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Billy

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Submitted By billywilliams
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September 29, 2013
Journal# 5 1. How do you learn about your customer? I can do surveys, do research, and service reviews. 2. What secondary sources can you use? I can use a census report or something published like an industry association study. 3. What primary data will you collect? I would collect surveys, do experiments, give out free passes and ask customers bout their experience. 4. How do you segment your market? Who's your PTA? Who are your STAs? The segments would be by age and income so everyone can afford it. My primary target audience would be youth 4 to 18 years of age. My secondary target audience would be the parents that attend the Fun World with their kids. 5. How will you price your product? I will price it by the quality and convince of the Fun World hours. I will cover all cost like variable, fixed and profit target. 6. How will you distribute your product? I would make deal with other businesses. When their customers buy items from them they can receive coupons for us and vice versa. Also will start a point calculation when customers spend so much money they can receive a day free or discount on a food item package. 7. What channels are available? Which channels are best? When will you add new channels? For my particular there are no types of channels to go through. The only channel that can help me is channel partnership because it can help me advertise and build my brand through their customers and popularity. This can also help preserve some of my resources and somewhat take some risk off me. 8. What is your marketing communications strategy? What mix of advertising, PR, personal selling, and direct marketing is most effective? My marketing communication strategy will be the push strategy to go out and push the name and services of my business. For advertising I would do radio, fliers, television, and outdoor

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