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Bingo Research

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Submitted By karan1034
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ACCURATE INSTITUTE OF MANAGEMENT AND TECHNOLOGY

SUBMITTED TO: SUBMITTED BY: Prof. Mukesh Sehrawat KARAN WALIA
AIMT DM13151035

ABSTRACT

The first and foremost reason of taking up this project was the great growth shown by Bingo chips even after the presence of well established competitors such as Pepsi Co.

What I have tried to understand in this research is the satisfaction level and the preference of consumers towards Bingo chips introduced by ITC.

I even intend to study the most popular flavor of Bingo chips in the market amongst the sample chosen.

Wafer and Snack industry are a very minor part of the food processing industry as the snack sector is largely unorganized.

For this a survey was conducted in GREATER NOIDA where respondents were asked to fill a questionnaire

The data was collected and analyzed to obtain conclusions

This report carries an introduction of the company profile, detail of the methodology followed detailed data analysis and the results so obtained with the variety of graphs along with given.

Table of contents

S.No | TOPICS | 1. | Acknowledgement | 2. | Overview about the snack industry | 3. | SWOT analysis of snack industry | 4. | Company Profile | 5. | Strategies followed by ITC | 6. | Literature Review | 7. | Research Objectives | 8. | Research Design and Methodology | 9. | Data collection | 10. | Data analysis method | 11. | Analysis and Interpretation | 12. | Findings and Conclusion | 13. | Bibliography |

Acknowledgement

Every study requires a guidance of someone who is working in that field. Firstly I would

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