Bill McDonough, advertising executive, makes the case for how deceptive ads are acceptable for the benefit of the economy by advising practitioners to, “think of the innovation that noone would know w/o ads,” which is unethical. McDonough’s justification for using fabricated ads is for the purpose of making profit. The consequence of a breach of ethics in communications creates a society in which everyone can act deceptively.
Social contract theory is the individuals’ moral obligation dependents on a social agreement within society. In Wag the Dog, Stanley Motss argues, “I’ve got answer to a higher calling: Art,” as the justification of his social obligation of exposing the public fraud he produced. Mott’s reasoning demonstrates moral