...that have been drawn up. Also, I have been asked to recommend which two projects would be most suitable for Ludsby New Town to be provided out of their budget. The information in this report was taken from course notes and statistics from their Planning Officer. This report has to be completed by 18 September 2013. Findings 1. Background A new town, Ludsby, is to be built to absorb the overspill population from existing major cities. The new town development corporaton has been set up a Leisure and Recreation Committee, which has been given a budget, and is prepared to pay for only two new leisure facilities in the new town. Therefore, a short-list of five possible choices has been drawn up. They include a swimming pool, a disco, a bingo hall, a cinema and a bowling alley. 2. Population 3.1. Present Population Information forLudsby Development Corporation shows that the new town will consist of maily young couples, some of them with small children. In addition to this, there will also be a significant number of middle-aged people with teenage children. The only elderly residents will be those who are living with their grown-up children. 3. Slugsby Statistics 4.2. Pool Statistics supplied by Slugsby New Town show that the building of a swimming town in their area cost £1 million. However, there is an annual loss of £20,000. On average, they have a weekly attendance of: 15-25 year olds – 400 25-50 year olds – 200 Over 50 year olds...
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...BINGO Since its launch period in March, 2007, BINGO as a brand has been though a lots of ups and downs. Both Branding and sales and Distribution aspects of marketing for BINGO have been explored and matured to a large extent. Though the product itself is considered to be in a growth stage with a market share of 16% in the branded snacks food category, it has been successful to a large extent in creating the required Brand recall for the category INDIAN SNACK INDUSTRY: Snacks are a part of Consumer Convenience/ Packaged Foods segment. Snack is describes as a small quantity of food eaten between meals or in place of a meal. Snack food generally comprises bakery products, namkeen, ready-to-eat mixes, chips and other light processed foods. According to Ministry of food processing, the snack food industry is worth Rs 100 billion in value and over 4,00,000 tonnes in terms of volume. Though very large and diverse, the snacks industry is dominated by the unorganized sector. According to a survey almost 1,000 snacks items and 300 types of savouries are sold across India. The branded snacks are sold at least 25% higher than the unbranded products. Though there is no particular time for snacks, normally they are consumed at teatime. There is large no. of varieties with specialities from all regions, which have gained national acceptance. The industry has been growing around 10% for the last three years, while the branded segment is growing around 25% per annum to stand at Rs.6000-Rs...
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...Executive Summary Having created a brilliant product, Bingo, which successfully brought about innovation in the snack market, Ram and Satya at ITC now are now facing problems in maintaining Bingo’s market share. Increased competition, Low quality cheap copies of the product, and low reach are the major drivers of the loss in market share. The task at hand is to improve Bingo’s performance, regain and increase its market share, communicate the brand proposition effectively and increase its reach in various parts of the country especially south. Getting trials with larger masses and maintaining the loyalty of existing franchise are a few potential ways of establishing connect with the customers. Clearly Bingo’s triangle shape is easily imitable, but the customer’s reasons for buying the snack are mainly its taste. The actual value proposition that the consumer seeks in bingo is the taste. In such a scenario, strategies for defense against copycats and discounted players need to be chalked out by communicating the actual brand proposition effectively. In addition, Bingo’s market penetration in Southern India is low as compared with the Northern India We see it as a huge opportunity for research regarding the consumer behavior specific to southern India, cater to their needs, increase reach and establish a solid base. In this analysis, we present our ideas, thoughts and recommendations on how to achieve the task at hand. Bingo’s war for...
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...ACCURATE INSTITUTE OF MANAGEMENT AND TECHNOLOGY SUBMITTED TO: SUBMITTED BY: Prof. Mukesh Sehrawat KARAN WALIA AIMT DM13151035 ABSTRACT The first and foremost reason of taking up this project was the great growth shown by Bingo chips even after the presence of well established competitors such as Pepsi Co. What I have tried to understand in this research is the satisfaction level and the preference of consumers towards Bingo chips introduced by ITC. I even intend to study the most popular flavor of Bingo chips in the market amongst the sample chosen. Wafer and Snack industry are a very minor part of the food processing industry as the snack sector is largely unorganized. For this a survey was conducted in GREATER NOIDA where respondents were asked to fill a questionnaire The data was collected and analyzed to obtain conclusions This report carries an introduction of the company profile, detail of the methodology followed detailed data analysis and the results so obtained with the variety of graphs along with given. Table of contents S.No | TOPICS | 1. | Acknowledgement | 2. | Overview about the snack industry | 3. | SWOT analysis of snack industry | 4. | Company Profile...
