemical pesticides our native kuhol was a good source of viand in the rice field and seldom did it turn against growing rice plants. Using kinds of chilli pepper is one of the cheapest manners of organic planting. Proposing a healthy non-chemical pesticide which is good for both producer and consumers considering also that this will not harm the traits of nature...
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...largely concerned with humans, although the behaviour and mental processes of animals can also be part of psychology research, either as a subject in its own right (e.g. animal cognition and ethnology), or somewhat more controversially, as a way of gaining an insight into human psychology by means of comparison (including comparative psychology). Origins of the psychology Near the end of 19th century things started drawing together. Questions raised by philosophers were being examined by physiologists, and vice versa. a. What is the relationship between the mind and the body? b. Why do people loose their minds? What is insanity? c. How do we perceive things? Why are their perceptions of the same stimulus different? d. What affect do our experiences have on us? How important are environmental influences versus characteristics and predispositions we are born with?...
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...LSRC reference Learning styles and pedagogy in post-16 learning A systematic and critical review This report critically reviews the literature on learning styles and examines in detail 13 of the most influential models. The report concludes that it matters fundamentally which instrument is chosen. The implications for teaching and learning in post-16 learning are serious and should be of concern to learners, teachers and trainers, managers, researchers and inspectors. Learning styles and pedagogy in post-16 learning A systematic and critical review LSRC reference Learning styles and pedagogy in post-16 learning A systematic and critical review LSRC reference LSRC reference Learning styles and pedagogy in post-16 learning A systematic and critical review Frank Coffield Institute of Education University of London David Moseley University of Newcastle Elaine Hall University of Newcastle Kathryn Ecclestone University of Exeter The Learning and Skills Research Centre is supported by the Learning and Skills Council and the Department for Education and Skills The views expressed in this publication are those of the authors and do not necessarily reflect the views of the Learning and Skills Research Centre or the Learning and Skills Development Agency Published by the Learning and Skills Research Centre www.LSRC.ac.uk Feedback should be sent to: Sally Faraday Research Manager Learning and Skills Development Agency Regent Arcade House 19–25 Argyll Street London...
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...Contents Preface Acknowledgments Introduction 1 BRAIN POWER Myth #1 Most People Use Only 10% of Their Brain Power Myth #2 Some People Are Left-Brained, Others Are Right-Brained Myth #3 Extrasensory Perception (ESP) Is a Well-Established Scientific Phenomenon Myth #4 Visual Perceptions Are Accompanied by Tiny Emissions from the Eyes Myth #5 Subliminal Messages Can Persuade People to Purchase Products 2 FROM WOMB TO TOMB Myth #6 Playing Mozart’s Music to Infants Boosts Their Intelligence Myth #7 Adolescence Is Inevitably a Time of Psychological Turmoil Myth #8 Most People Experience a Midlife Crisis in | 8 Their 40s or Early 50s Myth #9 Old Age Is Typically Associated with Increased Dissatisfaction and Senility Myth #10 When Dying, People Pass through a Universal Series of Psychological Stages 3 A REMEMBRANCE OF THINGS PAST Myth #11 Human Memory Works like a Tape Recorder or Video Camera, and Accurate Events We’ve Experienced Myth #12 Hypnosis Is Useful for Retrieving Memories of Forgotten Events Myth #13 Individuals Commonly Repress the Memories of Traumatic Experiences Myth #14 Most People with Amnesia Forget All Details of Their Earlier Lives 4 TEACHING OLD DOGS NEW TRICKS Myth #15 Intelligence (IQ) Tests Are Biased against Certain Groups of People My th #16 If You’re Unsure of Your Answer When Taking a Test, It’s Best to Stick with Your Initial Hunch Myth #17 The Defining Feature of Dyslexia Is Reversing Letters Myth #18 Students Learn Best When Teaching Styles Are Matched to...
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...realize the same, and being able to make some connection with them. If these books have influenced you the same way that they have us, we invite your contact at the email addresses listed below. Enjoy, Michael Beight, piman_314@yahoo.com Steven Reddell, cronyx@gmail.com Here are some new links that we’ve found interesting: KurzweilAI.net News articles, essays, and discussion on the latest topics in technology and accelerating intelligence. SingInst.org The Singularity Institute for Artificial Intelligence: think tank devoted to increasing Humanity’s odds of experiencing a safe, beneficial Singularity. Many interesting articles on such topics as Friendly AI, Existential Risks. A SingInst.org/Media Videos, audio, and PowerPoints from the Singularity Summits; and videos about SIAI’s purpose. blinkx.com/videos/kurzweil Videos on the internet in which the word “Kurzweil” is spoken. Great new resource! PRAISE FOR THE...
