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Biodiesel Incorparated

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Submitted By dheerej95
Words 1124
Pages 5
Engineering
Entrepreneurship
Ron Lasser, Ph.D.
EN 0062 Class #4
9-29-06

1

Biodiesel Incorporated
The Case:

It is about one group’s efforts to identify a business opportunity
Look at the Entrepreneurial Attractiveness index (textbook, bottom of page
35). Use this analytical tool to help you answer questions at the end of the case N

EA = ∫ ( w1Y + w2 I − w3W − w4 R )dt
0
Try to understand the process required to evaluate an opportunity

How to do homework:

Read the case as a bedtime story and then read the questions at the end of the case; don’t answer the questions at this time
Think about the case for 24 hours, then review chapter 2
Think about chapter and the case for another 24 hours to let your ideas form in your mind from the case, Chapter 2, and the topics discuss in class
Finally, prepare your PowerPoint slide using critical thinking to answer the questions and summarize your thoughts into concise statements

Keep it simple, but show me your understanding and learning

2

Summary

1

Background
Hannah Long – Agricultural Economics
Matthew Hammond – Mechanical
Engineering
Josh Maxwell – Grad School of
Management
Josh, Hannah, and Matthew meet in
Business and Sustainability class
Biodiesel is a class project
3

Summary

2

The Challenge

Energy dependence is a world wide problem
Usage is not sustainable, for it is not renewable
Current energy industry is committed to current business model due to large assets, investments, and infrastructure
Problem: find a form of fuel or technology that can mitigate the current negative affects on the environment of petrol-based fuel while utilizing the existing infrastructure
Urgency: heightened by astounding growth in the global population and per-capita consumption of liquid fuels
4

Summary

3

The Concept
Biodiesel is a vegetable and/or

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