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...ITT-TECH EN 1320: Composition I Summer Quarter 2014 Human Bingo Grid This ice-breaker is an extremely quick way to get to know one another, you will probably have spoken to everyone else in the room by the time you finish it. The idea of the exercise is to put a different person’s name in each of the boxes in the grid below. You must put a different person’s name in each box. For the boxes marked with an * the person must demonstrate that they can. Therefore, make sure that if someone says they can roll their tongue, you see actually see them doing it. Is left-handed | Has a birthday this month | Can say “Hello” in three languages* | Has met someone famous-who? | Can sing a line from a country-western song* | Has a sister | Has been mistaken for a TV celebrity-who? | Has NOT seen a Harry Potter film | Has been to a different country | Has two or more pets | Is wearing glasses* | Has served in the Armed Forces | FREESPACE | Can repeat “She sells shells” 5 times fast* | Can give examples of a synonym, antonym, and homonym* | Is wearing jewelry* | Has been to a live football game | Can recite a line from Shakespeare* | Has the same eye color as yourself | Can play a musical instrument-what? | Has lived in a different state | Can name 3 different Horror movies* | Can stand on one foot, rub their stomach and pat their head at the same time* | Can roll their tongue* | Was born in a different country...
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...INTRODUCTION Product The Bingo brand of chips was launched by ITC on 14th March 2007 with an aim to capture at least 25 percent market share of the Rs 2000 crore branded snack market within five yrs. Business Standard's Annual Brand Derby has picked Bingo as the most successful launch of 2007. Market situation The target set by ITC was an extremely ambitious target according to observers as the market was dominated by the Frito Lay group (owned by Pepsi Co) with a slew of brands like Lays, Kurkure and Uncle Chips holding 50 per cent of the market share. The other was the Haldiram group with 25 percent of the market share. The organized snacks category is subdivided into the Traditional segment (Bhujia, Chana etc) dominated by Haldiram. The second category is the western segment (potato chips, cheese balls, puffs etc) and the finger snacks segment which is an adaptation of traditional snacks to the western format. The latter two categories are dominated by the Frito Lay group. Strategies adopted The success of Bingo’s marketing strategy can be attributed to the following:- • Media Timing and Allocation • Assortment of flavours and eye catching packaging • High Availability at big and small retailers across the country and Pricing Strategy • Point of Purchase Display Communication Tools Apart from advertising, 4 other platforms as shown in the diagram below were utilized for maximum penetration in the market. Advertising Direct and Interactive Marketing Word of...
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...12 Days Of Christmas Bingo Budget Tips Christmas is just around the corner Ladies, and we all know what this means, oh yeah, Santa Clause is coming to bingo town! Snowflakes will glistening, and the bingo players will be listening, and the bingo site will be bringing players plenty of Christmas cheer. But Christmas is also a time to prepare your bingo budgets, because it’s very easy to get carried away at this time of the year. So, today I bring you your very own’ Christmas Budget Calendar Tips. (Whey!) It's a Ho-Ho-Ho and away we go – Yes, Ladies it’s time for me to bring you the best ways to keep within your sparkly Christmas bingo budget. Stay smart during the festive holidays, and really make your budget last. There are tons of promotions that will be on offer this year, and temptation is everywhere. It’s my job to act as Mrs. Bingo Clause, and assist everyone with their budgets, making sure you all have the best...
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...The Bingo Fling homepage has an arrow penetrating a heart making players fall absolutely in love with the games they are about to play and bonuses they are about to receive. Some of the affectionate promotions they will fall in love with include 500 free spins on Fluffy Favorites and Wheel of Fortune spins yielding some heartfelt bonuses and prizes after depositing £10. Moreover, there is a £250 balance booster that happens on the 15th of every month for certain players and a free daily £500 bingo jackpot bonus lasting for a few hours. The games available are 75 ball bingo and 95 ball bingo with slots. Deposits are instant but withdrawals take about 7 days to Visa and MasterCard, and Maestro. The website software is tested and approved by...
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...Betfred Bingo Review The Birth Of Betfred Betfred Bingo is located online, and is without a doubt one of the biggest names in online bingo. The brand was born in 1967, and has only gone from strength to strength since. The bingo brand opened its doors in 2006, and appears to be very popular. Let’s deep deeper, and see what the bingo site really does have to offer. In 2013 Betfred changed platform providers to Playtech (Virtue Fusion network). This enabled them to offer even more to their players. The games available are by the plenty, and the bonuses are good too. If you prefer to play on the move, then this is available on Tablet and Mobile devices. The site is easy to navigate and has bright catchy offers shouting out at you,...
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...Society Everyday life for African Americans in the 1940’s was far less than ideal. From poverty to racism, African Americans had to fight and struggle everyday for a less than even chance at surviving. The North, predominantly white, was worse than the South, predominantly black, however, the North was favored for its opportunity. Throughout Ralph Ellison's “King of The Bingo Game” we watch as the main protagonist of the story struggles to find his luck as a black man from the South, looking for an opportunity in the North. This was all in hopes of saving his terminally ill pregnant wife. Ellison expresses that humans can not change their destiny through the...