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...Hong, Kil Dong Applying for MBA Yale University 1.Please discuss the principle elements of your educational and work experience to date. Describe your specific career objectives as a professional manager(three to five pages, double-spaced) Since I had worked in the xxx product department of xxx, established by my deceased father, the yearly income was $xx million in 19xx and in the top 10 rank in Korea, my major problem was a lack of knowledge in Finance and Management. Upon graduation from undergraduate studies, I was employed in the Management Planning Team. Because I did not have the background in business administration from majoring in English Literature in undergraduate, I realized the difficulty in grasping the concept of general company matters, marketing analysis, and setting up the short and long-term marketing plan. When I participated in the future development of xxx and sales project for 10 months that began in February 19xx, I realized that I was incapable of successfully performing my duties as an Assistant Manager with 8 staff members for a project in which the company heavily depended upon. It was then that I had realized what special talent was needed to become a successful manager. For instance, while analyzing xxx, xxx’s technological advantage and marketing strategies, I realized the importance of learning Marketing Research and Strategy. I also realized the importance of Financial Management and Corporate Financial Policies when planning...
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...CUSTOMIZING ONLINE INFORMATION: HOW LEARNING STYLE, CONTENT DELIVERY AND PRE-INSTRUCTIONAL STRATEGY AFFECT RECALL AND SATISFACTION DISSERTATION Presented in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy in the Graduate School of The Ohio State University By Lenny J. Cooper, M.A. ****** The Ohio State University 2005 Dissertation Committee: Professor Matt Eastin, Adviser Professor Prabu David Professor Thomas McCain Approved by _____________________ Adviser Communication Graduate Program UMI Number: 3177152 UMI Microform 3177152 Copyright 2005 by ProQuest Information and Learning Company. All rights reserved. This microform edition is protected against unauthorized copying under Title 17, United States Code. ProQuest Information and Learning Company 300 North Zeeb Road P.O. Box 1346 Ann Arbor, MI 48106-1346 ABSTRACT How people understand and learn information is changing due to an increased reliance on technology. The Internet is creating a complex environment where the lines between media and information are blurring. This switch can be seen in mass media, classroom learning applications and the work environment. Along with this reliance on technology comes access to an almost unlimited amount of information presented in a multitude of ways. This presentation can be overwhelming to information seekers and online learners alike. By taking advantage of the inherent properties of new media, namely the ability to present...
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...“The Influence of Haptic Information on Product Evaluation – an Experimental Research on Undergraduate Students of Four Private Business Institutions of Karachi, Pakistan” Bachelors of Business Administration Fall 2012 Prepared by – Advisor – Mr. Zohaib Sufiyan Acknowledgement Firstly we would like to thank the Allah Almighty for his blessings and for the timely completion of the research. We would also like to thank and appreciate the efforts of our thesis advisor – Mr. Zohaib Sufiyan for his assistance at every step of the report. We would like to thank following people for providing us with valuable information which formed the basis of our research and expanded our knowledge base: Ms. Wajeeha Javed – Head of Academics, SZABIST Mr. Fahad Zuberi– BBA Coordinator, SZABIST Mr. Rizwan Bashir– CEO/Consultant, Training House Mr. Khurram Abbas– Territory Manager – Reckitt Benckiser Thank you all Table of Contents 1 Executive Summary 4 2 Introduction 5 2.1 Variables of the Study 5 2.2 Research Methodology 6 2.3 Sampling Size & Sample Techniques 9 2.4 Scope of Study 10 2.5 Research Objectives 10 2.6 Research Questions 11 3 Assumptions 11 4 Literature Review 12 5 Theoretical Framework 34 5.1 Flowchart 34 5.2 Explanation 34 5.3 Question Statement 35 6 Data Analysis 36 6.1 Study 1 36 6.2 Study 2 41 6.3 Data Collection Methodology 56 7 Conclusion 57 8 Recommendations 58 10 Limitations of the Study 59 ...
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