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...In the story, “King of the Bingo Game” by Ralph Ellison, the protagonist of the story is never clearly defined. Although this stories protagonist is not clearly defined despite the gender, we can assume that they are African American of the lower economic class. This story was published in 1944, which means that it was published nearly 5 years after the concrete ending of the Great Depression. The Great Depression may not have had a big impact on the story as a whole, but it essentially led to the Great Migration, which was when the north experienced an influx of African Americans due to their inability to find work. In the story, the protagonist communicates his past through the memories of when he lived in the south. The story says,...
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...The ethical issue identified questions if it is right for BB to implement the 8-minute rule and surveillance system to limit employees’ personal break time in order to reduce customer waiting time, when doing so infringes upon the employees’ rights to fairness and privacy? Kantian ethics is the most relevant here as the tension results from conflicting rights and duties. This 8 minutes policy promotes the rights of BB, its shareholders and customers. However, even though employees have a duty to adhere to this policy, doing so would be incongruent with their moral rights to fairness and privacy. The employees are not being respected as equal and autonomous persons capable of making decisions in their own life, and physical privacy is violated when they are no longer able to have private personal time as and when required, without being monitored. This perspective identifies which rights and duties are in conflict, to be be addressed in the recommendations. Rawlsian ethics is also relevant as it helps to prioritize the conflicting rights and duties. Under the veil of ignorance, no rational and self-interested employer who could now be at the receiving end of the policy would want to risk having his privacy infringed upon. Hence, this perspective helps to decide which rights cannot be sacrificed for others. Lastly, the Utilitarian perspective here helps to analyze and weigh the consequences of each decision made. The analysis shows that short term benefits of a policy...
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...The Bingo Long Traveling All Stars & Motor Kings by William Brashler is a story about these strong group on men who fight the terrible management from their team, to join one big all star team. William Brashler brilliantly tells the story of how these men had so much heart to play the game they love. There were many events where these all stars followed both ideas form Booker T. Washington and W.EB Dubois, those being “accommodation” and “resistance”. I will discuss how The Traveling All Stars used both of these methods to get through the brutality of evil negro league manager as well as racism they all went through. But most importantly, what I learn from this beautiful story One of the most interesting things that caught my attention from the start was how much these players loved the game of baseball. Some of...
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...age of 55 discounts. This is a meal that cost 1.99 and free coffee refills. The staff knows the seniors very well and go to see them if they are hospitalized. The relationship is considered a good one between the staff and the seniors. In addition, a idea of adding bingo to add to the excitement of the mornings for the seniors from nine to eleven a.m. Using the party room would accommodate up to 150 senior patrons. A primary problem to this case study is the senior crowd. The restaurant already takes on the task of having enough room to seat the entire dining style crowd, if it engages in bingo than the crowd will become even more outrageous. Not only will the restaurant have the meeting crowd they will have a bingo crowd as well. Meaning, that more senior crowd will come in ready and only ready to engage in bingo. A secondary problem would be the title of the restaurant would be at risk. The fast food label may become a social restaurant, common to a bar status. It may take on the name of the “old people’s restaurant”. This will detour many of the younger customers and the customers who are coming to get the fast food service. The restaurant will face over crowding due to the new additions (bingo). Accumulate and Organize relevant facts Seniors are mainly the people who enjoy doing...
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...Case Challenge Bingo! Mad Angles July 2012 Instructions: Registered Teams will submit a case analysis document comprising no more than 5 pages of single spaced, 12-point font (including illustrations and excluding TOC, Cover page). Along with the word document each team must submit a 10-slide presentation of the case analysis/solution suggested. There is no pre-determined structure to analyse the case. Participants are free to use any format which best illustrates and provides convincing arguments for their idea. Wherever necessary, the participants must make references to the sources of information and data. Case presentations will be judged based on identified criteria – the originality, creativity and uniqueness of the idea will receive the highest weightage; the implementability, sustainability and scalability of the idea; its fit with ITC’s vision and the manner in which it can leverage ITC’s strengths; the thoroughness of research, analytics and economic logic used to defend viability and execution of the idea. Last date for submission of case solutions is 7th August 2012. Teams must send their entries to the email ID provided for the campus. For full details please refer to the Interrobang Season 2 Case Challenge Brochure available with your Campus Point of Contact or contact interrobang@itc.in ITC Interrobang Season 2 Case Challenge : Bingo! Mad Angles Bingo! Mad Angles ITC Interrobang Case Challenge 20121 The early 2000’s at ITC Limited Headquarters,...
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